LoyaltyLion 2026: Benefits, Features & Pricing

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Overview
Screenshots
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Pricing and Plans
Features
Integrations
User Reviews

Overview

LoyaltyLion

4.4

(19)

Pricing

Starting at $399.00 per month

About LoyaltyLion

LoyaltyLion is a cloud-based data-driven loyalty and customer engagement platform that helps small to large sized e-commerce businesses create custom loyalty programs. It allows merchants to manage customers, marketing campaigns, retention and spend rates, rewards, referrals, integrations, communication and more.

LoyaltyLion offers a host of features such as loyalty emails, on-site notifications/alerts, multi-device access, customizable branding, email incentives and a CSS theme editor. The platform includes a built-in dashboard that offers insights into customer activity, referral and retention analytics, loyalty program performance and real-time statistics. Additionally, it allows customers to send referrals via links or a standalone widget.

LoyaltyLion integrates with various e-commerce platforms including Shopify, Magento and BigCommerce. It also supports multiple email service providers such as Klaviyo, dotdigital and Mailchimp. The product is available as a per month subscription and support is extended via email, documentation and online helpdesk.

LoyaltyLion Screenshots

LoyaltyLion Pricing and Plans

Starting price: $399.00 per month

Free Trial

Free Version

Classic

$399.00

per month

Plan includes:

Manually Add/Remove Points and Money-off Vouchers
Points for basic activities
Points for additional on-site activities
Bonus points for specific products
Bonus points for specific collections
Free Product Vouchers

Advanced

$729.00

per month

Plan includes:

Everything on Classic plan plus
Buy with Points
Configure your Loyalty Page
Loyalty Tiers
Conditional Tiers
Standalone Referral Widget
Integrate with Subscriptions apps

Plus

$1,650.00

per month

Plan includes:

Everything in Advanced plan plus
In-Cart Rewards
Instant Points
Cross-Store Rewards
Klaviyo email marketing flows
Attentive SMS marketing journeys

LoyaltyLion Features

Popular features found in Customer Loyalty
Campaign Management
CRM
Customer Activity Tracking
Customer Surveys
eCommerce Management
Gamification
Gift Card Management
Loyalty Cards
Member Portal
Membership Management
Multi-Channel Marketing
Referral Tracking
More features of LoyaltyLion
Activity Dashboard
API
Campaign Analytics
Customizable Branding
Discount Management
Email Marketing
Loyalty Program
Promotions Management
Rewards Management
Third-Party Integrations

LoyaltyLion Integrations

Shopify Plus

Feefo

Adobe Commerce

BigCommerce

Shopify

HubSpot Marketing Hub

See all 10 integrations

LoyaltyLion User Reviews

Overall Rating

4.4

Ratings Breakdown

74%

16%

11%

Secondary Ratings

Ease of Use

4.4

Value for money

4.2

Customer support

4.2

Functionality

4.3

Have you used LoyaltyLion and would like to share your experience with others?

Alex J.

Verified reviewer

Retail

2-10 employees

Used daily for less than 2 years

Review source

Reviewed April 2019

Very good loyalty software but could use a few upgrades

Overall I've been happy with Loyalty Lion. For the price compared to other solutions out there, it can't be beat. Would highly recommend to anyone looking for a loyalty program for their store.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's quite easy to use and integrate with BigCommerce. They also have a lot of great features such as points for following on social media, writing reviews, referring friends, etc in addition to points for purchase. They also have a great email platform that sends our emails to customers when they sign up, when they have enough points to redeem a voucher, as well as a monthly reminder to use their points.

Cons:

I would like to see an updated user interface. It's showing it's age. I would also like the ability for customers to automatically use their points during checkout (I believe this is available for Shopify but not BigCommerce, which we use).

Albert R.

Verified reviewer

Consumer Services

51-200 employees

Used daily for less than 2 years

Review source

Reviewed February 2025

Easy to use and efficient loyalty management system

Overall, the experience was great. The system was easy to use and user friendly.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Loyalty Lion was great in managing our loyalty system and was very easy to use

Cons:

Keeping track of previously used rewards became slightly difficult and convoluted as the amount of rewards redeemed increased

Clifford P.

