Aha! 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Aha!

4.7

(559)

Pricing

Starting at $9.00 per year

About Aha!

Aha! is a product development software designed to support teams in managing the entire product lifecycle. It is used by roles such as product management, engineering, marketing, UX, and IT to align strategies and oversee processes from discovery to delivery.

The software includes tools for creating visual roadmaps, prioritizing features, conducting customer interviews, collecting and tracking feedback, and exploring concepts with whiteboarding capabilities. It also facilitates the development of internal business applications and centralizes product information in knowledge bases. The platform connects product and engineering teams and supports project delivery.

Aha! incorporates enterprise-grade security with ISO 27001 certification to safeguard product data. It is designed to improve planning efficiency, streamline status tracking and reporting, align teams on strategy, and consolidate tools into one platform. It enables teams to manage extensive product features and customer ideas while maintaining visibility throughout the development process.

Aha! Screenshots

Aha! Pricing and Plans

Starting price: $9.00 per year

Free Trial

Free Version

Aha! Roadmaps

$59.00

per user, per month

Plan includes:

Link strategy to all product work
Capture feedback via ideas portals
Brainstorm with virtual whiteboards
Prioritize features with a scorecard
Manage release plans and dependencies
Create and share beautiful roadmaps
Centralize product information
Integrate with Jira, Azure DevOps, and 30+ other tools

Aha! Discovery

$39.00

per user, per month

Plan includes:

Create unlimited studies
Conduct unlimited interviews
Build a participant database
Use a messaging center
Automate scheduling
Define interview scripts
Upload meeting recordings
View video and transcripts
Identify quotes and learnings
Generate insight reports

Aha! Ideas

$39.00

per user, per month

Plan includes:

Capture feedback via ideas portals
Streamline your idea review process
Integrate with Salesforce and Zendesk
Prioritize ideas by potential revenue
Launch polls and collect in-app requests
Use AI to analyze feedback themes

Aha! Whiteboards

$9.00

per user, per year

Plan includes:

Brainstorm concepts and refine early plans
Create diagrams, models, and wireframes
Choose from nearly 100 expert templates
Collaborate with guests at no cost
Use voting tools to drive alignment
Integrate with Aha! Roadmaps and Jira

Aha! Knowledge

$18.00

per user, per month

Plan includes:

Set up internal team wikis
Publish product knowledge bases
Choose from 100+ templates
Draft documents with AI
Co-create content in real time
Include diagrams and models

Aha! Develop

$9.00

per user, per month

Plan includes:

Connect technical work to the product roadmap
Use a scrum, kanban, or SAFe® approach
Define and estimate user stories
Plan sprints and manage capacity
Track risks and report on agile metrics
Integrate with 25+ dev tools

