OptimiX XAB 2026: Benefits, Features & Pricing

Optimix Assortment and Benchmark, OptimiX XAB optimizes product ranges by analyzing and comparing competitors' product lines. It centralizes data, harmonizes nomenclatures, evaluates product characteristics, and generates scoring. Its detailed dashboards simplifies decisions and competitiveness, and aligns offering with market needs.
The solution eliminates research by providing businesses with a comprehensive view of brands, prices, and key attributes (composition, certifications, Nutriscore, etc.). This detailed analysis allows users to identify gaps, avoid positioning errors, and adjust assortment strategies.