Verified reviewer

E-Learning

Self-Employed

Used daily for less than 6 months

Review source

Reviewed August 2024

The scam of optimization

horrible they helped me to convert money from USD to Bitcoin but ended owing them 1800 dollars by the 5 day

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

not much it started out ok but by day 4 they wanted 1800 dollars from me to continue to optimize

Cons:

We used their money on the 1st day for a small profit, after that I would get 0 to 40 to optimize, you are required to optimize 2 sets each day. by the 4th day, they asked me to invest $1000, then by day 3 I had to pay 700 dollars to complete the 2nd set of optimization. then on the 4th day, they wanted me to give them $1800 to optimize my 2nd set. that's when I knew they had scammed me

Tina M.

Verified reviewer

Construction

11-50 employees

Used daily for less than 12 months

Review source

Reviewed February 2025

LoyaltyLion Roars the Rewards!

Our overall experience with LoyaltyLion was/is amazing! I would definitley recommend it to everyone!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I absolutely loved how it was able to be integrated with our existing software.

Cons:

The only con we seen, was a one time issue and it was resolved super fast!

Ben S.

Verified reviewer

Retail

2-10 employees

Used daily for more than 2 years

Review source

Reviewed December 2018

Easy to setup and requires very little attention once the loyalty programs are running

Loyalty Lion are a great company to work with. They like to keep things simple, as do we, and the approach is working nicely.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Once setup, this requires very little attention. The integrations are great and admin dashboard is easy to navigate and use. The customer service team are always fast to respond if you ever need them.

Cons:

The emails that are sent out from Loyalty Lion out of the box can be basic in appearance, but with the ability to hook up with Mailchimp and Bronto etc. for sending this hasn't held us back.

Saul M.

Verified reviewer

Retail

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed March 2023

The worst Loyalty platform going

We can't wait to leave. imagine waiting weeks for a reply and when it comes it's conflicting and offers no real help.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Nothing, any good aspect is destroyed by the pitiful service they provide

Cons:

Customer service is non-existent - you get given conflicting info by people that don't care. Not a nice experience

Reasons for choosing LoyaltyLion

A mistake, one we regret. Do not make the same mistake

Carlos G.

Verified reviewer

Retail

2-10 employees

Used daily for less than 12 months

Review source

Reviewed December 2018

Incredible Price Structure | Easy to Set-up | Powerful Features | Incredible Customization & Support

Paid more at the beginnig than with our previous loyalty program (S-Loyalty), but the value was incredible. Customer value went way up, and I was able to see which rewards get used the most, and get a higher Customer Lifetime Value.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Pricing is incredible for larger companies, and I've compared between Smile.io, Swell, S-Loyalty, and Loyalty Lion. The set up is easy, and integrations available are superb. Plus you can customize rewards to really influence customer behaviors to maximize customer value, either through revenue or engagement.

Cons:

Would love if they could have more integrations to other apps, which I'm sure with time they will.

Danny T.

Verified reviewer

Food & Beverages

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed December 2018

The most powerful one-click integration Rewards program out there!

I would recommend LL to any Shopify merchant that is looking to get started with a robust one-click integrated Rewards program!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Thanks to how easy it was to migrate from our old rewards program and simple it was to set up with LoyaltyLion, we were able to launch really quickly and saw an immediate increase in customer engagement and retention!

Cons:

The only downside is that we use ReCharge for our subscription platform and LoyaltyLion doesn't integrate too deeply with ReCharge. You can generate ReCharge coupons using LL but you can't reward customers for month after month loyalty.

Vendor Response

Thanks for the feedback Danny! Merchants using our integration with ReCharge are able to reward month after month loyalty using tiers - for example a customer who subscribes could be put into an exclusive subscriber tier and therefore get access to exclusive benefits that non-subscribers don¿t receive. Please do get in touch with support@loyaltylion.com if you¿d like assistance getting that set up.

Replied December 2018

Chantal R.

Verified reviewer

Design

2-10 employees

Used daily for less than 12 months

Review source

Reviewed November 2018

Easy to use and very valuable!

Competing in the e-commerce space can be difficult so having a really tailored program like this is hugely valuable to ensure customers feel engaged with the brand, and are valued themselves. I look forward to seeing what Loyalty Lion do next.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love the customer analytics - particularly that I can see who my most valuable customers are and who is at risk. Also the customisation is brilliant. I was able to design a program that perfectly complements my brand.

Cons:

There wasn't anything in particular, I'm pleased!