Microsoft Clarity 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Microsoft Clarity

4.8

(56)

Pricing

Pricing available upon request

About Microsoft Clarity

Microsoft Clarity is a tool that captures how visitors interact with websites. It is free, easy to use, and can be set up quickly.

The tool provides heatmaps that highlight the page areas that drive the most visitor engagement.

Microsoft Clarity can be used to find out what website elements are working, learn what needs to be fixed, and test new ideas or upgrades.

Microsoft Clarity Screenshots

Microsoft Clarity Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

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Microsoft Clarity Features

Popular features found in Heatmap
Data Visualization
For Sales Teams/Organizations
For Science
Heatmaps
Real-Time Analytics
Reporting & Statistics
Visual Analytics
Website Analytics
More features of Microsoft Clarity
A/B Testing
Activity Dashboard
Activity Tracking
Annotations
API
Audience Targeting
Behavioral Analytics
Behavior Tracking
Campaign Analytics
Campaign Management
Campaign Tracking
Cohort Analysis
Conversion Rate Optimization
Conversion Tracking
Customer Activity Tracking
Customer Experience Management
Customer Journey Mapping
Customer Segmentation
Customizable Reports
Dashboard
Data Import/Export
Data Linking
Dynamic Content
Engagement Tracking
Feedback Management
For Websites
Goal Setting/Tracking
Machine Learning
Multi-Language
Multivariate Testing
Pageview Tracking
Performance Metrics
Real-Time Data
Real-Time Monitoring
Real-Time Reporting
Reporting/Analytics
Screen Activity Recording
Scroll Maps
Search/Filter
Session Recording
Social Media Integration
Survey/Poll Management
Tagging
Third-Party Integrations
User Interaction Tracking
Visitor Tracking
Visualization
Web Traffic Reporting
Widgets

Microsoft Clarity Integrations

Google Analytics 360

Integration rated 5.0 from 15 reviews

WordPress

Joomla

Shopify

Squarespace

Unbounce

See all 11 integrations

Microsoft Clarity User Reviews

Overall Rating

4.8

Ratings Breakdown

80%

20%

Secondary Ratings

Ease of Use

4.7

Value for money

4.9

Customer support

4.6

Functionality

4.6

Simon P.

Verified reviewer

Food & Beverages

11-50 employees

Used weekly for more than 2 years

Reviewed July 2024

Great piece of SaaS to save my aSS.

Ratings Breakdown

Ease of use

Functionality

Pros:

It's ease of use, i love how i can just get to recordings and know exactly or switfly what is causing bugs in peoples journeys.

Cons:

It's hard to get started on it, i find as a non-technical person that it's hard to get used to it, learning curve about what kind of things you can do is not the most seamless.

Verified

Reviewer

Marketing and Advertising

Self-Employed

Used weekly for less than 2 years

Review source

Reviewed June 2024

Awesome, especially for being free!

It's amazing. Easy to work with and gives our businesses tremendous value!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's awesome, especially when you consider it's free (I know, they want to collect as much data as possible).

Cons:

That I cannot provide screenshots manually. When analyzing our webpages, some screenshots Clarity provides show popups and other elements I can't hide.

Reasons for choosing Microsoft Clarity

Lucky Orange wasn't even close, and not free.

Reasons for switching to Microsoft Clarity

Just becuase it's free. Not necessarily better but so much more value!

manorama S.

Verified reviewer

Logistics and Supply Chain

51-200 employees

Used daily for less than 6 months

Review source

Reviewed November 2023

Best to map the customer journey

A very good and satisfying experience of using the platform.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Great Platform to understand user behavior Provides understanding in the the UX/ UI of a website Ease of use Heatmaps

Cons:

Understanding the platform takes a bit time

Md. Tanvir Bin N.

Verified reviewer

Education Management

501-1000 employees

Used daily for less than 6 months

Review source

Reviewed November 2023

Clarity's filters make it simple to exclude bounces and non-engaged visitors

I can observe dead clicks, location, operating system, and other details by going further into each recording. I can define how strongly Clarity should mask text to prevent it from being sent to their server if I am worried about them recording private information.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

In accordance with our filters. The scroll heatmap indicates to me the distance that visitors must travel down the website before departing. Increase the timeframe with a simple modification, but doing so for every report is tedious. This allowed me to examine how people were use the website and pinpoint specific problems they were having. Finding out how strong my website is helpful. Website owners can see the visual interactions of people with their site by using heat maps and click maps, which are provided by Microsoft Clarity. For website owners trying to enhance user experience and increase conversions, Microsoft Clarity is an effective tool because of these capabilities.

Cons:

Not really noteworthy; it's a fantastic tool with a few basic features, but its main value lies in how effectively it records sessions.

