Productsup 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Productsup

4.9

(33)

Pricing

Pricing available upon request

About Productsup

Productsup is a global leader in enterprise feed management and product content syndication. Founded in 2010 and headquartered in Berlin, Germany, the company operates across major markets including the US, UK, Germany, the Netherlands, and Australia. Trusted by more than 1,000 businesses—among them global giants like L'Oréal, ALDI, Sephora, and PUMA—Productsup processes more than 2 trillion products each month, surpassing the monthly data requests handled by Google Search. Privately held and backed by leading investors, such as Nordwind Capital and Bregal Milestone, Productsup empowers enterprise-level businesses to meet the demands of modern commerce with speed, agility, and precision.

The Productsup platform powers the entire product content journey—from onboarding and standardizing supplier data to optimizing and syndicating content across more than 2,500 channels, including marketplaces, retailers, social media platforms, and data pools. Designed for complex, global operations, the platform supports multi-language, multi-brand, and multi-geo requirements, offering unmatched scalability and performance. Core use cases include feed management for advertising, marketplace integr...

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Productsup Pricing and Plans

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Productsup Features

Features of Productsup
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
Campaign Management
Catalog Creation
Catalog Management
Categorization/Grouping
Channel Management
Compliance Management
Configuration Management
Content Creation
Content Library
Content Management
Customizable Branding
Customizable Categories
Customizable Templates
Customization
Database Publishing
Data Import/Export
Data Mapping
Data Modeling
Data Quality Control
Data Storage Management
Data Synchronization
Data Visualization
Design Management
Digital Asset Management
Document Management
Drag & Drop
eCommerce Management
File Management
Filtering
For Manufacturers
Inventory Management
Layout & Design
Localization Automation
Marketplace Integration
Master Record Management
Monitoring
Multi-Channel Distribution
Multi-Channel Management
Multi-Channel Marketing
Multi-Currency
Multi-Language
Multi-Location
Multi-Store
Online Catalog
Order Entry
Order Management
Performance Metrics
Pricing Management
Product Catalog
Product Comparison
Product Data Management
Promotions Management
Purchase Order Management
Real-Time Data
Real-Time Updates
Reporting & Statistics
Retail Inventory Management
Role-Based Permissions
Rules-Based Workflow
Sales Order Management
Search/Filter
SEO Management
Social Media Integration
Supplier Management
Template Management
Templates
Third-Party Integrations
User Management
Version Control
Workflow Management

Productsup Integrations

Google Analytics 360

SAP Business One

Shopify

WooCommerce

BigCommerce

Adobe Commerce

See all 15 integrations

Productsup User Reviews

Overall Rating

4.9

Ratings Breakdown

88%

12%

Secondary Ratings

Ease of Use

4.3

Value for money

4.6

Customer support

4.9

Functionality

4.7

Antoan M.

Verified reviewer

Internet

51-200 employees

Used daily for less than 2 years

Review source

Reviewed April 2018

ProductsUp is very powerful and solves our data transformation challenges.

We are dealing with a lot of data transformation challenges and Productsup has helped us overcome these in a very efficient way and has greatly reduced the amount of duplication in our work. It has also greatly improved the speed with which we are able to publish products and the quality of the content we publish as we are able to extract and structure more meaningful information from the data we receive.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Productsup has a huge amount of integrated functions to automate the product data processing. There are predefined templates for a large list of marketplaces and it is also highly customizable, so it fits our specific needs. Our Product Data Team are happy to use it because there is no codding needed. Data transformation rules are applied via a drag & drop interface and one big advantage is that you can instantly see the results in the data view. The support is great! We always receive a very fast and helpful response. If there is something that the 1st line support cannot handle, it is immediately escalated to the IT team and then quickly resolved. We also like that they are constantly improving the product - adding new features, channels, improving the overall performance and they listen to customer feedback.

Cons:

It takes a bit of time to get familiar with the system, because it has so many functions. A facility to track changes would be nice, because usually more than 1 person works on a project and it can get a bit messy.

