Wondering 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Wondering

4.7

(10)

Pricing

Starting at $149.00 per month

About Wondering

Wondering is the AI-first user insights platform helping companies grow their revenue and reduce development costs through AI-led user research. Some of the world's best product and UX teams at companies like Gousto, Cazoo, and Butternut Box use Wondering’s AI-led user interviews, design testing and analysis to get closer to their customers, test their assumptions and build better product experiences

The platform automates study creation, integrating methodologies like in-depth interviews, concept tests, and surveys. Studies can be deployed in-product or to Wondering's global panel of 120,000+ participants, targeting specific demographics and languages. AI analysis swiftly transforms data into actionable insights, identifying themes and product opportunities in real-time.

Our customers rely on our AI-first user interviews and design tests to get actionable user insights 16x faster than traditional human-led user research methods.

Wondering's AI optimizes research scalability, conducting high-yield interviews asynchronously, whether with a handful or thousands of users. It empowers teams to continuously validate assumptions, gather user insights, and make informed product decis...

Wondering Screenshots

Wondering Pricing and Plans

Starting price: $149.00 per month

Free Trial

Free Version

Free

$0.00

flat rate, per month

No plan information available

Explore

$149.00

flat rate, per month

No plan information available

Scale

$1,000.00

usage based, per month

No plan information available

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Wondering Features

Popular features found in Customer Experience
Customer Segmentation
Customizable Fields
Customizable Templates
Dashboard
Data Visualization
Engagement Tracking
Negative Feedback Management
Real-Time Notifications
Reporting/Analytics
Survey/Poll Management
More features of Wondering
Access Controls/Permissions
Activity Dashboard
API
Audience Targeting
Behavior Tracking
Chat/Messaging
Commenting/Notes
Customizable Branding
Customizable Questions
Data Import/Export
Demographic Data
Email Reminders
Feedback Management
For Mobile
For Websites
Geotargeting
Interactive Elements
Mobile Access
Moderated Usability Testing
Multi-Channel Distribution
Multi-Language
Multiple Projects
Multiple User Accounts
Performance Metrics
Performance Testing
Question Library
Real-Time Analytics
Reporting & Statistics
Screen Activity Recording
Search/Filter
Sentiment Analysis
Single Sign On
Software Prototyping
Survey Builder
Surveys & Feedback
Text Analysis
Third-Party Integrations
UI Prototyping
Unmoderated Testing
Usability Testing
User Journeys
User Management
User Research Analysis
UX Prototyping
Video recording/Transcriptions
Widgets

Wondering Integrations

Figma

Wondering User Reviews

Overall Rating

4.7

Ratings Breakdown

70%

30%

Secondary Ratings

Ease of Use

4.9

Value for money

4.8

Customer support

5.0

Functionality

4.4

Have you used Wondering and would like to share your experience with others?

Annabelle C.

Verified reviewer

Food Production

501-1000 employees

Used monthly for less than 12 months

Reviewed March 2023

Rapid insights and a great partner to us!

[sensitive content hidden] and the team are incredibly generous with their time and I really appreciate how open they have been with their timeline to release new features which support out capabilities to conduct research.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

A few notable features that are intuitive and enjoyable to use: - Simple templates that customers can easily interact with and you get rapid results- Really like the cooling period so that customers don't get spammed (as we can have many teams work on different projects across our digital product)- Really easy to send incentives and thank you's to customers after they participate- The ability to connect to your calendar so interviews sync and don't create clashes - Customisation of booking screens so customers see a professional and branded consent form/scheduling screen and completion screen

Cons:

User interviews if they join on mobile (no matter how much we request they join on a laptop) can sometimes be fiddly if we are asking participants to interact with a prototype. This however is not unique to Ribbon but it's a case that can always be improved.

Razel V.

Verified reviewer

Consumer Goods

201-500 employees

Used monthly for less than 12 months

Reviewed February 2023

A game changing research tool

The Ribbon team have been super responsive to our questions, feedback and requests that it has sped up our processes so that we can get confidence in particular decisions. It has also been a genuine pleasure to work with them! I'm looking forward to seeing what features they release next that can help accelerate us in our discovery processes.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We used to manually find customers to interview or test designs with, so it could take weeks to get results. With Ribbon we can now interview our customers and validate designs within a day.

Cons:

When we first started using Ribbon it was still a fairly new product compared to its competitors so it lacked some of the features we needed as a business such as surveys, unmoderated research but it has come a long way since then and the team have been great in prioritising what we needed.

Reasons for choosing Wondering

The value for money, speed and potential of the tool. I have no doubt that it will surpass its competitors in the next year if they continue at the speed they're at in releasing valuable features for their customers.

Matilde B.

Verified reviewer

Consumer Goods

51-200 employees

Used monthly for less than 12 months

Reviewed May 2024

Great tool for lean design teams!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The team at Wondering have a really user-first approach and themselves ran a lot of research involving me and asking about my needs as a designer when it comes to running research. They took in that feedback and input and came up with game-changing features which really empowered me doing my job effectively and efficiently. The AI assistant allowed me to get 30+ generative user interviews done over the weekend. I just launched it on Friday and came back on Monday to a wealth of valuable insights to get stuck in. The ability to target your customers right as they use your product is really helpful.

