Canto is a central hub for digital assets, such as videos, images, audio files, and documents. Marketing and branding professionals use Canto to collaborate with each other and make sure the right people can access the files they need as they develop a brand image and build marketing plans.

How many employees does Canto have?

According to its LinkedIn profile, Canto has between 201 and 500 employees. The company is based in Atlanta, Georgia.

How much is Canto worth?

Canto is a privately owned company, so its valuation is not publicly available. But like other enterprise marketing solutions, it may have a value well into the tens of millions. Canto also doesn’t publish its pricing structure; potential users must contact the company for a unique quote.

Businesses that turn to Canto include marketing agencies, educational institutions, and enterprises that operate in multiple locations; these types of businesses often need an organized approach to their digital assets and content branding.

Updated May 21, 2025 at 8:05 PM

Canto 2026: Benefits, Features & Pricing

Written by Sabrina Khoulalène

Content Analyst

Edited by Mehar Luthra

Team Lead, Content

Wondering if Canto is right for your organization?

Our Digital Asset Management Software selection experts can help you in 15 minutes or less.

On this page

Our Summary
Pricing and Plans
Features
Integrations
Key Sentiments
User Reviews
Frequently Asked Questions

Our Summary

Canto

4.5

(680)

Pros:

Digital asset management
Robust search functionality

Cons:

Confusing user interface
Slow performance

Pricing

Pricing available upon request

What is Canto:

Canto is a digital asset management platform that helps businesses organize and share digital content. It offers a central repository for digital assets, making it easier for businesses to find what they're looking for, maintain a consistent brand image, and produce and publish content more efficiently. Users can tag their assets, generate shareable asset links, manage asset access, and collaborate on in-progress assets within the platform.

Why we like Canto:

Canto made our brand management software FrontRunners; it stands out for its search and filtering functions, as well how easy it is to manage user access and permissions. Overall, Canto has a 4.5-star rating (out of five) among users, who like how easy it is to use and how it streamlines their storage, organization, and sharing of digital assets.

Who should use Canto:

Canto is a good fit for small to midsize companies that want to better manage their brand assets and control access to those assets while facilitating collaboration, all in one platform. Among reviewers on Software Advice, the majority (67%) work at businesses with between 11 and 500 employees, speaking to the software's effectiveness for teams of different sizes.

Canto Screenshots

Canto Overview

Canto is a digital asset management (DAM) solution that helps organizations centralize, manage, and distribute their digital content. The platform caters to a wide range of industries, including marketing, advertising, e-commerce, and creative agencies. It empowers these businesses to streamline their digital workflows and maximize the impact of their visual assets.

Canto's centralized content hub serves as a single source of truth for an organization's entire digital library. The platform's search functionality enables users to quickly locate the right assets, saving time...

Canto Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

Plan includes:

Powerful Search
Canto's API
Unlimited Portals
Unlimited Style Guides
Integrations
Geo View
Asset Requests
Upload Links

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Compare Pricing

Compare pricing across our most frequently recommended Digital Asset Management products.

Software options

Starting price*

User rating

Klyck

$10.00 per month

4.86(29 reviews)

recommendations

Contentverse

$40.00 per month

4.11(19 reviews)

recommendations

PhotoShelter for Brands

$10,000.00 per year

4.49(253 reviews)

recommendations

IntelligenceBank

$567.00 per month

4.72(81 reviews)

recommendations

*Defined as the price above any available free plan

Canto Features

Drawn from insights across 680 verified reviews, we've outlined Canto's best and worst rated features and how they stack up against the average rating.

