1 million+ businesses helped. Get advice
Get Free Advice
Home

/

SEO Software

/

urllo

Overview
Reviews

urllo 2026: Benefits, Features & Pricing

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

How Software Advice ensures transparency

Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.

How Software Advice verifies reviews

Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Independent research methodology

Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.

Wondering if urllo is right for your organization?

Our SEO Software selection experts can help you in 15 minutes or less.

On this page
  • Overview
  • Pricing and Plans
  • Features
  • User Reviews

Overview

urllo
urllo
4.9
(22)

Pricing

Starting at $9.00 per month

About urllo

urllo offers URL redirection services that enable businesses to easily direct web traffic to where they need it. With urllo .s extensive experience in large enterprise design and development, they can cater well to all businesses with an online presence. The team is made up of experts in fields such as product design, DevOps, Sales, Finance, and cloud software architecture.

urllo Screenshots

0
0
1
2
3

urllo Pricing and Plans

Starting price: $9.00 per month
Free Trial
Free Version

Essentials

$9.00

flat rate, per month

Plan includes:

  • 10 Source URLs Included
  • 1 Team Member
  • Intuitive Easy To Use Dashboard
  • Automatic SSL/TLS Certificate Management (Ensure HTTPS Protection With Automatic SSL/TLS Certificates And Renewals)
  • 1 Month Of Basic Analytics
  • Lost Traffic Reports (Find And Fix Broken Links And 404 Errors)
  • Query Parameter And Path Forwarding
  • AI Chat And Help Centre Support

Performance

$49.00

flat rate, per month

Plan includes:

  • Starting From 25 Source URLs
  • Unlimited Team Members With Role-Based Access Controls
  • Bulk Redirect Imports For Faster Implementation
  • 12 Months Of Detailed Analytics
  • Management API (RESTful JSON-Based API)
  • Expert Support Via Chat, Email, Voice And Video
  • Unlock Powerful Features With Add-Ons

Enterprise

Pricing available upon request

Plan includes:

  • Starting From 2,500 Source URLs
  • Unlimited Team Members With Role-Based Access Controls
  • Custom Terms, Invoicing And SLA
  • Enhanced Security Controls (Manual SSL/TLS Certificates, HTTPS Upgrading, HSTS)
  • Advanced Match Settings (Flexible Redirect Rules)
  • Custom Match Not Found Rules
  • Audit Logs (Detailed Historical Activity)
  • Single Sign-On (SSO) With SAML
  • Priority Support With Dedicated Success Manager
  • Access To SOC 2 Report
Read More
Advisor Get Price CTA Image

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

urllo Features

  • Popular features found in SEO
    Competitive Analysis
    Content Management
    Dashboard
    Google Analytics Integration
    Keyword Research Tools
    Link Management
    Localization Automation
    Mobile Keywords
    Performance Metrics
    Reporting & Statistics
    Website Analytics
  • More features of urllo
    Activity Dashboard
    Alerts/Notifications
    API
    Campaign Management
    Conversion Tracking
    Data Visualization
    Filtering
    Link Analytics
    SEO Management
    URL Customization
    User Management
    Web Traffic Reporting

urllo User Reviews

Overall Rating

4.9

Ratings Breakdown

5

91%

4

9%

3

0%

2

0%

1

0%

Secondary Ratings

Ease of Use

4.9

Value for money

4.7

Customer support

5.0

Functionality

4.7

Jenny's profile

Jenny M.

Verified reviewer

Investment Banking

2-10 employees

Used monthly for less than 12 months

Review source

Reviewed January 2026

Reliable, easy for non-technical users, great analytics

5

We use urllo for a few things: managing client-facing VDR links, shortening URLs for social media, and to manage when we move content. When I first used urllo I was surprised at how robust and affordable it is - I remember thinking "why didn't I already know about this??" I also have really appreciated the learning resources and guides that urllo puts out, they're clear and in-depth so I don't have to wade through forums to find information on best practices.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Configurable and reliable redirect tools, with crystal clear instructions and great analytics. Urllo makes it super straightforward for me to manage many redirects with multiple source hostnames, even without a technical background.
Cons:
Not a single complaint - if anything I'm disappointed I don't have more use cases for it right now. I'm looking forward to doing a site rebuild because urllo will make the url management a breeze.

Reasons for choosing urllo

Urllo is fully featured and robust; it's a dedicated tool that meets all of our requirements. The alternatives could only partially meet requirements.