Cons:

When I first used the survey study tool, I thought it could use some improvements, but again the team was incredibly responsive and proactively reached out to get my feedback.

YuXin Y.

Verified reviewer

Food Production

51-200 employees

Used daily for less than 12 months

Reviewed July 2024

Combines the best of unmoderated & moderated research!

Wondering is an indispensable tool in my organisation and has allowed us to move fast, by testing and iterating on designs several times in a matter of days. To be honest, I used to dread user research as I wasn't sure how to best structure my research questions and turn them into guided, non-leading tasks. However, Wondering has taken out the pain point of this process by helping to generate well-structured and elaborate studies, even if I use a simple prompt. It's also intelligent enough to ask relevant follow-up questions, which is immensely helpful and combines the best of both worlds - the flexibility of unmoderated research with the thoroughness of moderated research. Special thanks also to the Wondering team for being very quick to answer any questions I might have about the tool or how to structure a study - it's made a real difference in how effectively I now use Wondering to run my studies.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Straightforward and intuitive to use, thanks to the thoughtful user experience design that goes into the product. I like not having to start on a blank slate - I can just type in a research question or prompt, and Wondering does the hard work of structuring my study and giving me something to work with, which is a lot easier than coming up with a research plan and questions from scratch. I also hugely appreciate the fast response times from the support team - they're always on hand to help with any questions about setting up my study, and are open to feedback.

Cons:

It's a fairly new tool, so some features are still being built and refined - interactive prototype testing, for example, was only recently launched. It works well for my needs at the minute but I'm looking forward to further improvements.

Ajay S.

Verified reviewer

Staffing and Recruiting

51-200 employees

Used weekly for less than 2 years

Reviewed February 2023

Removing the lead time in finding immersed users

People we used to speak to often didn't have intent to use our product. With Ribbon we don’t need to immerse participants into a mock scenario. Instead, we can focus on just speaking with our customers.It also really reduces the lead time and cost of recruitment. At my previous workplace, we were paying upwards of £100 to recruitment each participant. Using Ribbon massively reduces that cost, meaning we can do research more regularly and efficiently too.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ribbon have created a product that is ever-evolving. For example, not long ago they launched interview scheduling meaning you can automatically have your calendar filled with interviews with a few clicks.It's really easy to use, making it quick to dive right in to user research and speak with your customers.

Cons:

As with any startup, prioritisation is key and features are being developed. I look forward to them launching additional features, for example, better video editing so I can easily extract and share key insights with the rest of my team.

Tereza S.

Verified reviewer

Computer Software

501-1000 employees

Used weekly for less than 2 years

Reviewed February 2023

Ribbon tool for contextual user research

Easy to use and I recommend it to everyone in the product development industry.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The most impactful aspect of this tool is its ability to recruit customers/user in context on your product wherever you want to conduct research with them.

Cons:

Would love to see transcription and video clipping soon.

Ram A.

Verified reviewer

Online Media

201-500 employees

Used weekly for less than 6 months

Reviewed February 2023

A must have tool if you take your product work seriously

The software is stable. The support is very responsive, and the product team has been very helpful in delivering required functionality

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ribbon unblocks the common belief that it's difficult and takes a lot of time to get direct user feedback from interviews. You can get the data and understand "what happened" but without talking to users, you don't know the "whys." Ribbon is your easy gate to get answers for that and help you solve real problems for your users in a way they will use it.

Cons:

Not all of the use cases are covered. Some features are coming up as we go (and ask for). Ribbon has been proactive in listening to our feedback and improving its offering. For some users (like us) this is a very big plus and was a major reason why we chose them.

Reasons for choosing Wondering

It was very simple to integrate. It's super easy to use and because they gave us good service and the responsiveness we needed

Rachel M.

Verified reviewer

Information Technology and Services

2-10 employees

Used daily for less than 6 months

Reviewed March 2023

Ribbon is made for rapid user research insights

Ratings Breakdown

Ease of use

Functionality

Pros:

Ribbon enables you to gather research insights quickly and almost instantaneously by integrating directly with your website or app. It's an easy-to-use platform and helps enable people who do research to gain insights faster.

Cons:

I think the surveys are extremely basic and could be enhanced further. I'd also like to see a way to generate a transcript from the recorded research sessions.

Efstratios V.

Verified reviewer

Food & Beverages

501-1000 employees

Used monthly for less than 12 months

Reviewed February 2023

Cost-efficient and more versatile than most competitors. Excited about its future!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ability to heavily customise the styling and position of the widgets for in-product interviews and surveys. Other tools we had tried in the past had rigid settings and customer facing interface elements that were too intrusive, obstructing key parts of the experience. That was one of the key reasons we moved to Ribbon.

Cons:

Even though "In-product" interviews are useful there's a significant delay when waiting for participants. It can take up to 30 minutes to find one. It would be helpful to develop features for mitigating this issue.

Mark M.

Verified reviewer

Information Technology and Services

Self-Employed

Used daily for less than 6 months

Reviewed February 2023

An exciting step forward in UX Research tooling

Really great. Helps us get instant insights from actual users.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Wow.I never expected it to be so easy to recruit segments actual users and customers for in-depth interviews.

Cons:

I know their unmoderated recruiting is in Beta and I am very much looking forward to that. Same with transcription. I don't use transcription but look forward to seeing what they bring.

Showing 1 - 10 of 10 Reviews