Penny 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
User Reviews

Overview

Penny

4.6

(31)

Pricing

Starting at $8.99 per month

About Penny

Penny is an AI-powered workflow automation platform that improves consultant success, streamlines revenue, and enhances customer relationships for any direct-to-consumer sale. Combining AI and automation, Penny assists businesses with prioritizing the next steps in the customer journey for positive client experiences.

With product recommendations, messaging suggestions, built-in churn predictors, and prospect filtering, sales consultants can make the right sales decisions in order to optimize customer engagement for any interaction. For continuous engagement, Penny always provides daily smart lists to manage all tasks, orders, and prospects.

Penny is available for mobile devices via an iOS and Android app.

Penny Screenshots

Penny Pricing and Plans

Starting price: $8.99 per month

Free Trial

Free Version

Essential

$0.00

flat rate, per month

Plan includes:

Chat Support
Content Library
Customer Care Cycle
Customer Orders
Language Selection
Mobile Contacts Import

Thrive

$8.99

flat rate, per month

Plan includes:

Chat Support
Content Library
Customer Care Cycle
Customer Orders
Language Selection
Mobile Contacts Import
Multi Message

Enterprise

Pricing available upon request

Plan includes:

Back Office Integration
Centalized Platform
Chat Support
Content Library
Corporate
Customer Care Cycle
Customer Orders
Enterprise Configuratuon
Interactive Webinars
Language Selection

Popular features found in MLM
Commission Calculations
Inventory Management
Lead Management
Member Accounts
Multi-Channel Marketing
Multi-Country
Online Payments
Prospecting Tools
Referral Tracking
Sales Reports
Shipping Management
Tiered Commissions
More features of Penny
Activity Tracking
Alerts/Notifications
Campaign Management
Compliance Management
Content Discovery
Content Management
Customer Database
Distributor Management
Gamification
Lead Engagement
Multi-Language
Order Management
Performance Metrics
Pre-Approved Content Library
Reporting & Statistics
Social Media Integration
Social Promotion

Penny User Reviews

Overall Rating

4.6

Ratings Breakdown

65%

32%

Secondary Ratings

Ease of Use

4.6

Value for money

4.7

Customer support

4.9

Functionality

4.6

Carolyn S.

Verified reviewer

Cosmetics

5001-10000 employees

Used daily for less than 2 years

Reviewed December 2020

Best tool for direct sales!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This software makes running my business so much more organized and efficient! It’s easy to use and the customer service is amazing. I love the integration with my social media platforms and how easy it is to use.

Cons:

Given that it is still relatively new, there seem to be a few kinks that they’re working out but their customer service is amazing. Anytime I have an issue or concern, they promptly respond and also regularly implement any suggested changes.

Vendor Response

Dear Carolyn, I appreciate you taking the time to leave a review of your experience with Penny. I am so glad to hear that Penny has truly made your business easier to run effectively. Thank you for the comment about our customer service team, they are a spectacular group of enthusiastic individuals who are always willing to go the extra mile for our consultants! We are always taking your feedback into deep consideration and we appreciate you reaching out to help us understand how to help you better. Thank you, Carolyn! All the best, -David, CEO/Co-Founder at Penny

Replied January 2021

Sue F.

Verified reviewer

Health, Wellness and Fitness

Self-Employed

Used daily for less than 6 months

Reviewed December 2020

Penny is Highly Recommended

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Penny was easy to download contacts, Facebook, etc and easy to navigate and use, has content provided, tutorials, etc.

Cons:

There isn't much that I can think of because when there was an issue, Penny listened to the field, and fixed it.

Reasons for switching to Penny

I wanted to be in alignment with what Isagenix was using and recommended. It is geared specifically for the company, which I very much admire and appreciate.

Vendor Response

Dear Sue, We are so excited to read your review. Thank you for taking the time to share your experience with Penny. Our goal at Penny is to get independent consultants like yourself, one more sale and we are beyond grateful that Penny has exceeded your limits! Thank you, we are always listening and are eager to fix your problems. All the best, -David, CEO/Co-Founder at Penny

Replied January 2021

Giselle K.

Verified reviewer

Cosmetics

Self-Employed

Used daily for less than 12 months

Reviewed December 2020

Penny

It has helped my business tremendously by increasing follow up activity, organization of contacts and reach outs which in turn has helped me to grow my business during the past 9 months

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The simplicity of the program engages me to use it daily for reminders, follow-ups and reach outs to potential customers. It is the best virtual assistant !

Cons:

Sometimes I find that Penny is not up to date with current customer status on my company website.

Vendor Response

Hi Giselle! Super great job at being so diligent and consistent with your work. We're happy to hear that Penny is engaging and helps motivate you with the ins and outs of your daily business responsibilities! Penny syncs with your back office nightly so any new changes will be updated in Penny no longer than the next day, but please don't hesitate to reach out to us if this isn't the case and we'll be happy to look into that for you! Thank you Giselle! -Team Penny

Replied January 2021

Yvonne B.

Verified reviewer

Health, Wellness and Fitness

1001-5000 employees

Used daily for less than 6 months

Reviewed January 2021

Must have for your Home based Business

Penny has allowed me to focus on connecting with contacts without worrying about who or where I should start each day.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ease in setting it up, downloading my contacts and using Penny

Cons:

Duplication of some contacts, coming up with my own scripts

Reasons for switching to Penny

Isagenix as a company formed a corporate sponsorship with Penny

Vendor Response

Hi Yvonne! We couldn't agree with you more! Sometimes, the hardest part of anything is simply starting, so we're happy to hear that Penny's doing a fantastic job of eliminating that step so that you can just jump right in! Nice work downloading your contacts and getting Penny up so quickly, way to go! -Team Penny

Replied January 2021

Jenny R.

