Adobe Audience Manager 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
User Reviews

Overview

Adobe Audience Manager

4.4

(31)

Pricing

Pricing available upon request

About Adobe Audience Manager

Adobe Audience Management is a cloud-based data analysis platform. It provides actionable insights on audience data. It presents all fragmented data from different channels in one place and converts data into meaningful audiences.

Adobe Audience Management provides benefits to businesses such as a data management platform, audience segmentation, audience insights and real-time action. It provides a complete customer profile by merging data from all sources and builds audience segments.

Adobe Audience Manager's data collection and centralization feature helps users start the data collection process. It includes a data explorer, data feed, data ingestion and a device graph. Its data management and segmentation feature helps in finding audiences using tools such as addressable audience, audience marketplace, identity management, target market segmentation and look-alike modeling. Its targeting and optimization features help in reaching customers using tools such as A/B test segmentation, audience analytics, data privacy control and real-time destination.

Adobe Audience Manager Screenshots

Adobe Audience Manager Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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Adobe Audience Manager Features

Popular features found in Data Management
Access Controls/Permissions
Activity Dashboard
Automatic Backup
Customer Database
Data Connectors
Data Import/Export
Data Migration
Data Quality Control
Data Security
Data Synchronization
Data Visualization
Multiple Data Sources
More features of Adobe Audience Manager
Ad Network Integration
API
Audience Targeting
Behavioral Analytics
Campaign Management
Customer Journey Mapping
Customer Segmentation
Data Analysis Tools
Data Capture and Transfer
Data Integration
Information Governance
Master Data Management

Adobe Audience Manager User Reviews

Overall Rating

4.4

Ratings Breakdown

42%

58%

Secondary Ratings

Ease of Use

3.8

Value for money

4.1

Customer support

4.2

Functionality

4.4

Osanda G.

Verified reviewer

Higher Education

1001-5000 employees

Used monthly for less than 2 years

Review source

Reviewed November 2018

processing Is here

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I have full package of adobe collection. this is a one of the best software from adobe collection. using this I can create various reports easily and process the data quickly.

Cons:

There is no problem for now. I love this software as other adobe software

Ahsan A.

Verified reviewer

Health, Wellness and Fitness

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed June 2022

Very powerful and useful platform for building audience profiles

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is very useful for creating audience profiles/segments based on different activities and traits of the audiences. The UX and UI are superb, the integration is also great with all third-party software. It is fairly easy to learn and use as there is a lot of data available online to learn.

Cons:

The reporting is not as best as compared to other competitors. It is very expensive too as compared to others.

Sierramae P.

Verified reviewer

Consumer Services

10000+ employees

Used weekly for free trial

Review source

Reviewed March 2021

Manager of Operations

Overall, I feel like this product is very promising though it could use some updates.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The set up is very intuitive as well as the menu.

Cons:

UI is very laggy and it's very hard to troubleshoot.

Alex K.

2-10 employees

Used daily for less than 2 years

Review source

Reviewed February 2018

Allows you to learn all about the potential customer

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We in the company use the advanced package of analytics from Adobe (Adobe Audience Manager we combine with Adobe Analytics and Adobe Social). The result is very satisfied. Such symbiosis allows for deep segmentation of consumers and online monitoring of more than 80 parameters. The ideal solution would be to combine the capabilities of these programs in one package.

Cons:

For a really impressive result, you need to combine Adobe Audience Manager with other Adobe products that complement its functionality.

Michelle P.

Telecommunications

201-500 employees

Used daily for more than 2 years

Review source

Reviewed September 2018

Target who sees what!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use, comprehensive segmentation and implementation tools

Cons:

The learning curve is steep. There is a lot to master.

Mirela C.

Verified reviewer

Accounting

Self-Employed

Used daily for less than 6 months

Review source

Reviewed March 2018

Good overall

Great experience so far.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

As positive fats - It's great that you can pull insights across a variety of metrics to further rationalize decisions. You can see the details of the graphics themselves audiences, and takes advantage of all the structure that has been already put in place.

Cons:

AAM is quite expensive, but you get a great return on investment and is definitely not for novice users. AAM can be challenging as implementation is tricky because it has to integrate with all your products deployed on the website and need lots of work.

Alisa M.

2-10 employees

Used daily for less than 12 months

Review source

Reviewed February 2018

Gathers as much information as possible

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

In my work I use advanced analytics from Adobe: I combine three applications at once: Adobe Audience Manager, Adobe Analytics and Adobe Social. The results are really impressive. I usually track over 80 criteria online.

Cons:

It would be worth combining the capabilities of the package in one application, this will greatly simplify the process and save money.

Verified

Reviewer

Financial Services

10000+ employees

Used monthly for less than 12 months

Review source

Reviewed April 2020

analyze about audience manager

I can create lists based on any activity on my website, so I can work on them assertively in paid media channels

Ratings Breakdown

Ease of use

Functionality

Pros:

easy to use and has good integration with the main paid media channels in the market, such as facebook and DV360

Cons:

one point that would help a lot in paid media campaigns is the integration with the Google Ads platform

Verified

Reviewer

Internet

201-500 employees

Used monthly for less than 12 months

Review source

Reviewed March 2018

A great tool for understanding audience analytics

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ability to track and process the data that you need and set out campaigns. Adobe is great at the visual delivery.

Cons:

LImited to client's 1st party data, it's sometimes difficult to navigate your way around the interface as there's too much to choose from. The cost is expensive.