Read More

RS

Robert S.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for more than 2 years

Review source

Reviewed March 2022

Set it and Forget it (if you want)

5

Ratings Breakdown

5
Ease of use
4
Value for money
5
Customer support
5
Functionality
icon
Pros:
Easy to setup, deploy, and manage. It's one of those systems that you can configure and forget about. However, if you want to see traffic reports and other data they have that as well.
Cons:
When first purchasing I thought it was a little expensive (for the SSL redirect). However when I got in and actually saw everything I could do I easily saw the value.

Vendor Response

Hi Robert, Thanks for your review! We are pleased that you're enjoying your experience with EasyRedir and getting so much out of it. We look forward to our continued partnership. Cheers, Shannon Young - Customer Success Manager, EasyRedir.com

Replied March 2022

Read More

HD

Hiep D.

Used daily for less than 6 months

Review source

Reviewed July 2017

Good experience, timely customer support and the software does exactly what is expected.

4

Ratings Breakdown

4
Ease of use
3
Value for money
5
Customer support
3
Functionality
icon
Pros:
- Timely and thoughtful customer support - Software is stable and does what it is required to do always
Cons:
- Pricing model is a little bit too expensive for companies with only 1 or 2 redirect URLs. - At first, it's not clear that the SSL i provide is not compatible

Vendor Response

Hey Hiep, It's great having you as a customer. Thanks for your valuable feedback! All SSL certificates are compatible with EasyRedir. There are different formats, but it is always possible to convert from one to another. If you¿re having any troubles, please feel free to contact us and we would be happy to help! Cheers, Sarah Ellis VP Business Development EasyRedir.com

Replied July 2017

Read More

Wesley's profile

Wesley K.

Verified reviewer

Broadcast Media

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed January 2026

An original service that accomplishes a simple ask but complex job

5

My experience with Urllo has been extremely positive and I've been a customer for 8 years. I've been on the ground floor with them when they were a small shop and they've always proved their value and worth to me and my employers to accomplish the job and get it done on a project plan or on an overnight request.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
I've used Urllo as several companies which one of those powering one of the largest streaming services on the planet. Their price point is very appealing and their service accommodates a simple redirect scenario or a complicated one with UTM Parameters and split path redirects with defaults and additional redirects based upon the paths which is very useful for marketing campaigns. Their support is incredible for the platform and they strive to deliver a top tier service and support experience.
Cons:
There isn't much to not like about Urllo, it accomplishes everything I've needed and more. My only complaint is the API not offering a full suite of endpoints for the current feature set.

Vendor Response

Thank you, Wesley, we really appreciate you taking the time to share such a detailed review and for trusting urllo over the past eight years. It’s great to hear that urllo has worked just as well for simple redirects as it has for more complex campaign needs, especially in high-pressure environments like large streaming platforms. We’re grateful for the opportunity to support your work and look forward to continuing to evolve the platform alongside customers like you.

Replied January 2026

Read More

DH

David H.

Verified reviewer

Financial Services

11-50 employees

Used daily for more than 2 years

Review source

Reviewed January 2023

Great service. Easy to use and good value.

5

I can create redirects that aren't possible with any DNS services I've used before.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
The intuitive dashboard makes it easy to add redirects.
Cons:
Honestly, I can't find fault with it. Our needs are pretty simple so EasyRedir has more than we need.

Reasons for choosing urllo

Easier to use. Faster to set up.

Read More

Alyssa's profile

Alyssa J.

Verified reviewer

Renewables & Environment

11-50 employees

Used daily for less than 6 months

Review source

Reviewed October 2018

So easy to use!

5

We needed to securely redirect our domain apex to our www subdomain. EasyRedir's team was great to deal with and their automatic SSL certificate provisioning and renewal is awesome! We can set it and forget it!

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Once I set the software up, everything else ran automatically. We outsourced our website redesign, so having EasyRedir really helped us get the new site up and running without issue. The directions on how to set everything up were incredibly easy, and I think anyone with basic computer understanding could do it. Definitely recommend!
Cons:
Nothing bad to say! Everything was easy, from implementation to management.

Vendor Response

Thanks Alyssa for the great recommendation! We're happy to be able to help and it's our pleasure to work with you. Sarah Ellis - VP Business Development, EasyRedir

Replied March 2020

Read More

JL

Joseph L.

