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CrossEngage

Overview

CrossEngage 2026: Benefits, Features & Pricing

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On this page
  • Overview
  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews

Overview

CrossEngage
CrossEngage
4.1
(10)

Pricing

Pricing available upon request

About CrossEngage

CrossEngage is a Customer Data and Prediction Platform for growing your customer base into valuable, individual customer relationships. Easily identify, prioritize, and activate the most valuable customer audiences and retain customers through excellent customer experiences to optimize marketing spend.

CrossEngage combines a real-time solution for customer data and cross-channel management with advanced AI and AutoML features to intelligently understand and play out your data.

With CrossEngage you can easily collect and act upon your first-party customer data across all marketing channels. It offers a real-time solution for customer data with cross-channel campaign management.

Comprehensive 360° customer profiles including detailed customer history and user behavior make you get a true understanding of all data. Moreover, CrossEngage provides features for segmentation and automated customer journeys that allow you to target and activate the most valuable customer audiences across multiple marketing channels such as email, direct mailing, programmatic advertising, social ads, and more.

Simply set the right triggers within the customer journey for corresponding marketing measur...

es and automated campaigns. By following a data-based and customer-centric interaction across all communication channels, companies strengthen their customer loyalty, increase profitability, and win and retain customers more efficiently. With the predictive analytics features, you can create and maintain fully automated hundreds of machine learning models very easily and accurately to optimize strategy and budget decisions in marketing. Scale predictive models for customer acquisition, 1st to 2nd order propensity, CLV, conversion scores, churn prevention, and many other use cases. Use our easy-to-use model builder or create advanced, fully modifiable models in our AutoML workbench for data scientists and AI experts. Our Intelligent audience management solution makes it intuitive for anyone to prioritize your audiences based on predicted scores without effort. After you identified the most relevant and engaging audiences, use our natively built-in email or mobile push service or any other of our supported integrations to activate your audiences across channels. Reducing friction and offering great flexibility, CrossEngage is easy to implement and allows you to realize simple use cases right out-of-the-box. Through their integrations and APIs, your tech setup is easily extensible, customizable, and future-proof. A team of experts supports brands in realizing a customer-centric approach from onboarding to growth to ensure the success of every client. To meet rising consumers’ privacy and legal expectations, CrossEngage fulfills the highest security and privacy standards. The software vendor hosts all data in the European Union and works with renowned security and privacy experts. With 70 employees in Berlin and Hamburg, CrossEngage serves industry-leading companies such as Deutsche Bahn, Peek & Cloppenburg, Porta, Scout24, and Shop Apotheke.

CrossEngage Screenshots

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CrossEngage Pricing and Plans

