Maptitude 2026: Benefits, Features & Pricing

Wondering if Maptitude is right for your organization?

Our GIS Software selection experts can help you in 15 minutes or less.

On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Maptitude

4.8

(88)

Pricing

Starting at $420.00 per year

About Maptitude

Maptitude GIS and mapping software is the most capable and cost-effective solution to:

➡ Optimize sales territories, vehicle routes, and site locations
➡ Visualize, analyze, and present mission-critical data
➡ Maximize profits, time, and resources

With extensive maps, comprehensive demographic data, and user-friendly tools, Maptitude empowers organizations to analyze and understand the impact of geography.

Create visually stunning maps, visualize data from spreadsheets, estimate populations, locate customers, build custom territories, generate heat maps, and much more. Trusted by Fortune 500 companies, Maptitude offers unmatched performance and value, starting at just $695 with a FREE country package of GIS data. Request a demo or free trial today to experience the full potential of Maptitude mapping software.

As a mapping platform, Maptitude utilizes GIS technology and spatial analysis to assist businesses with analyzing and understanding how geography affects business operations. Maptitude allows businesses to visualize customer and demographic on different types of maps to uncover geographical relational patterns within datasets. With Maptitude, businesses can pinpoint custo...

Maptitude Screenshots

Maptitude Pricing and Plans

Starting price: $420.00 per year

Free Trial

Free Version

Desktop Subscription

$695.00

per user, per year

Plan includes:

Basic Create-a-Map Wizard
Demographic Data and Heat & Thematic Mapping
Geocoding (Pin Mapping)
Query Map Features
Search the Map and Data
Turn Map Layers on and off
View Map Location Data
Windows OS

Desktop No Subscription

$995.00

per user, one time

No plan information available

Online

$420.00

per user, per year

Plan includes:

Basic Create-a-Map Wizard and Upload Any Maps and Analytics Created With Maptitude (Requires Separate Desktop Maptitude License)
Firefox
Online: Compatible With Edge Chromium
Safari and Chrome

Remote Desktop

$995.00

per user, one time

Plan includes:

10-Year License
Amazon Cloud1
Azure
Basic Create-a-Map Wizard
Demographic Data and Heat & Thematic Mapping
Geocoding (Pin Mapping)
Or Citrix Server
Query Map Features
Remote Desktop or Concurrent License
Remote Desktop Services (RDS)

Enterprise

$9,995.00

flat rate, one time

Plan includes:

10 Users With Support for Corporate Deployment and Packaging
10-Year License
Basic Create-a-Map Wizard
Demographic Data and Heat & Thematic Mapping
Geocoding (Pin Mapping)
Query Map Features
Search the Map and Data
Turn Map Layers on and off
View Map Location Data
Windows OS

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Maptitude Features

Popular features found in GIS
3D Imaging
Color Codes/Icons
Data Import/Export
Data Mapping
Geocoding
Image Management
Labeling
Map Sharing
Reporting/Analytics
Route Optimization
More features of Maptitude
Ad hoc Reporting
API
Behavioral Analytics
Census Data Integration
Collaboration Tools
Customer Segmentation
Customizable Reports
Database Support
Data Capture and Transfer
Data Collection
Data Synchronization
Data Visualization
Delivery Tracking
Demographic Data
Geofencing
Geographic Maps
Geolocation
Geotargeting
GPS
Heatmaps
Internet Mapping
Interoperability
Location Tracking
Map Creation
Mobile Access
Multi-Location
Predictive Analytics
Real-Time Analytics
Reporting & Statistics
Scheduling
Search/Filter
Shipping Management
Single Sign On
Spatial Analysis
Statistical Analysis
Territory Management
Third-Party Integrations
Trade Area Analysis
Transportation Management
Trend Analysis
User Management

Maptitude User Reviews

Overall Rating

4.8

Ratings Breakdown

83%

17%

Secondary Ratings

Ease of Use

4.6

Value for money

4.8

Customer support

4.9

Functionality

4.8

Sheldon Neil C.

Verified reviewer

Transportation/ Trucking/ Railroad

2-10 employees

Used daily for more than 2 years

Review source

Reviewed September 2019

Maptitude's ability to use my data for analysis and visualisation it is phenomenal.

