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Canto

Updated May 21, 2025 at 8:05 PM

Canto 2026: Benefits, Features & Pricing

image of Sabrina Khoulalène

Written by Sabrina Khoulalène

Content Analyst

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Edited by Mehar Luthra

Team Lead, Content

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On this page
  • Our Summary
  • Pricing and Plans
  • Features
  • Integrations
  • Key Sentiments
  • User Reviews
  • Frequently Asked Questions

Our Summary

Canto
Canto
4.5
(679)

Pros:

  • Digital asset management
  • Robust search functionality

Cons:

  • Confusing user interface
  • Slow performance

Pricing

Pricing available upon request

What is Canto:

Canto is a digital asset management platform that helps businesses organize and share digital content. It offers a central repository for digital assets, making it easier for businesses to find what they're looking for, maintain a consistent brand image, and produce and publish content more efficiently. Users can tag their assets, generate shareable asset links, manage asset access, and collaborate on in-progress assets within the platform.

Why we like Canto:

Canto made our brand management software FrontRunners; it stands out for its search and filtering functions, as well how easy it is to manage user access and permissions. Overall, Canto has a 4.5-star rating (out of five) among users, who like how easy it is to use and how it streamlines their storage, organization, and sharing of digital assets.

Who should use Canto:

Canto is a good fit for small to midsize companies that want to better manage their brand assets and control access to those assets while facilitating collaboration, all in one platform. Among reviewers on Software Advice, the majority (67%) work at businesses with between 11 and 500 employees, speaking to the software's effectiveness for teams of different sizes.

Canto Screenshots

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Canto Overview

Canto is a digital asset management (DAM) solution that helps organizations centralize, manage, and distribute their digital content. The platform caters to a wide range of industries, including marketing, advertising, e-commerce, and creative agencies. It empowers these businesses to streamline their digital workflows and maximize the impact of their visual assets.

Canto's centralized content hub serves as a single source of truth for an organization's entire digital library. The platform's search functionality enables users to quickly locate the right assets, saving time...

and boosting productivity. Canto also facilitates seamless distribution, allowing teams to expand the reach of their content by sharing assets more efficiently. Furthermore, the solution's collaboration tools accelerate time-to-market by enabling instant, effortless collaboration on digital projects. Canto connects seamlessly with the tools and software that teams already use, ensuring a streamlined and efficient digital asset management experience. The platform can help organizations organize their visual content, enhance their search capabilities, and improve their content distribution and collaboration.

Canto Pricing and Plans

Free Trial
Free Version

Basic

Pricing available upon request

Plan includes:

  • Powerful Search
  • Canto's API
  • Unlimited Portals
  • Unlimited Style Guides
  • Integrations
  • Geo View
  • Asset Requests
  • Upload Links
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Compare Pricing

Compare pricing across our most frequently recommended Digital Asset Management products.

Software options
Starting price*
User rating
$10.00 per month
21

recommendations

$40.00 per month
6

recommendations

$10,000.00 per year
3

recommendations

$567.00 per month
2

recommendations

*Defined as the price above any available free plan

Canto Features

Drawn from insights across 679 verified reviews, we've outlined Canto's best and worst rated features and how they stack up against the average rating.

Canto's score
Category average

Canto's Best Rated Features

Digital Asset Management

4.86

4.19 category average

Document Storage

4.70

4.43 category average

Brand Guidelines

4.67

4.18 category average

Canto's Worst Rated Features

Mobile App

3.29

3.35 category average

Content Publishing Options

4.0

4.24 category average

Video Support

4.0

4.01 category average

  • Popular features found in Digital Asset Management
    Access Controls/Permissions
    Asset Categorization
    Content Management
    Customizable Branding
    Document Management
    File Management
    Metadata Management
    Reporting/Analytics
    Search/Filter
    Tagging
    Version Control
    Workflow Management
  • More features of Canto
    Activity Dashboard
    Activity Tracking
    Alerts/Notifications
    API
    Approval Process Control
    Artwork Management
    Asset Library
    Asset Lifecycle Management
    Asset Sharing
    Audio File Management
    Brand Guidelines
    Change Management
    CMS Integration
    Collaboration Tools
    Commenting/Notes
    Configurable Workflow
    Content Library
    Content Publishing Options
    Customizable Forms
    Customizable Templates
    Data Import/Export
    Data Retrieval
    Digital Asset Management
    Document Classification
    Document Storage
    Drag & Drop
    Electronic Forms
    Engagement Tracking
    Facial Recognition
    File Conversion
    File Transfer
    Filtering
    Full Text Search
    Image Editing
    Image Library
    Image Recognition
    Mobile App
    Multi-Channel Marketing
    Multi-Language
    Multiple Output Formats
    Project Management
    Reporting & Statistics
    Single Sign On
    Template Management
    Third-Party Integrations
    User Management
    Video Management
    Video Support
    Watermarking
    Website Management

