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Hotjar vs Matomo

Updated January 15, 2026

Hotjar vs Matomo: Which is best for you?

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55+ software advisors
1 million+ businesses helped
2 million+ verified software reviews
Starting Price
$39.00

per month

$9.00

per month

Free Trial
Free Version
Screenshots
and Demo
Product Screenshot
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Product Screenshot
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Top Rated
  Features
Visitor Tracking
4.83
Activity Dashboard
4.80
Customer Journey Mapping
4.78
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Data Visualization
5.0
Reporting/Analytics
4.86
User Interaction Tracking
4.71
See All
Integrations
HubSpot Marketing Hub
HubSpot Marketing Hub
Segment
Segment
Zapier
Zapier
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Joomla
Joomla
Moodle
Moodle
LimeSurvey
LimeSurvey
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Pros / Cons
  • I like the heat mapping tool on Hotjar, which allows you to see where there is the most interest on your page, as well as how a user navigates your webpage
  • Also, in the recording sections, you can easily get overwhelmed by not-relevant recordings, where users just idle.
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  • We used matomo in for a unique requirement which was to track all the use interaction and we wished all those things downloaded on our premise which gets really easy with matomo cause you can setup matomo on your servers.
  • It is not as famous as google analytics.
Read more
Ease-of-Use
Highest performing feature
in the comparison
4.6/ 5
4.5/ 5
Value for Money
4.4/ 5
Highest performing feature
in the comparison
4.7/ 5
Customer Support
Highest performing feature
in the comparison
4.5/ 5
4.3/ 5
Functionality
4.5/ 5
4.5/ 5
Support Options
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training Options
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos
FrontRunners
FrontRunners 2022
FrontRunners 2023
Advisor
  Recommendations
N/A
N/A
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployment Options
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad