Pragma 2026: Benefits, Features & Pricing

Pragma is a direct-to-consumer operating system designed for ecommerce businesses to manage operations from a single platform. It supports brands across industries, including lifestyle and fashion retailers, by offering tools for checkout, customer communication, returns management, and order verification.

The system includes modules such as 1Checkout, which facilitates rapid transactions, and a WhatsApp Business Suite that enables customers to browse catalogs, place orders, make payments, and track shipments through chat. Other features include an Omnichannel CRM for communication across channels, an automated Return Management System for handling exchanges and refunds, and an RTO Suite that uses behavioral analysis to identify risky orders and reduce returns to origin.

Additional tools include abandoned cart recovery with custom sequences and tailored offers, a COD to Paid conversion feature that encourages prepaid orders, and automated order verification to minimize impulsive purchases and fake orders. Built-in NPS and CSAT survey functionality gathers feedback on brand sentiment and product performance. The system is designed to operate reliably, offering consistent uptime an...