Verified reviewer

Government Administration

501-1000 employees

Used weekly for more than 2 years

Review source

Reviewed April 2023

Data Processing Systems Programmer

5

Ratings Breakdown

5
Ease of use
5
Customer support
5
Functionality
icon
Pros:
Easy to configure and use. Great support!
Cons:
Our colleagues all love this product.....

Read More

SK

Steve K.

Verified reviewer

Design

2-10 employees

Used monthly for more than 2 years

Review source

Reviewed January 2022

Satisfied User of EasyRedir

5

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
From my perspective, EasyRedir is the web service equivalent of a Swiss Army knife. It packages a lot of very useful features in a very reasonably priced package. I've been using EasyRedir for a number of years and it has added features that I think I'm not even yet taking advantage of. It's a really useful service for our work.
Cons:
I'm completely satisfied. There are probably other service available that could meet my needs but I don't see any point in even considering them. EasyRedir is easy to use (especially for someone like me who only dips into EasyRedir a few times a year) and it meets all my needs.

Vendor Response

Hey Steve, Thanks for the review! We are happy to be such a useful service for your business! We look forward to our continued partnership. Cheers, Sarah Ellis VP Business Development EasyRedir.com

Replied January 2022

Read More

MW

Michael W.

Verified reviewer

Hospital & Health Care

10000+ employees

Used weekly for less than 12 months

Review source

Reviewed October 2022

EasyRedir enables quick solutions

5

Ratings Breakdown

4
Ease of use
5
Value for money
5
Customer support
4
Functionality
icon
Pros:
The simplicity of this software along with its wide reach is invaluable to us. Being able to quickly deploy a global redirect for an advertising campaign, legal initiatives, or M&A activities has never been easier.
Cons:
Know what you really need from this service and it's hard to identify anything that is unfavorable about it.

Read More

PB

Patrick B.

Verified reviewer

Leisure, Travel & Tourism

501-1000 employees

Used daily for less than 2 years

Review source

Reviewed March 2020

EasyRedirect

5

Very Good.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Functionality
icon
Pros:
Being able to redirect a URL is essential for our business, Easyredirect is easy to use and just does what it says on the tin.
Cons:
Nothing that i can think of at the moment.

Vendor Response

Thanks Patrick! We're so pleased to work with you and are happy we can help manage this essential need for your business. Sarah Ellis - VP Business Development, EasyRedir

Replied March 2020

Read More

Showing 1 - 10 of 22 Reviews

Popular urllo Alternatives

Main Product
urllo

urllo

4.9
(22)

Ratings Breakdown

  • 4.86Ease of use
  • 4.68Value for money
  • 4.95Customer support
  • 4.71Functionality

Pricing

Starting at $9.00 per month

Get Price
Alternative Product

Ratings Breakdown

  • 4.79Ease of use
  • 4.58Value for money
  • 4.40Customer support
  • 4.61Functionality

Pricing

Starting at $35.00 per month

Get Price
Alternative Product

Ratings Breakdown

  • 4.71Ease of use
  • 4.60Value for money
  • 4.62Customer support
  • 4.68Functionality

Pricing

Starting at $9.00 per month

Get Price
Alternative Product

Ratings Breakdown

  • 4.93Ease of use
  • 4.82Value for money
  • 4.72Customer support
  • 4.86Functionality

Pricing

Starting at €14.95 per month

Get Price
Alternative Product

Ratings Breakdown

  • 4.77Ease of use
  • 4.74Value for money
  • 4.84Customer support
  • 4.72Functionality

Pricing

Starting at $198.00 per month

Get Price
Alternative Product

Ratings Breakdown

  • 4.32Ease of use
  • 4.24Value for money
  • 4.38Customer support
  • 4.59Functionality

Pricing

Starting at $139.95 per month

Get Price

Other Top Recommended SEO Software

HubSpot Marketing Hub
HubSpot Marketing Hub

4.5 (6206)

Recently recommended 1 times

Wix
Wix

4.4 (10507)

Recently recommended 0 times

Semrush
Semrush

4.6 (2313)

Recently recommended 0 times

Marketing 360
Marketing 360

4.5 (1127)

Recently recommended 0 times

Advisor Get Price CTA Image

Stuck Between Options?

Our experts can help you compare urllo with other top options, so you can find the best fit for your needs.

See what companies are saying about Software Advice