Brevo vs. Mailchimp: 2026 Comparison

Mailchimp and Brevo offer email campaign management features that allow users to plan, execute, and analyze email marketing campaigns.

Here’s what Mailchimp users like about this feature:

• Comprehensive tools for creating, scheduling, and managing email campaigns

• Customizable templates and audience segmentation

• Automation processes and robust analytics for tracking campaign success

• Integration with other platforms and ease of managing multiple mailing lists

Here’s what Brevo users like about this feature:

• Enables intuitive and efficient email campaign management

• Audience segmentation, email scheduling, and workflow automation

• User-friendly interface with comprehensive analytics for campaign optimization

• Integration with other tools and management of multiple channels from a single platform

Some users experience issues with email campaign management on both platforms. 

• Mailchimp users express a desire for more AI-driven features in email campaign management to further streamline campaign creation and enhance efficiency. 

• Brevo users encounter limitations with the free version, feeling restricted by its features, particularly in automation. They also find occasional rigidity in the automation processes, which can hinder flexibility and customization, impacting their ability to tailor campaigns to specific needs.

Email campaign management for Mailchimp:

Of the 513 reviewers who gave detailed accounts of their use of email campaign management, 98% rated this feature as important or highly important. 

Email campaign management for Brevo:

Based on an analysis of 188 reviewers who gave detailed accounts of their use of email campaign management, 98% rated this feature as important or highly important.

Both Mailchimp and Brevo provide contact management features that allow users to manage, organize, and store contact information.

Here’s what Mailchimp users like about this feature:

•  Efficient segmentation, tagging, and organization of contacts

•  Maintenance of data integrity and compliance

•  Personalization of email content

•  Easy importing, exporting, and updation of contact information

Here’s what Brevo users like about this feature:

• Organized and efficient contact management system

• Easy viewing, editing, and segmentation of contacts for targeted campaigns

• Beneficial integration with features like email automation and CRM for up-to-date contact data

• Overall ease of use and flexibility

Some users experience issues with contact management on both platforms:

• Mailchimp users find it challenging to integrate the tool with existing databases, which can complicate data management. Additionally, there’s a desire for better re-subscription options for contacts who have unsubscribed, to facilitate easier re-engagement.

• Brevo users mention the lack of critical functions, such as merging duplicate contacts, which can lead to data inconsistencies. They also report that managing large subscriber lists can be complex, impacting the efficiency of handling extensive contact databases.

Contact management for Mailchimp:

Of the 134 reviewers who gave detailed accounts of their use of contact management, 95% rated this feature as important or highly important. 

Contact management for Brevo:

Of the 147 reviewers who gave detailed accounts of their use of contact management, 87% rated this feature as important or highly important.

Both Mailchimp and Brevo come with reporting/analytics features that enable users to view and track relevant metrics, identify patterns, and gain insights from data.

Here’s what Mailchimp users like about this feature:

• Detailed insights into open rates, clicks, bounces, and unsubscribes

• Optimization of email campaigns through comprehensive tracking

• Integration with Google Analytics and other platforms for enhanced tracking

• Easy-to-understand reports that aid in improving marketing strategies

Here’s what Brevo users like about this feature:

• Detailed campaign analytics that track key metrics like open rates, clicks, and conversions

• Real-time data view and easy-to-understand reports that enhance strategy refinement 

• Ability to download statistics for further analysis

Some users experience issues with reporting/analytics on both platforms. 

• Mailchimp users feel its analytics could benefit from being more advanced and customizable, allowing for deeper insights and tailored reporting to better suit specific business needs.

• Brevo users wish for additional data points, such as industry averages, to provide broader context for their analytics.They also report that occasional delays in data reflection can hinder timely decision-making and strategy adjustments.

Reporting/analytics for Mailchimp:

Of the 204 reviewers who gave detailed accounts of their use of reporting/analytics, 94% rated this feature as important or highly important.

Reporting/analytics for Brevo:

Of the 100 reviewers who gave detailed accounts of their use of reporting/analytics, 89% rated this feature as important or highly important.