Starting price: $1,000.00
Free Trial
Free Version

Basic

$1,000.00

No plan information available

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    CrossEngage Features

    • Popular features found in Data Analysis
      Data Discovery
      Data Visualization
      Natural Language Search
      Predictive Analytics
      Query Builder
      Storytelling
    • More features of CrossEngage
      A/B Testing
      Access Controls/Permissions
      Activity Dashboard
      Activity Tracking
      AI/Machine Learning
      API
      Autoresponders
      Behavioral Analytics
      Behavior Tracking
      Budgeting/Forecasting
      Business Process Control
      Campaign Analytics
      Campaign Management
      Campaign Planning
      Campaign Scheduling
      Campaign Segmentation
      Channel Management
      Charting
      Churn Management
      Click Tracking
      Communication Management
      Configurable Workflow
      Contact Database
      Contact Management
      Content Management
      Conversion Rate Optimization
      Conversion Tracking
      Correlation Analysis
      CRM
      Customer Activity Tracking
      Customer Database
      Customer Experience Management
      Customer History
      Customer Profiles
      Customer Segmentation
      Customizable Branding
      Customizable CTAs
      Customizable Fields
      Customizable Forms
      Customizable Templates
      Dashboard
      Database Support
      Data Blending
      Data Connectors
      Data Extraction
      Data Import/Export
      Data Integration
      Data Mapping
      Data Migration
      Data Storage Management
      Deep Learning
      Demand Forecasting
      Drip Campaigns
      Dynamic Content
      Dynamic Modeling
      Email Management
      Email Marketing
      Email Templates
      Email Tracking
      Engagement Tracking
      Event Triggered Actions
      Feedback Management
      Forecasting
      For eCommerce
      For Healthcare
      For Retail
      For Sales Teams/Organizations
      GDPR Compliance
      Machine Learning
      Marketing Automation
      Metadata Management
      ML Algorithm Library
      Modeling & Simulation
      Model Training
      Monitoring
      Multi-Campaign
      Multi-Channel Communication
      Multi-Channel Data Collection
      Multi-Channel Marketing
      Multiple Data Sources
      Multivariate Testing
      No-Code
      Performance Metrics
      Personalization
      Predictive Modeling
      Process/Workflow Automation
      Real-Time Analytics
      Real-Time Data
      Reporting/Analytics
      Reporting & Statistics
      ROI Tracking
      Role-Based Permissions
      Sales Analytics
      Sales Reports
      Sales Trend Analysis
      Search/Filter
      Search Marketing
      Secure Data Storage
      Segmentation
      Self-service Analytics
      Self Service Data Preparation
      Social Marketing
      Social Media Integration
      Statistical Analysis
      Tagging
      Template Management
      Third-Party Integrations
      Trend Analysis
      User Management
      Visual Analytics
      Website Visitor Tracking
      "What If" Scenarios
      Workflow Management

    CrossEngage Integrations

    Google Analytics 360
    Google Analytics 360
    Mailjet
    Mailjet
    Gmail
    Gmail
    SendGrid
    SendGrid
    Lob
    Lob
    Meta for Business
    Meta for Business

    See all 23 integrations

    CrossEngage User Reviews

    Overall Rating

    4.1

    Ratings Breakdown

    5

    20%

    4

    70%

    3

    10%

    2

    0%

    1

    0%

    Secondary Ratings

    Ease of Use

    3.5

    Value for money

    4.2

    Customer support

    4.3

    Functionality

    3.7

    Have you used CrossEngage and would like to share your experience with others?

    Christian's profile

    Christian E.

    Verified reviewer

    Wholesale

    51-200 employees

    Used daily for more than 2 years

    Review source

    Reviewed September 2018

    Great tool to orchestrate existing marketing channels

    4

    Great experience, responsive, nice and helpful people

    Ratings Breakdown

    4
    Ease of use
    5
    Value for money
    4
    Customer support
    4
    Functionality
    icon
    Pros:
    - many integrations --> possibility to use and align existing tools/channels (emarsys, optilyz, etc.) - all user and product data actionable in one place - high personalization possible (combination of customer feed and real time customer behavior)
    Cons:
    - no raw data export of statistics yet - no campaign flow chart yet (therefore multi step campaigns are a bit more difficult to maintain)

    Vendor Response

    Hello Christian, As one of our first clients we are glad that you appreciate using our tool. As you know, we are trying to improve our statistics features. In addition, our new stories feature will greatly improve the overview of campaigns. Best, Manuel

    Replied October 2018

    Read More

    VR

    Verified
    Reviewer

    Human Resources

    51-200 employees

    Used daily for less than 12 months

    Review source

    Reviewed September 2018

    CrossEngage CDP -

    5

    Overall CrossEngage helps us tremendously in building automated communication campaigns on multiple platforms. It is a great tool to use for transactional as well as marketing communication. We make good use of the platform to distribute our audiences across major platforms as well for use in segmented marketing and as a basis for lookalike audiences for prospecting.

    Ratings Breakdown

    4
    Ease of use
    4
    Value for money
    5
    Customer support
    4
    Functionality
    icon
    Pros:
    The platform has a straightforward internal logic and a matching interface. It is really easy to use the two built-in main features (customer attributes and events) to build segments and customer journeys. I find the ways in which these segments and journeys can be put to use in automating communication intuitive.
    Cons:
    There are certain integrations that are lacking and some of the integrations are a real challenge to set up, especially since quick development resulted in sub-par documentation.

