Aura Salonware 2026: Benefits, Features & Pricing

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

How Software Advice ensures transparency

Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.

How Software Advice verifies reviews

Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Independent research methodology

Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.

Wondering if Aura Salonware is right for your organization?

Our Salon Software selection experts can help you in 15 minutes or less.

On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Aura Salonware

4.6

(83)

Pricing

Starting at $149.00 per month

About Aura Salonware

Aura Salonware is a salon management solution that helps organizations streamline processes related to marketing, appointment scheduling, payment processing, and team management, among other operations from within a centralized platform. The built-in dashboard allows supervisors to monitor business revenue based on sales, retail, and service operations.

Aura Salonware's point of sale (POS) functionality enables staff members to process payments via referral credits, gift cards, loyalty points, cash, Apple Pay, and Google Wallet. It allows team members to create custom marketing groups, utilize the instant messaging tool to establish two-way communications with clients, and send review requests, booking confirmations, check-in, and retention notifications, optimizing customer engagement processes. Additionally, employees can generate purchase orders, monitor order status, track costs, and handle other inventory operations.

Aura Salonware enables organizations to integrate the platform with several third-party solutions, such as Quickbooks, NetSuite, and more. It is available on monthly subscriptions and support is extended via FAQs, email, phone, and other online measures.

Aura Salonware Screenshots

Aura Salonware Pricing and Plans

Starting price: $149.00 per month

Free Trial

Free Version

Basic

$149.00

flat rate, per month

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Aura Salonware Features

Popular features found in Salon
Calendar Management
Client Database
Confirmations/Reminders
Electronic Payments
Email Marketing
Employee Management
Inventory Management
Mobile Access
Multi-Location
Online Booking
Point of Sale (POS)
Recurring Appointments
More features of Aura Salonware
Activity Dashboard
API
Appointment Scheduling
Automated Scheduling
Booth Rental Management
Client Management
Client Portal
Commission Management
Credit Card Processing
Customer Mobile App
Customer Surveys
Customizable Branding
Discount Management
Drag & Drop
Electronic Forms
For Salons and Spas
Loyalty Program
Marketing Management
Online Store
Payroll Management
Reporting & Statistics
Reputation Management
Reviews Management
SMS Marketing
Third-Party Integrations
Transaction History

Aura Salonware User Reviews

Overall Rating

4.6

Ratings Breakdown

70%

22%

Secondary Ratings

Ease of Use

4.6

Value for money

4.5

Customer support

4.5

Functionality

4.4

Cat D.

Verified reviewer

Consumer Services

11-50 employees

Used daily for more than 2 years

Review source

Reviewed July 2025

Love Aura!

Incredible! [sensitive content hidden] is amazing, and other than a few small issues, it is very easy to use and understand.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use, format is very readable, [sensitive content hidden] from support is incredible and so helpful with everything we needed. It is very easy to access client info when needed

Cons:

Sometimes got glitchy, would not connect to our server. Other times can charge extra or multiple times.

Priya W.

Verified reviewer

Hospitality

11-50 employees

Used daily for more than 2 years

Review source

Reviewed August 2025

Capello Salon & Spa

Aura Salonware is very easy to use and very easy to learn for newcomers. Their training videos are uber helpful, as well as the rest of the tools they have built it. They seem to have thought of almost everything that a salon would want to put into their software, which makes it that much better and efficient. I would recommend this to any stylist or salon looking to switch things up and make their lives a little easier!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Aura Salonware has wonderful customer service. I can count on them any time during our workday to assist with any issues we may be having, big or small. When we originally made the switch to Aura from our previous computer system, they made our transition quite seamless and were very efficient in the process. I love how user friendly the software is and how accommodating they are with changes.

Cons:

Nothing! Any issue we’ve ever had with Aura has been resolved relatively quickly with help from their great customer support team.

Reasons for switching to Aura Salonware

Aura was recommended to us by a trusted representative from a product company.

S. Franky H.

Verified reviewer

Consumer Services

11-50 employees

Used daily for more than 2 years

Review source

Reviewed July 2025

Zero Stars.

Thumbs down. Being locked in by a year contract should have been the first red flag. The second giant red flag was when leaving Aura Salonware to move our data to a new provider - they wanted $750 for us to get OUR OWN data (client notes, formulas, appointment history and sales).

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Smart Booking is the only great feature that Aura Salonware has. It's honestly a feature that every single salon software should come standard with.

Cons:

It broke our confidence and trust multiple times. We faced daily errors and booking issues from clients. The software was unintuitive, causing headaches for both staff and customers. These glitches led to thousands of dollars in lost revenue.

Reasons for switching to Aura Salonware

I thought Aura Salonware would be better than Vagaro. I was wrong.

Meaghan C.

Verified reviewer

Cosmetics

11-50 employees

Used daily for more than 2 years

Review source

Reviewed July 2025

Love Aura!

It has been a great supportive experience. I think the software has evolved in amazing ways over the past few years. Having the AuraPay option has been a GREAT addition for our small business. I truly feel like our business is growing alongside of and because of Aura!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Aura's customer service has been incredible since the beginning. Having someone to answer questions and assist me on utilizing the software makes it so much more valuable.

