Tracksuit 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Tracksuit

5.0

(21)

Pricing

Pricing available upon request

About Tracksuit

Tracksuit is a cloud-based platform that assists businesses of all sizes with brand tracking and measure brand health and marketing ROI.

With Tracksuit's dashboard, marketers can measure various metrics and measure, evaluate and communicate regarding brand building activities. Businesses can gain full visibility about what consumers think and about the brand and receive insights from consumers across various categories.

Tracksuit Screenshots

Tracksuit Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

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Tracksuit Features

Popular features found in Brand Management
Approval Process Control
Artwork Management
Brand Tracking
Campaign Management
Change Management
Collaboration Tools
Content Management
Customizable Branding
Customizable Templates
Project Management
Workflow Management
More features of Tracksuit
Activity Dashboard
Competitive Analysis
Monitoring
Real-Time Data
Reporting/Analytics
Reporting & Statistics
Sentiment Analysis
Visual Analytics

Tracksuit User Reviews

Overall Rating

5.0

Ratings Breakdown

95%

Secondary Ratings

Ease of Use

5.0

Value for money

4.9

Customer support

5.0

Functionality

4.7

Brett B.

Verified reviewer

Financial Services

201-500 employees

Used monthly for less than 12 months

Reviewed July 2024

Great performance and great value

We've used many methods in the past for brand tracking - both traditional (periodic survey work with 3rd parties) and ongoing via software providers. But none of them have compared to the combination of value and performance we're getting with Tracksuit.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Tracksuit has been a strong addition to how our team measures our performance across time. Easy to use UI, timely updates, straightforward measurement, and they are constantly updating/adding new features.

Cons:

Not much to say that we don't like. Since it's more of a self-serve product, it's important to get internal end users in the habit of logging in and monitoring.

Reasons for switching to Tracksuit

Old software had a proprietary scoring system that didn't translate well to typical awareness measurement - which led to lack of adoption internally.

Toni W.

Verified reviewer

Recreational Facilities and Services

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed July 2024

Game Changer for Brand Marketers

Tracksuit has ensured my team are all speaking the same language, and given us measurable goals for my brand & marketing teams. The Tracksuit team have been so helpful with our questions, and onboarding was so easy. I can't believe I ran brand teams without it.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Tracksuit has brought Brand to the centre of discussion on long-term business performance. With monthly reporting, my brand metrics are front & centre in board meetings & SLT planning days. The impact of brand investment, and investment in the right statements has become a key talking point across the business with my [sensitive content hidden] even suggesting we should invest more in brand to secure our long-term market position. Talk about a win for the brand team & the business.

Cons:

Although brand metrics are a second language to most marketers, many non-marketers are seeing these dashboards and worry when they see fluctuations. Because we've been so successful in making brand metrics as important as revenue metrics, they're now looked at under a similar microscope - but each month's sample isn't enough to make real assumptions from. I would love for a larger sample to ensure we can pull regional data from a large enough base.

Reasons for choosing Tracksuit

The onboarding team, the easy-to-use interface, and the monthly cadence.

Katie C.

Verified reviewer

Consumer Services

51-200 employees

Used monthly for less than 6 months

Reviewed March 2024

Small Brand Review

Overall, Tracksuit is a good alternative way to track brand health metrics. For about the same cost, we were previously conducting a robust yearly survey which only allowed for us to look at our stats at one moment in time. We're finally moving to a place where we can monitor changes in seasonality. Not to mention the visual component is very helpful for sharing with leadership.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Tracksuits operates as a stripped-down version of larger brand trackers that I've used in previous enterprise positions. It is a cost-efficient way to keep a pulse on brand health metrics in market for both ourselves & our competitors.

Cons:

Currently, the geolocation is a little odd but it is something that they seem to be working on. They've just added rural vs. city as a dimension. Additionally, I find the brand sentiment statements to be pretty restrictive in wording but understand that is a trade-off for being able to keep the survey short and therefore cheaper.

Lara P.

Verified reviewer

Leisure, Travel & Tourism

5001-10000 employees

Used weekly for more than 2 years

Reviewed July 2024

Game changer for Marketing analysis

The team is extremely accomodating and our account manager, Lauren has been fantastic to work with. Beyond the platform itself, the team have provided insights and case studies that have gone on to build part of our strategy.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Tracksuit is easy to use, well designed and customisable to brand requirements. The tool is critical to our Marketing strategy, as we are able to understand impacts of our campaigns as well as understand competitor and industry performance. Tracksuit has allowed us to take a strategic, data-driven approach to our campaigns. Being able to understand what channels have influenced our brand awareness and overall funnel has afforded us significant growth within the market across Australia and New Zealand.

