LeadSquared 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

LeadSquared

4.3

(166)

Pricing

Pricing available upon request

About LeadSquared

LeadSquared is a cloud-based marketing automation and customer relationship management (CRM) solution for businesses of all sizes. It serves clients in industries such as finance, e-commerce, education, health and wellness, marketing, real estate, software and hospitality.

LeadSquared helps users to automate tasks such as lead capture, marketing, sales CRM, reporting and analytics.

LeadSquared also offers lead scoring, landing pages, marketing and sales insights, segmentation and role-based user access. It can integrate with applications such as Super-Receptionist, Ozonetel, LiveChat, Olark Connector, Zopim and GoToWebinar.

The software is available in a subscription pricing model. It runs on most web browsers and also has a dedicated Android and iOS application.

LeadSquared Screenshots

LeadSquared Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

LeadSquared

Pricing available upon request

No plan information available

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LeadSquared Features

Popular features found in CRM
Calendar Management
Customer Journey Mapping
Email Management
Quotes/Estimates
Reporting/Analytics
Sales Pipeline Management
Segmentation
Task Management
Territory Management
Workflow Management
More features of LeadSquared
A/B Testing
Access Controls/Permissions
Accounting
Accounting Integration
Activity Dashboard
Activity Tracking
Admissions Management
Alerts/Notifications
Alumni Management
API
Application Management
Appointment Management
Appointment Scheduling
Automated Scheduling
Automatic Call Distribution
Autoresponders
Calendar/Reminder System
Calendar Sync
Call Center Management
Call Disposition
Call Monitoring
Call Recording
Call Reporting
Call Routing
Call Scripting
Call Tracking Metrics
Call Transcription
Call Transfer
Campaign Analytics
Campaign Management
Campaign Scheduling
Campaign Segmentation
Candidate Management
Channel Management
Chatbot
Chat/Messaging
Claims Management
Click Tracking
Client Management
Client Portal
Commenting/Notes
Commission Management
Communication Management
Community Management
Computer Telephony Integration
Confirmations/Reminders
Contact Database
Contact Management
Content Management
Conversion Rate Optimization
Conversion Tracking
CRM
CRM Integration
Customer Database
Customer History
Customer Segmentation
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Customization
Dashboard
Data Import/Export
Data Security
Dispatch Management
Document Management
Document Storage
Drag & Drop
Drip Campaigns
Dynamic Content
Electronic Payments
Email Campaign Management
Email Marketing
Email Templates
Email Tracking
EMR/EHR
Engagement Tracking
Enrollments/Onboarding
Event Calendar
Event Triggered Actions
Fee Management
Field Sales Management
For ABA Industry
Forecasting
For Financial Institutions
For Healthcare
For Higher Education
For Insurance Industry
For iPad Devices
Forms Management
For Real Estate
For Sales Teams/Organizations
For Small Businesses
For Startups
GPS
HIPAA Compliant
Home Health Care Management
Interaction Tracking
Interactive Learning
Internal Chat Integration
Interview Scheduling
Inventory Management
IVR
K-12
Landing Pages/Web Forms
Lead Capture
Lead Distribution
Lead Engagement
Lead Management
Lead Nurturing
Lead Qualification
Lead Scoring
Lead Segmentation
Learning Management
List Management
Live Chat
Marketing Automation
Marketing Calendar
Medical History Records
Messaging
Mobile Access
Mobile App
Mobile Optimization
Monitoring
Multi-Channel Marketing
Multi-Location
Multivariate Testing
Onboarding
Online Booking
Online Scheduling
Online Time Clock
Opportunity Management
Orientation Workflow Management
Patient Communications
Patient Engagement
Patient Intake
Patient Management
Patient Portal
Payment Collection in the Field
Performance Management
Performance Metrics
Personalization
Physician Management
Pipeline Management
Pipeline Reports
Polls/Voting
Predictive Dialer
Prioritization
Prospecting Tools
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Notifications
Real-Time Reporting
Real-Time Updates
Records Management
Referral Tracking
Registration Management
Reminders
Reporting & Statistics
ROI Tracking
Role-Based Permissions
Route Optimization
Routing
Sales Activity Management
Sales Analytics
Sales Forecasting
Sales Reports
Sales Trend Analysis
Scheduling
Scoring
Search/Filter
Search Marketing
Self Service Portal
Single Sign On
SMS Marketing
Social Marketing
Social Media Integration
Source Tracking
Status Tracking
Student Information/Records
Student Management
Subscriber Management
Tagging
Task Progress Tracking
Task Scheduling
Template Management
Third-Party Integrations
Visitor Tracking
Web Forms
Website Analytics

LeadSquared Integrations

Adobe Commerce

Twitter/X

GoTo Webinar

CallRail

Olark

Salesforce Sales Cloud

See all 21 integrations

LeadSquared User Reviews

Overall Rating

4.3

Ratings Breakdown

48%

38%

Secondary Ratings

Ease of Use

4.3

Value for money

4.1

Customer support

4.3

Functionality

4.2

Ramnaresh Y.

Verified reviewer

E-Learning

5001-10000 employees

Used daily for less than 6 months

Review source

Reviewed February 2025

Leadsquared: is it worth the investment ?

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Leadsquared is a powerful marketing automation and CRM platform that helps businesses capture, manage, and convert leads. Key benefits include lead management, customizable workflows, marketing automation, robust CRM features, and detailed analytics. It integrates with various tools, offers lead scoring, and has a user-friendly interface. The platform also provides mobile access and strong customer support. It's great for businesses looking to streamline their lead generation and sales processes.

Cons:

Leadsquared has some drawbacks including a clunky UI buggy search.

