Campaign Monitor by Marigold vs Mailchimp: Which is best for you?

Creating and launching campaigns can be done fast. If you need to launch multiple campaigns, notifications, comms... using templates and uploading databases it's a smooth process. If you are familiar with other email marketing tools, even the simplest tools, you can learn Campaign Monitor overnight.

Campaign Monitor also allows you to upload the campaign in HTML format and automatically generate a plain text version. But the generated text is not great for HTML lists as they all appear as a single paragraph, which is unlikely.

Mailchimp allows us to quickly create, automate, and analyze email campaigns, making it an excellent choice for both beginners and seasoned marketers.

For agencies, they forced that the pre-paid credits expire in a year, and the list plans aren't worth the money unless you send a lot of frequent mails. If you send campaings from time to time to different customers, unless your volume is huge, fees make it unpayable. If you are an end user, then the story is different and prices will make more sense (maybe that's their idea of customers right now).