Microsoft Power BI vs TapClicks: Which is best for you?

Power BI provides good value with easy-to-use dashboards, rapid deployment, and a clean UI that enables our editors to view submission patterns, reviewer response time, and publication schedules with little training investment.

The customizability of the charts isn't as rich as in Excel or Tableau, and you need to understand how to model the data if you're dealing with multiple datasets and build relationships between them accordingly.

We were looking to build campaign based reports for our clients; campaigns typically last anyone from 3-6 months, and typically involved multiple channels. As TapClicks offered a wide array of integrations with the platforms we needed (LinkedIn Advertising, Google Ads, Google Analytics, Adobe Analytics, plus the option to integrate more "manual" data sources via Google Sheets)

Unfortunately we found the platform to be not very user friendly, even for some of our more technical users (note: not data scientists, just savvy digital marketers) when compared to a variety of other tools we've used in the past, including Supermetrics, Google Data Studio/Looker Studio, DashThis, PowerBI and so on.