Updated May 21, 2025 at 8:05 PM
Canto 2026: Benefits, Features & Pricing
Written by Sabrina Khoulalène
Content Analyst
Edited by Mehar Luthra
Team Lead, Content
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Wondering if Canto is right for your organization?
Our Digital Asset Management Software selection experts can help you in 15 minutes or less.
- Our Summary
- Pricing and Plans
- Features
- Integrations
- Key Sentiments
- User Reviews
- Frequently Asked Questions
Our Summary
Pros:
- Digital asset management
- Robust search functionality
Cons:
- Confusing user interface
- Slow performance
Pricing
Pricing available upon request
What is Canto:
Canto is a digital asset management platform that helps businesses organize and share digital content. It offers a central repository for digital assets, making it easier for businesses to find what they're looking for, maintain a consistent brand image, and produce and publish content more efficiently. Users can tag their assets, generate shareable asset links, manage asset access, and collaborate on in-progress assets within the platform.
Why we like Canto:
Canto made our brand management software FrontRunners; it stands out for its search and filtering functions, as well how easy it is to manage user access and permissions. Overall, Canto has a 4.5-star rating (out of five) among users, who like how easy it is to use and how it streamlines their storage, organization, and sharing of digital assets.
Who should use Canto:
Canto is a good fit for small to midsize companies that want to better manage their brand assets and control access to those assets while facilitating collaboration, all in one platform. Among reviewers on Software Advice, the majority (67%) work at businesses with between 11 and 500 employees, speaking to the software's effectiveness for teams of different sizes.
Canto Screenshots

Canto Overview
Canto is a digital asset management (DAM) solution that helps organizations centralize, manage, and distribute their digital content. The platform caters to a wide range of industries, including marketing, advertising, e-commerce, and creative agencies. It empowers these businesses to streamline their digital workflows and maximize the impact of their visual assets.
Canto's centralized content hub serves as a single source of truth for an organization's entire digital library. The platform's search functionality enables users to quickly locate the right assets, saving time...
and boosting productivity. Canto also facilitates seamless distribution, allowing teams to expand the reach of their content by sharing assets more efficiently. Furthermore, the solution's collaboration tools accelerate time-to-market by enabling instant, effortless collaboration on digital projects. Canto connects seamlessly with the tools and software that teams already use, ensuring a streamlined and efficient digital asset management experience. The platform can help organizations organize their visual content, enhance their search capabilities, and improve their content distribution and collaboration.Canto Pricing and Plans
Basic
Pricing available upon request
Plan includes:
- Powerful Search
- Canto's API
- Unlimited Portals
- Unlimited Style Guides
- Integrations
- Geo View
- Asset Requests
- Upload Links

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*Defined as the price above any available free plan
Canto Features
Drawn from insights across 679 verified reviews, we've outlined Canto's best and worst rated features and how they stack up against the average rating.
Canto's Best Rated Features
Digital Asset Management
4.19 category average
Document Storage
4.43 category average
Brand Guidelines
4.18 category average
Canto's Worst Rated Features
Mobile App
3.35 category average
Content Publishing Options
4.24 category average
Video Support
4.01 category average
- Popular features found in Digital Asset ManagementAccess Controls/PermissionsAsset CategorizationContent ManagementCustomizable BrandingDocument ManagementFile ManagementMetadata ManagementReporting/AnalyticsSearch/FilterTaggingVersion ControlWorkflow Management
- More features of CantoActivity DashboardActivity TrackingAlerts/NotificationsAPIApproval Process ControlArtwork ManagementAsset LibraryAsset Lifecycle ManagementAsset SharingAudio File ManagementBrand GuidelinesChange ManagementCMS IntegrationCollaboration ToolsCommenting/NotesConfigurable WorkflowContent LibraryContent Publishing OptionsCustomizable FormsCustomizable TemplatesData Import/ExportData RetrievalDigital Asset ManagementDocument ClassificationDocument StorageDrag & DropElectronic FormsEngagement TrackingFacial RecognitionFile ConversionFile TransferFilteringFull Text SearchImage EditingImage LibraryImage RecognitionMobile AppMulti-Channel MarketingMulti-LanguageMultiple Output FormatsProject ManagementReporting & StatisticsSingle Sign OnTemplate ManagementThird-Party IntegrationsUser ManagementVideo ManagementVideo SupportWatermarkingWebsite Management
Canto Integrations
Based on 679 verified reviews, we've identified products most frequently integrated with Canto.
