What is Yotpo used for?

Yotpo has several distinct products. Its UGC & Reviews product collects photos and testimonials from customers, attaching them to product content on eCommerce websites to drive more sales. Yotpo users can also leverage the Loyalty & Referrals product suite to engage existing customers and attract new ones with incentives.

What are the benefits of Yotpo?

Yotpo focuses on increasing customer retention and driving repeat purchases. It uses real reviews and testimonials from customers to encourage new customers to make purchases. With automated workflows, drip campaigns, and triggers, users can also save time in executing review campaigns. Notable features include extracting smart review highlights, review monitoring, automated reports, and customizable loyalty tiers.

What does Yotpo offer?

Yotpo offers a retention marketing platform that includes reviews, UGC, and customer loyalty initiatives. Users can also purchase these core products separately; for example, eCommerce brands can purchase reviews and UGC to collect and share reviews, request reviews, and import reviews. Subscription brands utilize loyalty features such as tier-based rewards and granular customer segmentation based on data like the last purchase date.

Does Yotpo integrate with Shopify?

Yes, Yotpo integrates with several major eCommerce platforms, including Shopify, Shopify Plus, WooCommerce, BigCommerce, Adobe Commerce (Magento), Volusion, and Salesforce Commerce Cloud. Yotpo users can import existing reviews to Yotpo and showcase them with dynamic widgets. Users can sync their Shopify product catalogs and data with Yotpo for seamless back-and-forth sharing.

Updated October 1, 2025 at 7:36 AM

Yotpo 2026: Benefits, Features & Pricing

Written by Alejandra Aranda

Content Analyst

Edited by Parul Sharma

Editor

Wondering if Yotpo is right for your organization?

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On this page

Our Summary
Pricing and Plans
Features
Integrations
Key Sentiments
User Reviews
Frequently Asked Questions

Our Summary

Yotpo

4.5

(374)

Pros:

Customer support
Ease of collecting reviews

Cons:

Pricing
Navigation

Pricing

Starting at $199.00 per month

What is Yotpo:

Yotpo is an eCommerce marketing platform that includes review collection, user-generated content (UGC), and customer loyalty initiatives. It allows brands to get product reviews, create strategies to build engagement, and manage subscriptions and loyalty rewards programs.

Why we like Yotpo:

Yotpo appears on the Review Management Software FrontRunners list for 2025. Users appreciate the real-time review monitoring, scheduled messaging campaigns, and review request features. Yotpo also receives high rankings for customer support (4.5/5), with reviewers appreciating its simplicity and integrations.

Who should use Yotpo:

Yotpo’s customer retention features are especially helpful for direct-to-consumer (DTC) eCommerce brands that offer both one-time purchases and recurring subscriptions. Yotpo’s features help businesses collect UGC by allowing customers to write reviews and post photos for other shoppers.

Yotpo Screenshots

Yotpo Overview

Yotpo is a cloud-based content marketing platform for e-commerce businesses that enables users to collect user-generated content and use the content to build a brand and manage the customer experience. The integrated solution lets brands collect, curate, manage and respond to user-generated content. It leverages customer reviews and photos throughout the buyer journey to increase trust with the customers. Users can combine reviews and photos with customized display options to improve brand visibility. They can also highlight customer content in marketing campaigns to increa...

Yotpo Pricing and Plans

Starting price: $199.00 per month

Free Trial

Free Version

Pro

$199.00

flat rate, per month

Plan includes:

Reviews
Loyalty
SMS & Email
Up to 500 orders included per month

Premium

$1,198.00

flat rate, per month

Plan includes:

Up to 1,000 orders included per month
Email Support
24/7 Live Chat Support
Quick Launch Onboarding

Enterprise

Pricing available upon request

Plan includes:

10,000+ included orders
Enterprise Account Manager
Custom Contract and Terms

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Our Analysis of Yotpo's Pricing Plans

We've thoroughly examined the key advantages and limitations of Yotpo's pricing plans to help you determine which option best aligns with your eCommerce needs and budget. The provider offers tiered plans across two product areas (reviews and UGC, and loyalty and referrals), along with plans that include the complete product suite. Each offering caters to businesses at different stages of growth and with different needs.

