Matomo 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Matomo

4.7

(62)

Pricing

Starting at $9.00 per month

About Matomo

Take back control with Matomo. You own 100% of your website data so you ensure complete customer privacy.

Data compliance covered. Matomo covers all of your GDPR, HIPAA, CCPA and PECR data compliance requirements.

Matomo comes with a built-in tag manager, which allows managers to embed third-party tracking codes to websites and monitor performance across various marketing campaigns and external channels. It offers a host of features such as custom data retention, SAML and LDAP authentication, activity log, GDPR management, media analytics, customizable reports and more. Additionally, it offers white-label capabilities, which let users personalize the interface using custom logos, themes, fonts and colors.

Matomo supports integration with various third-party applications including WordPress, Drupal, Magento, PrestaShop, Odoo, SharePoint and more. Pricing includes monthly subscriptions and support is extended via user guides, FAQs and other online measures.

Matomo Screenshots

Matomo Pricing and Plans

Starting price: $9.00 per month

Free Trial

Free Version

Basic

$9.00

per month

No plan information available

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Matomo Features

Popular features found in Web Analytics
Campaign Management
Goal Setting/Tracking
Heatmaps
Keyword Tracking
Pageview Tracking
Referral Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
Web Traffic Reporting
More features of Matomo
A/B Testing
Activity Dashboard
Alerts/Notifications
API
Behavioral Analytics
Campaign Analytics
Campaign Tracking
Conversion Tracking
Customer Database
Customer Journey Mapping
Customer Profiles
Customizable Branding
Customizable Dashboard
Customizable Reports
Customization
Dashboard
Dashboard Creation
Data Analysis Tools
Data Capture and Transfer
Data Cleansing
Data Discovery
Data Import/Export
Data Quality Control
Data Visualization
Drag & Drop
For Websites
KPI Monitoring
Multi-Channel Attribution
Multiple Site Management
Performance Metrics
Private Dashboards
Public Dashboards
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Reporting/Analytics
Reporting & Statistics
Scheduled/Automated Reports
Screen Activity Recording
Search/Filter
Self Service Data Preparation
SEO Management
Single Page View
Statistical Analysis
Third-Party Integrations
Visual Analytics
Website Analytics
Widgets

Matomo Integrations

Joomla

Moodle

LimeSurvey

Shopware

Zen Cart

LineUpr

See all 17 integrations

Matomo User Reviews

Overall Rating

4.7

Ratings Breakdown

77%

18%

Secondary Ratings

Ease of Use

4.5

Value for money

4.7

Customer support

4.3

Functionality

4.5

Ali L.

Verified reviewer

Information Technology and Services

2-10 employees

Used daily for more than 2 years

Review source

Reviewed June 2022

Best free open source websites and apps users analytics system.

I have been using Matomo for about 8 or 9 years it has always been stable and secure, i always update it regularly without any issues. and it has always been reliable.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Matomo is the best alternative to Google analytics and other web traffic monitoring system. Matomo is the best choice if you choose to own your website visitors analytical data, Other proprietary services like Google analytics own your data you never know what they may do with that data or what they may use it for. that's why i always recommend Matomo over any other analytics system.

Cons:

I don't think there is any significant cons that Matomo has.

Reasons for choosing Matomo

Matomo is the best free open source analytical system, very stable and has been around for a long time.

Reasons for switching to Matomo

Matomo is free open source and i can hosted on my own server which always to have full control over the analytical data collected, unlike Google Analytics which hosted by Google and there is no guarantee who may have access to the analytical data collected or what it may be used for.

Simon M.

Verified reviewer

Media Production

2-10 employees

Used daily for more than 2 years

Review source

Reviewed May 2021

When data is the name of the game, privacy is everything; enter, Matomo!

- Keeping data private. - Not letting other analytics' companies follow the consumer around. - Letting people know that their data will never be sold to a 3rd party and that their data is theirs

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

The very fact that analytics can be ethical was the very thing that attracted me towards Matomo. Users coming to your site and trusting you to keep the transaction between yourselves shouldn't be worried about a third party collecting more data on you. The fact that Matomo respects peoples' privacy and wilfully doesn't track someone if they don't want to be tracked, that..., that it what makes them the best. Any data that is collected about a person's behaviour on our website never leaves our server, is not sold to a 3rd party and becomes no one else's business. This is why I personally love Matomo - to be able to host it on your own server, keep all that data from BIG BROTHER and make sure the customer is treated as a customer and not a product!

Cons:

There are no dislikes and I'm not even sucking up. In the past, I've had to deal with a lot of products not working the way they were intended to work, breaking down in the middle of something, not providing accurate information. After using Matomo for over 3 years, there simply is nothing to dislike about it. Any dislike that arises would be purely because of bad hosting or bad configuration.

Reasons for choosing Matomo

Privacy. The one and only reason. Plus, I did not have transparent data when I needed it most.

Henry C.

Verified reviewer

Non-Profit Organization Management

11-50 employees

Used daily for less than 2 years

Review source

Reviewed June 2020

Easy to use

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Easy to use and easy to learn. Its got everything you need out of the box.

Cons:

Google won't release their serch data to Matomo.

Amadeusz B.

Verified reviewer

Computer Software

11-50 employees

Used daily for less than 2 years

Review source

Reviewed November 2021

Simple program, providing all the necessary data

Very positive

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of adding to WordPress, or installing on cloud

Cons:

Quite a difficult connection to Google Analytics

Reasons for switching to Matomo

Data were not detailed enough

James F.

Verified reviewer

Aviation & Aerospace

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed April 2020

Very good software for analytics

Good experience, you are provided with the code easily and open source, you have all the necessary tools to take advantage of your analytics.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Take control of your analytics and install this open source projects that offers tons of free software to use and extra modules to work with, easily affordable for any business it improves your funnel, and much more features and heatmaps you can easily implement in-house.

Cons:

The community is getting bigger, but at the moment you need to know what you install in your server and see all the code, better safe

Farshad S.

Verified reviewer

Internet

51-200 employees

Used daily for more than 2 years

Review source

Reviewed July 2019

Google Analytics Redefined

Great I love it and totally recommend it. 👍

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

1. You get to own your data 2. It's more clear and better UX 3. It's open source and you can host it on your own server 4. Since you own your data, you can use it for data mining and custom faster data processing

Cons:

Nothing on my mind right now, I can say more plugins can be developed

Kevin Dominik K.

Verified reviewer

Information Technology and Services

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed December 2019

Great Open Source Software

Using Matomo, then piwik, we were able to greatly improve the responsiveness of the website and react to the user experience. It also helps in defining KPIs for our Marketing.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Matomo gives you great inside into your unique visitors and their characteristics. It is great to see, how long visitors remain on the side and what actions they take.

Cons:

With the number of metrics the software tends to slow down. Especially if multiple user try to evaluate different campaigns you can notice the strain on the hardware.