Listrak 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Listrak

4.0

(22)

Pricing

Pricing available upon request

About Listrak

Listrak is a digital marketing automation platform that drives engagements, increases conversions, maximizes revenue and provides higher lifetime values to businesses. Its artificial intelligence, predictive analytics and machine learning help businesses in engaging customers towards their preferred channels.

Listrak gathers data and extracts insights, which help businesses create a meaningful interaction with customers. Its customer insight collects data and presents it on a dashboard for easy visualizations while the unified 360-degree profile assists in behavior tracking and creating cross-device linking. Additional features of the unified platform are anonymous user tracking, customer response, behavior tracking and subscriber acquisition.

Additionally, Listrak offers features such as predictive send-time optimization, product recommendation, actionable segmentation, artificial intelligence-driven campaigns, and analysis of customer lifecycle. Further, it manages cross-channel campaigns through email, mobile, social media, display, web and short message service (SMS) methods.

Listrak provides an application programming interface that enables developers to integra...

Listrak Screenshots

Listrak Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

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Listrak Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Listrak
2-Way Messaging
Access Controls/Permissions
Activity Dashboard
Activity Tracking
AI/Machine Learning
Alerts/Notifications
API
Automated Responses
Behavior Tracking
Business Rules Management
Campaign Management
Campaign Planning
Campaign Segmentation
Churn Management
Click Tracking
Communication Management
Compliance Management
Contact Database
Content Creation
Content Management
Contextual Targeting
Conversion Tracking
Coupons
CRM
Customer Database
Customer Experience Management
Customer History
Customer Journey Mapping
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Data Import/Export
Data Visualization
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Management
Email Marketing
Email Templates
Engagement Tracking
Feedback Management
For Retail
GDPR Compliance
Generative AI
HTML Editor
Image Library
Interaction Tracking
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Qualification
List Management
Location-Based Marketing
Marketing Automation
Marketing Calendar
Mass Texting
Message Personalization
Mobile Access
Mobile Alerts
Mobile Coupons
Mobile Optimization
Monitoring
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Communication
Multi-Channel Marketing
Multi-Language
Multi-Location
Multiple Data Sources
Natural Language Processing
Performance Metrics
Personalization
Polls/Voting
Predictive Analytics
Preview Functionality
Process/Workflow Automation
Product Recommendations
Push Notifications
QR Codes
Real-Time Analytics
Real-Time Data
Real-Time Notifications
Real-Time Reporting
Reminders
Reporting/Analytics
Reporting & Statistics
Reputation Management
ROI Tracking
Sales Analytics
Scheduled Messaging
Search Marketing
Segmentation
Sentiment Analysis
Shortcodes
SMS Marketing
SMS Messaging
Social Marketing
Social Media Integration
Social Promotion
Surveys & Feedback
Template Management
Text-to-Win
Third-Party Integrations
Visual Analytics
Website Visitor Tracking
Workflow Management

Listrak User Reviews

Overall Rating

4.0

Ratings Breakdown

50%

23%

14%

Secondary Ratings

Ease of Use

3.7

Value for money

3.7

Customer support

4.1

Functionality

4.0

Shari H.

Verified reviewer

Apparel & Fashion

11-50 employees

Used daily for more than 2 years

Review source

Reviewed December 2019

Very valuable tool

Really appreciate the Listrak team. The [SENSITIVE CONTENT HIDDEN] is personable , my account managers are responsive, and support is always helpful and speedy.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The Conductor tool to deploy emails is very user friendly. They continue to build out new functionality to add value to the email channel.

Cons:

Their analytics dashboard could use a revamp. Need to visit multiple places to find similar data. Not intuitive.

Reasons for choosing Listrak

We are deeply entrenched in Listrak and the others didn’t seem to bring anything extra.

Mike V.

Verified reviewer

Furniture

201-500 employees

Used daily for more than 2 years

Review source

Reviewed December 2023

GHF & Listrak

The "Pro's" commentary sums it up. Both the agency and the client like the platform and will continue to use it, hopefully in a more robust way.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I tried to leave detailed comments in each of the previous categories, but I couldn't move forward until I wiped them out. So here, I'll say that the platform has been great to use. We have our advertising agency actually deploy our of the platform while my team provides the content. We have lead capture set up off our website. We are in the process of integrating a direct weekly feed of customer transactions for both analytics and a "thank you for your purchase" email with a video embedded from our owners. Thew reporting is great, our Listrak rep is very attentive to both the agency and us as the direct client. We've found the platform very expandable. I wish I'd known the SMS capability before I pulled the trigger with another platform ( which I'm happy with, but would rather keep all the communications under one roof). Our agency like the platform as well ( we brought it to them).

Cons:

Can't think of any. In the future I hope to roll in SMS.

Jose E.

Verified reviewer

Retail

201-500 employees

Used daily for more than 2 years

Review source

Reviewed August 2024

Good for email marketing but better options out there

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Listrak has a lot of standard functionality found in other email marketing apps. The support and client care team are great.

