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Productsup

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Productsup 2026: Benefits, Features & Pricing

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Overview

Productsup
Productsup
4.9
(33)

Pricing

Pricing available upon request

About Productsup

Productsup is a global leader in enterprise feed management and product content syndication. Founded in 2010 and headquartered in Berlin, Germany, the company operates across major markets including the US, UK, Germany, the Netherlands, and Australia. Trusted by more than 1,000 businesses—among them global giants like L'Oréal, ALDI, Sephora, and PUMA—Productsup processes more than 2 trillion products each month, surpassing the monthly data requests handled by Google Search. Privately held and backed by leading investors, such as Nordwind Capital and Bregal Milestone, Productsup empowers enterprise-level businesses to meet the demands of modern commerce with speed, agility, and precision.

The Productsup platform powers the entire product content journey—from onboarding and standardizing supplier data to optimizing and syndicating content across more than 2,500 channels, including marketplaces, retailers, social media platforms, and data pools. Designed for complex, global operations, the platform supports multi-language, multi-brand, and multi-geo requirements, offering unmatched scalability and performance. Core use cases include feed management for advertising, marketplace integr...

ation, supplier onboarding, and product content syndication. With deep integrations to channels like Amazon, Meta, TikTok, and Google, along with AI-driven workflows, customizable automation, and real-time analytics, Productsup helps businesses scale efficiently while ensuring high-quality, channel-ready content. Productsup solves one of the most pressing challenges in digital commerce: delivering consistent, engaging product experiences across every customer touchpoint. By centralizing all feed management and syndication operations into a single platform, it accelerates time-to-market, reduces operational costs, increases ROI, and expands global reach. Whether managing millions of SKUs or launching products across dozens of countries, businesses rely on Productsup to maintain data accuracy, brand consistency, and performance agility. As the only platform supporting all major use cases in one solution, Productsup offers a strategic advantage for businesses aiming to thrive in an increasingly complex and fragmented commerce landscape. Productsup addresses the challenges of navigating an increasingly fragmented commerce landscape by offering a unified platform that connects every part of the product content journey, eliminating silos and enabling complete control at scale. Unlike competitors that focus on single aspects of the content journey—like PIM, syndication, or feed management—Productsup combines these capabilities into one centralized, AI-powered platform. This simplifies workflows, increases agility, and reduces costs. Key differentiators: - Global channel coverage: Supports over 2,500 channels, including Google, Amazon, Meta, TikTok, and more—far beyond the reach of typical feed management tools. - Built for enterprise scale and complexity: Supports millions of SKUs, multiple data formats, multilingual catalogs, and custom workflows across global teams. - AI and automation-first approach: Accelerates processes like data enrichment, content mapping, localization, and validation, minimizing manual effort and IT dependency. - Real-time insights and optimization: Delivers actionable performance data across all channels, empowering businesses to continuously improve and adapt strategies.

Productsup Screenshots

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Productsup Pricing and Plans

Free Trial
Free Version
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Productsup Features

  • Features of Productsup
    Access Controls/Permissions
    Activity Dashboard
    Activity Tracking
    Alerts/Notifications
    API
    Campaign Management
    Catalog Creation
    Catalog Management
    Categorization/Grouping
    Channel Management
    Compliance Management
    Configuration Management
    Content Creation
    Content Library
    Content Management
    Customizable Branding
    Customizable Categories
    Customizable Templates
    Customization
    Database Publishing
    Data Import/Export
    Data Mapping
    Data Modeling
    Data Quality Control
    Data Storage Management
    Data Synchronization
    Data Visualization
    Design Management
    Digital Asset Management
    Document Management
    Drag & Drop
    eCommerce Management
    File Management
    Filtering
    For Manufacturers
    Inventory Management
    Layout & Design
    Localization Automation
    Marketplace Integration
    Master Record Management
    Monitoring
    Multi-Channel Distribution
    Multi-Channel Management
    Multi-Channel Marketing
    Multi-Currency
    Multi-Language
    Multi-Location
    Multi-Store
    Online Catalog
    Order Entry
    Order Management
    Performance Metrics
    Pricing Management
    Product Catalog
    Product Comparison
    Product Data Management
    Promotions Management
    Purchase Order Management
    Real-Time Data
    Real-Time Updates
    Reporting & Statistics
    Retail Inventory Management
    Role-Based Permissions
    Rules-Based Workflow
    Sales Order Management
    Search/Filter
    SEO Management
    Social Media Integration
    Supplier Management
    Template Management
    Templates
    Third-Party Integrations
    User Management
    Version Control
    Workflow Management

Productsup Integrations

Google Analytics 360
Google Analytics 360
SAP Business One
SAP Business One
Shopify
Shopify
WooCommerce
WooCommerce
BigCommerce
BigCommerce
Adobe Commerce
Adobe Commerce

See all 15 integrations

Productsup User Reviews

Overall Rating

4.9

Ratings Breakdown

5

88%

4

12%

3

0%

2

0%

1

0%

Secondary Ratings

Ease of Use

4.3

Value for money

4.6

Customer support

4.9

Functionality

4.7

Kasper's profile

Kasper L.

