Amazon SES 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
User Reviews

Overview

Amazon SES

4.7

(123)

Pricing

Pricing available upon request

About Amazon SES

Amazon Simple Email Service (SES) by Amazon Web Services is an email sending solution that helps application developers and digital marketers send transactional, marketing and notification emails. The solution provides built-in notifications and statistics for deliveries, bounces and complaints to optimize the campaigns.

Amazon SES’s services include benefits such as marketing communications to promote brands via newsletters or advertisements; receiving incoming emails through AWS Lambda or Amazon SNS; sending notifications, application alerts or system health reports and keeping customers updated by sending custom emails like shipping notifications, policy changes or purchase confirmations.

Key features of Amazon SES include content personalization, ISP authentication, shared IP addresses, an email-sending activity tracker, sender reputation management, email receiving, a mailbox simulator and multiple email-sending interfaces. The platform integrates with various Amazon services such as Amazon EC2, Amazon Route 53 and Amazon CloudWatch.

Amazon SES Screenshots

Amazon SES Pricing and Plans

Starting price: $0.10

Free Trial

Free Version

Basic

$0.10

No plan information available

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Amazon SES Features

Popular features found in Email Management
Alerts/Notifications
Archiving & Retention
Autoresponders
Canned Responses
Contact Management
Data Recovery
Email Marketing
Email Monitoring
Search/Filter
Shared Inboxes
Signature Management
Spam Blocker
More features of Amazon SES
API
Campaign Management
Email Campaign Management
Email Management
List Management
Personalization
Response Management
ROI Tracking
Subscriber Management
Template Management

Amazon SES User Reviews

Overall Rating

4.7

Ratings Breakdown

70%

25%

Secondary Ratings

Ease of Use

4.1

Value for money

4.6

Customer support

4.0

Functionality

4.3

Samuel C.

Verified reviewer

Telecommunications

2-10 employees

Used daily for less than 2 years

Review source

Reviewed April 2022

Amazon SES satisfies your email needs based Amazon's economy of scale

We are solving the need of simple, reliable bulk email that scales and delivers with confidence.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Amazon SES is a relatively simple integration despite the need of better documentation, has an very developer-minded logic and allows you to share data to other Amazon AWS services for analytics, monitoring and others. It is the way to go when you want to have bulk email at a fraction of the costs incurred with other competitors. It is extremely reliable and has the Amazon infrastructure to support it. The web console is simple yet provides you with the essentials to monitor the account's health and performance.

Cons:

Having migrated from Mailgun, I really felt the lack of proper development documentation when you are integrating for the first time. The current documentation is not well organized and lacks the developer friendlyness that you can find with competing products. However, this may have to do with a more general, bulk approach that Amazon focuses on. There are different versions of their APIs in the process of being migrated with the newer version being somewhat limited in features compared to the older one. My recommendation is that you get prepared to read a lot and test as you start to implement. I don't think you will be provided with bleeding edge email developments early but the basics will always be covered with Amazon SES.

Reasons for choosing Amazon SES

Pricing, base features and reliability.

Reasons for switching to Amazon SES

We were looking for way cheaper but reliable email services.

Pedro L.

Verified reviewer

Information Technology and Services

2-10 employees

Used daily for more than 2 years

Review source

Reviewed January 2024

Great relation price vs quality

Overall the experience has been just great. The service simply works, although it's a little complex the first time to setup but once we get used to it (as with anything else in life), it's a little bit of work that is worth it for the price we pay for.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Price per 1k emails is incredible. As of this writing, we are talking about $0.10 per 1k emails sent, which is really now.

Cons:

Their support is getting worse. Very recently I had to wait a month until an account from one of our customers was finally approved and then a couple of months later, we had another customer that was rejected for no reason whatsoever and we had to escalate to have it into production.

Reasons for switching to Amazon SES

Their service started to decai and more than once we had blacklisted IPs associated to our account, which was a good account with clean emails.

Enis A.

Verified reviewer

Cosmetics

Self-Employed

Used monthly for less than 12 months

Review source

Reviewed April 2024

User friendlier options are available

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

No complaints, high capability and respected platform.

Cons:

If you are a simple user and want a quick easy solution there are better options out there.

