Scratcher 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Scratcher

5.0

(2)

Pricing

Starting at €399.00 per month

About Scratcher

Scratcher is a gamification platform designed for marketers, e-commerce, and businesses.

By presenting products or services in an interactive way, companies can engage their audience using game formats and improve customer experience to view leads, higher conversion rates, and activated customers.

Scratcher Screenshots

Scratcher Pricing and Plans

Starting price: €399.00 per month

Free Trial

Free Version

Free Trial for 14 days

€0.00

No plan information available

Basic

€399.00

per month

No plan information available

Professional

€699.00

per month

No plan information available

Enterprise

€1,000.00

per month

No plan information available

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Scratcher Features

Popular features found in Lead Generation
Campaign Management
CRM
Data Import/Export
Landing Pages/Web Forms
Lead Nurturing
Lead Qualification
Lead Segmentation
Lead Verification/Validation
Pipeline Management
Reporting & Statistics
More features of Scratcher
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
Campaign Planning
Campaign Segmentation
Communication Management
Contact Database
Contact Management
Content Creation
Content Management
Contest Management
Customer History
Customizable Branding
Customizable Forms
Customizable Templates
Data Extraction
Drag & Drop
Email Management
Email Marketing
Email Templates
Employee Engagement
Engagement Tracking
Event Triggered Actions
Forms Management
For Training/Education
Gamification
Goal Setting/Tracking
Interactive Content
Leaderboards
Lead Generation
Learning Management
Live Chat
Loyalty Program
Mobile Access
Multi-Campaign
Multi-Language
Online Forms
Performance Management
Performance Metrics
Personalization
Progress Tracking
Promotions Management
Real-Time Analytics
Real-Time Data
Real-Time Notifications
Real-Time Reporting
Referral Tracking
Rewards Management
SMS Marketing
Social Media Integration
Surveys & Feedback
Third-Party Integrations
Visual Analytics
Web Forms
Widgets

Scratcher Integrations

HubSpot CRM

Iterable

Intercom

Mailchimp

Podio

Zapier

See all 21 integrations

Scratcher User Reviews

Overall Rating

5.0

Ratings Breakdown

100%

Secondary Ratings

Ease of Use

4.5

Value for money

5.0

Customer support

5.0

Functionality

5.0

Have you used Scratcher and would like to share your experience with others?

Robert S.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 12 months

Review source

Reviewed July 2025

Effective and Flexible Gamification Software – Our Experience with Scratcher.io

Scratcher is modern, flexible gamification software with continuous updates. It offers many features and options, making it easy to create engaging campaigns.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We've been using Scratcher.io for several months now and are very impressed by the platform’s versatility and ease of use. Creating interactive campaigns—whether it's a wheel of fortune, advent calendar, or quiz—is quick and doesn’t require any coding skills. The intuitive interface allows our marketing team to create engaging campaigns independently. A wide variety of game mechanics like instant wins, puzzles, or point challenges make it ideal for lead generation. Seamless integrations with CRM and email marketing tools help automate follow-ups and data flows. Custom design options ensure all campaigns are fully on-brand. The support team is fast, friendly, and solution-oriented.

Cons:

When we first started using Scratcher, not all interactive formats (such as certain quiz or game types) were available. However, the platform has been evolving rapidly, and new formats are being added regularly. It's great to see that user feedback is clearly being taken into account and that the product is continuously improving.

Karina S.

Verified reviewer

Consumer Goods

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed April 2025

An intuitive platform with multiple features

We wanted to collect more customer data without annoying people. With Scratcher, we ran a fun game during our product launch — and suddenly, people were signing up, sharing info, and actually enjoying it. It worked way better than our old forms.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Scratcher makes it incredibly easy to build interactive campaigns without needing a developer. The interface is intuitive, and the variety of game formats means we can keep things fresh and tailored to different goals—whether it's lead generation, customer engagement, or brand awareness. I also really appreciate how flexible the platform is when it comes to design—you can make the games feel fully on-brand without much effort. Plus, the support team is quick to respond and genuinely helpful.

Cons:

Would like to have the platform available in Spanish

Reasons for choosing Scratcher

We chose Scratcher because it offered the best balance between ease of use and customization. Unlike some other tools we looked at, Scratcher didn’t require a steep learning curve or heavy technical setup. The platform had a strong variety of game formats out of the box, and we were able to get our first campaign up and running really quickly. Their pricing was also transparent and flexible, which made it a great fit for our marketing goals and budget.

Showing 1 - 2 of 2 Reviews