Optimal Workshop 2026: Benefits, Features & Pricing

Wondering if Optimal Workshop is right for your organization?

Our User Experience (UX) Software selection experts can help you in 15 minutes or less.

On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Optimal Workshop

4.4

(7)

Pricing

Starting at $199.00 per month

About Optimal Workshop

Optimal is a comprehensive user insights and UX research platform that transforms how businesses understand and engage with their customers. Whether you're designing new products, optimizing existing experiences, or validating strategic decisions, Optimal helps teams create exceptional user experiences that drive business growth.

With Optimal, you can gather real user insights to test, validate, and optimize your products, prototypes, designs, and digital experiences. From usability testing to concept validation, our platform makes UX research fast, accessible, and impactful – so your team can uncover actionable insights in days, not weeks.

Join thousands of teams and industry leaders like Apple, Netflix, Amazon, Spotify, Nike, and Lego who rely on Optimal to make confident, user-centered decisions.

Optimal Workshop Screenshots

Optimal Workshop Pricing and Plans

Starting price: $199.00 per month

Free Trial

Free Version

Starter

$199.00

per user, per month

Plan includes:

5 studies launched per year
Prototype testing
Surveys
Video recording
Card sorting
Tree testing
Figma integration
First-click testing
Unlimited Qualitative Insights studies

Enterprise

Pricing available upon request

Plan includes:

Includes everything in Starter, plus:
Administrator controls
Dedicated Customer Success Manager
Multiple workspaces
Private projects
Tailored onboarding

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Optimal Workshop Features

Popular features found in User Experience (UX)
For Websites
Prototype Creation
Reporting/Analytics
Usability Testing
More features of Optimal Workshop
Analytics
Annotations
API
Categorization/Grouping
Collaboration Tools
Commenting/Notes
Content Management
Customizable Branding
Customizable Questions
Data Collection
Data Import/Export
Data Visualization
Drag & Drop
Heatmaps
Multi-Channel Distribution
Qualitative Comparative Analysis
Quantitative Analysis
Real-Time Data
Search/Filter
Single Sign On
Survey Builder
Surveys & Feedback
Tagging
Third-Party Integration
Unmoderated Testing
User Research Analysis
Visual Analytics

Optimal Workshop Integrations

Figma

Optimal Workshop User Reviews

Overall Rating

4.4

Ratings Breakdown

43%

57%

Secondary Ratings

Ease of Use

4.0

Value for money

4.3

Customer support

5.0

Functionality

4.3

Gonzalo P.

Verified reviewer

Information Technology and Services

51-200 employees

Used monthly for less than 12 months

Review source

Reviewed December 2021

An online/remote alternative to Card Sorting

It is very useful to be able to take advantage of remote participants, which helps speed up the investigation cycle. Organizing the information in dendrograms was a useful way of communicating the findings to colleagues.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

OptimalSort is an ideal tool to transform the classic Card Sorting in person, to a remote environment and 100% online. That is, any user from anywhere in the world can do your study quickly and easily. It's easy to set up and get started, it's intuitive in setup (a little less on the activity side.) It's a pretty good tool for exploring how people associate concepts.

Cons:

I found that I missed being able to really see how people participated in the test. For example, you cannot tell if someone spent 5 seconds or 5 minutes thinking about a decision. It could be countered by having the participant on the phone at the time, but this is not ideal and takes away the experience of remoteness. In addition, the paid features are quite expensive. It is only available in English.

eliana r.

Verified reviewer

Design

11-50 employees

Used monthly for less than 12 months

Review source

Reviewed November 2022

Lo volveré a utilizar sin dudas.