Canto's score

Category average

Canto's Best Rated Features

Digital Asset Management

4.86

4.19 category average

Brand Guidelines

4.71

4.18 category average

Document Storage

4.70

4.43 category average

Canto's Worst Rated Features

Mobile App

3.29

3.37 category average

Content Publishing Options

4.0

4.24 category average

Video Support

4.0

4.01 category average

Popular features found in Digital Asset Management
Access Controls/Permissions
Asset Categorization
Content Management
Customizable Branding
Document Management
File Management
Metadata Management
Reporting/Analytics
Search/Filter
Tagging
Version Control
Workflow Management
More features of Canto
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
Approval Process Control
Artwork Management
Asset Library
Asset Lifecycle Management
Asset Sharing
Audio File Management
Brand Guidelines
Change Management
CMS Integration
Collaboration Tools
Commenting/Notes
Configurable Workflow
Content Library
Content Publishing Options
Customizable Forms
Customizable Templates
Data Import/Export
Data Retrieval
Digital Asset Management
Document Classification
Document Storage
Drag & Drop
Electronic Forms
Engagement Tracking
Facial Recognition
File Conversion
File Transfer
Filtering
Full Text Search
Image Editing
Image Library
Image Recognition
Mobile App
Multi-Channel Marketing
Multi-Language
Multiple Output Formats
Project Management
Reporting & Statistics
Single Sign On
Template Management
Third-Party Integrations
User Management
Video Management
Video Support
Watermarking
Website Management

Canto Integrations

Based on 680 verified reviews, we've identified products most frequently integrated with Canto.

Adobe InDesign

Integration rated 4.5 from 2 reviews

Adobe Creative Cloud

Integration rated 4.5 from 2 reviews

Microsoft Outlook

Integration rated 4.0 from 1 review

Zapier

Integration rated 5.0 from 1 review

Microsoft Teams

Integration rated 4.0 from 1 review

Mailchimp

Integration rated 5.0 from 1 review

See all 39 integrations

Canto Key Sentiments

We analyzed 680 verified reviews for Canto to find out what actual users really think.

Most Positive Sentiments

Asset management

65% Positive

29% Neutral

6% Negative

Users value Canto's robust asset management capabilities, which allow them to store, tag, organize, and share digital assets efficiently. They find the system's ability to keyword tag each asset and the various ways to access assets (via web, apps, or desktop clients) particularly useful. Additionally, users appreciate the platform's flexibility in managing corporate-branded stock assets and how it helps align all marketing functions.

Search functionality

59% Positive

24% Neutral

16% Negative

Users praise Canto's search functionality, highlighting its comprehensive search options and tagging features. They find the ability to search by keywords, tags, and other metadata extremely helpful in quickly locating the files they need. Additionally, the robust search features powered by meta tags allow users to narrow down their searches effectively, saving them a lot of time.

Photo management

58% Positive

34% Neutral

8% Negative

Users appreciate Canto's ability to centralize their photos, logos, and stock images in one portal, making them easily accessible to everyone with a login. They find the user permissions and rights management features particularly useful, allowing for granular control and customization. Additionally, users value the ease with which they can share photos with external partners and stakeholders, saying it significantly streamlines workflows.

Least Positive Sentiments

File management

35% Positive

39% Neutral

26% Negative

Users find Canto's asset organization and cloud storage features beneficial for keeping files well-organized and easily accessible. They appreciate the ability to crop, resize, and compress images within the platform before downloading, which saves time. However, some users experience issues with the download options and find the file organization system confusing, especially when dealing with large amounts of data.

User administration

49% Positive

27% Neutral

23% Negative

Users find Canto's user administration features intuitive and easy to manage, allowing them to quickly create and modify user profiles. They appreciate the detailed and helpful reports available to admins. However, some users find the permissions and user tiers challenging to understand and want more specific permissions for individual users.

File upload

48% Positive

29% Neutral

22% Negative

Users appreciate the ease and speed of Canto's upload process, especially the batch upload feature that allows them to upload thousands of files at once. They find the Canto Connect desktop application helpful for managing large uploads. However, some users encounter bugs and slow upload times, particularly when dealing with large files, which can be frustrating.

Canto User Reviews

Overall Rating

4.5

Ratings Breakdown

58%

38%

Secondary Ratings

Ease of Use

4.4

Value for money

4.4

Customer support

4.5

Functionality

4.3

Tara C.

Verified reviewer

Non-Profit Organization Management

11-50 employees

Used daily for more than 2 years

Reviewed May 2022

Great visual product and storage solution aside from a few small inconveniences

Overall we had a good experience—the sales team was helpful, the onboarding team not-so-much (which we passed that feedback on accordingly and they listened), so it took my team a little while to get fully up and running using Canto. Now we have fully implemented it across our organization, and I hope Canto continues to grow and improve the product because we hope to use it for years to come.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love the visual layout of the product—another competitor we were considering had a terrible UI / UX and that is really important to my marketing team who is very visual! Also we loved the search feature and the tagging.