    Vendor Response

    Hello, Thanks for your honest feedback. We are happy that CrossEngage helps you to easily orchestrate campaigns across multiple channels. We are constantly developing new integrations to provide additional functionality. As you wrote, we don't always manage to update the documentation accordingly. In these cases, we are happy to help you in person. Furthermore, we are currently updating our complete documentation. Best, Manuel

    Replied October 2018

    Read More

    MS

    Melanie S.

    Retail

    201-500 employees

    Used daily for less than 2 years

    Review source

    Reviewed September 2018

    Holistic Campaign Management Tool

    3

    Good cooperation in developing solutions for our business needs

    Ratings Breakdown

    3
    Ease of use
    3
    Value for money
    3
    Customer support
    3
    Functionality
    icon
    Pros:
    High flexibility to set up communication for various channels Great segmentation perfomance
    Cons:
    Good UI but still complex in use due to different set ups of connection to CMS/3rd party tools

    Vendor Response

    Hello Melanie, We are very happy about your review and the close cooperation. Due to our best-of-breed approach, there are of course always different scenarios, which we want to realize in the best possible way for each client. If there is still a problem here, please let us know. Best, Manuel

    Replied October 2018

    Read More

    VR

    Verified
    Reviewer

    Transportation/ Trucking/ Railroad

    10000+ employees

    Used daily for less than 2 years

    Review source

    Reviewed September 2018

    Very performant cross-channel-platform

    4

    great company, great people, great platform - and the speed of the real time segmentation is unbeatable.

    Ratings Breakdown

    4
    Ease of use
    4
    Customer support
    4
    Functionality
    icon
    Pros:
    real-time segmentation, easy to use, cross-channel campaign management
    Cons:
    It's still a start up with a few growing pains and a lack of some specific options but to be fair they're improving pretty quickly.

    Vendor Response

    Hello, We are very happy that the performance and possibilities of our platform are useful for your business. Whenever you miss features or we may improve them, we are happy about your suggestions. We always have an open ear for you. Best, Manuel

    Replied October 2018

    Read More

    DS

    Daniela S.

    Retail

    201-500 employees

    Used daily for less than 2 years

    Review source

    Reviewed September 2018

    Very agile company to set up cross channel campaigns

    4

    Our main focus of using CrossEngage is to control for the right communication for our customers at the right point in time to create moments.

    Ratings Breakdown

    4
    Ease of use
    4
    Value for money
    4
    Customer support
    4
    Functionality
    icon
    Pros:
    The possibilities are endless especially with the right partners at hand. Continuous developments in UI and the application itself. Can handle a huge amount of date in an impressive speed.
    Cons:
    Not every implementation can be used intuitively and needs some time to practise.

    Vendor Response

    Hello Daniela, It's good to hear from you. We are happy to support your cross-channel campaigns in the best possible way. For a simpler implementation, we steadily continue to optimize our user interface and simplify the integration processes. To provide your customers with unique moments, we are eager to personally help you to set up new campaigns. Best, Manuel

    Replied October 2018

    Read More

    RM

    Ramona M.

    Marketing and Advertising

    51-200 employees

    Used weekly for less than 2 years

    Review source

    Reviewed September 2018

    I need more reporting possibilities

    5

    Ratings Breakdown

    2
    Ease of use
    5
    Customer support
    3
    Functionality
    icon
    Pros:
    Possibility to easily send trigger emails. Convenient placeholders and easy way of changing e.g. dates of voucher codes. Creating pools and segments is really easy. Support is always really quick and helping
    Cons:
    There's not really a good way for us to build reportings around our campaigns. It would be really handy to download the reports you get in every campaign Dashboard. Additionally this dashboard is a bit annoying to set the date every time. The time frame is really long.. to look at 2 weeks or the last week without changing the dates/timeframe and see everything first sight would be better.

