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Pictory

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Pictory 2026: Benefits, Features & Pricing

On this page
  • Overview
  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews

Overview

Pictory
Pictory
4.8
(162)

Pricing

Starting at $25.00 per year

About Pictory

Pictory is a cloud-based video creation software that automatically converts long-form text and video content into short videos for social sharing using artificial intelligence (AI) technology. The platform offers white-labelling capabilities, which allows users to personalize the videos with custom logos, colours and fonts to establish brand identity.

Pictory enables organizations to add text to videos using audio, edit captions and add transcriptions using automated suggestions. The application automatically creates highlights from webinars and other long videos and lets users schedule automatic posting on various social channels via Hootsuite integration. Other features include bulk uploads, voice-overs, subtitles management and more.

Pictory allows users to export subtitles in SRT or VTT format and download videos as CSV files. Pricing including monthly/annual subscriptions and support is extended via phone, email, FAQs and other online measures.

Pictory Screenshots

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Pictory Pricing and Plans

Starting price: $25.00 per year
Free Trial
Free Version

Starter

$25.00

per user, per year

Plan includes:

  • text to video
  • url to video
  • ai video editor
  • images to video
  • ppt to video
  • record

Professional

$35.00

per user, per year

Plan includes:

  • text to video
  • url to video
  • ai video editor
  • ppt to video
  • image to video
  • recording

Teams

$119.00

per year

Plan includes:

  • text to video
  • ai video generator
  • ai avatars
  • url to video
  • ai video editor
  • recording

Pictory Features

  • Popular features found in Video Making
    Animation
    Collaboration Tools
    Drag & Drop
    Media Library
    Social Sharing
    Templates
    Video Capture
    Video Creation
  • More features of Pictory
    Activity Dashboard
    AI Voices
    Animations & Transitions
    API
    Content Creation
    Content Generation
    Content Library
    Content Management
    Customizable Branding
    Customizable Templates
    Custom Voices
    For Marketers
    For Online Learning
    For Sales Teams/Organizations
    Image Library
    Multi-Language
    Multimedia Support
    Multiple Format Support
    Natural Language Processing
    Personalization and Recommendation
    Preview Functionality
    Prompt Engineering
    Publishing/Sharing
    Recording
    Screen Recording
    Search/Filter
    Single Sign On
    Speech Recognition
    Subtitles/Closed Captions
    Tagging
    Text Analysis
    Text Editing
    Text Overlay
    Text to Video
    Third-Party Integrations
    Video Archiving
    Video Editing
    Voice Generator
    Voice-Over/Audio
    Watermarking

Pictory Integrations

Make
Make
Claude
Claude
Zapier
Zapier
ChatGPT
ChatGPT

Pictory User Reviews

Overall Rating

4.8

Ratings Breakdown

5

83%

4

14%

3

1%

2

1%

1

2%

Secondary Ratings

Ease of Use

4.8

Value for money

4.7

Customer support

4.7

Functionality

4.6

Patti's profile

Patti H.

Verified reviewer

Financial Services

2-10 employees

Used weekly for less than 12 months

Reviewed June 2024

Excellent Resource for Non-Technical People who want to produce videos

5

Ratings Breakdown

5
Ease of use
5
Value for money
5
Functionality
icon
Pros:
The ease with which I've been able to create high quality videos with no previous experience. I am a novice with NO experience creating videos and yet with Pictory I've produced 70+ videos (1 -15 minutes long) over the last 9 months. LOVE it! The result is HIGH quality videos that I can quickly edit if needed.
Cons:
No complaints here. It does what it promises and it's easy!

Vendor Response

Hey Patti, Thanks a ton for sharing your experience. It’s great to hear that Pictory has made video creation so accessible and enjoyable for you. Producing over 70+ high-quality videos in just nine months with no prior experience is impressive! If you have any more thoughts or suggestions, we’d love to hear them. You can share any ideas for new features or improvements at https://feedback.pictory.ai/roadmap. Also, since you’re really enjoying Pictory, why not join our creators' Facebook group? It’s a great place to connect with other passionate users: https://www.facebook.com/groups/863439644603943/. Keep up the great work.

Replied June 2024

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PH

Paul H.