Cons:

The way the app loads on a MacBook Retina makes it look a little low quality / not the highly resolution of software design. That part makes it feel a little cheap to be honest? Also I don't like that Canto will reload on you at random times (automatically refresh your browser page), even if you were in the middle of a long scrolled search for specific imagery. It will lose your place and have you start over.

Reasons for choosing Canto

For the UI / UX - and the visual search. The layout and overall experience just felt easier, and I needed this product to be well-used by team members who don't have time or need to learn a new tool. PhotoShelter felt slightly more advanced, and was more expensive, and was also more complicated.

Verified

Reviewer

Higher Education

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed July 2020

Stay Organized In Style - Great for Multiple Users

Overall the experience has been good - customer service is prompt and helpful and they respond quickly to issues. Overall it serve the purpose of organizing, tagging, filtering, searching, downloading and sharing. The feedback has been positive from other users, so long as they can find what they are looking for (and this is due to whomever is in charge, tagging, and doing the organizing). This is not a product that will take care of itself, you need an administrator that is working in the product on a regular basis to make it work.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We decided to use Canto because of many features including the design, customizability, customer service, large thumbnails, organizational structure, tagging feature, and portal for outside consumers.

Cons:

You really need an organized person to keep this DAM working for everyone in your company/business so that the organizational structure makes sense. The less cooks in the kitchen, the better - one person should really spearhead the overall design, tags and org. Overall it works for High-Ed. Must pay attention to the little things (like expiring links to photos or albums) - can get tedious and redundant where you need to fix links if you don't pay attention to these things in the beginning.

Reasons for choosing Canto

price point was great for the features offered

Reasons for switching to Canto

The previous product that we were using was outdated and thumbnails were very small - searching for items was painful! Canto is beautiful and a pleasure to use when it's setup correctly and well thought out.

Vendor Response

Thank you for sharing your experience with using Canto!

Replied July 2020

Andrew N.

Verified reviewer

Retail

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed March 2021

Canto Can Do A Lot!

Overall this is a very powerful asset management tool and we have 100% confidence in it.

Ratings Breakdown

Ease of use

Previously 4

Value for money

Previously 5

Customer support

Previously 4

Functionality

Previously 5

Pros:

For us, it boils down to ease of use. Our entire company uses this software to view, upload and share content and there is very little need to train employees on its functionality.

Cons:

I wish it could help us to identify and remove duplicates more easily. I also wish it was mandatory to include image tags, possibly even a predetermined set of image tags so images can always be saved to the correct location and thus be more easily found/searched for.

Jessica D.

Verified reviewer

Computer Software

201-500 employees

Used daily for less than 2 years

Review source

Reviewed June 2023

Effective Tool for Managing Digital Assets

Since there is no longer a need for a middleman, the company may more easily acquire the supplies they require. I also like how it serves as a visual record of the development of the business. It has given us a secure channel through which to disseminate resources like guides and movies to the appropriate parties.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I appreciate the ability to tag objects, store related information, and recognize faces. [sensitive content hidden] has been very helpful, and checking in with him to find out what's happening with Canto never feels like work. The fact that there appears to be an answer to every query I could possibly have impresses me greatly; such materials must have been painstakingly compiled.

Cons:

Working with a single sign-on login can be perplexing for those who are only visiting your site and not contributing or consuming content. Less technically competent users may be confused by the steps required to clear cookies and restart the browser.

Reasons for switching to Canto

Like I mentioned, we're cutting out the middleman, and now everyone on the team can use the portal to actively seek for and locate the resources they require and learn about new resources they were previously unaware of.

Verified

Reviewer

E-Learning

5001-10000 employees

Used daily for less than 2 years

Review source

Reviewed November 2020

Efficient tool allows our creatives to thrive

Awesome tool that has kept out large team aligned and on the same page.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

• One source of truth for a wide range of assets • Prevents access and server issues with a team spread throughout the country • Easy to use and deploy, while constantly refining structure and strategy • Branded portals allow our employees to self-serve versus manually managing daily requests

Cons:

• Interface can be clunky; needs a modern refreshed makeover! • More style guides to customize for different needs and brands within one organization

Reasons for choosing Canto

Served most, if not all, the needs on our wishlist.

Reasons for switching to Canto

More affordable, more user friendly, and served our specific needs much more efficiently.

Jared P.

Verified reviewer

Higher Education

201-500 employees

Used weekly for less than 2 years

Review source

Reviewed March 2021

Great product that is easy to use.

