Microsoft Clarity 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Microsoft Clarity

4.8

(56)

Pricing

Pricing available upon request

About Microsoft Clarity

Microsoft Clarity is a tool that captures how visitors interact with websites. It is free, easy to use, and can be set up quickly.

The tool provides heatmaps that highlight the page areas that drive the most visitor engagement.

Microsoft Clarity can be used to find out what website elements are working, learn what needs to be fixed, and test new ideas or upgrades.

Microsoft Clarity Screenshots

Microsoft Clarity Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

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Microsoft Clarity Features

Popular features found in Heatmap
Data Visualization
For Sales Teams/Organizations
For Science
Heatmaps
Real-Time Analytics
Reporting & Statistics
Visual Analytics
Website Analytics
More features of Microsoft Clarity
A/B Testing
Activity Dashboard
Activity Tracking
Annotations
API
Audience Targeting
Behavioral Analytics
Behavior Tracking
Campaign Analytics
Campaign Management
Campaign Tracking
Cohort Analysis
Conversion Rate Optimization
Conversion Tracking
Customer Activity Tracking
Customer Experience Management
Customer Journey Mapping
Customer Segmentation
Customizable Reports
Dashboard
Data Import/Export
Data Linking
Dynamic Content
Engagement Tracking
Feedback Management
For Websites
Goal Setting/Tracking
Machine Learning
Multi-Language
Multivariate Testing
Pageview Tracking
Performance Metrics
Real-Time Data
Real-Time Monitoring
Real-Time Reporting
Reporting/Analytics
Screen Activity Recording
Scroll Maps
Search/Filter
Session Recording
Social Media Integration
Survey/Poll Management
Tagging
Third-Party Integrations
User Interaction Tracking
Visitor Tracking
Visualization
Web Traffic Reporting
Widgets

Microsoft Clarity Integrations

Google Analytics 360

Integration rated 5.0 from 15 reviews

WordPress

Joomla

Shopify

Squarespace

Unbounce

See all 11 integrations

Microsoft Clarity User Reviews

Overall Rating

4.8

Ratings Breakdown

80%

20%

Secondary Ratings

Ease of Use

4.7

Value for money

4.9

Customer support

4.6

Functionality

4.6

Deepak P.

Verified reviewer

Real Estate

11-50 employees

Used daily for less than 2 years

Reviewed January 2025

Microsoft clarity review

My overall experience with clarity is good. The variety of reporting metrics give me insights about my website which helps me improve my Product, SEO and overall strategy.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The variety of reporting metrics are very good (heatmaps and video records). It gives me a comprehensive view of my website

Cons:

User interface could be improved in terms of simplification. Customer support needs to be improved too.

Reasons for switching to Microsoft Clarity

I switched from Google Analytics to Microsoft Clarity because it offers a more privacy-focused approach and provides user-friendly features like heatmaps and session replays, which help me gain deeper insights into user behavior with less complexity.

Maddison L.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed January 2026

FREE and easy to use!

We use clarity on our own, plus every client website we work with. Being able to view each websites heat mapping to help from a CRO perspective has brought a ton of new insight to our analytics.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Clarity is EXTREMELY easy to setup through Google Tag Manager (or just adding a script to your website). It gives so much information around what users are doing on your website and where they are coming from.

Cons:

We've had a few instances for whatever reason that the script confirms it's active, but then we find out data is not coming in and we have to close the container and start over.

Reasons for switching to Microsoft Clarity

Lucky Orange was not providing as in-depth of information as we'd like consistently, and being a marketing company it was getting expensive as we needed to add clients.

Robert H.

Verified reviewer

Newspapers

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed February 2024

Good for knowing your visitors

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Easy to setup and works flawless with data for my website. The heat map feature is very useful when it comes users behavior.

Cons:

Nothing here, i use it along with other analytics and work like a charm.

Verified

Reviewer

Information Technology and Services

501-1000 employees

Used daily for less than 12 months

Reviewed January 2025

Review on my experience of using Microsoft clarity

We opted for Microsoft clarity over the Google analytics and it was the worth as clarity is giving us the detailed metrics of website and there is no need to separately go for heatmap as it is inbuilt in Microsoft clarity. On daily basis based on Microsoft clarity recommendations we make the changes and optimization in the website and increase the page speed performance by 3x.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the session recording of website and heatmap metrics from the Microsoft clarity which features is nobody giving in the market with that much clarity.