Verified reviewer

Cosmetics

10000+ employees

Used daily for less than 12 months

Reviewed January 2021

Game Changer!!

I have absolutely nothing but positive experience with Penny. Customer service is EXCELLENT!! If I have ever had a small problem, I use the IM feature and get a response very quickly!!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Penny makes my life so much easier!! Before using Penny, I kept all my contacts on a google spreadsheet. It was a nightmare to keep straight who to reach out to, follow up with, and how long I needed to wait in between. I am now able to log into Penny (either from my phone or computer) and see exactly what tasks I need to accomplish each day. I also appreciate that resources from our company are all loaded into my app.

Cons:

Sometimes Penny takes longer than I would like to load on my computer.

Vendor Response

Hi Jenny! We're so happy to hear that you were easily able to transition from your spreadsheet method to Penny as your virtual personal assistant! We also love her abilities in helping you set up your day with her pre-made tasks so you can be more productive with your time! I'll also be sure to pass along your nice comment to our amazing Customer Success team, glad to hear how great of a job they're doing to help you with any issues you run into! Thanks again Jenny, excellent job so far! -Team Penny

Replied January 2021

Michelle H.

Verified reviewer

Cosmetics

1001-5000 employees

Used daily for less than 2 years

Reviewed January 2021

Your virtual assistant, done right!

This was the piece of my business that was missing. I was using antiquated spreadsheets that I spent hours sorting through...which was better than most people were using - hand written notes! As an engineer by trade I am so grateful this software was developed to maximize my time and increase my productivity!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love that Penny sorts out my day so I don’t have to spend time figuring out who needs attention!

Cons:

So far all of the functionality I felt was missing has been integrated into the software (because I left regular feedback)!

Vendor Response

Hi Michelle! Maximizing your time and productivity is our goal so we're thrilled to hear how well Penny is able to help you with that! Amazing job on transitioning from your spreadsheet method on to Penny! If you have any suggestions, ideas or feedback you'd like to give us on how we can continuously improve Penny, reach out to us from our chat! We'd love to hear from you! Thank you again Michelle! -Team Penny

Replied January 2021

Julie D.

Verified reviewer

Retail

Self-Employed

Used daily for less than 12 months

Reviewed December 2020

Organize your leads

Penny takes care of all of my tasks and organizes them for me.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love that Penny does all the thinking for me and organizes all of my leads. It is easy to use and user friendly.

Cons:

I would like to have 2 tabs for following up with my leads that is called: 1) CHECKING IN and 2) OTHER. Sometimes I am just checking in with a lead and not necessarily "reaching out". I might not be talking specifically about R+F,. The choices given do not necessarily work for my follow ups. (Theres a chance, Hot prsopect, Potenial client, Not Interested).

Vendor Response

Thank you, Julie, for the wonderful review! We are so glad to see Penny improving your productivity level with your business. Thanks for bringing up your interest in having 2 separate tabs for following up, I am listening and we will be taking a look into this. All the best, -David, CEO/Co-Founder at Penny

Replied January 2021

Lori C.

Verified reviewer

Consumer Goods

Self-Employed

Used daily for less than 2 years

Reviewed January 2021

Love Penny

It’s a great tool to help you grow your business

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It’s very easy to use. I love that Penny keeps me organized. I love that it tells me what to do each day.

Cons:

I don’t like that you need to use a laptop or desktop computer to sync your contacts rather than using your tablet or phone.

Vendor Response

Hi Lori! We're delighted to hear how easy it is for you to use Penny! Syncing your Facebook contacts does require a computer or laptop because it uses a tool that only those systems can support but you can sync your Instagram and mobile contacts straight from your phone! Feel free to reach out to us at our chat if you'd like more information on how to do that! Thanks Lori! -Team Penny

Replied January 2021

Betty K.

Verified reviewer

Consumer Goods

11-50 employees

Used daily for less than 2 years

Reviewed December 2020

Increase Sales

My sales have increased. I’m able to complete daily tasks in an organized matter. I feel more organized then ever!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ability to keep my contacts, follow ups organized.

Cons:

Trying to find some information can take some time.

Vendor Response

Betty! Thank you for taking the time to leave a review. We are so glad to see Penny has been keeping your business organized and on track. Thank you for bringing to my attention that necessary information can be hard to track at times. We appreciate your feedback and will be adding more useful blogs and resources available, to make your experience finding information easier. Thanks again. All the best, -David, CEO/Co-Founder at Penny

Replied January 2021

Liz Z.

Verified reviewer

Consumer Services

2-10 employees

Used daily for less than 2 years

Reviewed December 2020

Penny

Super happy with the service provided with Penny for managing my business.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love how Penny organizes my contacts and enables me to track who I have interested with.

Cons:

There can be a lag in reloading. Takes a bit to catch up.

Vendor Response

Hi Liz! We couldn't agree with you more! Penny's smart AI to help filter recommended prospects to you who are more likely to respond positively to you is game changer! If you're finding Penny is being a little slow from saving all that information in your account, you can try refreshing your page to nudge her back into speed! Thank you for your feedback Liz! Sounds like you're on the right track keep it up! -Team Penny

Replied January 2021

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