Unica 2026: Benefits, Features & Pricing

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Overview
User Interface
Popular Alternatives
Pricing and Plans
Features
Integrations
User Reviews

Overview

Unica

4.4

(5)

Pricing

Pricing available upon request

About Unica

HCL Unica is a powerful enterprise marketing platform designed to manage your end-to-end marketing needs, from planning and execution to real-time personalization and campaign analysis. Built for marketers and powered by AI, Unica offers advanced marketing automation capabilities across a wide range of outbound and inbound channels, including email, SMS, WhatsApp, social media, direct mail, kiosks, ATMs, and more.

Unica provides unmatched scalability and flexibility, with a cloud-native, premises-agnostic platform that can be deployed through containers or natively, making it easy to integrate with your existing MarTech stack. Its comprehensive suite includes industry-leading solutions for campaign management, customer journey orchestration, audience segmentation, and omnichannel personalization, enabling you to deliver hyper-personalized, data-driven marketing campaigns at scale.

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Our CRM Software selection experts can help you in 15 minutes or less.

Unica User Interface

Popular Unica Alternatives

Main Product

Unica

4.4

(5)

Ratings Breakdown

3.80Ease of use
3.80Value for money
3.40Customer support
3.80Functionality

Pricing

Available upon request

Get Price

Alternative Product

Zoho CRM

4.3

(6963)

Ratings Breakdown

4.15Ease of use
4.29Value for money
4.08Customer support
4.27Functionality

Pricing

Starting at $14.00 per month

Get Price

Alternative Product

Dynamics 365

4.4

(5809)

Ratings Breakdown

4.12Ease of use
4.13Value for money
4.19Customer support
4.33Functionality

Pricing

Starting at $50.00 per month

Get Price

Alternative Product

Meritto

4.6

(616)

Ratings Breakdown

4.60Ease of use
4.47Value for money
4.53Customer support
4.51Functionality

Pricing

Available upon request

Get Price

Alternative Product

ActiveCampaign

4.6

(2560)

Ratings Breakdown

4.24Ease of use
4.34Value for money
4.39Customer support
4.46Functionality

Pricing

Starting at $15.00 per month

Get Price

Alternative Product

EngageBay CRM

4.7

(907)

Ratings Breakdown

4.54Ease of use
4.70Value for money
4.80Customer support
4.59Functionality

Pricing

Starting at $14.99 per month

Get Price

Unica Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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Unica Features

Popular features found in CRM
Calendar Management
Customer Journey Mapping
Email Management
Quotes/Estimates
Reporting/Analytics
Sales Pipeline Management
Segmentation
Task Management
Territory Management
Workflow Management
More features of Unica
Campaign Management
Generative AI
Marketing Automation

Unica Integrations

Google Analytics 360

LinkedIn for Business

Facebook Business Suite

Shopify

Unica User Reviews

Overall Rating

4.4

Ratings Breakdown

60%

20%

Secondary Ratings

Ease of Use

3.8

Value for money

3.8

Customer support

3.4

Functionality

3.8

Have you used Unica and would like to share your experience with others?

Verified

Reviewer

Telecommunications

5001-10000 employees

Used daily for less than 2 years

Review source

Reviewed March 2023

On-track Marketing solution through HCL Unica !

End to end cloud platform marketing solution using Unica

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Unica helps us to set the marketing goals and achieve the same on the said deadlines . The Marketing goal statistics will help to run efficient campaigns as well . It also efficiently integrates with other products to target customers.

Cons:

The initial configuration of the product and learning is not a straight forward process . May be a easy to use approach of the product will help !

vijay B.

Verified reviewer

Textiles

11-50 employees

Used daily for less than 12 months

Review source

Reviewed February 2023

Unica: Automating Complex Marketing Programs with Ease

I have been extremely pleased with my experience using Unica. It streamlines and automates complex marketing processes, helping my team to be much more effective and productive. The UI/UX is very intuitive and easy to use, making it an ideal solution for both novice and experienced users alike. The scalability and security are top notch, so I know that our data is always safe and secure. Altogether, Unica is a powerful marketing automation solution that I would highly recommend to anyone looking for a comprehensive solution for their business.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I liked most about Unica is that it helps demystify complex marketing programs and make them more accessible for any business. It allows for integration with different platforms, so you can use it in a variety of ways, and its user interface/user experience is top-notch. It's also highly scalable and secure, so you don't have to worry about your data being compromised. All in all, Unica is a powerful tool that simplifies marketing programs and makes them easier to understand.

Cons:

While Unica features a business-friendly UI/UX, some users report difficulty navigating the platform due to its multifaceted capabilities. Unica can be difficult to troubleshoot for users who are unfamiliar with marketing automation platforms, and the learning curve may be steep. That said, the helpful customer service team is eager to provide assistance when needed.

Joe R.

Computer Software

201-500 employees

Used daily for less than 6 months

Review source

Reviewed January 2017

Extremely complex product with tons of capability, ideal only for enterprise

I worked with the campaign portion and eMessage portion of Unica for 2 years. The tool is extremely capable, but in order to do so is also very complex. This product would only be for enterprise class organizations with a dedicated IT team.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I never found a limitation to what the tool could do.

Cons:

Very complex. This is not the tool for everyday marketers to jump into and execute campaigns quickly. This is a massive tool that requires a dedicated technical team.

Adrian C.

Verified reviewer

Consumer Goods

11-50 employees

Used daily for more than 2 years

Review source

Reviewed December 2020

UNICA use

overall get's the job done and works perfectly except sometimes it's slow since our database is big

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I used unica when I was in IBM, it's a bit technical to use but once you used to it and when you created your flowchart templates it's really easy to launch and test campaigns

Cons:

lacking in reporting system and integrations, We used different softwares for reporting

Sainath A.

Verified reviewer

Information Technology and Services

10000+ employees

Used daily for more than 2 years

Review source

Reviewed August 2021

Recommended for those who need critical automations, good in reporting and analysis.