I use Maptitude to conduct drive time analysis and calculate the optimal sequence of serving key locations. This has helped to reduce my dead kilometre cost but also has the added benefit of being able to provide drivers with instructions in the form of left and rights and maps. I use it to extract and analyse demographics for an area I will be serving to understand the makeup of my customers. I create selection sets to apply my analysis on only the set of data I'm interested at that moment. I create heatmaps that shows public transit safety aspects such as accident hot spots, driver abuse from customers etc. One of the interesting case studies I did not long ago was to map all the bus stops we serve and also all public toilets that are within walking distance to the bus stops. This helped my drivers to know where they can have a biological break if they need to during their journey.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Whenever I need to analyse my data and represent it visually I always go to Maptitude. The software is a GIS that can import, covert and export Google Earth, OpenStreetMap, Esri Shape, MapInfo, GPS, AutoCAD, Excel, Text etc. I've been using Maptitude for more than 13 years and bar TransCad (Caliper Corporations Public Transit Modelling Solution), there is no other GIS software that delivers like this!

Cons:

I've compared Maptitude to many other solutions and can honestly say there is no major dislike that I have. If I'm really critical I'd say probably that the Caliper brand name appears on the bottom of the maps I produce (very small), and I'd like to keep secret how I am able to do what I do.

Reasons for choosing Maptitude

Easy to use and has all the data prepared for me already. Saved me heaps of time.

Vendor Response

Thank you for the feedback on Maptitude mapping software!

Replied September 2019

Alex M.

Verified reviewer

Retail

10000+ employees

Used weekly for less than 6 months

Reviewed April 2024

Great GIS with affordable perpetual license, not bloated but you may miss features from ESRI

If you already know GIS you will find this easy to use. Interface is more like pre-Pro ArcMap but that's fine. I'm agnostic to ribbons vs. buttons. The point is to run the analysis. It hasn't crashed on me once. Way fewer geoprocessing tools than you might be used to, so if you're doing very specialized work check the documentation.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Cost. Much easier to reach a purchasing decision. I loved the integrated country data package so I didn't have to download census layers and other info - it was all built in.

Cons:

No way to share live interactive maps with stakeholders. Most of us GIS users want to run the analysis and then share with a non-GIS expert without them needing to have the software. I think there is a separate online license but that was not available in my company's pre-approved software purchasing program. One strong feature I recommend is a job history log with time run. I ran a filter on nationwide streets and it took ages... I'd like to know how many minutes it ran so I can re-run it again without disrupting my workflow.

Reasons for choosing Maptitude

Cost! And Maptitude was pre-approved by my company's software team.

Vendor Response

Thank you for the review! We are so glad to hear that Maptitude is working well for you, and we will work hard on your suggestions. Yes, Maptitude Online is only $420 and allows you to easily share maps created online or on the desktop.

Replied May 2024

James S.

Verified reviewer

Automotive

10000+ employees

Used monthly for more than 2 years

Review source

Reviewed September 2023

Helpful in assigning territories

So slow and non-intuitive that I get frustrated and usually just screen shot and cut/paste the data I need.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

The graphical colors it prints out on maps after I enter the data.

Cons:

How extremely slow it is. Please don't blame the computer or the internet connection as the program is painfully slow and extremely hard to understand how to use. Entirely too complex to navigate.

Reasons for choosing Maptitude

Company was already using it when I got promoted into the management position so it was suggested that I use it also.

Vendor Response

Thank you for the positive comments on the territory tools, James! We have been trying to reach your team to provide free onboarding. We would love to explore how we can help make the tasks you are performing easier and to help identify if there are quicker ways to achieve your goals in the software.

Replied September 2023

Rich M.

Verified reviewer

Information Technology and Services

Self-Employed

Used daily for more than 2 years

Reviewed April 2024

Maptitude - Hands down best out of the gate geospatial platform

User for nearly two decades and it really gets the job done for me.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Simple to understand, very powerful, great data availability - and they tech support is second to none.

Cons:

It is not as fast in terms of processing is other tools.

Reasons for choosing Maptitude

Still use Alteryx as well for heavy lifting work and then port some of that back into maptitude for visualization and streamlined capabilities

Vendor Response

Many thanks for your loyalty and feedback! We are working hard to increase the speed dramatically.

Replied April 2024

Tracy S.

