What is Mailchimp used for?

Mailchimp is used to gather leads, segment audiences, and send emails and SMS messages. It helps businesses quickly create email campaigns with a visual builder and stylized templates, and its reporting and analytics help track the success of those campaigns. It also integrates with other marketing tools and offers landing pages to capture form signups.

What are the disadvantages of Mailchimp?

Although verified user reviews generally give Mailchimp high scores, it scores the lowest in the customer support subcategory (4.2 out of 5 stars), indicating some room for improvement. These reviews mention a lack of helpful responses and long wait times. Other critical reviews mention limitations of the free plan and claim pricing is too high for small businesses.

Is Mailchimp actually free?

Yes, Mailchimp offers a free trial and a forever-free plan. This free plan, which allows up to 1,000 monthly email sends, makes it a popular email marketing platform for just getting started. It includes one seat, up to 500 contacts, email support for the first 30 days, standard audience management tools, and more.

Why do I need Mailchimp?

Reviewers appreciate the flexibility and ease of use of Mailchimp, noting that it’s easy to send emails, build campaigns, and analyze results. Users say it’s simple for first-timers and offers robust integrations with numerous platforms. Overall, Mailchimp users are satisfied with the platform for creating email marketing campaigns, communicating with customers, and growing their email database.

What is the best alternative to Mailchimp?

Popular alternatives to Mailchimp include Salesforce Sales Cloud (4.4/5 stars), HubSpot Marketing Hub (4.5/5 stars), Brevo (4.6/5 stars), ActiveCampaign (4.6/5 stars), and MailerLite (4.7/5 stars). MailerLite offers a comparable free plan, while Salesforce, HubSpot, and ActiveCampaign have more robust features for larger businesses.

Updated June 12, 2025 at 8:08 AM

Mailchimp 2026: Benefits, Features & Pricing

Written by David Jani

Content Analyst

Edited by Caroline Rousseau

Senior Editor

Wondering if Mailchimp is right for your organization?

Our Email Marketing Software selection experts can help you in 15 minutes or less.

On this page

Our Summary
Pricing and Plans
Features
Integrations
Key Sentiments
User Reviews
Frequently Asked Questions

Our Summary

Mailchimp

4.5

(17525)

FrontRunner 2026

Pros:

Email marketing campaigns
Email templates

Cons:

Contact management
Expensive for small businesses

Pricing

Starting at $13.00 per month

What is Mailchimp:

Mailchimp is an email marketing and automation platform with a drag-and-drop visual campaign builder. It also offers audience segmentation, email analytics, SMS texting, and generative AI tools. Owned by Intuit, Mailchimp helps businesses send emails, host forms, and analyze campaign performance.

Why we like Mailchimp:

With an overall rating of 4.5 out of 5 stars from verified user reviews, Mailchimp made our list of the best email marketing software. It is the highest-rated entrant offering a free plan. Reviewers highlight email monitoring, email campaign management, and the survey builder as Mailchimp’s top features.

Who should use Mailchimp:

Mailchimp is marketed to businesses of all sizes, although it began as a tool for small businesses and entrepreneurs. It remains popular among that group, with more than three out of four reviews on our site coming from users at businesses with 1 to 50 employees.

Mailchimp Screenshots

Mailchimp Overview

Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate follow-ups and monitor campaign progress, among others.

With Mailchimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. Mailchimp allows users to design, share and track email news...

Mailchimp Pricing and Plans

Starting price: $13.00 per month

Free Trial

Free Version

Free

$0.00

flat rate, per month

Plan includes:

2500 Monthly Email Sends
1 User Seat
Pre-Built Email Templates
330+ Integrations
Reporting & Analytics
Forms and Landing Pages
Creative Assistant
Email support for first 30 days

Essentials

$13.00

flat rate, per month

Plan includes:

3 Seats
Owner & Admin
Up to 50,000 Contacts
Surveys
Audience Dashboard
Campaign Engagement
Purchase Behavior
Content Studio

Standard

$20.00

flat rate, per month

Plan includes:

6000 Monthly Email Sends
5 User Seats
4 Roles
Pre-Built Journeys
Custom-Coded Templates
Predictive Segmentation
Content Optimizer
Send Time Optimization
Dynamic Content
24/7 Email & Chat Support

Premium

$350.00

flat rate, per month

Plan includes:

150000 Monthly Email Sends
Unlimited User Seats
5 Roles
Content Optimizer
Send Time Optimization
Dynamic Content
Multivariate Testing
Comparative Reporting
Advanced Segmentation
Assisted Onboarding

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Our Analysis of Mailchimp's Pricing Plans

We've thoroughly analyzed the key advantages and limitations of Mailchimp's pricing plans to help you determine which option best aligns with your marketing needs and budget. The provider offers four email marketing pricing tiers: Free, Essentials, Standard, and Premium plans. The plans cater to businesses of different sizes and marketing requirements, and understanding the nuances of each is essential for making an informed decision.

