Pictory 2026: Benefits, Features & Pricing
- Overview
- Pricing and Plans
- Features
- Integrations
- User Reviews
Overview
Pricing
Starting at $25.00 per year
About Pictory
Pictory is a cloud-based video creation software that automatically converts long-form text and video content into short videos for social sharing using artificial intelligence (AI) technology. The platform offers white-labelling capabilities, which allows users to personalize the videos with custom logos, colours and fonts to establish brand identity.
Pictory enables organizations to add text to videos using audio, edit captions and add transcriptions using automated suggestions. The application automatically creates highlights from webinars and other long videos and lets users schedule automatic posting on various social channels via Hootsuite integration. Other features include bulk uploads, voice-overs, subtitles management and more.
Pictory allows users to export subtitles in SRT or VTT format and download videos as CSV files. Pricing including monthly/annual subscriptions and support is extended via phone, email, FAQs and other online measures.
Pictory Screenshots

Pictory Pricing and Plans
Starter
$25.00
Plan includes:
- text to video
- url to video
- ai video editor
- images to video
- ppt to video
- record
Professional
$35.00
Plan includes:
- text to video
- url to video
- ai video editor
- ppt to video
- image to video
- recording
Teams
$119.00
Plan includes:
- text to video
- ai video generator
- ai avatars
- url to video
- ai video editor
- recording
Pictory Features
- Popular features found in Video MakingAnimationCollaboration ToolsDrag & DropMedia LibrarySocial SharingTemplatesVideo CaptureVideo Creation
- More features of PictoryActivity DashboardAI VoicesAnimations & TransitionsAPIContent CreationContent GenerationContent LibraryContent ManagementCustomizable BrandingCustomizable TemplatesCustom VoicesFor MarketersFor Online LearningFor Sales Teams/OrganizationsImage LibraryMulti-LanguageMultimedia SupportMultiple Format SupportNatural Language ProcessingPersonalization and RecommendationPreview FunctionalityPrompt EngineeringPublishing/SharingRecordingScreen RecordingSearch/FilterSingle Sign OnSpeech RecognitionSubtitles/Closed CaptionsTaggingText AnalysisText EditingText OverlayText to VideoThird-Party IntegrationsVideo ArchivingVideo EditingVoice GeneratorVoice-Over/AudioWatermarking
Pictory Integrations
Pictory User Reviews
Overall Rating
4.8
Ratings Breakdown
5
83%
4
14%
3
1%
2
1%
1
2%
Secondary Ratings
Ease of Use
4.8
Value for money
4.7
Customer support
4.7
Functionality
4.6

Patti H.
Verified reviewer
Financial Services
2-10 employees
Used weekly for less than 12 months
Reviewed June 2024
Excellent Resource for Non-Technical People who want to produce videos
5
Ratings Breakdown
Vendor Response
Hey Patti, Thanks a ton for sharing your experience. It’s great to hear that Pictory has made video creation so accessible and enjoyable for you. Producing over 70+ high-quality videos in just nine months with no prior experience is impressive! If you have any more thoughts or suggestions, we’d love to hear them. You can share any ideas for new features or improvements at https://feedback.pictory.ai/roadmap. Also, since you’re really enjoying Pictory, why not join our creators' Facebook group? It’s a great place to connect with other passionate users: https://www.facebook.com/groups/863439644603943/. Keep up the great work.
Replied June 2024
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Paul H.
Verified reviewer
Marketing and Advertising
Self-Employed
Used weekly for less than 6 months
Reviewed January 2025
Pictory rapidly becoming a very comprehensive system
5
Overall its an astounding programme and replaces 95% of the work needed to build videos in Premier Pro ect Currently the only limitations are lack of stills and text animation which I hope you will add at some point - the ability to have text appear during the slide, at key moments would elevate the to a truly professional system. Also the option to add a blur filter between the stock video and the text would again lift this.
Ratings Breakdown
Vendor Response
Thanks for your feedback! It’s great to know Pictory is working well for you, especially with script-building and the accuracy of auto video selection. A 7/10 is a solid result. You mentioned British AI voices and wanting more variety, particularly with a more engaging, sales-focused tone. Speed adjustments and pronunciation fixes (like adding characters) would also make the voiceovers feel more polished. I’ll pass this along to the team, but you can also share your suggestions directly at https://feedback.pictory.ai/roadmap. Thanks again for the feedback.
Replied January 2025
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Pierre-Louis U.
Verified reviewer
Information Technology and Services
2-10 employees
Used monthly for less than 6 months
Reviewed April 2024
Video Generation
3
Ratings Breakdown
Vendor Response
Hey Pierre-Louis, It's fantastic to hear you're enjoying our vast library of videos and their quality. On the script side of things, it sounds like you're hitting a bit of a snag with the script editor interpreting your intentions. We're all about making your experience smoother and more intuitive, so your insight is super helpful. Please reach out to our support team at support@pictory.ai, where one of our support representatives will be delighted to schedule a Zoom call with you and ensure that this issue is swiftly resolved. Thanks for sharing your thoughts!
Replied April 2024
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Mohamed E.
Verified reviewer
Online Media
Self-Employed
Used daily for less than 6 months
Reviewed August 2024
Excellent Tool for Creating Professional Videos Easily.