    Vendor Response

    Hello Ramona, Thank you very much for your suggestions, we take that to heart. The upcoming statistics API might help you to set up dashboards according to your own requirements. We are also working on our own dashboard, which will summarize the relevant parameters of your campaigns. More about that soon. Best, Manuel

    Replied October 2018

    Read More

    VR

    Verified
    Reviewer

    Information Technology and Services

    51-200 employees

    Used weekly for less than 12 months

    Review source

    Reviewed September 2018

    The must-have marketing software

    4

    Our main goal was to allow the marketing team to operate autonomously and with this software we managed to achieve that.

    Ratings Breakdown

    3
    Ease of use
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    It allows the marketing team to operate autonomously creating and managing hundreds of campaigns, get the results and check the effectiveness. It gives to the marketing team the ability to create marketing automation based on filters, events and user's behavior.
    Cons:
    The user interface is complicated to use. It doesn't give you a perfect overview of the running campaigns and it's also not very easy to create a new one.

    Vendor Response

    Hello, We are very grateful that you describe our tool as ¿must-have¿. We will improve the overview of current campaigns with a new dashboard soon. You can look forward to the first preview, which we will share with you as soon as possible. Best, Manuel

    Replied October 2018

    Read More

    NG

    Niklas G.

    Textiles

    51-200 employees

    Used weekly for less than 12 months

    Review source

    Reviewed September 2018

    Continous Development

    4

    CrossEngage can be a powerful tool to analyze your customer data and the traffic on your page to build fitting segments for your campaigns. You get very valueable and new insights in this data which can empower your performance. The best of breed approach -of course - always involves a high effort for setting up integrations and getting started. CrossEngage is still a young company which is constantly growing and developing new powerful features. Unfortunately, there are not many documentations yet. It would be very helpful when there were a library of setting up campaigns with various tools.

    Ratings Breakdown

    2
    Ease of use
    5
    Value for money
    4
    Customer support
    3
    Functionality
    icon
    Pros:
    - The various possibilities - Best of breed solution - powerful segment building
    Cons:
    - (currently) limited number of integrations - very few documentations about building a campaign

    Vendor Response

    Hello Niklas, We're glad to hear from you. In order to keep our tool powerful and useful, we will continue to develop new integrations. As you know, we are always open to your wishes. We will continuously increase the number of best-of-breed integrations and update the documentation. Best, Manuel

    Replied October 2018

    Read More

    GI

    Giovanni I.

    Marketing and Advertising

    5001-10000 employees

    Used daily for less than 12 months

    Review source

    Reviewed September 2018

    Working is easy with CrossEngage

    4

    With CE the selection of the your target group is easy and fast for personalized mailing campaigns

    Ratings Breakdown

    5
    Ease of use
    4
    Customer support
    4
    Functionality
    icon
    Pros:
    Easy building of segments Fast computing of segment size Nice UI
    Cons:
    Some convenience features when building more complex segments are missing for example building negative segments.

    Vendor Response

    Hello Giovanni, Thank you for taking the time for a review. We take the difficulties of creating complex segments very seriously and start to solve this problem by introducing the new stories feature and more advanced editing features soon. We will be glad to come back to you approaching this issue. Best, Manuel

    Replied October 2018

    Read More

    LH

    Lennart H.

    Legal Services

    51-200 employees

    Used daily for less than 6 months

    Review source

    Reviewed September 2018

    Powerful tool with room for gains

    4

    Ratings Breakdown

    4
    Ease of use
    4
    Value for money
    5
    Customer support
    3
    Functionality
    icon
    Pros:
    - Usability - Customer Support - Integrations - API
    Cons:
    - lack of features/level of detail of features - lack of proper documentation concerning the usage of those features - there could be a better overview of campaigns/segments

    Vendor Response

    Hello Lennart, Thank you for your feedback. Regarding features and their documentation, the next steps are already in progress. We revise our support documents completely and will also be able to provide you with a clearer dashboard of current campaigns soon. Of course, you can still reach us directly at any time! Best, Manuel

    Replied October 2018

    Read More

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