Constant Contact vs. Mailchimp: 2026 Comparison

Constant Contact and Mailchimp both offer email campaign management features that empower users to create, send, and analyze email marketing efforts.

Here’s what Constant Contact users like about this feature:

• User-friendly drag-and-drop interface and intuitive design, which makes it easy for even beginners to create, customize, and schedule email campaigns efficiently without needing technical expertise.

• The ability to segment audiences, customize emails, and track detailed statistics such as open and click rates.

Here’s what Mailchimp users like about this feature:

• Comprehensive tools for creating, scheduling, and managing email campaigns. 

• Ability to customize templates, segment audiences, and automate processes.

• Analytics and reporting tools for tracking of open rates, clicks, and overall campaign success.

Some users experience issues with email campaign management on both platforms. 

• Constant Contact users note issues with A/B testing and bounce rate management.

• Mailchimp users wish for more AI-driven features to further simplify campaign creation.

Email campaign management for Constant Contact:

Among the 191 users who gave detailed feedback, 98% rated Constant Contact’s email campaign management features as important or highly important.

Email campaign management for Mailchimp:

Among the 513 users who gave detailed feedback, 98% rated Mailchimp’s email campaign management features as important or highly important.

Constant Contact and Mailchimp both offer contact management features that are essential for organizing and leveraging audience data effectively.

Here’s what Constant Contact users like about this feature:

• The ability to efficiently organize and segment contacts, creating more effective targeted marketing campaigns.

• The ease of importing and exporting contacts.

• Integration with other software solutions to sync and manage their contact data.

Here’s what Mailchimp users like about this feature:

• Centralized storage and organization of contact data for easy segmentation and targeting.

• Ability to import and export contacts, create custom fields, and manage lists.

However, some users experience issues with contact management on both platforms. 

• Constant Contact users find managing duplicates and mass unsubscribing challenging. 

• Mailchimp users express concerns about account access and data security.

Contact database for Constant Contact:

Of the 82 reviewers who gave detailed accounts of their use of contact management, 95% rated this feature as important or highly important.

Contact database for Mailchimp:

Of the 239 reviewers who gave detailed accounts of their use of Contact Database, 94% rated this feature as important or highly important.

Mobile optimization in Constant Contact and Mailchimp allow users to create and send emails that display and function properly across all devices, from desktops to smartphones and tablets.

Here’s what Constant Contact users like about this feature:

• The ability to preview how emails will appear on both desktop and mobile devices is appreciated, allowing for pre-send adjustments and quality control.

• It helps users reach the large segment of their audience who primarily access emails on smartphones, contributing to higher engagement and improved campaign outcomes.

Here’s what Mailchimp users like about this feature:

• Automatic optimization ensures that emails seamlessly adapt and look great across various mobile device screen sizes.

• The ability to preview how emails will appear on mobile devices, coupled with the responsive design of Mailchimp's templates, is a highly valued aspect for users.

However, some users experience issues with mobile optimization on both platforms. 

• Some Constant Contact users find the mobile versions to be less visually appealing.

• Mailchimp users mention occasional issues with older templates not displaying correctly on mobile devices.

Mobile optimization for Constant Contact:

Among 102 reviewers who gave detailed feedback, 89% rated Constant Contact’s mobile optimization as important or highly important.

Mobile optimization for Mailchimp:

Of the 304 reviews evaluated, 90% rated Mailchimp’s mobile optimization features as important or highly important.