Verified reviewer

Retail

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed April 2023

Poweful tool with a logical structure

5

It has been great. Their support and relationship maintenance is absolutely excellent, and as previously stated, the product is easy to use and very powerful.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
I really love that the tool is so straighforward/logically designed. It is really easy to understand what impact your changes will have and how to set them up. You can accomplish very powerful things with only a few clicks.
Cons:
If you are absolutely new to product feed management, then maybe it can be a little intimidating, but their excellent support will be able to get you up and running without problem.

Vendor Response

Dear Kasper, Thank you so much for your wonderful, positive review. We are so happy to hear that the Productsup P2C platform is easy to use and logical. We pride ourselves in giving the best support, so again thank you so much for highlighting our Tech Support and Customer Success teams! Thank you for being such fabulous customer. Thank you, Kate Wittstock Global Head of Client Success

Replied June 2023

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JG

Jan G.

Verified reviewer

Apparel & Fashion

10000+ employees

Used daily for more than 2 years

Review source

Reviewed September 2019

Feed tool

5

Ratings Breakdown

4
Ease of use
4
Value for money
5
Customer support
5
Functionality
icon
Pros:
In technical perspective very good and functional feed software. In our experience very flexible and innovative. Support has always been outstanding the past years.
Cons:
For Beginners it may take a while to understand everything, but once you are advanced it is a very good software and support has always been there.

Vendor Response

Dear Jan, it's fantastic to hear you are happy with our support and that they could answer all your questions in our longstanding partnership! We love to play around with data, find creative solutions and constantly add new and helpful features to keep the platform exciting. I agree that the many features and areas of the platform can be pretty overwhelming at first. While we have extensive documentation in our knowledge base, we are also working on a training tool providing access to online courses and quizzes on the platform to gain knowledge in a more playful way. While this is a plan for the next year, we already offer certifications through our Academy for clients that successfully completed the onboarding and feel it is time to jump deeper into more advanced topics. You can get in touch with your dedicated Account Manager to find out more! - Lena Wisser, VP Client Solutions

Replied October 2019

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FB

Fabio B.

Verified reviewer

Computer Software

201-500 employees

Used weekly for more than 2 years

Review source

Reviewed January 2023

Powerful tool for multi-channel marketing

4

Feed management is crucial when working with several channels in different countries. Productsup offers a powerful tool for managing large amount of product data and makes performance monitoring easy and flexible.

Ratings Breakdown

3
Ease of use
4
Value for money
5
Customer support
5
Functionality
icon
Pros:
Very powerful engine and packed with features.
Cons:
Learning curve for non-technical users might be challenging.

Vendor Response

Dear Fabio, Thank you so much for your great review. We are thrilled to hear how our platform is the powerful tool you need for your feeds and that you love all the features! We constantly strive to improve our user journey, so we have noted your feedback the learning curve. Thank you again! Best, Kate Wittstock Global Head of Client Success

Replied January 2023

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OP

Oluwabukola P.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for less than 12 months

Review source

Reviewed March 2022

Indispensable Feed Management Solution

5

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Productsup is the go-to place for your feed management solution across multiple channels. It is a great tool to make quick changes in bulk with a lot of drop rule boxes.
Cons:
There are diverse functions, and it could take a while to understand how the platform works. However, the support is fast, and they are able to provide adequate training.

Vendor Response

Dear Oluwabukola, Thank you so much for your positive response! It makes me very happy to read how important we are in your day to day business and that you enjoy working with out support team! The platform can really be a lot - so many functionalities and options. That's why a super well trained support team is key and I am very proud of the one we have here at Productsup :) Thank you, Lena Wisser SVP Client Solutions

Replied April 2022

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AS

Arvind S.

Verified reviewer

Luxury Goods & Jewelry

51-200 employees

Used daily for more than 2 years

Review source

Reviewed June 2022

Good platform, great service!

5

Ratings Breakdown

5
Ease of use
4
Value for money
5
Customer support
4
Functionality
icon
Pros:
Easy to use, has integrations available with most marketplaces. Platform is easy to learn, interface is refined and logical.
Cons:
Rule setting can be complicated, classification of items could be better. Feed manipulations can be better.

Vendor Response

Dear Arvind, Thank you so much for your positive review. I am thrilled to hear that the Productsup P2C platform provides you with the integrations and ease of use that you need in a tool. The rules can definitely be tricky at times, so thank you for this feedback. We are very happy and grateful to have you as a customer. Thank you, Kate Wittstock Global Head of Client Success

Replied August 2022

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CG

Christopher G.

Marketing and Advertising

11-50 employees

Used daily for more than 2 years

Review source

Reviewed April 2018

The best feed management platform out there

5

Building our own data automation processes quickly with little or no need for IT.