5
My experience with Pictory has been excellent. The software is easy to use and offers a fantastic range of features that make video production enjoyable and efficient. I was able to produce high-quality videos faster than I expected.
Ratings Breakdown
Vendor Response
Hey Mohamed, thanks for the fantastic feedback! We’re thrilled to hear that Pictory has made your video production process easier and more efficient. We’re constantly working on adding more creative templates and enhancing customization options to give users more flexibility. If you have more ideas or suggestions, we’d love to hear them on our feedback page at https://feedback.pictory.ai/roadmap. And if you ever need any help, just drop us an email at support@pictory.ai. Have a great day!
Replied August 2024
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Christian E.
Verified reviewer
Non-Profit Organization Management
Self-Employed
Used daily for less than 6 months
Reviewed February 2025
Not pleased so far.
5
Not being able to download my videos when I want it is actually too bad. It has made my experience very awful. Having to make a video and not sure if it will download immediately is traumatising
Ratings Breakdown
Vendor Response
Hello! Lisa here. 😊 Thank you for your review! The issue should now be resolved! If you experience this problem again, please reach out to support@pictory.ai with your project name, and they’ll assist you as soon as possible. Also, we’d love to have you in our Creators Facebook Group! It’s a great place to connect with other users, share insights, and get the most out of Pictory. Join us here 👉 https://www.facebook.com/groups/863439644603943/
Replied March 2025
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Mike K.
Verified reviewer
Marketing and Advertising
Self-Employed
Used weekly for less than 6 months
Reviewed February 2025
Awesome product.
5
The product is a great product. I work with many other content creation programs, and the is the best
Ratings Breakdown
Reasons for switching to Pictory
Ai features make the product very efficiennn
Vendor Response
Hey Mike Awesome to hear that you're loving Pictory and finding it easy to use! Sounds like the AI features are really making a difference in your content creation workflow. Appreciate you sharing that you switched from InVideo, it's great to know that Pictory stands out for you. If you ever have any feedback or ideas to make it even better, feel free to drop them at https://feedback.pictory.ai/roadmap. Also, since you’re really enjoying Pictory, you might want to check out our Facebook community, it's a great place to connect with other creators and share tips. Thanks again for your review. Kate
Replied February 2025
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Fernando B.
Verified reviewer
Hospitality
51-200 employees
Used daily for less than 6 months
Reviewed February 2025
Super Happy with this tool
5
It helps us to create videos in many languages , quick and cheap but with very good quality
Ratings Breakdown
Vendor Response
Glad to hear Pictory is saving you time while keeping quality high! We’re working on making features easier to find and appreciate the feedback. We’ve also noted your request for more European Portuguese voices. You can suggest it directly on our feedback portal: https://feedback.pictory.ai/roadmap, which helps the team prioritize updates. If you’d like to connect with other creators, check out our Facebook group: https://www.facebook.com/groups/863439644603943/. We’d love to have you there! Sam
Replied February 2025
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Zara R.
Verified reviewer
Education Management
51-200 employees
Used weekly for less than 6 months
Reviewed February 2025
Pictory in class
5
As a teacher at the International College of Business, I use Pictory to explain course content and assessment tasks to my students. I’ve also introduced Pictory to them, and they find it to be an enjoyable and engaging tool for both their class presentations and personal projects.
Ratings Breakdown
Vendor Response
Hey Zara! Great to hear that Pictory is helping you and your students at the International College of Business. Love that it's making course content and assessments more engaging, it sounds like a solid way to keep students interested! If you or your students have any suggestions for making Pictory even better, feel free to share them at https://feedback.pictory.ai/roadmap. And if you ever need help, our support team is available at support@pictory.ai. Thanks for bringing Pictory into the classroom. Have a great day! Kate
Replied February 2025
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Permender R.
Verified reviewer
Chemicals
Self-Employed
Used daily for less than 2 years
Reviewed July 2024
I am able to make videos because of only Pictory
5
I am very much delighted using pictory and has recommended the same to my 5 friends as well. its very user friendly, no prior knowledge is required for making videos if using pictory. It has made my life very easy. Till pictory is here I am just flying. Thanks You Pictory & team
Ratings Breakdown
Vendor Response
It's awesome to hear that Pictory is making video creation a success for you, especially with the text-to-video generator and the constant updates. Your recommendation to friends speaks volumes about how much you enjoy using it! Thanks again for your feedback and happy creating!
Replied July 2024
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Daniel M.
Verified reviewer
Media Production
2-10 employees
Used weekly for more than 2 years
Reviewed April 2024
Best ltd purchase that I've ever made
5
I have been using victory since it's beta testing it is a great product I will continue to use it for as long as they are viable. Great Piece of software easy to use with an easy workflow.
Ratings Breakdown
Vendor Response
Hi Daniel, Thanks for sharing your thoughts about your experience with Pictory. It's fantastic to hear that you find it the best product you have purchased and it's been a big hit for your video creation needs across YouTube and social platforms. I'm sorry to hear about the confusion around Pro features and upgrades. Please contact support at support@pictory.ai and we will look into getting this resolved. Your loyalty since the beta testing phase means a lot, and we're committed to keeping Pictory a tool you love using. For any more suggestions or feedback, don't hesitate to leave your thoughts at https://feedback.pictory.ai/roadmap. Thanks again for the feedback.
Replied May 2024
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