Canto Integrations

Based on 679 verified reviews, we've identified products most frequently integrated with Canto.

Adobe InDesign
Adobe InDesign
Integration rated 4.5 from 2 reviews
Adobe Creative Cloud
Adobe Creative Cloud
Integration rated 4.5 from 2 reviews
Microsoft Outlook
Microsoft Outlook
Integration rated 4.0 from 1 review
Zapier
Zapier
Integration rated 5.0 from 1 review
Microsoft Teams
Microsoft Teams
Integration rated 4.0 from 1 review
Mailchimp
Mailchimp
Integration rated 5.0 from 1 review

See all 39 integrations

Canto Key Sentiments

We analyzed 679 verified reviews for Canto to find out what actual users really think.

Most Positive Sentiments

Asset management

65% Positive
29% Neutral
6% Negative

Users value Canto's robust asset management capabilities, which allow them to store, tag, organize, and share digital assets efficiently. They find the system's ability to keyword tag each asset and the various ways to access assets (via web, apps, or desktop clients) particularly useful. Additionally, users appreciate the platform's flexibility in managing corporate-branded stock assets and how it helps align all marketing functions.

Search functionality

59% Positive
24% Neutral
16% Negative

Users praise Canto's search functionality, highlighting its comprehensive search options and tagging features. They find the ability to search by keywords, tags, and other metadata extremely helpful in quickly locating the files they need. Additionally, the robust search features powered by meta tags allow users to narrow down their searches effectively, saving them a lot of time.

Photo management

58% Positive
34% Neutral
8% Negative

Users appreciate Canto's ability to centralize their photos, logos, and stock images in one portal, making them easily accessible to everyone with a login. They find the user permissions and rights management features particularly useful, allowing for granular control and customization. Additionally, users value the ease with which they can share photos with external partners and stakeholders, saying it significantly streamlines workflows.

Least Positive Sentiments

File management

35% Positive
39% Neutral
26% Negative

Users find Canto's asset organization and cloud storage features beneficial for keeping files well-organized and easily accessible. They appreciate the ability to crop, resize, and compress images within the platform before downloading, which saves time. However, some users experience issues with the download options and find the file organization system confusing, especially when dealing with large amounts of data.

User administration

49% Positive
27% Neutral
23% Negative

Users find Canto's user administration features intuitive and easy to manage, allowing them to quickly create and modify user profiles. They appreciate the detailed and helpful reports available to admins. However, some users find the permissions and user tiers challenging to understand and want more specific permissions for individual users.

File upload

48% Positive
29% Neutral
22% Negative

Users appreciate the ease and speed of Canto's upload process, especially the batch upload feature that allows them to upload thousands of files at once. They find the Canto Connect desktop application helpful for managing large uploads. However, some users encounter bugs and slow upload times, particularly when dealing with large files, which can be frustrating.

Canto User Reviews

Overall Rating

4.5

Ratings Breakdown

5

58%

4

38%

3

4%

2

0%

1

0%

Secondary Ratings

Ease of Use

4.4

Value for money

4.4

Customer support

4.5

Functionality

4.3

Benjamin's profile

Benjamin S.

Verified reviewer

Internet

2-10 employees

Used daily for less than 2 years

Reviewed September 2024

A turnkey DAM

4

A product that delivers rapid asset management with robust functionality.

Ratings Breakdown

4
Ease of use
4
Value for money
5
Customer support
4
Functionality
icon
Pros:
easy to use for managing assets, configuring the library and portals
Cons:
Thesaurus (list) management and DRM management

Reasons for choosing Canto

easy setup, and a userfriendly tool for creating portals

Read More

SA

Samantha A.