Reasons for switching to LeadSquared

Meritto is too Slow and now become complex.

Verified

Reviewer

Furniture

201-500 employees

Used daily for less than 12 months

Review source

Reviewed November 2024

Effective Sales CRM

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very effective lead and activity management. A variety of features like forms/automations/processes facilitate lead tracking and boost sales.

Cons:

Telephony integrations are buggy and face a lot of issues. There is no option to add more than 75 custom fields in the system. Customer support at times might not be the best.

Reasons for switching to LeadSquared

We were using a ticketing based system for sales which was inefficient. This was our first dedicated Sales CRM which provided a plethora of features at a competitive price.

Jahnavi M.

Verified reviewer

Education Management

51-200 employees

Used daily for less than 12 months

Review source

Reviewed October 2024

Experience with LS

Managable, easy to work, easy to apply filter & easy to sent bulk mails

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to work to filter the data, to connect

Cons:

Call quality was not good, we will not receive verified leads more

Mayank N.

Verified reviewer

Education Management

501-1000 employees

Used daily for less than 6 months

Review source

Reviewed December 2024

LeadSquared for work

Purely satisfied using the LeadSquared when it comes on customization, integrates with various tools, and provides detailed reporting and analytics.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

LeadSquared is a user-friendly interface which is very much for efficient lead management, and powerful automation features. It also offers high customization, integrates with various tools, and provides detailed reporting and analytics.

Cons:

Limited costumer support is the main weakness

Reasons for switching to LeadSquared

Budget Friendly and time saving and also helps to trach the growth

Shailesh S.

Verified reviewer

E-Learning

51-200 employees

Used daily for less than 2 years

Review source

Reviewed September 2024

Marketing integration got easy.

Overall was good. Marketing integration got easy as got to know from marketing team.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The most liked thing is that councellor should have to dispose properly. Without proper disposal of lead counselor won't be able to move forward.

Cons:

Lead disposition was time taking process.

Reasons for choosing LeadSquared

Marketing integration and automation got much easy.

Reasons for switching to LeadSquared

Due to company decision. They were trying for other alternative

Ashutosh S.

Verified reviewer

Hospital & Health Care

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed February 2023

Highly Customizable CRM

Overall, LeadSquared is an excellent option for businesses looking for a comprehensive solution to their marketing, sales, and CRM needs. I have user Zoho CRM, Nopaperforms etc., but the flexibility offered by LS is better. Best part is that the CRM is highly customizable and can fit in the requirement of any business

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Automations can be made in LS even by the end user. The automation flows can handle lead management and are triggered by an incoming API hit or can also be built at lead attribute change.

Cons:

If I am looking to made a customized report or dashboard in LS which requires Lapp, then there is dependency on Support team which works on chargeable basis.

Reasons for choosing LeadSquared

Hubspot was far more expensive. Also, LS support is more real time

Reasons for switching to LeadSquared

Number masking isnt available in Zoho CRM which was a huge security issue when allocating leads to the callers

Verified

Reviewer

Marketing and Advertising

51-200 employees

Used daily for less than 2 years

Review source

Reviewed May 2019

Long Implementation and Setup Process, Poor Support

I would only recommend this product if you do not have any data to import from other software tools or if you are looking for very basic functionality. If you are planning to use more advanced functionality, ask them to FULLY demo it for you. Ask lots of questions, don't make any assumptions! I wish I had spent more time doing my due diligence during the evaluation process. I probably would have discovered it was not the best fit.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The price is what was most attractive about this software. For the feature set included the price was right compared to the marketplace.

Cons:

The setup process took much longer than anticipated. We had data to import from another system and working with the support staff off-shore was a challenge. I wound up having to pull an internal resource (developer) to get the import completed. I consider myself pretty savvy with marketing automation/email marketing/crm software tools and I was challenged with the implementation. When all was said and done, we were unable to gain all of the reporting and functionality we initially thought we were purchasing.

Reasons for choosing LeadSquared

Price. Perceived value (in feature set) for the cost.

Vendor Response

Thank you so much for sharing your experience with us. We really appreciate you taking the time to share your rating with us. Please do not hesitate to contact us at support@leadsquared.com. Best regards, Team LeadSquared.

Replied December 2022

Antony A.

Verified reviewer

Education Management

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed March 2020

Decent CRM Tool for Education management companies

For education management companies who are looking for a cost effective solution, Leadsquared may be the right choice for you. Comparing to Hubspot & Zoho we felt Leadsquared is cost effective and process friendly.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We were looking for a cost effective CRM tool which could support our business process and Leadsquared was exactly like that. Even though it does not have lot of fancy features like other CRM's it does the job. Lead data capturing and followup task reminders are good. It also gets integrated with our calling tool which reduces us some of the burden.

Cons:

Sending mails through lead squared is not very supportive. Also the tool becomes very slow at times in-spite of good connectivity.

Reasons for switching to LeadSquared

Hubspot was too costly and did not support the processes we follow.

Vendor Response

Replied December 2022

Verified

Reviewer

Retail

11-50 employees

Used other for less than 6 months

Review source

Reviewed August 2020

Fraud - Stay Away from LeadSquared

Fast in taking money - all advance for 6 months - prepaid - no option to really test for a month or 2 before you really buy their service. After Purchase no delivery of the end product. Don't care about customers, all about taking your money and running away!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

there is a lot of things to like - but will these things work with software, its a question mark.

Cons:

Integration is a huge problem. Not very friendly.

Reasons for choosing LeadSquared

Better lead managment we thought - but integration not to the mark - that. we had to. let go.

Reasons for switching to LeadSquared