Google Analytics 360 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Google Analytics 360

4.7

(8086)

Pricing

Pricing available upon request

About Google Analytics 360

Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.

Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display & Video 360, AdSense, AdMob, and AdWords.

Google Analytics 360 Screenshots

Google Analytics 360 Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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Google Analytics 360 Features

Popular features found in Web Analytics
Campaign Management
Goal Setting/Tracking
Heatmaps
Keyword Tracking
Pageview Tracking
Referral Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
Web Traffic Reporting
More features of Google Analytics 360
A/B Testing
Access Controls/Permissions
Activity Dashboard
Ad hoc Reporting
Alerts/Notifications
Analytics
API
Augmented Analytics
Behavior Tracking
Campaign Tracking
Charting
Collaboration Tools
Conversion Tracking
Customer Database
Customer Journey Mapping
Customer Segmentation
Customizable Dashboard
Customizable Reports
Dashboard
Dashboard Creation
Data Aggregation
Data Capture and Transfer
Data Connectors
Data Discovery
Data Import/Export
Data Integration
Data Management
Data Visualization
Forecasting
Funnel Analysis
Indexing
Intelligent Search
Interactive Reports
KPI Monitoring
Machine Learning
Marketing Reports
Monitoring
Multi-Channel Data Collection
Multiple Data Sources
Performance Metrics
Product Data Management
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Reporting
Recommendations
Reporting/Analytics
Reporting & Statistics
Search/Filter
Single Page View
Tagging
Third-Party Integrations
Usage Tracking/Analytics
User Management
Visualization
Website Analytics
Widgets

Google Analytics 360 Integrations

Google Ads

Integration rated 4.8 from 250 reviews

WordPress

Integration rated 4.8 from 184 reviews

Google Search Console

Integration rated 4.8 from 164 reviews

Shopify

Integration rated 4.8 from 18 reviews

Wix

Integration rated 5.0 from 10 reviews

Google Analytics 360 User Reviews

Overall Rating

4.7

Ratings Breakdown

72%

24%

Secondary Ratings

Ease of Use

4.2

Value for money

4.7

Customer support

4.2

Functionality

4.6

Roger A.

Verified reviewer

Marketing and Advertising

2-10 employees

Used monthly for less than 2 years

Review source

Reviewed January 2026

Powerful tool, but not easy to learn

Overall, my experience was good. It is a very strong and professional tool for advanced analytics, but it requires time, practice, and a good understanding of data to really take advantage of it.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I really liked the level of detail in the data and the ability to analyze large amounts of traffic without issues. The integration with other Google tools is very powerful and helpful for decision making.

Cons:

The learning curve is high and at the beginning it can be confusing. Also, the interface is not always intuitive and sometimes it takes time to find specific reports.

Isaac L.

Verified reviewer

Consumer Goods

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed July 2025

Google analytics is industry standard

Having expert helps makes it a lot better, but even without the expert help Google has a lot of resources that are also useful. I highly recommend.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It’s gives us incredible insights of our Shopify store and our mobile app as well. It’s so industry standard I don’t know any business not using google analytics.

Cons:

It’s has a deceptively simply looking interface for being such a huge and complex technology. The learning curve is very steep.

Reasons for choosing Google Analytics 360

The pricing is way better with Google and the Google suite.

Andrew D.

Verified reviewer

Consumer Services

Self-Employed

Used weekly for less than 2 years

Review source

Reviewed May 2024

Analytics tough for first timers

Ratings Breakdown

Ease of use

Previously 5

Value for money

Previously 5

Customer support

Previously 5

Functionality

Previously 5

Pros:

The pros are you can run Google ads, sometimes I wish they would make things easier.

Cons:

I feel like I’m computer savvy sometimes until I use this. Just wish customer service better and ease of use and understanding.

Calixte B.

Verified reviewer

Computer Software

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed December 2025

Great And Complete Analytics Tools

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Google analytics is a really easy to use tool, with no cost. It’s really easy to integrate to any website and a lot of solutions support it natively.

Cons:

Google Analytics is often blocked by browser/browser extension, whereas self-made solution is usually not detected by tracking blocker

Reasons for choosing Google Analytics 360

Natively supported by more software we are using.

Néstor F.

Verified reviewer

Internet

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed February 2025

The ultimate tool for precise and reliable data on the web.

A very good tool—precise, accurate, and reliable.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

To track information about traffic, visitors, and valuable actions within my website.

Cons:

Some functions are somewhat hidden within the platform.

Reasons for choosing Google Analytics 360

Many more functions, mostly free or easily accessible.

Marvin D.

Verified reviewer

Design

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed October 2024

360 in review

good overall not my first choice - i like the ip address grabbers

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Designed for enterprises, it integrates online and offline data and puts everything from analytics to attribution together in one powerful package. its feature loaded

Cons:

its built for larger companies a bit clunky

Reasons for choosing Google Analytics 360

i didnt i use clicky for pretty much everything use GA as a back up

Samuel I.

Verified reviewer

Internet

2-10 employees

Used daily for more than 2 years

Review source

Reviewed May 2024

Effective Analytics with ease of setup.

Google Analytics have been generally effective to provide insights about your websites and the users and visitors. It is an instrument to identify what needs to be changed and improved on your website.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of setup. Insight generation. Free of charge. Real time traffic information

Cons:

You only have information about users region and not the main area. No access to raw data. No customer support

Reasons for choosing Google Analytics 360

Free of charge. Ease of setup. Real time analytics.

Biswajit S.

Verified reviewer

Staffing and Recruiting

201-500 employees

Used daily for less than 6 months

Review source

Reviewed May 2024

A Deep Dive into Google Analytics 360"

It's powerful, customizable, and the support is top-notch. It's really helped me understand and improve how my website performs online.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

its robust data handling, insightful reporting, and seamless integration with other Google tools.

Cons:

The complexity of setting up and configuring advanced features can be a drawback.

Reasons for switching to Google Analytics 360

I switched from Adobe Analytics to Google Analytics 360 for its user-friendly interface, seamless integration with other Google products, and more cost-effective pricing structure, which better suited our business needs.

Verified

Reviewer

Defense & Space

11-50 employees

Used daily for free trial

Review source

Reviewed January 2026

Better data but you pay for it

Marketing team relies deeply on this data and has given us much more transparency into internal and external traffic and trends

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Is an upgrade with higher data limit, and lets us frack specific audiences in depth, more faster and better data in customized dashboards and reports.

Cons:

The cost, there is a significant cost increase for enterprise especially larger orgs and we had to really assess the value but decided ultimately we have to have it as our competitors do.

Maggie L.

Verified reviewer

Marketing and Advertising

2-10 employees

Used monthly for less than 2 years

Review source

Reviewed January 2026

Google Analytics Review

Overall, it’s a great tool that delivers deep insights, especially valuable for tracking digital marketing performance and member behavior.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Powerful data analysis capabilities, customizable dashboards, and strong integration with other Google products make it easy to analyze large datasets and uncover insights.

Cons:

The platform’s complexity can be challenging for smaller credit union teams that don’t have dedicated analytics staff or technical support.

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