Verified reviewer

Marketing and Advertising

Self-Employed

Used weekly for less than 6 months

Reviewed January 2025

Pictory rapidly becoming a very comprehensive system

5

Overall its an astounding programme and replaces 95% of the work needed to build videos in Premier Pro ect Currently the only limitations are lack of stills and text animation which I hope you will add at some point - the ability to have text appear during the slide, at key moments would elevate the to a truly professional system. Also the option to add a blur filter between the stock video and the text would again lift this.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
4
Functionality
icon
Pros:
Script building and the accuracy of the auto video selection - for the videos I have produce on average 7/10 of the video selected is good.
Cons:
I don't think there are enough British voiced ai voices - I also have struggles with the speed of speech and a general feeling that most lack a sales type presence. Lastly, please make the outline/shadow an option and not the default for headings I also think that it would be more useful if the on screen script and script that the Ai uses could be separate to allow for adding characters to overcome pronunciation

Vendor Response

Thanks for your feedback! It’s great to know Pictory is working well for you, especially with script-building and the accuracy of auto video selection. A 7/10 is a solid result. You mentioned British AI voices and wanting more variety, particularly with a more engaging, sales-focused tone. Speed adjustments and pronunciation fixes (like adding characters) would also make the voiceovers feel more polished. I’ll pass this along to the team, but you can also share your suggestions directly at https://feedback.pictory.ai/roadmap. Thanks again for the feedback.

Replied January 2025

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PU

Pierre-Louis U.

Verified reviewer

Information Technology and Services

2-10 employees

Used monthly for less than 6 months

Reviewed April 2024

Video Generation

3

Ratings Breakdown

4
Ease of use
4
Functionality
icon
Pros:
Access to huge library of videos and the quality of them.
Cons:
Not being able to write a script which explain what we want but it’s always taking it as content creation

Vendor Response

Hey Pierre-Louis, It's fantastic to hear you're enjoying our vast library of videos and their quality. On the script side of things, it sounds like you're hitting a bit of a snag with the script editor interpreting your intentions. We're all about making your experience smoother and more intuitive, so your insight is super helpful. Please reach out to our support team at support@pictory.ai, where one of our support representatives will be delighted to schedule a Zoom call with you and ensure that this issue is swiftly resolved. Thanks for sharing your thoughts!

Replied April 2024

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ME

Mohamed E.

Verified reviewer

Online Media

Self-Employed

Used daily for less than 6 months

Reviewed August 2024

Excellent Tool for Creating Professional Videos Easily.

5

My experience with Pictory has been excellent. The software is easy to use and offers a fantastic range of features that make video production enjoyable and efficient. I was able to produce high-quality videos faster than I expected.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
I loved the ease of use in Pictory and the ability to create professional videos quickly. The software saves me a lot of time and effort, with advanced editing tools that perfectly meet my needs.
Cons:
The only area for improvement would be offering more creative templates or flexibility in customizing elements more deeply, allowing users to create more unique content.

Vendor Response

Hey Mohamed, thanks for the fantastic feedback! We’re thrilled to hear that Pictory has made your video production process easier and more efficient. We’re constantly working on adding more creative templates and enhancing customization options to give users more flexibility. If you have more ideas or suggestions, we’d love to hear them on our feedback page at https://feedback.pictory.ai/roadmap. And if you ever need any help, just drop us an email at support@pictory.ai. Have a great day!

Replied August 2024

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CE

Christian E.

Verified reviewer

Non-Profit Organization Management

Self-Employed

Used daily for less than 6 months

Reviewed February 2025

Not pleased so far.

5

Not being able to download my videos when I want it is actually too bad. It has made my experience very awful. Having to make a video and not sure if it will download immediately is traumatising

Ratings Breakdown

5
Ease of use
3
Value for money
2
Customer support
5
Functionality
icon
Pros:
Video generation is top-notch and clear. Loads of visuals
Cons:
I’m actually unhappy due to the error message I get when downloading videos sometimes. Currently I’ve not been able to download a video I spent hours working on for the past 48 hours.

Vendor Response

Hello! Lisa here. 😊 Thank you for your review! The issue should now be resolved! If you experience this problem again, please reach out to support@pictory.ai with your project name, and they’ll assist you as soon as possible. Also, we’d love to have you in our Creators Facebook Group! It’s a great place to connect with other users, share insights, and get the most out of Pictory. Join us here 👉 https://www.facebook.com/groups/863439644603943/

Replied March 2025

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MK

Mike K.

Verified reviewer

Marketing and Advertising

Self-Employed

Used weekly for less than 6 months

Reviewed February 2025

Awesome product.

5

The product is a great product. I work with many other content creation programs, and the is the best

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
It is very easy to use.The so is excellent to create great content
Cons:
Nothing...so far, I am very happy with the product.

Reasons for switching to Pictory

Ai features make the product very efficiennn

Vendor Response

Hey Mike Awesome to hear that you're loving Pictory and finding it easy to use! Sounds like the AI features are really making a difference in your content creation workflow. Appreciate you sharing that you switched from InVideo, it's great to know that Pictory stands out for you. If you ever have any feedback or ideas to make it even better, feel free to drop them at https://feedback.pictory.ai/roadmap. Also, since you’re really enjoying Pictory, you might want to check out our Facebook community, it's a great place to connect with other creators and share tips. Thanks again for your review. Kate

Replied February 2025

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FB

Fernando B.

