Muck Rack 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Muck Rack

4.2

(25)

Pricing

Pricing available upon request

About Muck Rack

Muck Rack is a cloud-based solution designed to help public relations professionals and journalists manage media coverage and digital campaigning processes. It offers a pitching module, which allows businesses to create personalized pitches and follow-ups for relevant journalists.

The application provides collaboration tools, which allows team members to view media lists and track call logs, notes and ongoing pitches between journalists and colleagues. Journalists can utilize Muck Rack to create portfolios, track the performance of stories or articles, and improve individual branding across the web. Additionally, professionals can track top media outlets, mark favorite journalists and receive alerts on news, articles, and tweets about specific brands.

Businesses can use customizable widgets to build dashboards, track campaign results in real-time and share presentations with internal and external stakeholders. Pricing is available on request.

Muck Rack Screenshots

Muck Rack Pricing and Plans

Starting price: Pricing available upon request

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

Muck Rack Features

Popular features found in Public Relations
Campaign Analytics
Campaign Planning
Clippings Management
Communication Management
Digital Asset Management
Email Distribution
Monitoring
Multi-Channel Distribution
Multi-Channel Marketing
Press Monitoring
Press Release Builder
Reporting & Statistics
More features of Muck Rack
Article Author Database
Auto Update
Campaign Management
Contact Management

Muck Rack User Reviews

Overall Rating

4.2

Ratings Breakdown

52%

32%

Secondary Ratings

Ease of Use

4.2

Value for money

4.1

Customer support

4.1

Functionality

4.2

Christine J.

Verified reviewer

Publishing

5001-10000 employees

Used daily for more than 2 years

Review source

Reviewed March 2019

Great for personalized pitches

Muck Rack is great for PR outreach and finding contacts outside of our usual pitching list. I've fostered relationships with media contacts using Muck Rack by referencing specific works or commenting on a subject that the contact cares about, which has resulted in more effective pitching than cold email blasts to an extensive list.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Muckrack makes it easy to create specific, tailored pitches to appropriate media contacts. It's so helpful that it's not just name, title, and contact info - it provides examples of recent journalism that writer has done, and specific beats that they focus on. This makes it easy to figure out how to pitch them from an angle that will resonate, and connect with media contacts on a personal level.

Cons:

The UA could be simplified a little bit - looking at campaign searches can be a bit overwhelming when a bunch of less specific results show up.

Meredith E.

Verified reviewer

Entertainment

2-10 employees

Used daily for more than 2 years

Review source

Reviewed January 2026

Why we can't function without Muck Rack

Overall, I cannot run by business without Much Rack. It's accuracy is far superior to it's competitors.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love that I can almost always find the perfect fruit journalist for the story I'm pitching. GLOBALLY. I can read their recent work to build an understand if then that goes away beyond their job title.

Cons:

It's expensive for we small biz owners. Is love it if we could pay monthly and only for the features we specifically use.

Reasons for switching to Muck Rack

Cision's global pricing was way too expensive and it didn't give us a history of articles, content created by the target.

Jeffrey C.

Verified reviewer

Real Estate

2-10 employees

Used daily for less than 6 months

Review source

Reviewed September 2023

They Over Promise & Under Deliver

My experience sucks. I am not happy with the product in anyway shape or form.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The idea that it would be easy to use and easy to reach out to prospects who are looking for my specific type of content creation.

Cons:

They say their reach is a lot further than they really have. There are not nearly as many contacts as they say there are. There was a high bounce back rate and never once did anyone ever respond. So even if they were being delivered... Then maybe it was going to spam? The sales people are pushy (which is a compliment to their sales people). But I wish I hadn't gotten lured into a "special". Shame on me. Don't fall for it.

Laura D.

Verified reviewer

Marketing and Advertising

11-50 employees

Used monthly for less than 2 years

Review source

Reviewed April 2025

You Need Muck Rack for Your PR

Overall, Muck Rack is designed to take your PR listening efforts to the next level. Your PR team will thank you!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Muck Rack is a great PR listening tool that allows you to search for articles, media, broadcasts, and more that have mentioned your organization by name, or the products/services you promote. You can search broadly or as narrowly for the results you are looking for.

Cons:

Sometimes, Muck Rack will not show your search results if they are too narrow. You either need to refine your search terms or broaden them.

Reasons for switching to Muck Rack

Contract with Cision was up and decided not to renew it but look for other options with more capabilities and features.

Verified

Reviewer

Public Relations and Communications

Self-Employed

Used daily for more than 2 years

Review source

Reviewed March 2024

Intelligently designed media database that weaves in coverage in a meaningful way

Of all the platforms out there that do what Muck Rack does, it's the best option. The database results are as good as you can get, comparatively, and the customer service is both responsive and friendly.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I was initially against the notion of a media database that was intrinsically tied to coverage tracking, but it ultimately makes total sense. Knowing what each reporter is writing about at any given moment is a huge benefit to determine whether they belong on your target list. On the other side of the equation is the ability to find journalists writing about your topic by searching for key words in recent coverage. It's 100% logical, and Muck Rack does it really well.

Cons:

The only real complaint I have is that you can't fully customize coverage reports. It would be extremely helpful if I could remove entire sections that are built into the header of the report.

Reasons for switching to Muck Rack

We switched for two reasons: price and quality of results.

Adam D.

Verified reviewer

Medical Devices

201-500 employees

Used other for more than 2 years

Review source

Reviewed August 2019

Great way to find relevant media outlets

Muck Rack has made it much easier for me to find journalists that cover topics relevant to the products my business offers. I now spend less time searching for the right press contacts and I upset less people because I'm not pitching them stories they have no interest in.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Muck Rack makes it much easier to find journalists based off what they cover and what their interests are. It's an easy way to save time and make sure your pitches are reaching the right people.

Cons:

There is nothing I dislike about Much Rack. It is a great software tool for marketing and PR professionals.

Reasons for choosing Muck Rack

Good price point and large database of press contacts.

Reasons for switching to Muck Rack

Muck Rack was much cheaper and offered better data.

Jacqueline F.

Verified reviewer

Public Relations and Communications

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed November 2020

Will never switch back!

I have really enjoyed using this platform. The customer service is impeccable and has helped my team multiple times.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that you can create targeted contact lists easily. The contacts are relevant and you can connect with them personally.

Cons:

I would like to be able to edit my email body with images. Being able to wrap text would be a game-changer.

Reasons for switching to Muck Rack

The Contacts were not regularly updated on Cision.

Verified

Reviewer

Writing and Editing

501-1000 employees

Used daily for less than 12 months

Review source

Reviewed August 2021

Best solution for finding media contacts

Ratings Breakdown

Ease of use

Functionality

Pros:

We use this database to find proper reporters to pitch to. They include contacts for all over the world.

Cons:

For the most part, Muck Rack does a good job of updating when reporters change jobs but there are times where the emails are old and don't work.

Verified

Reviewer

51-200 employees

Used daily for less than 2 years

Review source

Reviewed April 2018

Simple, fast, easy, basic

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Easily access links and information. It has links to social, articles, and emails that you can gather quickly.

Cons:

It is not as descriptive as some competitors and is lacking some more advanced features. It does not have as deep as a database as well, and could use a refresh.

Verified

Reviewer

Government Administration

Used weekly for less than 12 months

Review source

Reviewed July 2018

Muck Rack is my favorite tool for managing today's fast news cycles