Cons:

Listrak needs to sharpen presentation and implementation of its features. If choosing an email marketing app, it doesn't make sense to use vs going with other better known apps that are industry standard bearers.

Reasons for switching to Listrak

SMC was too complex to use for a small marketing team without a dedicated email marketing manager.

Manny N.

Verified reviewer

Consumer Services

11-50 employees

Used daily for more than 2 years

Review source

Reviewed June 2021

Enjoyed using Listrak

Overall, really liked Listrak. Their analytics dashboard and what we were looking at was easy to get to, clean and readily available without having to dig.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This was the first ESP with my current company that I have used. While it was already selected and in place, there were some improvements we wanted to do. The live chat customer service people were pretty good, I still remember [SENSITIVE CONTENT HIDDEN] and he was my go-to guy whenever I could chat him directly. He was awesome and saved a lot of headache and aggravation when our account manager was [SENSITIVE CONTENT HIDDEN].

Cons:

I enjoyed working with the ESP. As I wasn't part of the onboarding process, learning/using their automated flow series was difficult. They didn't include marketing automated emails in their initial package and were quite expensive on a monthly and set-up fee price. Ultimately it's what caused us to move away from them. We also had several account managers and one was pretty terrible so that didn't help.

Reasons for switching to Listrak

I wasn't here when the switch happened. Not sure who they used previously.

Verified

Reviewer

Retail

11-50 employees

Used daily for more than 2 years

Review source

Reviewed September 2018

Have been using them for years

Overall I would recommend Listrak. I have been using them as my ESP for 5 years now and have had great success building my program and campaigns.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love Listrak's dedication to my company and team. They are always looking for better ways to improve the account and support my team.

Cons:

Sometimes their technology is not exactly what we need. I mean that we tend to have a complicated way/process that sometimes does not jive with their system. So really its not their fault, we just have a complicated business.

Peter L.

Verified reviewer

Marketing and Advertising

10000+ employees

Used daily for more than 2 years

Review source

Reviewed July 2020

Insane ROI

Fantastic. And their customer support team is second to non. I've never had a problem that chat could not fix. Highly recommend Listrak to everyone!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Email automation was a game changer for our clients. Producing an ROI sometimes 2 to 3 times other top performing marketing avenues. Outside automation the drag and drop easy to use platform to design weekly newsletters has helped increase consistent traffic as well as a loyal following. Agency or Individual Business, look into Listrak. You won't regret it.

Cons:

Price is higher than their competitors but functionality and ease of use holds strong. Plus the ROI is amazing so it pays for itself.

Reasons for choosing Listrak

Ease of use and automated messaging.

Christine Vencil R.

Verified reviewer

Construction

201-500 employees

Used weekly for less than 2 years

Review source

Reviewed February 2021

Best marketing and email service provider platform.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The best Listrak’s advantages for us is that they provide us Email automation and Conductor tool to deploy emails which is very easy and user friendly. By Listrak platform we can extract some of the terrific customer’s behavior and their data to know about our customers’ needs and their future and past thinking’s about our company. It gives us a dedicated account manager which helps us to manage all the mails perfectly and we can work on it easily.

Cons:

Listrak’s features like popup messages and shopping cart are not understandable until we follow the Webinar or support process. Listrak’s analytic dashboard is not good because we need to visit multiple pages when we are finding the specific same data. When we use the SMS marketing platforms the SMS functionality is lacking so, this functionality needs to be more suitable and more user friendly. When we are working on Listrak’s then we have a failure to change the designs between desktop area and mobile.

Talmage E.

Verified reviewer

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed January 2018

Worked well for my small business, had all the features I wanted and didn't limit me.

It can do everything I wanted to do with my marketing emails. Simple or robust.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Listrak is a great option for companies that was to start exploring with marketing automation and email marketing. Personally, I think it's better than the common softwares that dominate the SERPs. I was able to manage our email lists with ease. It automatically keeps us CAN-SPAM compliant. They are continually improving and adding new features. Their tech support is also very personal and reachable.

Cons:

It can be easy to seriously irreversibly mess with your lists since you have such access. Just make sure you ask around before you make any major changes. I think their interface could be a little more comprehensive.

Verified

Reviewer

Marketing and Advertising

51-200 employees

Used daily for more than 2 years

Review source

Reviewed August 2022

Good software, way to expensive and hard to work with

good overall but we are locked into a contract and will likely move at the expiration

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It does what we need from a high level email front

Cons:

the cost as well as difficulty developing. very nickle and dimey.

Troy O.

Verified reviewer

Marketing and Advertising

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed February 2019

I'm a big fan!

Excellent from implementation to support. Amazing products. Couldn't help but increase their services each year.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Years back I worked for a company that passed on Listrak for another solution. Four years later at another company, I compared the same products again and was shocked to see how Listrak had made massive improvements to their site, offerings, and image. Selected them this time and was amazed at the support they provided and the remarkable products.

Cons:

They have so many tools you are going to need to focus to take full advantage of them. Don't just check the box with this one. Dive in head first, and watch your business grow. Seriously, no puffery here.

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