Cons:

I don't dislike the software at all. I think the only thing that is complicated is that in the email function. If they unsubscirbe from a marketing email, they also unsubscribe from confirmation emails.

Reasons for choosing Aura Salonware

The customer service was the best of all the software we tried out.

Reasons for switching to Aura Salonware

We wanted a program that felt like we could change with and for us

Vendor Response

Thank you for your review Meghan! We appreciate the feedback, and will look into the unsubscribe options. We look forward to supporting your business and growing along side you for years to come!

Replied July 2025

Tiffany W.

Verified reviewer

Hospitality

2-10 employees

Used daily for less than 2 years

Review source

Reviewed August 2025

Thabk goodness for Jen DeVries in support!

I'm pleased we made the switch in 2020 and love the constant updates/upgrades. The online booking feature is a big hit for us.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Our representative [sensitive content hidden] is always a hug helping hand! She's available to help us with any technical problems, hiccups, and overall understanding of how to use Aura to it's best. Everyone we have ever dealt with has been ready to help us understand better in any way they can. So thankful for the team! I love the Sent feature to allow us to communicate via text with clients as most of them prefer this method.

Cons:

I wish there were features for example for price increases to do an overall increase or for pricing entry for product to have the ability to conquer more at once aside from pine to line entry.

Reasons for choosing Aura Salonware

Customer support while we checked our a trial and walk through and knowing it was nade for salon by salons.

Reasons for switching to Aura Salonware

We wanted a product specifically for salon use.

Rebekah T.

Verified reviewer

Cosmetics

Self-Employed

Used daily for less than 2 years

Review source

Reviewed September 2025

Not Just A Scheduling System, Wrap Around Business Tools For Success

I've been using Aura Salonware for over a year now and I am very happy with the system. Integrating Fullsteam payments helps streamline my financial record keeping and the data driven marketing options are genius. In my experience the customer service was wonderful and very patient in helping onboard me onto the software to help set my business up for success.

Ratings Breakdown

Ease of use

Functionality

Pros:

Aura has fantastic and responsive customer service and wrap around business management tools, from reports to payment processing and marketing features, etc.

Cons:

The Help Center videos could be a but more intuitive and comprehensive from a search perspective, I couldn't always find the answers to needed questions, but customer support has been very responsive.

Reasons for choosing Aura Salonware

It was highly recommended by Destroy the Hairdresser and seemed like and innovative product I could grow with.

Reasons for switching to Aura Salonware

I wanted something that could balance multiple stylist schedules well and competitive payment processing rates.

Judy C.

Verified reviewer

Performing Arts

2-10 employees

Used daily for more than 2 years

Review source

Reviewed July 2025

Best software I have used. Synergy

It's been great. The staff at Aura is wonderful [sensitive content hidden] is alway's very helpful. managing clients is so easy.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very easy to use is a great price. Love being able to text client about there appointments and making changes.

Cons:

Sometime it's hard to find what you are looking for. But staff is very helpful and reliable. Wish they could update the videos in help section.

Reasons for choosing Aura Salonware

It was referred by another Salon and then after talking to someone at Aura.

Reasons for switching to Aura Salonware

They were so out dated. very hard to use

Sandi S.

Verified reviewer

Retail

2-10 employees

Used daily for more than 2 years

Review source

Reviewed July 2025

Happy salon owner

Great experience overall Working with the onboarding team was easy and they explained everything step by step. I work with [sensitive content hidden] for my training and he has continued to be available whenever I need him

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Aura is very easy to use and navigate. Customer support is quick to respond and helpful. New team members can learn the system quickly.

Cons:

It would be great if Aura interfaced with Aveda. While I like the addition of features it would be nice if some were included in the base price it is getting a bit expensive monthly

Reasons for choosing Aura Salonware

I met with the sales rep at seriousbusiness and I she was great at demoing the product

Reasons for switching to Aura Salonware

wanted a change and Aura had features I liked

Amber H.

Verified reviewer

Retail

11-50 employees

Used daily for less than 2 years

Review source

Reviewed July 2025

Awesome Software

Aura is a sleek, forward-thinking platform with great potential but still needs polish, but we undertand they are constatntly updating

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

user-friendly interface and how intuitive it felt compared to older salon systems. The online booking and automated confirmations saved our front desk a lot of time, and the reporting features gave great visibility into staff performance and client trends.

Cons:

What I liked least was the lack of customization options for services like colors It felt very “one size fits all,” which didn’t work well for a multi-location setup like ours.

Reasons for choosing Aura Salonware

more what we were looking for similar to salon biz so not huge transition

Reasons for switching to Aura Salonware

expensive and not as custimizable as we wanted

Megan R.

Verified reviewer

Retail

11-50 employees

Used daily for more than 2 years

Review source

Reviewed August 2025

Aura Review

Overall my experience has been pretty good. I have seen Aura grow since we have been with them in 2021.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The software itself is pretty easy to use. I like that they are integrated with Aveda and help us to track benchmarks we use right at our fingertips.

Cons:

Customer support and the marketing capabilities. The support is not quick. If you are in a bind during a work day it isn't always easy to get help. The email and text capabilities could be more with the times.

Reasons for switching to Aura Salonware

At the time Aura was more with the times.

Showing 1 - 10 of 83 Reviews

See All Reviews