BarTender 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

BarTender

4.5

(60)

Pricing

Starting at $327.00 one time

About BarTender

BarTender by Seagull connects your mission-critical labeling & RFID tracking, business data & systems, and printing operations to enable transparent, resilient, and cost-effective supply chains. BarTender makes label design and management simple and easy, yet powerful. Whether you need labeling right-out-of-the-box or integrated with your business applications to automate your business processes, BarTender allows you to centralize and standardize your labeling while ensuring regulatory compliance. Every year, the world’s largest and most dynamic supply chains in virtually every industry use BarTender to create and print over 50 billion barcode labels and RFID tags that keep their products moving, traceable, and safe. Over 250,000 companies worldwide use BarTender to increase the efficiency of their entire supply chain; reduce IT, operations, and labor costs; and improve both internal and external customer satisfaction. It's no wonder why BarTender is the world's most trusted labeling solution.

BarTender Screenshots

BarTender Pricing and Plans

Starting price: $327.00 one time

Free Trial

Free Version

Basic

$327.00

flat rate, one time

No plan information available

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BarTender Features

Popular features found in Barcoding
Barcode Printing
Barcode Recognition
Barcoding/RFID
Cost Tracking
Customization
Inventory Management
Inventory Tracking
Label Templates
Mobile Access
Receiving Labels
Serial Number Tracking
Shipping Labels
More features of BarTender
Activity Tracking
API
Audit Management
Audit Trail
Barcode Generation
Barcode/Label Management
Barcode/Ticket Scanning
Batch Printing
Customizable Branding
Customizable Fields
Customizable Templates
Data Import/Export
Inventory Labels
Label Designer
Labeling
Label Printing
Multi-Channel Management
Multi-Location
Multiple File Format Support
Product Labels
QR Code Printing
Real-Time Data
Shipping Management
Supplier Management
Third-Party Integrations
Warehouse Management
Workflow Management

BarTender Integrations

NetSuite

Unanet ERP GovCon

Crelio Inventory

Fishbowl

Blue Yonder Warehouse Management

STARLIMS

See all 12 integrations

BarTender User Reviews

Overall Rating

4.5

Ratings Breakdown

58%

33%

Secondary Ratings

Ease of Use

4.0

Value for money

4.2

Customer support

3.9

Functionality

4.4

Brandon A.

Verified reviewer

Mechanical or Industrial Engineering

51-200 employees

Used daily for more than 2 years

Review source

Reviewed July 2018

We use bartender for all of our label printing needs. We use drop files to trigger.

They play really well with the zebra printers, which a lot of other software doesn't (like SSRS reports). Also the integration builder is a really powerful way to automate a lot of things. It's a life saver. And the ease of creating labels is really nice. Don't forget you can print to a regular printer too. You can make some very good paper reports that are much easier to maintain than SSRS reports.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

The user interface is really well defined for people that don't code. Designing label templates is as easy as power point. Setting up the fields that need to read the data is easy to set up to. There is a very short learning curve with the product.

Cons:

We have it set up to run waiting for drop files (with the integration builder). Because we aren't using the front end for normal use, end users can't get error messages. If would be nice if it had a better monitoring system to know when something goes wrong. It's not that often that it does, but when it does it can cause some problems for our business.

Tyler H.

Verified reviewer

Retail

11-50 employees

Used daily for more than 2 years

Review source

Reviewed October 2025

Great labelling program!

Use it extensively with ERP systems to print customized labels and also use it for printing from a PVC card printer. I don't even think i've scratched the surface of how powerful the application can be!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

database conncectivity, programming customizations, and magnetic stip encoding capability, the application is intuitive and easy to use, automarions are a plus!

Cons:

not much, it's actually a pretty excellent label printing application. The driver interfaces could be updated

Reasons for choosing BarTender

compatibility with ERP system was a primary reason

Jonathan D.

Information Technology and Services

10000+ employees

Used daily for less than 12 months

Review source

Reviewed March 2018

Bad

I get a paycheck for working with it twice a month

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I didn't pay for the software or the license. The software download is free, and has a 30 day free trial.

Cons:

Very disappointed in the new 2016 version. The new 2016 version crashes anytime I attempt to update a database connection from one of our old XML source that worked seamlessly in 10.4. (They will still work so long as you don't touch them). Bartender then restarts and attempts to recover the bad information (which will in turn crash bartender.) Was this product actually run by QA before release? I suspect there was nothing but plug and play sceanrios tested. Very little insight into customer service. Have a lot of difficulty getting answers from the tech team. This is what happens when a company cuts back on 'costs' by elimiating quality assurance and customer support. SOme of the new 'features' have absolutely destroyed Database/setup connections. After upgrading from 10.4, all tables from our XML payloads now crash bartender when you try to do ANYTHING with them (Great coding guys). As a result, the text file source has become quite useless unless you are using a csv. Field Alias for Named database connections don't store with the named connection which makes it pointless as you will need to re-alias these things every time you change datasource. This defeats the purpose of naming/reusing a datasource if you have to re-alias all fields everytime you use it. Again, I am not convinced that this was even tested before release. Perhaps I missed something about Alpha in the whitepapers...