**Reviews & UGC plan...

s** Yotpo offers three plans (Starter, Pro, and Premium) that allow businesses to capture and display reviews and user-generated content (UGC) to strengthen their credibility and provide social proof to encourage other consumers to make purchases. - **Starter plan ($79/month for up to 500 orders).** It helps growing businesses strengthen their review presence with manual requests, customizable email templates, and visual content like photo and video reviews. It also offers flexible display options—such as carousels and product grouping—and lets businesses remove Yotpo branding. However, it lacks integrations, AI features, and scalability beyond 1,000 monthly orders. - **Pro plan ($169/month for up to 500 orders).** It targets established eCommerce businesses needing advanced review tools. It adds AI-powered features like smart sorting and summaries, multi-user access controls, and Google seller ratings to boost trust and collaboration. However, visual UGC from social media requires a paid add-on, multistore management isn’t supported, and premium onboarding services are reserved for higher-tier plans. - **Premium plan.** The Premium plan (custom pricing) is built for high-volume merchants needing full-scale review management and strategic support. It includes advanced AI tools for deeper insights, access to onboarding and success managers, and optional retail syndication to platforms like Walmart and Target. However, the steep price jump, add-on costs, and potentially unnecessary features may not suit midsize businesses. **Loyalty & Referrals plans** Yotpo offers three plans (Free, Pro, and Premium) that allow users to grow their business via custom loyalty programs and customer referral incentives. - **Free plan.** It offers basic tools to launch a no-cost loyalty and referral program, including points-for-purchase rules, fixed discounts, and full referral flows with fraud protection. It integrates with Shopify POS and supports referral emails and shopper-facing experiences. However, it lacks engagement rewards, milestone-based incentives, and integrations beyond Shopify. - **Pro plan ($199/month for up to 500 orders).** It helps growing businesses boost program engagement with shopper accounts, social media-based rewards, and a customizable rewards page. It expands participation options but lacks VIP tiers, email marketing integrations, and access to dedicated support—limiting personalization and scalability. - **Premium plan.** The Premium loyalty plan (custom pricing) is built for businesses running complex loyalty programs and needing deeper analytics and support. It includes advanced reward settings, scheduled promotions, and a VIP dashboard to track top customer tiers. Dedicated onboarding and success managers are also part of the package. However, the steep price jump, potential implementation fees for non-Shopify users, and feature overload may limit its appeal for midsize firms. **Bundle plans** For users who need access to all of Yotpo’s product features, the provider offers three plans (Pro, Premium, and Enterprise) that include its full product suite. - **Pro plan ($368/month for up to 500 orders).** It gives businesses access to Yotpo’s Reviews & UGC and Loyalty & Referrals. Users benefit from 24/7 support, flexible product activation, and a broad feature set. However, there’s no dedicated onboarding support. - **Premium plan ($1,198/month for up to 500 orders).** It adds advanced AI tools and dedicated support via an optimization strategist. Like the Pro plan, it offers flexible activation and full access to Yotpo’s core products. Downsides include a steep price increase and potential implementation fees for non-Shopify platforms. - **Enterprise plan.** The Enterprise plan (custom pricing) includes everything Yotpo offers across Reviews and Loyalty, plus tailored contracts and enterprise-level support. Users get a dedicated strategist and account manager. Still, lack of public pricing, longer onboarding timelines, and feature overload may limit its fit for some businesses. **Conclusion** When selecting a plan, businesses should carefully consider their monthly order volume, the importance of specific features to their customer experience, and budget constraints. By aligning these factors with Yotpo's tiered offerings across multiple products, businesses can select a plan that optimizes their eCommerce and marketing capabilities while delivering a strong return on investment.

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Yotpo Features

Drawn from insights across 374 verified reviews, we've outlined Yotpo's best and worst rated features and how they stack up against the average rating.