Vendor Response

Hi Antoan, thanks a lot for your feedback! It is great you love our platform so much and appreciate all the features that make it so intuitive and easy to use. The support team is always happy to help you with any future feed challenges or hosting an in-depth session on new features whenever they are released :) The change log is a feature a lot of clients would like to see implemented into the platform and we definitely have it on the roadmap! The new Data-View will automatically refresh once another user saves a change, so adjustments are a bit more transparent with multiple active users. Please don't hesitate to reach out to us in case you have any more ideas for features or improvements! - Lena Wisser, VP Client Solutions

Replied May 2018

Roy A.

Verified reviewer

Consumer Electronics

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed December 2018

Absolutely indispensable part of our marketing stack

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We have been using Productsup for a few years now, and are still amazed at the level of control over data it gives to us as a marketing department. Without relying on expensive and scarce development resources, we can create, improve, and send out data to all our partners. We even use it to power things for our own platform. The tool is very user friendly but still very flexible and powerful (though, of course, there is somewhat of a learning curve in the beginning). We don’t really use the standard channel integrations, even though they seem to work just fine, but are ale to build our own custom dataflows exactly to our liking. Being able to quickly change product data has helped us out many times over the past year.

Cons:

Sometimes during (short, not often) performance hiccups or downtime, the status page isn’t updated frequently enoug, which makes it a bit difficult to estimate the severity and estimated length of the problem.

Vendor Response

Hi Roy, thanks a lot for your feedback! It is great to hear you are satisfied with the platform and it's still meeting all your expectations after all these years of usage. For us it is very important that our clients can customize the platform to their individual needs and your account is a perfect example for this. Although the learning curve in the beginning can be a bit of a challenge, we want to make sure you always feel secure and supported when using our tool - so never hesitate to reach out! We revised the process for our status page updates and will keep it up to date with more detailed information than before. However, if you ever find a post that is not giving you all the answers you need, let us know and we will look into it! Thank you for your input! - Lena Wisser, VP Client Solutions

Replied April 2019

Justin L.

Verified reviewer

Marketing and Advertising

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed October 2019

Great Feed Management Product

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of use, level of expertise from support, willingness to help figure out account solutions; best overall feed product I've worked with

Cons:

Nothing major comes to mind, generally effective solution

Vendor Response

Dear Justin, thank you so much for taking the time and leaving a review on our platform! It is a big honor to hear that we are the best feed product you ever worked with - I can promise you that we will continue to work hard so it stays that way. If you ever want to learn more about certain features or have improvement ideas, please reach out to us. - Lena Wisser, VP Client Solutions

Replied October 2019

Franz K.

Verified reviewer

Publishing

1001-5000 employees

Used weekly for more than 2 years

Review source

Reviewed November 2021

Great solution for multi-channel feed-marketing

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

> A huge template library saves us a lot of trouble exactely checking what the requirements for certain channels in our feedmarketing are and setting them up accordingly. > If we want to change things around in certain channels this is usually done in a matter of minutes which gives us a great deal of flexibility. > Changes can not only be carried out very quickly and easily once you've understood how ProductsUp works. Everythings you do is instantly shown in a side-by-side comparison to the older version which makes your changes transparent and allows us to make sure that we instantly see if we have reached the desired results. > Support is great to work with. Very responsive and clear in their solutions. > The system can be easily used by technically inclined marketers which took a lot of pressure from our IT ressources who maintained all feeds for our feed marketing in the past.

Cons:

(Not exactely but things to keep in mind) > Data Ingest from Cloud is a little bit shaky from time to time. Even if things are usually quickly fixed that might lead to some stress. > The system is usually very easy to use. But getting there takes a little time and effort. Again, this process is usually smoothed if you take advantage of support. Still, don't expect things to start running right out of the gates.