Verified reviewer

Real Estate

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed September 2023

Best bang for buck in GIS is Maptitude

I attended 2 classes in Boston early in the stages of Maptitude. I had little field experience in GIS and the instructor helped me understand the power of Maptitude.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Low cost of investment. Annual upgrade is less for previous users. Ability to import large records in layers (some call this vectors).

Cons:

If one downloads the app and has a key, that does not always work. And there is no weekend support. Examples of how to create queries. Examples need to be shown like Qgis. How to rubber-sheet a map. How to export to KML data and examples.

Reasons for choosing Maptitude

ArcGis and Esri were too expensive. Qgis was in the early stages of development and limited manual.

Vendor Response

Thank you for the review! Have you checked out the learning portal? We would love to add your suggestions: https://www.caliper.com/learning/articles/what-if-i-dont-see-an-article-for-my-problem/

Replied September 2023

Bob T.

Verified reviewer

Building Materials

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed September 2023

Most Powerful Mapping Tool in Our Arsenal

We have been using Maptitude to show retailers, dealers, and manufacturers their Total Available Markets based on our product forecasts. Once we load our forecasts, dealer locations, housing starts and other demographics, we are able to show where potential new business can be won. Maptitude has allowed us to better display our insights beyond the usual charts and tables.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Maptitude provides great details of geographies along with demographics and economic variables at all the hierarchies we need. It is the best mapping tool we have and is so much better than some of the big data software packages we have used. We use maps from Maptitude for our reporting and analytics and clients are excited about how much detail we can give them.

Cons:

It takes a little bit to understand but once you get it the tasks become easier. Our team wishes we could incorporate maps into other online data systems like Big Query or Tableau.

Reasons for choosing Maptitude

Value and capabilities of the software.

Reasons for switching to Maptitude

Maptitude has much more analytical capabilities and the maps are much more detailed.

Taunya K.

Verified reviewer

Transportation/ Trucking/ Railroad

2-10 employees

Used daily for more than 2 years

Review source

Reviewed January 2020

Maptitude for Planners

Analysis of demographics, locations, paratransit trip history, etc., to help local governments, committees, and agencies plan and change fixed route patterns, expansion, timing, etc.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I have been a planning consultant for over 20 years. I highly recommend Maptitude. The learning curve is short - it is the most intuitive but powerful mapping applications I have ever used. Others are fine, they cannot beat the ease of use and functionality of Maptitude. It is easy to create map layers and final presentation maps from scratch with it. And Maptitude comes with map layer data of its own, which is the best I have seen. In addition can import a variety of file types, which is extremely valuable when you are working with local governments using a variety of map formats. This means you can readily combine data from many sources in one map in Maptitude. You will really like working with it.

Cons:

I cannot think of a thing I didn't like about it.

Reasons for choosing Maptitude

Usable with more clients and data sources, ease of for a variety of presentations with a minimal amount of outside graphic presentation.

Reasons for switching to Maptitude

Because Maptitude is capable of opening and converting a variety of data formats, and the learning curve is great.

Vendor Response

Thank you for the feedback on the #Maptitude mapping software GIS application!

Replied January 2020

Subham K.

Verified reviewer

Research

5001-10000 employees

Used daily for free trial

Review source

Reviewed September 2023

Maptitude

Good

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The OD matrix generation and census data

Cons:

We cannot alter maptitude road or rail networks to generate OD data for multiple years. This is one provision maptitude should offer to its users, especially for transportation planners.

Reasons for switching to Maptitude

Maptitude does certain computations really quick, which no other software can perform

Vendor Response

Thank you for the great review, Subham! We will reach out to explore how we can help make the tasks you are performing easier and to help identify if there are quicker ways to achieve your goals in the software.

Replied September 2023

Teresa P.

Verified reviewer

Retail

1001-5000 employees

Used daily for less than 2 years

Reviewed August 2024

Data Analyst

It is an easy tool to work on. Staffings are wonderful; they are always going extra miles to provide supports as needed. Love it.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy following instruction when create multiple routes from 1 destination.

Cons:

Street names disappear on the map when zoom in. Do not show a full contents of Streets from Departure to Destination when print or export to Excel.

Vendor Response

Thank you for the feedback! We are so glad that you have had a positive experience with Maptitude. A Support Engineer will reach out about the street issues.

Replied August 2024

Kelly K.

Verified reviewer

Oil & Energy

2-10 employees

Used daily for less than 6 months

Review source

Reviewed January 2025

Give it a shot and make your own custom maps.