Yotpo's score

Category average

Yotpo's Best Rated Features

Social Media Integration

4.83

4.30 category average

Multi-Channel Campaigns

4.78

3.37 category average

Negative Feedback Management

4.74

4.39 category average

Yotpo's Worst Rated Features

Rewards Management

3.86

4.68 category average

Loyalty Program

3.90

4.50 category average

Surveys & Feedback

4.10

4.37 category average

Popular features found in Brand Management
Approval Process Control
Artwork Management
Brand Tracking
Campaign Management
Change Management
Collaboration Tools
Content Management
Customizable Branding
Customizable Templates
Project Management
Workflow Management
More features of Yotpo
Activity Dashboard
API
Audience Targeting
Automated Responses
Brand Guidelines
Commenting/Notes
Communication Management
Contact Management
Content Creation
Conversion Tracking
CRM Integration
Customer History
Customer Segmentation
Dashboard
Data Visualization
Digital Asset Management
Discussions/Forums
eCommerce Management
Email Marketing
Email Reminders
Engagement Tracking
Feedback Management
Filtering
For Customer Referrals
Gamification
Group Management
Loyalty Cards
Loyalty Program
Moderation
Multi-Channel Campaigns
Multi-Channel Data Collection
Multi-Channel Marketing
Negative Feedback Management
Performance Metrics
Predictive Analytics
Publish Scheduling
Ratings/Reviews
Referral Templates
Referral Tracking
Reminders
Reporting/Analytics
Response Management
Review Monitoring
Review Notification
Review Request
Rewards Management
ROI Tracking
Sentiment Analysis
SEO Management
SMS Marketing
Social Media Integration
Social Media Monitoring
Social Promotion
Social Sharing
Survey/Poll Management
Surveys & Feedback
Text Analysis
Third-Party Integrations
Trend Analysis
UGC Collection
Visual Analytics
Widgets

Yotpo Integrations

Based on 374 verified reviews, we've identified products most frequently integrated with Yotpo.

Shopify Plus

Integration rated 4.5 from 4 reviews

Gorgias

Integration rated 4.3 from 3 reviews

WooCommerce

Integration rated 5.0 from 2 reviews

Meta for Business

Integration rated 5.0 from 2 reviews

Mailchimp

Integration rated 3.5 from 2 reviews

BigCommerce

Integration rated 5.0 from 2 reviews

See all 46 integrations

Yotpo Key Sentiments

We analyzed 374 verified reviews for Yotpo to find out what actual users really think.

Most Positive Sentiments

Customer service

81% Positive

11% Neutral

8% Negative

Reviewers commend Yotpo for its robust customer service and loyalty programs, which enhance customer experience and retention. They find the support team professional and responsive, addressing issues promptly and effectively. Users also appreciate the platform's simplicity and the positive impact on their customer engagement strategies.

Customer reviews

64% Positive

28% Neutral

8% Negative

Users appreciate Yotpo for its efficient review collection and the ability to display authentic customer feedback. They find it beneficial for increasing customer trust and engagement, which drives sales and conversions. Additionally, users value the platform's ease of use and its positive impact on their marketing efforts.

Customization

47% Positive

27% Neutral

26% Negative

Yotpo's customization capabilities allow users to tailor the platform to their specific needs, according to reviews. Users find the UI customizable and the ability to modify templates beneficial. However, some experience limitations and challenges, requiring developer assistance for more advanced customizations.

Least Positive Sentiments

Small business pricing

24% Positive

41% Neutral

35% Negative

Reviewers express frustration with Yotpo's pricing tiers, finding many features locked behind higher payment levels. They feel the cost is prohibitive for small businesses, limiting access to essential functionalities. Users desire more flexible and affordable pricing options to suit their needs better.

Email integration

34% Positive

32% Neutral

34% Negative

Although users like Yotpo's email marketing integrations, they face challenges with some, particularly platforms like HubSpot and Gorgias. Users also find the email templates cumbersome and desire more customization options to better align with their branding.

Yotpo User Reviews

Overall Rating

4.5

Ratings Breakdown

67%

24%

Secondary Ratings

Ease of Use

4.4

Value for money

3.9

Customer support

4.5

Functionality

4.4

Charles A.