Vendor Response

Dear reviewer, thank you for taking the time to provide feedback! I am very pleased to read that our platform speeds up your processes and that the collaboration with our Technical Support team is successful! The platform is extremely powerful, but you are absolutely right with mentioning that some integrations are more complex to set up than others. We are continuously working with our Implementation team to gain thorough knowledge about those heavier integrations and improve our project plans to ensure the fastest and smoothest go-live possible. - Lena Wisser, SVP Client Solutions

Replied November 2021

Verified

Reviewer

Marketing and Advertising

1001-5000 employees

Used daily for more than 2 years

Reviewed April 2019

Working with product feeds in 50 markets, made easy!

The support of ProductsUp is amazing, and super friendly. They know what they're doing, and not once disappointed me when asking for help!

Ratings Breakdown

Ease of use

Functionality

Pros:

Productsup is one of the tools I like most to work with. It's straight forward and easy to use. Building new feeds has been made even easier than it was before, with the pre-set templates for different publishers like Google,Facebook,Yahoo etc.. Building a custom feed from the main one is very easy, as it's done via a drag and drop system. You can prepare the feed based on the publisher's requirements, and have it exported within minutes. Everything from that point on is automatic and will be updated daily (or depending on the chosen interval). If something needs to be changed, it's also super easy. The preview data mode is very useful on troubleshooting issues and it auto-refreshes on every change that is made on the columns.

Cons:

Being able to add one column or box to many feeds at once, instead of one by one.

Vendor Response

Dear reviewer, this is fantastic feedback, thank you so much! Really appreciate that you are so happy with the platform, the functionalities and our Support team. We put a lot of love in it and are always happy to hear that we can create a delightful experience! The Bulk Feature request sounds very interesting! Please run this past our Solutions team together with the use case and we will definitely have a look into it, then either provide a workaround, do it in our backend as a one-off solution or create a feature request with our Engineering team. We are constantly extending the functionalities of this feature and are more than happy for any input :) Thank you! - Lena Wisser, VP Client Solutions

Replied May 2019

Zachary M.

Verified reviewer

Retail

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed April 2018

Exemplary - Very Few Tools Receive this High a Rating from me

Ability to edit and sanitize product and feed based data and distribute it in multiple ways without impacting core systems.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Super Easy to use, powerful data editing with many ways to accomplish a task. Customer support is extremely helpful and each representative is knowledgeable of the whole platform.

Cons:

Granularity or Error Messaging to assign Error notifications by type to different people is not quite there but you still are able to set many notifications to a group.

Vendor Response

Hi Zachary, it is amazing receiving feedback from a power user like you, who used the platform in different use cases and companies! While you are not able to assign mail addresses on rule level, you could theoretically set up different Monitor rules on the stages Account, Project and Site and assign dedicated mail addresses to them. Maybe we can find a workaround for your special use case - otherwise we will pass this on to our Product Owner as a feature improvement. You can get in touch with our Client Success team and we will have a closer look. I definitely like the idea! - Lena Wisser, VP Client Solutions

Replied May 2018

Tanja A.

Verified reviewer

Retail

201-500 employees

Used daily for more than 2 years

Review source

Reviewed October 2021

Great feed management tool – easy and flexible to work with

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We are customers for years now and are satisfied with this feed management tool. It is user friendly, flexible and powerful. We have more than 30 export channels now and can manage the feeds easily, quickly and individually for our publishers. Building new feeds with pre-set templates for different export channels is super easy and done in 10-15 min. The feed columns with the productsup pre-set or customer based „rule boxes“ could be also changed or adapted flexible. New feed colums could be added pretty simple with drag and drop functionality as well. Support is also friendly, helpful and response time is quick.

Cons:

For beginners it may take some time to understand that powerful tool – but it gets better the more you work with productsup.