Verified

Reviewer

Computer Software

2-10 employees

Used daily for more than 2 years

Review source

Reviewed May 2021

Amazon Simple Email Service - does what it says on the tin

I have used SES in multiple projects and it has proven itself to be a reliable service time and time again. The pricing is amazing and whilst you don't get all the bells and whistles other more fully featured services offer it does what it says on the tin. I've used it for multiple different projects utilising both API and SMTP connectivity and both have been solid.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

The pricing is amazing for such a great service. The API is well documented and SDKs are available for the most popular languages. If you are integrating with legacy systems where you have no API access and require an MTA to be configured that i also supported. There's a generous free tier available for smaller projects as well (so long as you are using either EC2 or Lambda to integrate).

Cons:

There's really not much to dislike about SES. A dashboard like Sendgrid provides would be a nice additional option but it's aimed at doing one thing and doing it well.

Reasons for choosing Amazon SES

Pricing and reliabiity were the main drivers. There is also superb SDK provision which allowed us to easily integrate multiple different projects in different languages.

Angus M.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for more than 2 years

Review source

Reviewed May 2022

You can't beat the price to performance ratio

My experience overall has been extremely positive, the price makes it the best tool out there for sending a lot of emails. Emails land straight in inbox as they should, and the tools to help manage bounces and complaints included are top notch. I'd recommend Amazon SES to anyone who sends a lot of emails.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like how easy it is to get started with SES as well as how cheap and reliable the service is.

Cons:

The dashboard takes a bit of getting used to, but it's manageable

Reasons for choosing Amazon SES

I chose Amazon SES over all competitors due to how many great reviews there were about it online, along with the cheap price.

Reasons for switching to Amazon SES

Emails didn't always hit inbox with mailchimp, and the price is overall more expensive.

Alejandro M.

Verified reviewer

Hospital & Health Care

501-1000 employees

Used daily for less than 2 years

Review source

Reviewed November 2019

The cheapest but the hardest to configure

I have some knowledge and I read a lot to be able to configure it as I wanted, which sometimes it was frustrating, but I finally made it as I wanted and need it, that plus the price, the results... Awesome!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I love the most is "The pricing", it is extremely cheap compared with other massive mailing systems like mail chimp or others.

Cons:

The ease of configuration... You need a little bit of knowledge to configure, and even more knowledge if you want more specific features.

Reasons for choosing Amazon SES

Price and configuration.

Reasons for switching to Amazon SES

The costs, my databases are about more than 25k email addresses, and I sometimes send more than 100k mails per month.

Rahel W.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed July 2019

I only pay for what I use, how much better can it get!

I use it in tangent with another program that allows me to send thousands of emails through my Gmail account. It makes it easy, simple, effective and an overall no-brainer to get those emails out daily. I don't have to worry about delivery or bounce either, which is something I can't say for plenty other similar services.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

One of the biggest things about this program that I absolutely love is the fact that you are only charged for what you used. That alone makes Amazon SES great in my book because I know that I am only paying for the features that I have used over the period of time. It's also very flexible in connecting to various other software/programs etc.

Cons:

It can be a bit tricky to figure out how to use the backend for those who are not tech-savvy. As a result, I think that might be something that they can try to improve a little bit. But other than that I'd say it's pretty impressive.

Reasons for choosing Amazon SES

I chose Amazon SES because after testing it against the other software, Amazon SES was the most reliable when it came to bounce rate, etc.

Verified

Reviewer

Computer Software

51-200 employees

Used monthly for less than 2 years

Review source

Reviewed September 2019

Perfect for transactional emails

I used SES to send notifications from a web platform when certain events occurred. We had a 100% success rate and were never disappointed y the product.

Ratings Breakdown

Ease of use

Functionality

Pros:

- It's easy to configure and implement - It makes sending transactional emails very easy - Costs can be easily forwarded to clients

Cons:

SES requires technical skills, so only developers can actually access it features, but that's reasonable given the features the product offers.

Reasons for choosing Amazon SES

We're already using the Amazon Web Services platform and it's easier to keep everything in one place, also the quality is very high, as expected from Amazon.

Rory M.

Verified reviewer

Computer Software

Self-Employed

Used daily for less than 2 years

Review source

Reviewed October 2024

Great email service

Very positive overall. It is simple to set up and use (integrated with Laravel) and other AWS services.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Integrates well with the rest of AWS services and has high deliverability rates. It was easy to set up, though I have not tried the advanced features yet.

Cons:

Initially you are sandboxed and have to apply to have this removed manually. It's quick, however!

Jessica B.

Verified reviewer

Broadcast Media

2-10 employees

Used monthly for more than 2 years

Review source

Reviewed September 2024

Effectively authenticates and guarantees sender reputation.