HubSpot CRM vs. Zoho CRM: 2026 Comparison
Updated June 12, 2025 at 3:35 PM
Written by Laura Burgess
Content Analyst
Edited by Caroline Rousseau
Senior Editor
Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.
Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.
Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.
Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.
Talk with us for a free 15-min consultation
Expert advisors like Jacqueline, who have helped 1,000+ companies, can find the right software for your needs.
- Introduction
- Comparison Snapshot
- Pricing Comparison
- Reviewers Perspective
- Key Features Comparison
- Bottom Line
- Other Popular Comparisons
Recent reviews predominantly come from small businesses (86%) in the IT, computer software, and marketing and advertising industries.
Pros:
- Efficient lead management
- Comprehensive client management
Cons:
- Frequent issue management
- Inconsistent reporting
11,384 verified reviews evaluated
252 features analyzed
254 integrations considered
Comparison Snapshot
Starting Price
$20.00
Starting Price
$14.00
Pricing Comparison
Starting Price
$20.00 / month
Free
$0.00
Starter Customer Platform
$20.00 / month
Starting Price
$14.00 / month
Free
$0.00 / month
Standard
$14.00 / month
Professional
$23.00 / month
Enterprise
$40.00 / month
Ultimate
$52.00 / month
Our analysis of over 2,000 pricing reviews across both products finds that HubSpot CRM and Zoho CRM offer free versions but have distinct pricing strengths. HubSpot’s free plan includes essential CRM features and is appreciated for supporting small teams. However, the jump to paid tiers is steep, especially for advanced tools, with some users mentioning the cost of premium features as a drawback.
In contrast, Zoho receives strong feedback f...
or affordability and scalability. Valued for its free version as a great starting point for small businesses, the paid plans remain accessible as companies grow. While both tools are cost-effective in early stages, HubSpot is seen as more limited without upgrades, whereas Zoho is generally favored for its flexibility in pricing and budget-friendliness.
Confused about pricing? We've got you covered.
Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.
Reviewers Perspective
Ease of Use
HubSpot CRM Reviewers Rating
"good features that we can take advantage of in their user-friendly interface"
4.0
Zoho CRM Reviewers Rating
"This software has taken the admin work to a new, more automated level"
5.0
Our analysis of 1,418 HubSpot and Zoho CRM reviews shows both are easy to use.
HubSpot CRM:
- Praised for its clean layout, intuitive navigation, and quick setup
- Ideal for small businesses and teams new to CRM systems
- Free tier makes onboarding easy
However, some HubSpot CRM users report clutter after updates or difficulty finding features.
Zoho CRM:
- Known for strong customization and Google Workspace integration
- Suits bu...
Value for Money
HubSpot CRM Reviewers Rating
"providing a free version of CRM is highly beneficial for start-ups"
4.0
Zoho CRM Reviewers Rating
"Cheaper than prior systems with more comprehensive records and transaction forms"
5.0
Our analysis of 2,374 HubSpot and Zoho CRM reviews shows mixed feedback on value.
HubSpot CRM:
- Flexible free version praised for core tools and smooth third-party integrations
- Suitable for startups and small businesses on a tight budget
- Easy to scale
Note that some features require upgrading to paid plans, and some users find advanced plans costly and the pricing structure rigid.
Zoho CRM:
- Users mention its affordability...
Customer Support
HubSpot CRM Reviewers Rating
"we particularly appreciated the onboarding sessions with the teams"
5.0
Zoho CRM Reviewers Rating
"It has helped us to revolutionalize our own customer services delivery"
5.0
Our analysis of 1,763 customer support reviews across both tools highlights mixed feedback:
HubSpot CRM:
- Noted for its multi-channel support, including live chat, email, and knowledge base
- Helpful for onboarding and training with HubSpot Academy
- Integration with other HubSpot tools adds user value
- Some users mention slow response times and basic support on free plans
- Limited help with complex issues and advanced customizations...
Expert Analysis of Features
Contact database
HubSpot CRM Feature Rating
4.57 / 5
Zoho CRM Feature Rating
4.54 / 5
Both HubSpot CRM and Zoho CRM are praised for their centralized, customizable contact database features, though each serves different needs. HubSpot’s system supports organized contract tracking, segmentation, and marketing personalization, with many noting smooth integration with email tools. However, some mention complexity in setup and issues with duplicates.
