Adobe Real-Time CDP 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Adobe Real-Time CDP

4.2

(5)

Pricing

Pricing available upon request

About Adobe Real-Time CDP

Adobe Real-Time Customer Data Platform enables marketers to collect, normalize, and govern b2b and b2c data, unifying it into real-time profiles that can be activated across any channel. Engage consumers and business accounts with consistent experiences using unified, real-time person and account-based profiles made up of consumer and professional data, all protected by the industry’s most functional data management and privacy tools.

Explore the features of Real-Time Customer Data Platform. Unify and normalize known and pseudonymous customer data from all online and offline sources to create real-time, actionable b2b and b2c customer profiles. Ensure enterprise systems and teams use consistent data to understand customers across their devices, improving engagement and streaming data for real-time insights and faster time to market.

End-to-end audience management allows you to enrich and segment unified profiles in real time with AI-powered insights to create complete audiences for targeted and relevant campaigns. Boost efficiency with prebuilt workflows that understand data sources and activate them downstream. Find new customers and respond quickly to changing behaviors with lo...

Adobe Real-Time CDP Screenshots

Adobe Real-Time CDP Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

B2C Edition

Pricing available upon request

No plan information available

B2B Edition

Pricing available upon request

No plan information available

B2P Edition

Pricing available upon request

No plan information available

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Adobe Real-Time CDP Features

Popular features found in Data Management
Access Controls/Permissions
Activity Dashboard
Automatic Backup
Customer Database
Data Connectors
Data Import/Export
Data Migration
Data Quality Control
Data Security
Data Synchronization
Data Visualization
Multiple Data Sources
More features of Adobe Real-Time CDP
Activity Tracking
AI/Machine Learning
Alerts/Notifications
API
Audience Targeting
Behavioral Analytics
Behavior Tracking
Campaign Analytics
Campaign Planning
Campaign Segmentation
Channel Management
Collaboration Tools
Compliance Management
Contact Database
Customer Activity Tracking
Customer Experience Management
Customer Journey Mapping
Customer Profiles
Customer Segmentation
Customizable Templates
Data Integration
Engagement Tracking
Event Triggered Actions
Experience Management
Feedback Management
GDPR Compliance
Multi-Channel Communication
Multi-Channel Data Collection
Multi-Channel Marketing
Personalization
Predictive Analytics
Predictive Modeling
Real-Time Analytics
Real-Time Data
Survey/Poll Management
Surveys & Feedback
Tagging
Third-Party Integrations

Adobe Real-Time CDP Integrations

Adobe Customer Journey Analytics

Amazon Redshift

Braze

PathFactory

Amazon Kinesis

Snowflake

See all 33 integrations

Adobe Real-Time CDP User Reviews

Overall Rating

4.2

Ratings Breakdown

40%

20%

Secondary Ratings

Ease of Use

4.0

Value for money

4.3

Customer support

4.3

Functionality

4.4

Have you used Adobe Real-Time CDP and would like to share your experience with others?

Mohamed E.

Verified reviewer

Food & Beverages

10000+ employees

Used daily for less than 2 years

Review source

Reviewed March 2023

Good product for managing database

Very useful in many ways as it allows us to give accurate results in a quick time.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

When collecting clients' data, it helps manage them throughout different channels using this software.

Cons:

This software doesn't support merging but it gives me the ability to integrate.

Henrique C.

Verified reviewer

Construction

11-50 employees

Used daily for less than 6 months

Review source

Reviewed July 2023

Excelente Software

Recomendo formação para potências o uso do software.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Sotfware de excelente performance como base de dados. A possibilidade de comunicar em várias plataformas (redes-sociais, email, sms, etc) potencia a eficácia da chedada da mensagem aos clientes.

Cons:

Não é muito fácil migrar informações de outros programas para este software.

Mauri Z.

Verified reviewer

Information Technology and Services

501-1000 employees

Used monthly for more than 2 years

Review source

Reviewed February 2023

Adobe real time