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Aha! Features

Popular features found in Product Roadmap
Guest Access
Idea Management
Milestone Tracking
Project Planning
Task Management
Task Scheduling
Timeline Management
Visualization
Workflow Management
More features of Aha!
Access Controls/Permissions
Activity Dashboard
Activity/News Feed
Activity Tracking
Ad hoc Reporting
Agile Methodologies
Alerts/Notifications
Annotations
API
Approval Process Control
Approval Workflow
Archiving & Retention
Assignment Management
Backlog Management
Bar Chart
Brainstorming
Budgeting/Forecasting
Budget Management
Business Plan Templates
Business Process Automation
Business Process Control
Calendar Management
Capacity Management
Catalog Management
Categorization/Grouping
Change Management
Charting
Chat/Messaging
Client Portal
Collaboration Tools
Color Codes/Icons
Commenting/Notes
Communication Management
Component Library
Configurable Workflow
Content Library
Content Management
Cost Tracking
Crowdsourcing
Customer Journey Mapping
Customizable Branding
Customizable Dashboard
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Dashboard
Dashboard Creation
Data Import/Export
Data Security
Data Visualization
Deadline Management
Decision Support
Deliverables Management
Dependency Tracking
Design Management
Design Templates
Diagramming
Digital Canvas
Discussions/Forums
Document Capture
Document Classification
Document Management
Document Storage
Drag & Drop
Due Date Tracking
Email Management
Engagement Tracking
Evaluation Management
Feedback Management
File Management
File Sharing
Financial Modeling
Financial Templates
For Developers
Forms Automation
For Small Businesses
Full Text Search
Gantt/Timeline View
Goal Management
Goal Setting/Tracking
Graphical Workflow Editor
Idea Development
Idea Ranking
Ideation
Innovation Management
Issue Management
Iteration Management
Kanban Board
Knowledge Base Management
Knowledge Management
KPI Monitoring
Lifecycle Management
Meeting Management
Meeting Notes
@mentions
Mind Maps
Mobile Access
Modeling & Simulation
Multi-board
Multi-Department/Project
Multi-Device Support
Multiple Projects
Negative Feedback Management
No-Code
Notes Management
Performance Metrics
Pitch Presentation
Planning Tools
Polls/Voting
Portfolio Management
Predictive Analytics
Presentation Tools
Prioritization
Process Change Tracking
Process Modeling & Designing
Product Data Management
Product Lifecycle Management
Product Roadmapping
Progress Reports
Progress Tracking
Projections
Project Management
Project Planning/Scheduling
Project Scheduling
Project Templates
Project Time Tracking
Project Tracking
Project Workflow
Prototype Creation
Ratings/Reviews
Real-Time Analytics
Real-Time Data
Real Time Editing
Real-Time Notifications
Real-Time Reporting
Real-Time Updates
Release Management
Release Planning
Reminders
Reporting/Analytics
Reporting/Project Tracking
Reporting & Statistics
Request Management
Requirements Management
Requirements Review
Resource Allocation & Planning
Resource Management
Retrospectives Management
Roadmapping
Role-Based Permissions
Rules-Based Workflow
Scenario Planning
Scheduling
Scorecards
Search/Filter
Secure Data Storage
Self Service Portal
Single Sign On
Sketching and Annotation Tools
Sprint Planning
Stakeholder Defined Attributes
Status Tracking
Step-by-Step Wizard
Strategic Planning
Supports Scrum
Surveys & Feedback
Tagging
Task Planning
Task Progress Tracking
Task Tagging
Team Management
Template Management
Templates
Text Editing
Third-Party Integrations
Time Tracking
To-Do List
Traceability
Traditional Methodologies
Trend Analysis
Usability Testing
User Management
Version Control
Visual Analytics
Visual Workflow Management
Web-based Deployment
Whiteboard
Wiki
Wireframe Creation

Aha! Integrations

Jira

Integration rated 4.5 from 56 reviews

Rally

FogBugz

Bugzilla

Figma

ServiceNow

See all 39 integrations

Aha! User Reviews

Overall Rating

4.7

Ratings Breakdown

77%

19%

Secondary Ratings

Ease of Use

4.4

Value for money

4.6

Customer support

4.8

Functionality

4.6

Brandon E.

Verified reviewer

Hospital & Health Care

5001-10000 employees

Used daily for less than 2 years

Review source

Reviewed August 2023

Aha! is an excellent product management system

A very user-friendly and straightforward interface. It's fantastic that a single platform can be used to oversee everything from product to service management to strategic planning to operational reporting.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

A fantastic tool for project managers to use as a roadmap organizer. The ideas are fantastic, and the integration with Jira at the tactical level of engineering is functioning smoothly. Additional sophisticated features, such as various business modules, aid in the strategic direction of PM.

Cons:

It's odd that there aren't any external roadmap samples or case studies available from the makers of one of the greatest roadmap products in the world to aid with the design of your personal external roadmap.

Reasons for switching to Aha!

When our product teams work together across departments and incorporate DevOps, we see great success. Goal-setting, feature-mapping, PI planning, and synchronization with DevOps comprise high-level product management.

Vendor Response

Hi Brandon, Thanks for taking the time to write such a great review. It is wonderful to hear how Aha! is helping your organization achieve success across so many different teams and departments. I would encourage you to check out our guides which have great examples and best practices when it comes to roadmaps. Here is one you may find useful: https://www.aha.io/roadmapping/guide/product-roadmap/roadmap-examples. Otherwise our customer success team are all former product managers and would be happy to help! You can reach out to us at support@aha.io.

Replied September 2023

Matt B.

Verified reviewer

Computer Software

51-200 employees

Used daily for more than 2 years

Review source

Reviewed January 2026

A Product Manager's Best Friend

I was a brand new Product Manager when I first used Aha, and maybe I'm still biased from it being my "first love" of an ideas tracking platform, but I haven't used anything as good as it was in the last 10 years.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It facilitates every possible option I could think of for idea tracking (both internally and externally), prioritization, roadmapping, integrations with other platforms, and more.

Cons:

The natural con of a platform this powerful with this many options is that it can be intimidating to begin setting it up. It's also on the pricier side. However, I'd say that "the juice is worth the squeeze" on both of those cons.

Reasons for switching to Aha!

We were using Jira for both tracking and development. We didn't switch away from Jira, but instead used Aha! for idea-tracking, prioritization, roadmapping, and overall strategic planning, then utilized its integration with Jira for the actual development tracking. The two paired really nicely with each other.

