LiveRamp 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

LiveRamp

4.4

(5)

Pricing

Pricing available upon request

About LiveRamp

LiveRamp is a data collaboration platform that helps build brand and business value through data sharing and activation. The platform allows businesses to delight consumers with personalized experiences and measure marketing performance.

In addition to collaboration capabilities, LiveRamp also offers tailored solutions to address specific business needs, from enhancing consumer data strategies and measuring cross-media impact to building high-performing media networks. The tool helps businesses unlock new paths to revenue growth, both internally and through external ecosystem collaborations.

LiveRamp Screenshots

LiveRamp Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Pricing available upon request

No plan information available

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LiveRamp Features

Popular features found in Data Management
Access Controls/Permissions
Activity Dashboard
Automatic Backup
Customer Database
Data Connectors
Data Import/Export
Data Migration
Data Quality Control
Data Security
Data Synchronization
Data Visualization
Multiple Data Sources
More features of LiveRamp
API
Audience Targeting
Behavioral Analytics
Behavioral Targeting
Behavior Analytics
Behavior Tracking
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Segmentation
Campaign Tracking
Cohort Analysis
Collaboration Tools
Compliance Management
Customer Activity Tracking
Customer Journey Mapping
Customer Profiles
Customer Segmentation
Customizable Branding
Customizable Fields
Customizable Reports
Dashboard
Dashboard Creation
Data Analysis Tools
Data Capture and Transfer
Data Extraction
Data Integration
Engagement Tracking
Information Governance
Master Data Management
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Data Collection
Multi-Channel Marketing
Performance Metrics
Personalization
Predictive Analytics
Predictive Modeling
Real-Time Analytics
Real-Time Data
Recommendations
Reporting/Analytics
Reporting & Statistics
ROI Tracking
Search/Filter
Third-Party Integrations

LiveRamp Integrations

Google Ads

LinkedIn for Business

Quantcast

AdRoll

Celtra

Criteo

See all 12 integrations

LiveRamp User Reviews

Overall Rating

4.4

Ratings Breakdown

60%

20%

Secondary Ratings

Ease of Use

4.6

Value for money

4.5

Customer support

3.5

Functionality

4.2

Have you used LiveRamp and would like to share your experience with others?

Kayla L.

Verified reviewer

Marketing and Advertising

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed March 2019

Useful For Sharing Audiences

Overall great for managing CRM files and sharing.

Ratings Breakdown

Ease of use

Functionality

Pros:

The search function for destinations makes it easy for us to send 1st party audiences and files to multiple platforms at once. You can also organize your files and audiences to make it easier to select which files go where.

Cons:

There's no easy way to export file names & record matches by audience. The format it comes as in a CSV is not the most user friendly. It also can be a struggle to pull match rates by platform - it would be great if there was a feature to see what a partners match rate is now vs. a period of time in the past to see how it has grow.n.

George P.

Verified reviewer

Construction

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed May 2024

LiveRamp Has Incredible Capabilities

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

First, I am impressed by the reliability and impressive capabilities of LiveRamp. Secondly, LiveRamp has been so easy to use.

Cons:

For the days I have used LiveRamp, all its features have been excellent.

Anthony R.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 6 months

Review source

Reviewed December 2018

The datastore is a game changer

Overall we have been pleased with liveramp as a software data solution.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Liveramp data store has allowed us to further fine tune our targeting. activating predefined audiences that have drastically lowered our costs. It is very easy to search around and find what you need but getting it to the desired platform is a bit of a round robin.

Cons:

The customer service team is awful and very, very slow to get anything done. Like i said moving the data to a new platform is a bit of a pain.

Phil P.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed April 2021

Best data onboarding platform for advertisers

Our overall experience has been great. LiveRamp helps us deliver better performance and overall value for our clients' digital ad campaigns.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

LiveRamp has the best data onboarding technology and identity link match rates in the market. They also offer a comprehensive data store and integrate with all media buying platforms.

Cons:

LiveRamp could work on better data onboarding instructions and workflow. It would be nice to receive check ins from their account management team.

Francois K.

Verified reviewer

Marketing and Advertising

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed January 2024

Plateforme de data collaboration efficace

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

J'utilise LiveRamp comme fournisseur de données et plateforme de data collaboration. La plateforme répond à mes besoin, notamment sur le partage des données. Je peux importer des données à des fins publicitaires sur un grand nombre de plateformes.

Cons:

Bien que ce soit simple d'utilisation et qu'il y ait beaucoup de données disponibles, la question de la qualité de ces dernières se pose. Les datas ont-elles été récoltées dans les règles et sont-elles qualifiées ? Parfois le taux de matching n'est pas assez élevé.

Showing 1 - 5 of 5 Reviews