Tableau vs TapClicks: Which is best for you?

Tableau allows me to connect to the SQL in real-time, Excel, cloud data and create layered visualizations instantly.

Now I am used to it, but I found in the beginning it was hard to navigate the setup of site. When we onboard new users I see them struggling as well when trying to learn all the features.

We were looking to build campaign based reports for our clients; campaigns typically last anyone from 3-6 months, and typically involved multiple channels. As TapClicks offered a wide array of integrations with the platforms we needed (LinkedIn Advertising, Google Ads, Google Analytics, Adobe Analytics, plus the option to integrate more "manual" data sources via Google Sheets)

Unfortunately we found the platform to be not very user friendly, even for some of our more technical users (note: not data scientists, just savvy digital marketers) when compared to a variety of other tools we've used in the past, including Supermetrics, Google Data Studio/Looker Studio, DashThis, PowerBI and so on.