Verified reviewer

Education Management

51-200 employees

Used daily for less than 12 months

Review source

Reviewed January 2025

A worthwhile upgrade for asset storage

5

The overall experience has been wonderful. The onboarding team was really great and helped problem solve and set up a new and effective system.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
It's hard for me to even pick! We are coming from a very limited system, so the tagging and search capabilities have been a huge time save for my team. I also love the ability to have photos in multiple albums, the upload links are great, and the system is really easy to navigate.
Cons:
The portals landing pages are a little limited in design capabilities, but nothing that would make me not want to use the system.

Reasons for choosing Canto

I have several former colleagues who used Canto and recommended it

Reasons for switching to Canto

SmugMug had limited search capabilities and would not allow folder downloads

Read More

AN

Andrew N.

Verified reviewer

Retail

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed March 2021

Canto Can Do A Lot!

4

Overall this is a very powerful asset management tool and we have 100% confidence in it.

Ratings Breakdown

5
Ease of use
Previously 4
4
Value for money
Previously 5
5
Customer support
Previously 4
4
Functionality
Previously 5
icon
Pros:
For us, it boils down to ease of use. Our entire company uses this software to view, upload and share content and there is very little need to train employees on its functionality.
Cons:
I wish it could help us to identify and remove duplicates more easily. I also wish it was mandatory to include image tags, possibly even a predetermined set of image tags so images can always be saved to the correct location and thus be more easily found/searched for.

Read More

NC

Neil C.

Verified reviewer

Printing

51-200 employees

Used daily for less than 12 months

Review source

Reviewed January 2024

Very mixed bag

3

It’s fairly intuitive but there are shortcomings. We had a half day online training but there is virtually no backup support. My emails remain unanswered and nobody answered the phone on the occasions that I rang.

Ratings Breakdown

3
Ease of use
4
Value for money
3
Customer support
3
Functionality
icon
Pros:
It’s easy to use and fairly intuitive. The filter system is very powerful. Love the portals.
Cons:
The choice of ‘views’ you get is limited. Some of our products are pens and rulers and the ‘list view’ thumbnails are too small to see what the product looks like. The other views show only cropped images of the product if it is beyond a certain size, making it impossible to see what the product actually is. It also has numerous bugs, such as not being able to display a greyscale image if it is saved as a .psd. Also, another wonderful fact of Canto is its portals, and we have a need to set up a great deal for our distributors. However, each one has to be created manually even though 95% of them are all the same. There should be a template facility to copy.

Reasons for choosing Canto

The portal facility was a necessity for our operations. This was the best value for money.

Read More

OR

Oliver R.

Verified reviewer

Design

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed January 2026

Great photo management

5

Great overall experience. Would reccomend if you need to keep track of different clients photography for projects or if you need a personal filing system for your photography.

Ratings Breakdown

5
Ease of use
4
Value for money
4
Customer support
4
Functionality
icon
Pros:
Fantastic image management, easy to upload and tag photos so they can be part of specific projects. Easy to use filing for multiple projects.
Cons:
There isn’t much to not like, it’s easy to use and navigate, the filing is good but if you don’t file when you upload re-tagging images can be a bit annoying to do.

Read More

JW

Julia W.

Verified reviewer

Non-Profit Organization Management

201-500 employees

Used daily for more than 2 years

Reviewed September 2024

Efficient and stable all-rounder for asset management

4

Very good. The data base works efficiently and reliably. In more than four years of constant usage I have not encountered a single down time. The help desk and customer support are very well organised and respond fast to any queries. CANTO also as a good collection of tutorials and guides for admins and contributors. There are some smaller issues here and there, but when I send a ticket about it, response is always fast, friendly and honest. My organisation uses CANTO mainly for photos/stories and as a publication library.

Ratings Breakdown

5
Ease of use
4
Value for money
5
Customer support
4
Functionality
icon
Pros:
CANTO is very easy to set up and customise. The upload functions are logical and my users manage to find content after minimal training. As an admin, I have access to a lot of reporting and fine-tuning, without it being overwhelming. The customer service is also exceptionally well organised and friendly.
Cons:
There are very few locations worldwide where CANTO is not available. Unfortunately one of the countries my organisation works in is one of those locations. Also, when we first started to use CANTO, price development was not always clear to us.