Vendor Response

Dear reviewer, thank you for the amazing feedback! I am pleased so hear you enjoy the collaboration with our support. It is a big priority for us to support you as quickly as we can and be a partner in finding a solution to any feed challenge. I agree that the platform can take some time to fully grasp, this is why we constantly work on improving our training portfolio as well as our online Academy. Let us know if you want to learn more about a specific part of the platform at any time! - Lena Wisser, SVP Client Solutions

Replied October 2021

Verified

Reviewer

Information Technology and Services

201-500 employees

Used daily for more than 2 years

Review source

Reviewed April 2022

Leader in Product Content Management

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- Easy to use features - Very user-friendly interface to navigate and use features without developers' assistance. - So many possibilities with the data

Cons:

I think the price is quite high, but again, the value it provides is amazing.

Vendor Response

Dear reviewer, Thank you for the great feedback! Please let us know if there is every anything we can support you with or and improvement potential you see on the platform - we are always keen and open to hear it! Thank you, Lena Wisser SVP Client Solutions

Replied April 2022

Andrew B.

Verified reviewer

Apparel & Fashion

1001-5000 employees

Used weekly for more than 2 years

Review source

Reviewed April 2018

Productsup is extremely versatile and keeps our company nimble with our catalogs. Definitely a fan!

It's easy to manage current catalogs and I can quickly create new catalogs. It is also a great tool to make quick changes and adjustments to data contained within out feeds.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's ease of use, amazing customer support, and flexibility. The UI is pretty easy to understand and intuitive. If you can't figure out how to do something with in either the tool or the help section, products up support will help you figure out how to accomplish what you need. The customer service has been one of the best experiences so far. And for flexibility, it allows us to launch with new publishers easily within a day. It's saves us tons of time and money by launching with new partners within a day and avoiding costly development resources.

Cons:

Probably the biggest drawback is the lack of a change history and user permissions. There is no view access and once you make a change there's no going back.

Vendor Response

Hi Andrew, thank you so much for this amazing feedback! It is a pleasure to hear you are so satisfied with the product and especially the support you receive. Our Client Success team is always happy to help you use the platform in the most advanced and efficient way possible. Change history and user permissions are definitely on our roadmap. As soon as this becomes more concrete, we will reach out to you for your input on this! Currently we offer a read-only user functionality that restricts access to the parts of the platform where you can not actively change any settings or rules. In case you make more drastic changes in your connections or rules, make sure to save a version of your Dataflow first, then you can roll back to this in case the result is not as desired :) - Lena Wisser, VP Client Solutions

Replied May 2018

Daniel L.

Verified reviewer

Industrial Automation

501-1000 employees

Used weekly for less than 6 months

Review source

Reviewed April 2018

We have been very happy with ProductsUp so far! I highly recommend it.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

My company sends out a lot of feeds to various vendors, each of whom require different data. With Productsup, I can set up a new product feed for a vendor in 15-30 minutes.. Once you have your imported feed in place, it's just a matter of dragging and dropping the appropriate columns you need for your exports. I also really dig how customizable it is. I've sent out feeds with appended text in columns, with certain products filtered out, with replaced text, etc. It's one of the most powerful and most used pieces of software I use these days.

Cons:

There's definitely a bit of trial and error in the beginning. I sent out a lot of incomplete or incorrect feeds and had to submit a few support tickets before I got the hang of everything. I'm also hoping you'll be able to schedule exported feeds at some point. At this time you can only schedule the time for your import, and the exports are all sent out after that.

Vendor Response

Hi Daniel, it sounds like you perfectly understood all the benefits our platform is providing :) I always recommend clients to try as many functionalities as possible in the provided Sandbox project - then you can make sure to not break anything in your live environment. With our various copy-functionalities you can then transfer certain parts of your testing into the live sites. I can understand you feel the need to schedule exports independently from each other. For us it is crucial that the data is on the most current state: This is why our automated exports will always require a fresh import to make sure we have the latest product updates from your shop system. A possible solution would be to split out certain exports in a separate site. If you want to learn more about this, reach out to us and our US Client Success Team is happy to help you! Thank you for the feedback! - Lena Wisser, VP Client Solutions

Replied May 2018

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