Verified reviewer

Hospitality

51-200 employees

Used daily for less than 6 months

Reviewed February 2025

Super Happy with this tool

5

It helps us to create videos in many languages , quick and cheap but with very good quality

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Pictory is incredibly easy to use and very user-friendly. The intuitive interface makes video creation smooth and efficient, even for beginners. It simplifies the entire process and saves a lot of time!
Cons:
One small downside is that sometimes finding specific features requires some searching, as they are not always immediately visible. More portugues from portugal (not brazilian) voices will be a plus

Vendor Response

Glad to hear Pictory is saving you time while keeping quality high! We’re working on making features easier to find and appreciate the feedback. We’ve also noted your request for more European Portuguese voices. You can suggest it directly on our feedback portal: https://feedback.pictory.ai/roadmap, which helps the team prioritize updates. If you’d like to connect with other creators, check out our Facebook group: https://www.facebook.com/groups/863439644603943/. We’d love to have you there! Sam

Replied February 2025

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ZR

Zara R.

Verified reviewer

Education Management

51-200 employees

Used weekly for less than 6 months

Reviewed February 2025

Pictory in class

5

As a teacher at the International College of Business, I use Pictory to explain course content and assessment tasks to my students. I’ve also introduced Pictory to them, and they find it to be an enjoyable and engaging tool for both their class presentations and personal projects.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Pictory has a simple and easy-to-use design. The dashboard is clear, and the tools are easy to find. Even though I’m not a video editing expert, I was able to start making videos quickly without much trouble.
Cons:
Passwords, my fault I always forget them.

Vendor Response

Hey Zara! Great to hear that Pictory is helping you and your students at the International College of Business. Love that it's making course content and assessments more engaging, it sounds like a solid way to keep students interested! If you or your students have any suggestions for making Pictory even better, feel free to share them at https://feedback.pictory.ai/roadmap. And if you ever need help, our support team is available at support@pictory.ai. Thanks for bringing Pictory into the classroom. Have a great day! Kate

Replied February 2025

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PR

Permender R.

Verified reviewer

Chemicals

Self-Employed

Used daily for less than 2 years

Reviewed July 2024

I am able to make videos because of only Pictory

5

I am very much delighted using pictory and has recommended the same to my 5 friends as well. its very user friendly, no prior knowledge is required for making videos if using pictory. It has made my life very easy. Till pictory is here I am just flying. Thanks You Pictory & team

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
The text to Video generator is amazing. I am not good in editing, so pictory takes care of that part too. I am making videos bcz of the simplicity of pictory. There are lots of customization in terms of background and text have come up. also every month something or other thing is adding to the arsenal.
Cons:
I think the processing and adding voice overs takes time. it should be optimized for faster & better process. Also there should be option for division of screen of a slide in multiple parts or there must be some sort of arrangement where multiple parts or views of different things can be presented in a single slide. in text a sound must be added for type writer setting, Also there should be a option for text highlight option if using some text in the form of a picture or poster from outside sources. the duration of video in basic plans must be increased to 15minutes. There should be some separate plans for people like me, who cannot utilise all the videos of a plan like 20, 30 etc.

Vendor Response

It's awesome to hear that Pictory is making video creation a success for you, especially with the text-to-video generator and the constant updates. Your recommendation to friends speaks volumes about how much you enjoy using it! Thanks again for your feedback and happy creating!

Replied July 2024

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Daniel's profile

Daniel M.

Verified reviewer

Media Production

2-10 employees

Used weekly for more than 2 years

Reviewed April 2024

Best ltd purchase that I've ever made

5

I have been using victory since it's beta testing it is a great product I will continue to use it for as long as they are viable. Great Piece of software easy to use with an easy workflow.

Ratings Breakdown

5
Ease of use
5
Value for money
4
Customer support
5
Functionality
icon
Pros:
I love the ease of use and being able to import either text for video, pictures and video clips, or a link from a Blog to create a video. This was created as a replacement for another platform that failed. This is my go-to in stock video creation for you to and social platforms.
Cons:
Unfortunately they did not live up to the promises made for LTD buyers when they sold us the LTD they said that we would get all premium Pro features and unfortunately I am now paying monthly on two separate plans for church that they said would be included for all future upgrades. I do understand that upgrades are expensive but if you are not planning on including upgrades you should not promise all future upgrades in your sales copy.

Vendor Response

Hi Daniel, Thanks for sharing your thoughts about your experience with Pictory. It's fantastic to hear that you find it the best product you have purchased and it's been a big hit for your video creation needs across YouTube and social platforms. I'm sorry to hear about the confusion around Pro features and upgrades. Please contact support at support@pictory.ai and we will look into getting this resolved. Your loyalty since the beta testing phase means a lot, and we're committed to keeping Pictory a tool you love using. For any more suggestions or feedback, don't hesitate to leave your thoughts at https://feedback.pictory.ai/roadmap. Thanks again for the feedback.

Replied May 2024

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