Our representative always responds to us in a timely manner. She is very helpful with any questions or Canto solutions that our university might be interested in.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I really like how easy it is to upload, organize and tag photos. The facial recognition feature is great when dealing with lots of photos of people, like we do as a university. It is amazingly accurate and will recognize people from photos when they were 20 years younger. It's very easy to search for photos.

Cons:

I can't complain. We probably don't take advantage of a lot of features Canto has to offer.

Reasons for switching to Canto

ResourceSpace was an open source platform that served its purpose. It's searching feature was very clunky and it took a lot of time to maintain.

Vendor Response

We appreciate your review, Jared! The facial recognition tool is one of our favorites too!

Replied March 2021

Michelle M.

Verified reviewer

Insurance

201-500 employees

Used daily for less than 12 months

Review source

Reviewed July 2020

Canto Met all of Our Expectations and More

I think the amount of uses that we have found beyond our standard need case of storing and easily searching our large photos has been numerous. Easily sharing documents and links have been invaluable. Our training department is now using it to provide ongoing training to our teams, we have several portals for different use cases.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Canto has been easy to use and easy to get up and running. The simplicity of having all of our images in one place have been astronomical. The amount of time spent wasted looking for marketing images has been eliminated completely. That was our main purpose for selecting a DAM platform.

Cons:

The only bad thing I can say was our onboarding tech wasn't really the greatest. Her training was not great. She was good at keeping her meetings and the scheduling, but when she was on, she had a hard time keeping track of where she was at with training. There was some wasted time. there.

Reasons for choosing Canto

Better pricing, unlimited portals, the meta data does embed within the file so if we ever did want to move away, we aren't locked in.

Jonathan S.

Verified reviewer

Printing

11-50 employees

Used daily for less than 2 years

Review source

Reviewed September 2020

Top Tier DAM

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Canto is extremely user friendly, straight forward, and a great value. All support is provided in-house and they go above and beyond to resolve issues.

Cons:

There is not a feature that Canto doesn't offer. CDN performance with faster loading would be my only suggestion.

Reasons for switching to Canto

The Widen Adobe Connector was a pain point as our users often experienced issues. It was not created by Widen so we had to rely on a third party vendor to resolve the issues which never really happened.

Vendor Response

Thank you for the review, Jonathan! We're happy to hear that Canto, from using the product to interacting with the team, has been such a positive experience for you.

Replied September 2020

Verified

Reviewer

Marketing and Advertising

51-200 employees

Used daily for less than 12 months

Review source

Reviewed November 2020

Manage your assets safely and easily.

I'm very satisfied with Canto, it is a great evolution in our ways of work.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Canto is very intent and its automations allow you to easily locate files.

Cons:

The lack of integration for importing files.

Reasons for switching to Canto

Google Drive is simply storage, limited management and features.

Jennifer P.

Verified reviewer

Civil Engineering

501-1000 employees

Used weekly for less than 12 months

Review source

Reviewed September 2020

Great Value DAM

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ability to create custom fields, manage our database, and our workflows.

Cons:

There were some difficulties getting our previous library and the data associated with each asset moved over. However once we got that done it has been a much better library experience than our old DAM.

Reasons for switching to Canto

We were migrating from an on-premise platform to a cloud based one and decided to explore other options. We found that the custom functions worked much better for our company for the same price.

Vendor Response

We appreciate the feedback, Jennifer! Thanks for sharing your experience of migration and implementation.

Replied September 2020

Showing 1 - 10 of 680 Reviews

See All Reviews

Canto FAQs

What does Canto do?
Canto is a central hub for digital assets, such as videos, images, audio files, and documents. Marketing and branding professionals use Canto to collaborate with each other and make sure the right people can access the files they need as they develop a brand image and build marketing plans.
How many employees does Canto have?
According to its LinkedIn profile, Canto has between 201 and 500 employees. The company is based in Atlanta, Georgia.
How much is Canto worth?
Canto is a privately owned company, so its valuation is not publicly available. But like other enterprise marketing solutions, it may have a value well into the tens of millions. Canto also doesn’t publish its pricing structure; potential users must contact the company for a unique quote.
Who uses Canto?
Businesses that turn to Canto include marketing agencies, educational institutions, and enterprises that operate in multiple locations; these types of businesses often need an organized approach to their digital assets and content branding.