Ratings Breakdown

5
Ease of use
4
Value for money
5
Customer support
5
Functionality
icon
Pros:
- Seemingly infinite capability to manipulate feed data and setup data pipelines - Very efficient workflow for proficient users, fun to use - Excellent and highly skilled support team
Cons:
- Higher price compared to similar tools, but well worth the price premium - Not really suitable for simple feed data workflows, low-price tools better suited - A little overwhelming for novice user

Vendor Response

Hi Christopher, thank you for your honest feedback on our platform! I agree that it is super fun to use and the constantly added new features don't leave any room for boredom :) You are absolutely right, our platform is located in the premium segment of feed management tools. We specialized in a way that makes it easy for clients to quickly scale and process extremely big data feeds in a timely manner. As an agency this gives you the possibility to onboard a wide range of different clients onto the platform - even if our platform might have too many options for the smaller ones. - Lena Wisser, VP Client Solutions

Replied May 2018

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AP

Alice P.

Verified reviewer

Furniture

51-200 employees

Used daily for less than 2 years

Reviewed June 2022

Flexible and Reliable Tool & Exceptional Customer Service

5

Ratings Breakdown

4
Ease of use
4
Value for money
5
Customer support
5
Functionality
icon
Pros:
Very flexible Product Management Tool that helped us implement all rules we need. Reliable, consistently working well without anything braking. The best customer service I ever met.
Cons:
The help center. Unless you know the exact ProductsUp terminology of what you are looking for, you can't find the article you need. But because the customer support replies fast, things are always sorted out fast.

Reasons for choosing Productsup

Best value for money tool, very reliable.

Vendor Response

Dear Alice, Thank you so much for your positive response and for taking the time to provide feedback. It makes me very happy to read how important we are in your day-to-day business and that you enjoy working with our support team! Thank you for the feedback on the help center, it is always important for us to get feedback to make improvements. Thank you, Kate Wittstock Global Head Client Success

Replied July 2022

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MM

Mike M.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for less than 2 years

Review source

Reviewed October 2019

Productsup Suite review

5

Great experience working with the reps. Great technology that we're fully integrating as an important part of our technology stack.

Ratings Breakdown

4
Ease of use
4
Value for money
5
Customer support
4
Functionality
icon
Pros:
It's intuitive and robust help area is great. Also the responsiveness of Productsup support is highly valued
Cons:
Sometimes slow to refresh in data view.

Vendor Response

Dear Mike, thank you for your feedback, especially on the response time of our support team. We all work hard to provide quick, high-quality answers and informative trainings - great to hear it is noticeable and appreciated! Our engineering department is continuously working on making the platform even better, not just in regards to functionality but also when it comes to performance - so whenever you feel the Data View is slow to respond, please let us know immediately. Then we can check for connectivity issues or infrastructure problems that might appear in your region or are related to the kind of data that is being processed. Just send us a message to support@productsup.com and a link to the site you are working on. Thank you! - Lena Wisser, VP Client Solutions

Replied October 2019

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AG

Alexander G.

Used daily for more than 2 years

Review source

Reviewed April 2018

Perfect tool for data manipulation and product feed optimization.

5

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Intuitive use, no need for heavy regex/programming skills, while optimizing your data feeds for your partners. The tool includes plenty of features for data aggregation, optimization, normalization and enrichment. The customer service is always available, response times are incredible.
Cons:
Sometimes platform view performance is not optimal. Load times could be optimized for an even better user experience.

Vendor Response

Hi Alexander, I am very happy to hear you are so satisfied with out platform! You perfectly summed up our key skills :) Our new Data-View was a big project in our egineering department and first launched as a BETA feature some month ago. Now that it is the default live version, we are constantly adding bandwith to it, so data optimizations are visible faster. In case you experience any performance issues, please reach out to our Support and we are happy to get on a screensharing call and get to the root of the problem. Thanks a lot for your feedback! - Lena Wisser, VP Client Solutions

Replied May 2018

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MZ

Martin Z.

Marketing and Advertising

201-500 employees

Used daily for less than 12 months

Review source

Reviewed April 2018

The world is your Oyster - Feed Management at it's Best!

5

Ratings Breakdown

4
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
You can easily copy and paste existing feeds. Many templates already exist in the platform. Amazing support team that goes far and beyond to solve any problems. Excellent on-boarding experience with dedicated on-boarding account manager. Technology driven and takes client feedback seriously to launch new features in releases. There is nothing you cannot do with ProductsUp when it comes to feed management :)
Cons:
It can be a bit overwhelming in the first weeks - so keep notes of every step and change you make in the platform. Screenshots helped me to do that.

Vendor Response

Hi Martin, thank you for that overwhelming feedback! :) It was a pleasure onboarding you and our Client Success team is happy to continuously support you in using our platform. For us it is really exciting to be part of our clients' journey and seeing in which advanced ways the platform can be leveraged to accomplish a certain result! I totally agree that it can be overwhelming at first. This is why you have a dedicated Onboarding Manager while learning our platform in depth and then receive access to our Account Management team with all its platform experts. We are also working on an overworked version of our Knowledge Base for an even better documentation with more screenshots and how-to's :) - Lena Wisser, VP Client Solutions

Replied May 2018

Read More

Showing 1 - 10 of 33 Reviews

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