Vendor Response

Hi Jonathan, I apologize for the issues you're experiencing. They are as unacceptable to all of us as here they are to you. We've brought this to the attention of BarTender's VP of Technical Services, and he's reviewing your support tickets to see how we can help. I'd also like to offer reassurance that we haven't had any reductions to our QA or technical support teams. We recognize how important these functions are, and are, in fact, investing in their growth. I understand Capterra is providing my contact information to you. Please don't hesitate to get in touch with me. I'd like to know how this turns out.

Replied March 2018

Kimberly B.

Verified reviewer

Medical Devices

11-50 employees

Used daily for more than 2 years

Review source

Reviewed December 2020

Labels for Med Device Manufacturer

As a med device manufacturer, we were looking for a solution to a label control issue we were having in 2016. The labeling software we were using back then didn't link fields for variable data, resulting in our label operators entering lot and date information in multiple locations in different formats for a single label. It made label generation and review difficult. One of the most cited non-conformances for med device manufacturers are related to labeling, and we have had significantly less problems since transferring our device labeling to BarTender. It is easy to use the set-up wizard to get started, and has high quality training videos for all levels of use. We use it to meet a wide range of needs - from basic labels with no variable info - all the way to automatic serialization, and printing IDs from linked databases. It has been a software that has grown with us over the last 4 years, and it looks like it will continue to do so.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It seems like every labeling obstacle I've come up against in the med device realm has been handled easily by BarTender. If it is a new use for the software to generate a specific label format, barcode, etc - the Seagull Scientific website has a wealth of training files that cover how to design and manage the file.

Cons:

BarTender was a signficant upgrade from Zebra Designer, and I have no complaints about its capability or functionality in everyday use.

Reasons for switching to BarTender

Improved label control features to address compliance issues

Verified

Reviewer

Textiles

11-50 employees

Used daily for more than 2 years

Review source

Reviewed September 2025

Use BarTender Daily

Bartender could be more user friendly by simplifying its interface, but it’s also a very powerful tool with lots of capabilities

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

BarTender designer and print station are integral at my company. We use it for label creation, barcodes, and shipping

Cons:

Sometimes it can be frustrating to deal with all the ins and outs of formatting correctly to get the label I want

Maricela G.

Verified reviewer

Warehousing

11-50 employees

Used daily for more than 2 years

Review source

Reviewed May 2019

Great Barcode Designer

Ratings Breakdown

Ease of use

Functionality

Pros:

Great and easy way to design an print barcodes, whether that be on a label or a hangtag, BarTender does the job! Easy step by step process, literally walks you through printing the type of Barcode you need.

Cons:

It's a pricey software! It would have been nice if they offered support, like a chat, after purchase.

Karl O.

Verified reviewer

Hospital & Health Care

11-50 employees

Used daily for less than 12 months

Review source

Reviewed May 2018

A good well rounded software for our label printing needs here

much better system for designing and printing labels than we previously had! Faster and easier to train persons in....

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very easy to use, simple drag and drop and very easy to modify text boxes, etc. Love how they offer the free trial to test before buying. Also, it is compatible with just about every printer on the planet!

Cons:

Kinda hard to come up with Cons for this software apart from the fact that they don't offer live chat, as well as pricing, hard to determine what the cost is - the website doesn't have prices on it, and when it comes down to it this is a fairly pricey software, then again - you get what you pay for, go figure :)

Ryan B.

Verified reviewer

Printing

Self-Employed

Used monthly for more than 2 years

Review source

Reviewed May 2019

Best barcode creation software I've found.

I absolutly love this program. If anybody ever asked me for a few suggestions about how to make barcodes, I would only point them in the direction of this program. Its all you need.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

This program is a one stop shop for creating whatever barcode you need. I haven't been able to push it anywhere close to its limits because its always been simple to create the correct style barcode I needed for my various customers projects. I would research what kind of barcode I needed to make and when I go into the program all the settings or barcode types have always been there.

Cons:

Its not really a con but a warning. Make sure you know the specifications of the barcode type you need to create and plug the correct information into the proper space because the program really is as good as the knowledge of the user.

Ferdi B.

Verified reviewer

Used other for less than 12 months

Review source

Reviewed July 2018

Using Bartender Pro for label printers

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This software is so easy to set up and configure with external data sources, I was really amazed by this. The latest implementation of Bartender was a central printing solution for label printers. The data for the labels originated from a Filemaker database and a Dynamics solution. For this purpose we've used some of Bartenders automation features.

Cons:

The only con I've experienced so far for Bartender Professional is the lack of (written) documentation (or I just couldn't find it online besides some videos on the support sub domain). On the other hand, I didn't really need the documentation as it was so easy to configure.

Melissa G.

Verified reviewer

Used weekly for less than 2 years

Review source

Reviewed November 2017

Amazing time saver with consistent reads

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Love that we can print even the smallest of labels for our smaller items. Print quality is superb and can be used with many different printers.

Cons:

Limited computer licenses and there was a bit of a learning curve when we first started using it, but customer service was great and I leave most of the design stuff up to the tech guys.

Showing 1 - 10 of 60 Reviews

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