See all 39 integrations
Canto Key Sentiments
We analyzed 679 verified reviews for Canto to find out what actual users really think.
Most Positive Sentiments
Asset management
Users value Canto's robust asset management capabilities, which allow them to store, tag, organize, and share digital assets efficiently. They find the system's ability to keyword tag each asset and the various ways to access assets (via web, apps, or desktop clients) particularly useful. Additionally, users appreciate the platform's flexibility in managing corporate-branded stock assets and how it helps align all marketing functions.
Search functionality
Users praise Canto's search functionality, highlighting its comprehensive search options and tagging features. They find the ability to search by keywords, tags, and other metadata extremely helpful in quickly locating the files they need. Additionally, the robust search features powered by meta tags allow users to narrow down their searches effectively, saving them a lot of time.
Photo management
Users appreciate Canto's ability to centralize their photos, logos, and stock images in one portal, making them easily accessible to everyone with a login. They find the user permissions and rights management features particularly useful, allowing for granular control and customization. Additionally, users value the ease with which they can share photos with external partners and stakeholders, saying it significantly streamlines workflows.
Least Positive Sentiments
File management
Users find Canto's asset organization and cloud storage features beneficial for keeping files well-organized and easily accessible. They appreciate the ability to crop, resize, and compress images within the platform before downloading, which saves time. However, some users experience issues with the download options and find the file organization system confusing, especially when dealing with large amounts of data.
User administration
Users find Canto's user administration features intuitive and easy to manage, allowing them to quickly create and modify user profiles. They appreciate the detailed and helpful reports available to admins. However, some users find the permissions and user tiers challenging to understand and want more specific permissions for individual users.
File upload
Users appreciate the ease and speed of Canto's upload process, especially the batch upload feature that allows them to upload thousands of files at once. They find the Canto Connect desktop application helpful for managing large uploads. However, some users encounter bugs and slow upload times, particularly when dealing with large files, which can be frustrating.
Canto User Reviews
Overall Rating
4.5
Ratings Breakdown
5
58%
4
38%
3
4%
2
0%
1
0%
Secondary Ratings
Ease of Use
4.4
Value for money
4.4
Customer support
4.5
Functionality
4.3

Benjamin S.
Verified reviewer
Internet
2-10 employees
Used daily for less than 2 years
Reviewed September 2024
A turnkey DAM
4
A product that delivers rapid asset management with robust functionality.
Ratings Breakdown
Reasons for choosing Canto
easy setup, and a userfriendly tool for creating portals
Read More
Samantha A.
Verified reviewer
Education Management
51-200 employees
Used daily for less than 12 months
Review sourceReviewed January 2025
A worthwhile upgrade for asset storage
5
The overall experience has been wonderful. The onboarding team was really great and helped problem solve and set up a new and effective system.
Ratings Breakdown
Reasons for choosing Canto
I have several former colleagues who used Canto and recommended it
Reasons for switching to Canto
SmugMug had limited search capabilities and would not allow folder downloads
Read More
Andrew N.
Verified reviewer
Retail
501-1000 employees
Used daily for more than 2 years
Review sourceReviewed March 2021
Canto Can Do A Lot!
4
Overall this is a very powerful asset management tool and we have 100% confidence in it.
Ratings Breakdown
Read More
Neil C.