Verified reviewer

Cosmetics

2-10 employees

Used daily for more than 2 years

Review source

Reviewed February 2025

Really good software if price is not a buying factor.

Positive, though was spending far too much. Then covid hit and they brought their entry prices down dramatically. Staff were really helpful. It's really good software. It gets you reviews.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The software works really well. The support is good. It's probably the best out there on the market.

Cons:

The cost, and the language issue. (Not being able to translate)

Reasons for choosing Yotpo

Best in class service and I was recommended to it at the time.

Vendor Response

Thanks for the kind words and for highlighting both the strengths and the areas we can keep improving. We’re glad the platform delivered results and that the team was helpful when it mattered most. We understand how important flexibility around pricing and language support can be, especially for global brands. These are areas we continue to invest in as we grow. Appreciate you being part of the Yotpo community and sharing your experience.

Replied July 2025

Orion B.

Verified reviewer

Consumer Goods

2-10 employees

Used monthly for less than 12 months

Review source

Reviewed March 2025

Good for starting out with SMS

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It’s pretty straightforward and provides some good idea. Ideas for scripted messages.

Cons:

Customer service generally isn’t great but the product is solid

Reasons for switching to Yotpo

I was in the Yotpo accelerator and it was a requirement

Vendor Response

Thanks for the feedback. We're glad the product has been useful and that the message templates have helped spark ideas. We’re always working to raise the bar on customer support. If there’s ever anything specific that didn’t meet expectations, we’d love the chance to make it right. Appreciate you using Yotpo and sharing your experience.

Replied July 2025

NATASHA M.

Verified reviewer

Retail

11-50 employees

Used daily for more than 2 years

Review source

Reviewed October 2025

Unless things have changed, save your money, shop around

Yotpo had a really great sales pitch, promised us the world - However during integration they duplicated points in users accounts, not as many customizations as promised, and it's super expensive

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The reporting was very efficient, you could drill down into a customer portfolio and see all the earned/spent points at any given time. You have the ability to pull multiple variations of reports

Cons:

It is extremely expensive, they promised the world and really underdelivered. We were not able to customize like they said in sales pitch.

Reasons for switching to Yotpo

Smile wasn't capable of splitting out our B2B from DTC without custom coding.

Patrick G.

Verified reviewer

Food & Beverages

2-10 employees

Used daily for less than 12 months

Review source

Reviewed July 2022

a great solution for onsite and integration with PPC Shopping ads

We were happy with a previous reviews solution until we couldn't integrate with Google shopping ads but then discovered so many more options

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

works great, clean interface, integration with other software and services

Cons:

A lot of options to scroll through and pricy compared to previous solution

Reasons for choosing Yotpo

features best meet my needs

Reasons for switching to Yotpo

Needed addition features but I wasn't disappointed with Judge.me overall. They served well for the time I knew them then out grew it

Vendor Response

Thank you so much for your feedback. If you'd like to learn more about pricing and packaging, please reach out to our customer support team.

Replied September 2022

Hannah D.

Verified reviewer

Apparel & Fashion

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed April 2025

Willow Boutique LLC Yotpo Review

Overall we enjoy using yotpo, we have yet to find another company that beats the price and offers everything that yotpo does. This is a daily/weekly tool that we use, and crucial to our review and ratings on our website. Creates an easy trust worthy face for your company.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Yotpo customer service/support is top notch, helps problem solve and helps build flows and will check your work to ensure it shows on the customers end the way you want it to. Lots of customization tools that work for any business big or small. Easy review/question widgets, these can be added almost anywhere on your website. Integration to shopify is seamless, easy to navigate. customer segments are easy to create to send SMS/email marketing to a curated set group is made super simple, and easy. Scheduling marketing sms or email is seamless and easy to understand. yearly and annual reviews with your account manager to ensure you are getting enough out of yotpo compared to what you are putting in, also helps ensure that you are using all that yotpo offers that you are already paying for. You can pick which reviews hit your website and if one is bad and needs further escalation it will let you reach out to the reviewer by email to solve the issue and ask them to re-review.