Cons:

Nothing! The product is perfect for our needs.

Steph T.

Verified reviewer

Retail

51-200 employees

Used monthly for less than 12 months

Reviewed October 2024

Can't rate Tracksuit and [sensitive content hidden] highly enough

Fantastic, can't rate it highly enough. The quarterly catch ups come around so fast and [sensitive content hidden] is so responsive on email if I ever have any questions. Would definitely recommend this to other businesses looking for some consumer research support - especially if you aren't sure where to start.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

-Very easy to use -Lots of log ins for various stakeholders - [sensitive content hidden] is fantastic and so engaged with providing additional feedback and benefits for our brand/category. -It's given our brand the 'permission' to make some informed decisions that we wouldn't have had the courage to do or thought about without this consumer data-point.

Cons:

At this stage I've only got positive things to say about Tracksuit. There isn't any qual data gathering, although I was offered a contact that they work with if we were to continue to investigate qualitative research (which we didn't)

Ghada V.

Verified reviewer

Non-Profit Organization Management

51-200 employees

Used monthly for less than 2 years

Reviewed July 2024

Ease of Use

I have regular catch ups with my Tracksuit Brand Champion who always follows up with what I need. Most recently she helped with a presentation template so that I can turn the insights from Tracksuit into a concise doc to share with my team and our Board. I appreciate that she’s always thinking ahead to see how she can make my job easier and to make sure that I am properly tracking brand KPIs.

Ratings Breakdown

Ease of use

Functionality

Pros:

It's great to be able to map specific marketing milestones within Tracksuit and then draw the correlation between brand health to the various marketing activities in market at the time. You get to see the longtail impact of specific marketing activities, as well as to see how the different levels of the funnel such as awareness, and consideration shift over time. The competitor analysis is also handy as is the quarterly comparison of brand stats. It makes it easy to generate reports for different staekeholders on an adhoc basis. The visual outputs also makes it easier to tell the story of how the brand is performing over time.

Cons:

What's not to like. If I had to specify a con it would be that there are alot of features and it can be overwhelming to know where to start. But it’s not a true con as Tracksuit provide a Brand Champion (an actual human) to help step you through how to make best use of the features specific to your needs - so I found I got up to speed relatively quickly on how to use it.

Chelsie H.

Verified reviewer

Apparel & Fashion

11-50 employees

Used monthly for less than 12 months

Review source

Reviewed January 2025

Amazing brand positioning tool

We had an amazing experience with the team at tracksuit and will absolutely continue to use their services in future. The dashboard is so easy to use, the reports are so clear and the team are willing to support in any way they can.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Tracksuit provided great brand insights that were easy to obtain from the website and share with the wider business. This was our first time tracking and it validated a lot of business decision making and helped us to position our brand within our category.

Cons:

I think unless you're entering a new market or investing heavily in trackable activations it can be slow moving to see changes in your rankings. Tracksuit is absolutely for the long term to see noticeable changes.

Becky T.

Verified reviewer

Food Production

1001-5000 employees

Used daily for less than 2 years

Reviewed July 2024

A must have tool for any Marketer.

It's been great, the customer service is 100% they are super helpful when we have questions or things we want to look into more. They take feedback on the product really well and are always making improvements based on feedback.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

That it's a cost-effective way of monitoring brand health all the time. Gone are the days of doing one or two dips a year, now we can see in real time what effect our marketing activity has on the funnel etc.

Cons:

It would be great if they could segment the data based on our own segmentation work.

Camilla F.

Verified reviewer

Retail

2-10 employees

Used monthly for less than 12 months

Review source

Reviewed February 2025

Tracksuit makes brand tracking easy and actionable

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We've love using Tracksuit. It's incredibly easy to navigate, making brand tracking feel seamless rather than overwhelming. The platform delivers actionable insights that help us make informed marketing decisions, not just vanity metrics. Plus, the team is fantastic to work with!

Cons:

Currently, you can't overlap demos which is a bit of a limitation but I believe it's something the team are working on.

Bailey G.

Verified reviewer

Electrical/ Electronic Manufacturing

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed August 2024

Brand Tracking with Real-Time Insights 10/10

My experience with Tracksuit over the past six months has been phenomenal. The team is passionate, patient, knowledgeable, and always willing to share helpful insights. Our investment in brand tracking has been invaluable for demonstrating to the board what activity is making an impact.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The real-time brand tracking is fantastic—it helps me see what activity is working. They’re always adding new features to improve the user experience.

Cons:

Not a con, but an opportunity! It would be great to have the chance to attend events hosted by Tracksuit to learn from other successful brands and their campaigns.

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