Reasons for choosing Microsoft Clarity

The videos demonstrate clicks and scrolling and show me how users engage with our material.

Reasons for switching to Microsoft Clarity

Microsoft clarity is free of cost than other platforms.

Atour T.

Verified reviewer

Research

51-200 employees

Used daily for less than 2 years

Review source

Reviewed November 2022

This is a great improvement to the UX testing toolkit.

Clarity is not only simple to set up, but it also works with Google Analytics.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I have several alternatives from Clarity to add the tracking code to our website, including manual installation or installation through external systems like Google Tag Manager.It's really free to download and utilize Microsoft Clarity! Using our Microsoft, Google, or Facebook account, I must first log in to Microsoft Clarity before I can proceed. The tracking code may then be added to our website and I can start a new project from there. I should have data populating in our Clarity account two hours later!

Cons:

While Microsoft does offer some useful online instructions to get Clarity up and running, when we first began the setup process, the documentation lacked comprehensive instructions for using Google Analytic.Using a shared login can cause login ambiguity.

Reasons for switching to Microsoft Clarity

I can quickly filter recordings and heatmap data with Clarity by a variety of criteria, including the type of device being used, the nation, the origin of the traffic, the length of the session, the path taken to the website, and more.

Ripon C.

Verified reviewer

Education Management

501-1000 employees

Used daily for less than 6 months

Review source

Reviewed May 2023

It helps website me to measure user engagement and performance on our websites.

Microsoft Clarity measures user engagement and provides metrics such as session duration, bounce rate, pageviews, and more.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The setup process is straightforward, and the interface is intuitive and easy to use.Microsoft Clarity provides detailed data about user activity and engagement, such as which pages they view, how long they stay on each page, and what they do when they leave the site.Heat maps show you where visitors are clicking on your website and can help you identify areas that need improvement.

Cons:

Microsoft Clarity only offers basic analytics, and doesn’t offer advanced features such as A/B testing or e-commerce trackingMicrosoft Clarity doesn’t offer much in the way of customization, so you’re limited to the default reports and settings.Microsoft Clarity doesn’t integrate with other analytics tools, so you won’t be able to take advantage of the full range of features.

Reasons for choosing Microsoft Clarity

It provides detailed data about visitors’ actions, such as which pages they view, how long they stay on each page, and what they do when they leave the site.

Reasons for switching to Microsoft Clarity

pricing issue

Liam F.

Verified reviewer

Marketing and Advertising

Self-Employed

Used daily for less than 6 months

Reviewed January 2022

Brilliant tool, helps me to make data-driven decisions using real-world data.

I use Clarity to improve the user experience of my website(s).

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Just a few clicks and Clarity was installed. Once installed, it began to collect data from my website(s) and I was viewing detailed heatmaps and visitor recordings in no time. Clarity enables me to see how users interact with my website(s) and enable me to make data-driven decisions based on real-world data. I like that Clarity is currently under active development and will only get better, I believe what may be missing today could be implemented and available tomorrow. I feel like early adopters really have an opportunity to shape the future of this tool.

Cons:

I have no negative points to make, the team are active, responsive, and are open to new ideas and integrations.

Reasons for switching to Microsoft Clarity

As a long time Bing webmaster tools user - it was an easy decision to have everything in one place.

Shivam S.

Verified reviewer

Telecommunications

11-50 employees

Used daily for less than 6 months

Review source

Reviewed March 2023

Ultimate tool for heatmaps and User behaviour

Overall Microsoft clarity is must have tool for lead generations as you can understand the user flow, where they are clicking which links are working or not. And best part all these things are free of cost.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The best thing about this software is it's absolutely FREE and providing all the analytics report and metrics what other paid website are charging. It's best for user behaviour analysis and metrics.

Cons:

Nothing as such. IT's free and providing all the solutions that we required. One thing I'm missing sometimes data takes time to update.

Reasons for choosing Microsoft Clarity

Because they are providing all the data, at Free price.

Jason O.

Verified reviewer

Government Relations

10000+ employees

Used daily for free trial

Reviewed January 2022

Clarity is worth a look

Overall very nicely done!

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Heat maps are much better than GA! Love the usability, recordings and features.

Cons:

A problem I encountered was with viewing a heat map of a url with javascript navigation tabs. Since the url does not change based on what tab is selected, you can only view a heat map of the default tab and no other tabs.

Reasons for switching to Microsoft Clarity

Heat maps for trial accounts are in Clarity but not GA.

Vayunandan G.

Verified reviewer

Information Technology and Services

51-200 employees

Used weekly for less than 12 months

Reviewed January 2025

Best adoption tool