Cons:

User interface is quite confusing. Rest all things are good.

Reasons for switching to Microsoft Clarity

Easy setup of Microsoft clarity and easy to learn

Verified

Reviewer

Information Technology and Services

11-50 employees

Used daily for less than 12 months

Reviewed January 2025

best for seeing website visitors locations on microsoft clarity

we used this mainly for seeing our website visitors and their locations, and also we got daily, weekly and monthly visitors metrics of our website which is actually better than google analytics, this has saved our lot of time on preparing the website report for higher management

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

User interface is very good and provides all in depth metrics for analysis from the website and integration process will also not take much time

Cons:

all things are good, no negative pointers in Microsoft clarity i would highly recommend this

Reasons for switching to Microsoft Clarity

analytics is quiet difficult to learn and not providing the metrics which we required

Bartosz J.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed December 2024

Must have as a A/B testing or AntiFraud tracking tool

Stable, precise, detailed and very easy to use or to set up

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- it's free! - aggregates many crucial data and puts it in easy to understand panel - has got a detailed filter to search only data I need - has got dedicated bot filter - records visits on your site - top entry and top exit pages are great to see where user mostly comes and where leaves

Cons:

only few integration possibilities. There's no FlutterFlow or google chat integrations, but it's no near crucial. So this tool is still great to have!

Reasons for switching to Microsoft Clarity

Clarity is free and has everything we need to monitor user activities on site (video recordings), rage clicks, dead clicks, and bot traffic monitoring,

Vendor Response

Thanks for the awesome review, Bartosz! We'd love to connect further, shoot us a message at msclaritysocial@microsoft.com so we can connect! Cheers, The Clarity Team

Replied December 2024

Alex V.

Verified reviewer

Human Resources

1001-5000 employees

Used weekly for less than 2 years

Review source

Reviewed December 2024

You can get powerful UX insights from the tool

I think in general is a very powerful tool because it gives you data not only from the heatmaps but also from the recordings.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I think the recording option is really useful to make UX improvement decisions.

Cons:

It doesn't record the checkout of the ecommerce websites. Maybe they can hide the personal data somehow but it's important to know the step the users abandon.

Reasons for switching to Microsoft Clarity

Wanted a more affordable option and with the same functionalities.

Verified

Reviewer

Information Technology and Services

11-50 employees

Used daily for less than 12 months

Reviewed January 2025

Microsoft clarity review on our corporate website

we have implement this micorsfot clarity for our website and on daily basis we are able to track the mterics like how many users came sourcwise and location wise, and which pages they seen on website, i think these are the the best features they are provinding and we are very happy with that, also we are able to track all our website metrics just because of micorsft clarity only and improved our website performance by 50%.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The reporting metrics and user wise screen recording are very great and it provides very deep information about your website. we have implemented this in last year and still we are using this happily

Cons:

customer support needs to be improved and there is no any choatbot or helpine number to directly reachout to them for instant querry resolution.

Verified

Reviewer

Information Technology and Services

11-50 employees

Used daily for less than 12 months

Reviewed January 2025

Best Visitor tracking system for your website

Overall experience with clarity was the best, we mainly used heatmaps for tracking the website clicks and analysis and from that we made some optimizations in the website and that really helped us in driving 2x more traffic to our website

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The Visitor metrics tracking and heatmap is the best feature i can say in Microsoft clarity and user interface is also very simple to navigate

Cons:

Nothing as of now, all things are good but they can add the feature of displaying the contact number and email of users who are filling enquiry forms on the website and it should reflect in screen recording.

Safia M.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed January 2025

Great live session recording tool

Great free tool for those that want to save money.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I use it both at work and personal (father's ecommerce business site). The best part of the tool is the session recordings to assess what needs to be changed on your website to improve user engagement and conversions.

Cons:

I would say that it seems like any "action" or "movement" is being recording on mobile.

Showing 1 - 10 of 56 Reviews

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