Reasons for choosing Canto

Partly because of pricing, partly because of functionalities and ease of use and user hierarchy issues.

Read More

AW

Alicia W.

Verified reviewer

Leisure, Travel & Tourism

51-200 employees

Used daily for less than 2 years

Reviewed September 2024

Canto - a great solution for remote teams that share assets

4

I feel that it has been a significant improvement to the way we've organised our assets in the past as a company and I feel that we are able to access support easily and effectively.

Ratings Breakdown

5
Ease of use
4
Value for money
5
Customer support
5
Functionality
icon
Pros:
It has been a useful tool to use as a team that all work remotely and share assets. It has meant we have been able to have better oversight over the content that we work with, and be able to share and collaborate on them.
Cons:
We have raised this a few times, but the lack of working plug-in for our Wordpress system has been a point of discussion since we've joined. It also occasionally crashes at the same place of the process (e.g. during upload) and would be ideal to be worked out of the user experience.

Reasons for choosing Canto

Canto's searching and upload process suited our needs better

Reasons for switching to Canto

It became difficult to search across visual assets quickly and efficiently

Read More

GC

Grant C.

Verified reviewer

Information Technology and Services

51-200 employees

Used weekly for less than 12 months

Reviewed September 2024

Canto - Great stuff! But a couple of tweaks to make it better!

5

I've really enjoyed my experience with Canto! It's a really useful product, but there are some UI improvements that could really just up the experience for me even more.

Ratings Breakdown

5
Ease of use
4
Value for money
4
Customer support
5
Functionality
icon
Pros:
It's been really simple to use, and the onboarding service was great!
Cons:
Sometimes it can be unresponsive when uploading. I've not been particularly impressed by the adobe connector too, its not been useful at all. The portal customization user interface could also do with some work - it is really not very clear on how to change colours, move titles, get rid of unwanted buttons, etc. I love the feature and its what helped initially sell the product, but it could really do with UI improvements. It would also be great to not have the chequered background on album covers for vector images - we use them as covers and I don't want to clog up the album with a custom made icon in the album.

Reasons for choosing Canto

It was the best value proposition in the market for our needs.

Read More

EG

Erin G.

Verified reviewer

Leisure, Travel & Tourism

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed April 2025

Meets All My Digital Asset Management Needs!

5

Canto has been great for our organization. Our internal employees can upload and/or download assets they need, and we can generate public/private share links for external parties. I also love the new AI search!

Ratings Breakdown

5
Ease of use
5
Functionality
icon
Pros:
Canto allows you to store tons of files and easily organize them into groups!
Cons:
The only thing I don't like is if I move files to another folder, the files will say I updated them, even though I didn't touch their description/information. I also don't like that it doesn't notify you if you're trying to upload a duplicate file.

Read More

AB

Adrian B.

Verified reviewer

Business Supplies and Equipment

11-50 employees

Used daily for less than 6 months

Review source

Reviewed June 2025

Canto review

5

My experience with canto is overall pleasant. Using the software, I was able to access my business's shared photos. However, it was confusing to navigate at first as I was forced to click certain links.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
The interface, the layout, and the accessibility. I like how easy it is to navigate through the software.
Cons:
The lack of tutorial on controls. I was not able to understand things for a short moment when first using it.

Read More

Showing 1 - 10 of 679 Reviews

Canto FAQs

  • What does Canto do?

    Canto is a central hub for digital assets, such as videos, images, audio files, and documents. Marketing and branding professionals use Canto to collaborate with each other and make sure the right people can access the files they need as they develop a brand image and build marketing plans.

  • How many employees does Canto have?

    According to its LinkedIn profile, Canto has between 201 and 500 employees. The company is based in Atlanta, Georgia.

  • How much is Canto worth?

    Canto is a privately owned company, so its valuation is not publicly available. But like other enterprise marketing solutions, it may have a value well into the tens of millions­. Canto also doesn’t publish its pricing structure; potential users must contact the company for a unique quote.

  • Who uses Canto?

    Businesses that turn to Canto include marketing agencies, educational institutions, and enterprises that operate in multiple locations; these types of businesses often need an organized approach to their digital assets and content branding.

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