Verified reviewer
Printing
51-200 employees
Used daily for less than 12 months
Review sourceReviewed January 2024
Very mixed bag
3
It’s fairly intuitive but there are shortcomings. We had a half day online training but there is virtually no backup support. My emails remain unanswered and nobody answered the phone on the occasions that I rang.
Ratings Breakdown
Reasons for choosing Canto
The portal facility was a necessity for our operations. This was the best value for money.
Read More
Oliver R.
Verified reviewer
Design
2-10 employees
Used weekly for more than 2 years
Review sourceReviewed January 2026
Great photo management
5
Great overall experience. Would reccomend if you need to keep track of different clients photography for projects or if you need a personal filing system for your photography.
Ratings Breakdown
Read More
Julia W.
Verified reviewer
Non-Profit Organization Management
201-500 employees
Used daily for more than 2 years
Reviewed September 2024
Efficient and stable all-rounder for asset management
4
Very good. The data base works efficiently and reliably. In more than four years of constant usage I have not encountered a single down time. The help desk and customer support are very well organised and respond fast to any queries. CANTO also as a good collection of tutorials and guides for admins and contributors. There are some smaller issues here and there, but when I send a ticket about it, response is always fast, friendly and honest. My organisation uses CANTO mainly for photos/stories and as a publication library.
Ratings Breakdown
Reasons for choosing Canto
Partly because of pricing, partly because of functionalities and ease of use and user hierarchy issues.
Read More
Alicia W.
Verified reviewer
Leisure, Travel & Tourism
51-200 employees
Used daily for less than 2 years
Reviewed September 2024
Canto - a great solution for remote teams that share assets
4
I feel that it has been a significant improvement to the way we've organised our assets in the past as a company and I feel that we are able to access support easily and effectively.
Ratings Breakdown
Reasons for choosing Canto
Canto's searching and upload process suited our needs better
Reasons for switching to Canto
It became difficult to search across visual assets quickly and efficiently
Read More
Grant C.
Verified reviewer
Information Technology and Services
51-200 employees
Used weekly for less than 12 months
Reviewed September 2024
Canto - Great stuff! But a couple of tweaks to make it better!
5
I've really enjoyed my experience with Canto! It's a really useful product, but there are some UI improvements that could really just up the experience for me even more.
Ratings Breakdown
Reasons for choosing Canto
It was the best value proposition in the market for our needs.
Read More
Erin G.
Verified reviewer
Leisure, Travel & Tourism
51-200 employees
Used weekly for more than 2 years
Review sourceReviewed April 2025
Meets All My Digital Asset Management Needs!
5
Canto has been great for our organization. Our internal employees can upload and/or download assets they need, and we can generate public/private share links for external parties. I also love the new AI search!
Ratings Breakdown
Read More
Adrian B.
Verified reviewer
Business Supplies and Equipment
11-50 employees
Used daily for less than 6 months
Review sourceReviewed June 2025
Canto review
5
My experience with canto is overall pleasant. Using the software, I was able to access my business's shared photos. However, it was confusing to navigate at first as I was forced to click certain links.
Ratings Breakdown
Read More
Canto FAQs
- What does Canto do?
Canto is a central hub for digital assets, such as videos, images, audio files, and documents. Marketing and branding professionals use Canto to collaborate with each other and make sure the right people can access the files they need as they develop a brand image and build marketing plans.
- How many employees does Canto have?
According to its LinkedIn profile, Canto has between 201 and 500 employees. The company is based in Atlanta, Georgia.
- How much is Canto worth?
Canto is a privately owned company, so its valuation is not publicly available. But like other enterprise marketing solutions, it may have a value well into the tens of millions. Canto also doesn’t publish its pricing structure; potential users must contact the company for a unique quote.
- Who uses Canto?
Businesses that turn to Canto include marketing agencies, educational institutions, and enterprises that operate in multiple locations; these types of businesses often need an organized approach to their digital assets and content branding.

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