Cons:

sometimes there is a slow load times when switching through product features, i like to think that yotpo is holding so much of our store data and analytics that it takes a minute to open a new page within yotpo. this is not a huge con but has made certain tasks longer.

Vendor Response

Thank you so much for the thoughtful and detailed feedback. We’re glad to hear that Yotpo has become such a core part of your workflow and that the platform’s flexibility, customization, and support have been delivering value. It’s great to know that the ability to curate reviews, build and schedule targeted SMS and email flows, and integrate seamlessly with Shopify has made a difference for your team. We especially love hearing that the collaboration with your account manager has been helpful in making sure you’re getting the most out of the platform. We appreciate your partnership and are always here to support you as you continue to grow.

Replied July 2025

Suzanne L.

Verified reviewer

Retail

501-1000 employees

Used weekly for less than 12 months

Review source

Reviewed May 2025

Only worthwhile in conjunction with Shopify

We integrated with a custom e-commerce and website platform which had its challenges. We also had issues with international markets as some of the copy which appears on site is hard coded in English. However, after lots more back and forth than expected we were able to get the refer a friend scheme live.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to set up (particularly if integrated with Shopify) Good availability of customer support (though the actual support was a bit hit and miss) Good core functionality

Cons:

Basic editor for on-site pop-ups Limited reporting functionality Awkward to integrate with e-commerce platforms which aren't Shopify Can't generate test emails populated with dynamic data - have to put through a live order instead to see the whole journey

Reasons for switching to Yotpo

Unhappy with customer support, didn't feel it represented value for money

Vendor Response

Thank you for the detailed feedback. It’s incredibly helpful and appreciated. We’re glad to hear that setup was smooth with Shopify and that the core functionality met your needs. At the same time, we hear you on the challenges around custom integrations and the difficulty of testing dynamic emails without a live order. These are areas we’re actively working to improve. The issue with hard-coded English copy in international markets is also on our radar. We're continuing to invest in better localization tools to support more flexible global experiences. We're happy you were able to get the referral program live, even if it took more back and forth than expected. If you'd like help addressing any of the remaining friction points or want to explore upcoming improvements, we’re here to support you. Thanks again for your partnership.

Replied July 2025

lisa p.

Verified reviewer

Retail

2-10 employees

Used daily for less than 6 months

Review source

Reviewed June 2025

Great concept - excellent interface

I wanted to install yotpo on my shopify store, and play with it for 2 weeks before I wanted to commit to it, but i was not able to find a trial plan for it.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

It promises to be super easy to install on my shopify store in order to start collecting reviews. I do like the idea that it can be customized, and can coordinate with marketing tools (like if i wanted to send an sms or email marekting blast).

Cons:

I think that it's expensive. a price of $79 for only 500 orders is a bit high, there are other tools that do exactly the same thing for less, I would have preferred a "starter" version or even a trial version.

Vendor Response

Thanks so much for the thoughtful feedback. We hear you on all of it and truly appreciate your patience. Yotpo does aim to be more than just a reviews widget. What sets us apart is the strategic support we offer to help you use those reviews to build trust, increase conversion, and ultimately drive growth. That includes things like our AI-powered review summaries, smart prompts that boost submission rates, and deep integrations with SMS and email to help you turn positive feedback into effective marketing moments. That said, we understand the desire for a lower entry point or trial period, and we're actively working on ways to make onboarding more accessible for emerging brands. Give us a shout if there is anything else we can help out with!

Replied July 2025

Andrew L.

Verified reviewer

Apparel & Fashion

11-50 employees

Used daily for less than 2 years

Review source

Reviewed December 2024

A solid solution provider for SMB e-commerce stores

Overall, Yotpo has been a good partner and allowed us to try out a lot of strategies with a single software provider. They're priced relatively competitively and will allow you to explore various marketing and user experience solutions to see if they're a good match for your business.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Yotpo provides a set of best practice softwares that have been valuable for us as a DTC eCommerce business. Their review collection software is robust and one of the few that's able to syndicate out to the Bazaarvoice Network. It's cheaper to collect on Yotpo, rather than use the BV review collection software. Their UGC platform is a solid mid-grade solution to curate and display various social media content on our product display pages. Their SMS platform is competitive, but not revolutionary and allows for decent integration with Klaviyo. Their loyalty program is decent and allows SMB to offer a turnkey solution that will drive higher lifetime engagement with our biggest spending customers. They have tons of offerings and we are able to bundle together several of them to save on our contracts.