Lo utilice muchas veces y es muy bueno, te da métricas como lugar desde donde se conectaron los usuarios, tiempo que tardaron, cuantas personas ingresaron y no completaron la tarea. Podes duplicar algún test y solo hacerle las modificaciones que creas conveniente, lo que si estas iterando te ahorra mucho tiempo.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Tiene muchas funcionalidades, pero lo que mas utilizo es card Sporting y tree testing. Es muy útil porque porque armar la arquitectura de información de una pagina web y luego podes validarla.Tiene 5 opciones de test distintos. Es realmente muy útil, y ademas que podes ir analizando los resultados en tiempo real.

Cons:

En la opción gratis tiene algunas limitaciones claramente, por lo que solo pueden completar 10 personas. Si necesitas mas la opción paga no es cara.

Rebecca H.

Verified reviewer

Market Research

201-500 employees

Used weekly for less than 12 months

Review source

Reviewed November 2022

Great for performing UX research but hard to change questions once you've started

Ratings Breakdown

Ease of use

Functionality

Pros:

I like the exercises Optimal Workshop has to offer, easy to analyse results and get recruitment quickly.

Cons:

- Once questions have been written for a survey, you can't drag and drop them in a different order, you have to delete and start again.- While recruitment is quick to come back I find many responses are completed too quickly and I have to spend considerable time looking through responses to check which are genuine.

Verified

Reviewer

Consumer Services

51-200 employees

Used daily for less than 6 months

Review source

Reviewed May 2022

El mejor software para estudio de usuario

Excelente, no tengo queja alguna, los estudios y resultados que se arrojan a través de ellos son muy precisos y útiles para seguir mejorando nuestras páginas web.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Este software es excelente, brinda más de 3 aplicaciones útiles para realizar estudios de usuario, la que más me gusta en CardSort, a pesar de la complejidad de los resultados y todos los datos que puedes extraer de un simple estudio, es fácil de usar y la respuesta del departamento de soporte es excelente, no tardan en responder y son bastante explicativos.

Cons:

Quizás lo que no me gusta mucho es el precio, me parece un poco costosa, pero al usarla de verdad que vale la pena, mucho mejor para empresas y equipos grandes, aquí el precio es bastante accequible.

Vendor Response

Thanks for taking the time to share your thoughts, we really value your feedback.

Replied June 2022

Verified

Reviewer

Higher Education

1001-5000 employees

Used monthly for less than 6 months

Review source

Reviewed November 2018

Great once you get the hang of it

Ratings Breakdown

Ease of use

Functionality

Pros:

- CSV importer worked well, so it was easy to use this in combination with our interview recording tool (Lookback) - Picks up on tags/keywords in notes, even ones imported from other platforms - Allows you to manage tags in a nice way - Created some very interesting visualizations of keyword use and how keywords relate to each other

Cons:

You really need to understand how to use tags - for our team, we had to decide beforehand which ones we'd use in order to make sure that we got relevant insights (and not a crazy mishmash). But Reframer also seemed to create or duplicate tags by itself from our notes, which might have been convenient but in fact complicated things a bit further and meant we had to do some additional tag management later.

brandon o.

Verified reviewer

Design

10000+ employees

Used monthly for less than 6 months

Review source

Reviewed July 2019

Great research tool

Ratings Breakdown

Ease of use

Functionality

Pros:

We mainly use Optimal Workshop for their card sorting and tree structure testing. It has been a huge asset in helping us optimize navigation for our users. Their GUI is very straight forward and makes it easy to build projects to test.

Cons:

Their software is really expensive because of all of their suite offerings. Where we don't use every feature, it would be nice to have an option to pay for just a portion of it.

Verified

Reviewer

E-Learning

51-200 employees

Used monthly for free trial

Review source

Reviewed April 2019

Loved it!

Ratings Breakdown

Ease of use

Functionality

Pros:

I loved how easy you can set up the stuff e.g. card sort and analyse the data.

Cons:

I did not like the way it is displayed on mobile – this could need some improvement in order to motivate people to take part in surveys e.g. also delete little nasty bugs that occurred once: took ages to do the survey.

Showing 1 - 7 of 7 Reviews

See All Reviews