Paroon J.

Verified reviewer

Hospital & Health Care

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed January 2025

Product Owner

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is a good and effective product management tool.

Cons:

The reporting module needs to be improved.

Faizan Y.

Verified reviewer

Leisure, Travel & Tourism

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed November 2025

We're powerusers of Aha! and it saves us so much time and hassle

I would say overall good. It's good for what we use it for which is building products used by millions of users.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the level of customization that is possible within the platform, how I can switch to different views and then also see what other team members are working with it allows for great project collaboration. The SSO is also a good feature too.

Cons:

The UI seems a bit dated and sometimes within this the features can be a bit misleading. I also found that sometimes to get the best out of the product you need to go through a lot of steps.

Reasons for choosing Aha!

We had too much dependency within Jira and also visualisation wasn't great in Jira

Reasons for switching to Aha!

Because we needed something which was more scalable

Becky W.

Verified reviewer

Hospital & Health Care

10000+ employees

Used daily for more than 2 years

Review source

Reviewed February 2025

Sensational customer service!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We've been using Aha for several years now, and I am constantly amazed at their customer service response. Twice in the last two weeks they have pulled through for me when I was in a bind, and it meant a lot to be able to deliver on the needs of my business colleagues. * They were able to recover some data that had been lost with a misconfigured integration, and it helped my users save face with their customer. * The team added a datapoint to a report so I could use it as a key on another report, and they did this in just TWO DAYS!

Cons:

Occasionally, I have issues with slow performance, for example, selecting a report or choosing an option on the screen where there is a lot of data.

Reasons for switching to Aha!

Company decision; product management team requested it

Clare B.

Verified reviewer

Information Technology and Services

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed February 2025

Aha roadmaps

The service Aha has offered us throughout the evaluation period, POC and implementation has been excellent. Their support and knowledge has made this a successful and pleasant experience

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Great tool for product roadmapping, collaboration and linking to strategic goals and initiatives

Cons:

The product plans/GTM could be much better, sadly it wasn't mature enough for us to adopt but this would really compliment the solution if this could be addressed

Reasons for choosing Aha!

Aha was a better fit for our requirements, complex organisation and portfolio

Michael T.

Verified reviewer

Financial Services

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed October 2024

Aha! sets the bar for Product Team tools

In all my Product roles, Aha! had fit nicely to fill our needs for a software solution that facilitates the traditional software development lifecycle.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Aha! is quite flexible, allowing organizations to set up the solution to fit the needs of their business. The multitude of different products in their offering provide a complete suite of capabilities that Product Teams can use for product planning, documentation, creating roadmaps, gathering feedback from customers, and much more. Aha!'s Support Team is also very helpful and quick to respond.

Cons:

I've been using Aha! in several different companies, and the overall UI/UX could be improved. It comes off as a bit stale, particularly as it relates to roadmaps, which are the most critical stakeholder-facing experiences. Also, with so many customization options, that can introduce complexity and sometimes an awkward experience for new and seasoned users.

Reasons for choosing Aha!

Aha!'s ability to customize the solution based on our needs was critical, and pushed it ahead of the competition during the evaluation period.

Verified

Reviewer

Renewables & Environment

2-10 employees

Used daily for less than 12 months

Review source

Reviewed January 2026

Aha is great for Project Management

Overall I love using Aha, because as a project manager, I can prepare documentation, that I can customize

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

my information is secure and the customer support is great. I can manage projects easily and customize templates.

Cons:

I cannot speak to the Collaboration features as I have not had the opportunity to use them as yet. and in as much as it is value for money, I think it could be cheaper

Alex C.

Verified reviewer

Legal Services

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed January 2026

Project Management Platform for the People

As a firm we all enjoy our time on Aha! It really does help with project management and convey our ideas while working remotely

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I really enjoy the amount of project collaboration I can integrate on this platform. Aha! make it easy to allow for team collaboration on various mediums, but also makes it easy for all generations to use it.

Cons:

It feels a little dated, however this really does help when it comes to integrating all ages to use the platform.

Brazola M.

Verified reviewer

Computer Networking

201-500 employees

Used weekly for less than 12 months

Review source

Reviewed January 2026

Gets the job done

Ratings Breakdown

Ease of use

Functionality

Pros:

Some pros for Aha! software are great customer support, very helpful and responsive. I also like how you can customize your roadmap just the way you need it.

Cons:

Some cons for Aha! software a steep learning curve. It can become overwhelming learning how to customize everything to your needs, and it is one of the more expensive softwares I’ve used.

Showing 1 - 10 of 559 Reviews

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