Zoho CRM is valued for its organized, accessible database that helps manage relationships, track customer interactions, and enhance service. It integrates well with tools like Outlook and Google Sheets. A few users flag backend or navigation difficulties, but overall, Zoho’s flexible structure suits remote teams and tailored workflows.
Contact database for HubSpot CRM:
Our review analysis of HubSpot's contact database capabilities finds that 99% rated this feature as important or highly important. It is valued for personalized marketing and segmenting contact lists. Contact database for Zoho CRM:
Among our contact database reviews of Zoho CRM, 97% rated this feature as important or highly important, thanks to its comprehensive structure in managing customer relationships.
CRM
HubSpot CRM Feature Rating
4.68 / 5
Zoho CRM Feature Rating
4.63 / 5
Both HubSpot CRM and Zoho CRM are recognized for helping businesses centralize customer data and improve engagement, but they cater to different priorities. HubSpot focuses on ease of use, sales-marketing alignment, automation, and interaction tracking capabilities. However, some feel that customization and support options are limited.
Zoho is valued for its centralized data handling and wide-ranging tool integrations, including Slack, Mailchimp, and Zoom. Its automation features support efficiency and customer engagement. A few users flag occasional backend issues of navigation challenges, but it remains popular for helping to make data-driven business decisions.
CRM for HubSpot CRM:
Our analysis finds that 94% of users rated HubSpot’s CRM feature as important or highly important, particularly for its ability to align sales and marketing teams through automation and interaction tracking.
CRM for Zoho CRM:
Among our CRM reviews of Zoho, 97% rated this feature as important or highly important. It's noted for its broad integration capabilities, customizable interface, and detailed automation.
Lead management
HubSpot CRM Feature Rating
4.52 / 5
Zoho CRM Feature Rating
4.52 / 5
Both HubSpot CRM and Zoho CRM are praised for their effective lead management features, though they cater to slightly different user priorities. HubSpot is appreciated for its intuitive interface and ability to track the entire lead lifecycle, with features like lead scoring, task assignment, and status updates that help users prioritize and convert leads. Some note a general learning curve and minor limitations in lead management.
Zoho is seen as a robust tool for capturing, tracking, and nurturing leads. It enables automation capabilities, lead scoring, and assignment tools designed to improve conversion rates and sales performance. The visual workflow and ability to integrate with other CRM modules are frequently praised, especially by users seeking an end-to-end sales process with a customizable system.
Lead management for HubSpot CRM:
Our analysis finds that 95% of users rated HubSpot’s lead management feature as important or highly important, praising its intuitive tools for lead scoring, task assignment, and conversion tracking.
Lead management for Zoho CRM:
Among our reviews of Zoho, 90% rated its lead management feature as important or highly important. It’s valued for its automation capabilities, sales workflow integration, and visual pipeline.
Bottom Line:
HubSpot CRM is a user-friendly platform well-suited to small businesses and teams seeking ease of use, quick onboarding, and solid marketing integration. While some features may require paid upgrades, its clean design, strong automation, and contact tools make it a popular option for growing teams.
Zoho CRM is a flexible solution, ideal for teams needing advanced customization, integration, and workflow control. Zoho is valued for its functionality and affordability, though some users face a steeper learning curve. Overall, it suits businesses wanting tailored tools and detailed customer tracking.
Other Popular Comparisons
Stuck Between Options?
Our experts can help you compare top options, so you can find the best fit for your needs.
See what companies are saying about Software Advice
Sources
Our independent and objective research is based on market demand signals along with analysis of our proprietary data, including product information, verified user reviews, and advisor conversations with buyers. We did not consider client status when selecting products in this list.
Product descriptions: In our descriptions of each featured product, we included the following details:
Most valued features: Our research team analyzed verified CRM software reviews on Software Advice to identify each product’s highest-rated features (among features with at least 5 reviews). We then summarized user sentiment using real reviews for each feature.
Review excerpts: Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, sentiment, topic coverage, and thematic relevance. Excerpts represent user opinion and do not represent the views of, nor constitute, an endorsement by Software Advice or its affiliates. Excerpts are trimmed for brevity.