MAAS 2026: Benefits, Features & Pricing

Affle’s MAAS platform is geared toward mobile advertisers with a view to growing their userbase and boosting user acquisition (UA) through app stores, programmatic platforms, and integrated publishers. It takes a three-pronged approach to boost the user’s audience by focusing on precision targeting, creative optimization, and KPI reporting.

The software suite includes mDMP, a customer intelligence database of over 2.1 billion profiled devices, and mDSP, which connects to SSPs and publishers and uses predictive and look-alike targeting. It then drills down on higher quality leads using mFaaS, a machine learning fraud detection system that weeds out click fraud, bots, VPN, fake users, etc. Users can then carry out an analysis of leads from across channels and platforms using the mInsight reporting tool, with a summary of clicks, installs, registrations, purchases, spend, eCPI, and eCPA for every campaign.