Cons:

The ability to have multiple products and services under a single brand is a double edge sword. While they're all "Yotpo" we do have a different account rep for each piece of software, leading to some fragmentation on our overall strategy and execution. Their software solutions are very much a one size fits all approach, which if you're a small e-commerce store, is great to get started, but for more custom implementations and solutions, you need to either push their internal teams, or do it yourself.

Vendor Response

Thanks for the detailed and balanced feedback. We’re glad Yotpo has been a valuable partner in helping you explore and execute across reviews, UGC, SMS, and loyalty — and that bundling multiple solutions has been a benefit. We hear you on the challenges of managing multiple touchpoints across products. It's something we're actively working to streamline, especially for brands scaling across our platform. While our tools are designed to be turnkey for SMBs, we also support some of the largest eCommerce brands in the world, including IKEA and Barnes & Noble, and are continuously improving our ability to support more complex needs. With thousands of SMB and midmarket brands on the platform, we're committed to making Yotpo flexible enough to grow with our customers. If there's ever anything more we can do to support your strategy, we're always here. Thanks again for partnering with us and for sharing your experience.

Replied July 2025

Verified

Reviewer

Hospitality

11-50 employees

Used daily for more than 2 years

Review source

Reviewed September 2025

#1 Review Software

Ratings Breakdown

Ease of use

Functionality

Pros:

Basically the number 1 review software, integrates well with our CRM and makes it easy to take action

Cons:

The integration for replying to user questions submitted via Yotpo x Gorgias in particular is a bit clunky

Albert R.

Verified reviewer

Consumer Goods

51-200 employees

Used daily for less than 2 years

Review source

Reviewed February 2025

Good for many thing. Subscription system has more development to do

We had a decent experience overall with Yotpo. We got up and running relatively quickly and worked out a lot of kinks early on.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Yotpo had some nice subscription management features and many integrations that worked well with our company

Cons:

There were too many bugs and things breaking.

Vendor Response

Thanks for sharing your experience. We’re glad to hear the integration and subscription tools worked well for your team and that you were able to get up and running quickly. We know stability is critical, and we take product reliability seriously. If you ever decide to revisit Yotpo, we’d love the chance to show you the progress we’ve made. Appreciate you giving us a shot and sharing your thoughts.

Replied July 2025

Showing 1 - 10 of 374 Reviews

See All Reviews

Yotpo FAQs

What is Yotpo used for?
Yotpo has several distinct products. Its UGC & Reviews product collects photos and testimonials from customers, attaching them to product content on eCommerce websites to drive more sales. Yotpo users can also leverage the Loyalty & Referrals product suite to engage existing customers and attract new ones with incentives.
What are the benefits of Yotpo?
Yotpo focuses on increasing customer retention and driving repeat purchases. It uses real reviews and testimonials from customers to encourage new customers to make purchases. With automated workflows, drip campaigns, and triggers, users can also save time in executing review campaigns. Notable features include extracting smart review highlights, review monitoring, automated reports, and customizable loyalty tiers.
What does Yotpo offer?
Yotpo offers a retention marketing platform that includes reviews, UGC, and customer loyalty initiatives. Users can also purchase these core products separately; for example, eCommerce brands can purchase reviews and UGC to collect and share reviews, request reviews, and import reviews. Subscription brands utilize loyalty features such as tier-based rewards and granular customer segmentation based on data like the last purchase date.
Does Yotpo integrate with Shopify?
Yes, Yotpo integrates with several major eCommerce platforms, including Shopify, Shopify Plus, WooCommerce, BigCommerce, Adobe Commerce (Magento), Volusion, and Salesforce Commerce Cloud. Yotpo users can import existing reviews to Yotpo and showcase them with dynamic widgets. Users can sync their Shopify product catalogs and data with Yotpo for seamless back-and-forth sharing.