**Fre...

e plan** Mailchimp's Free plan is designed for businesses just starting in email marketing or those with very basic needs. It allows up to 500 contacts with a maximum of 1,000 email sends per month (or 500 per day) at no charge. This plan includes basic reporting and analytics, a single audience, one user seat, and pop-up forms. Users can also create a website with a Mailchimp domain. **Pros:** - **No financial commitment:** The Free plan allows businesses to explore Mailchimp's core functionality at no cost. - **Essential marketing tools:** Includes customizable forms and landing pages and basic reporting and analytics to track campaign performance. - **Free website features:** Build and publish a website as part of your marketing strategy, growing your audience and highlighting your brand. **Cons:** - **Limited contact capacity and email volume:** The limits of 500 contacts and 1,000 monthly emails can quickly become restrictive for growing businesses. - **No SMS/MMS:** The Free plan doesn’t give users access to the text marketing add-on available with other plans. - **Mailchimp branding:** All emails include Mailchimp branding, which may appear less professional to recipients. **Essentials plan** The Essentials plan is designed for small businesses that require more robust email marketing capabilities. Pricing starts at $13 per month for up to 500 contacts, with costs increasing as your contact list grows (up to 50,000). This plan allows for email sends up to 10x your contact limit and includes 24/7 email and chat support, up to three audiences, three user seats, and A/B testing capabilities. Users can also purchase an SMS add-on at this plan level. **Pros:** - **Expanded support options:** 24/7 email and chat support ensures help is available whenever you need it. - **Multiple audience management:** The ability to manage up to three audiences allows for more targeted marketing. - **Automation:** Use the Customer Journey Builder to automate email sends based on customer actions. **Cons:** - **Limited reporting:** The Essentials plan includes the same standard reporting features as the Free plan. - **Basic segmentation:** Lacks advanced segmentation and behavioral targeting features needed for sophisticated campaigns. - **Template limitations:** No access to custom-coded templates, which may restrict design flexibility. **Standard plan** The Standard plan is designed for growing businesses that require advanced marketing capabilities. Pricing starts at $20 per month for up to 500 contacts, with tiered pricing available as your contact list expands (up to 100,000). This plan includes email sends up to 12x your contact limit, advanced reporting and analytics, up to five audiences, five user seats, and significantly enhanced marketing features. **Pros:** - **Advanced marketing tools:** Access to dynamic content, advanced segmentation, and behavioral targeting enables sophisticated campaigns. - **Expanded automation:** Up to 200 journey points for automated customer journeys allow for complex marketing workflows. - **Add-on access:** Plan users can add SMS/MMS functionality and also purchase transactional emails triggered by customer actions (e.g., making a purchase). **Cons:** - **No premium support:** Unlike in the Premium plan, users don’t have access to premium migration services or phone and priority support. - **Contact caps:** Although the threshold is double that of the previous plan, the Standard plan still caps contacts at 100,000, which may limit larger and fast-growing businesses. - **Limited audience capacity:** Five audiences may not be sufficient for businesses with diverse product lines or market segments. **Premium plan** The Premium plan is Mailchimp's most comprehensive offering, designed for large businesses with sophisticated marketing needs. Starting at $350 per month for up to 10,000 contacts, this plan includes email sends up to 15x your contact limit, unlimited audiences, unlimited user seats, and the full suite of Mailchimp's advanced features. **Pros:** - **Comprehensive support:** Priority phone support and a dedicated customer success manager ensure prompt assistance. - **Unlimited collaboration:** Unlimited user seats and audiences allow for extensive team collaboration and market segmentation. - **Migration assistance:** Dedicated onboarding and migration support simplifies the transition from other platforms. **Cons:** - **Significant investment:** The high starting price point may be prohibitive for smaller businesses. - **Transactional add-on required:** Even on the highest-level plan, transaction emails are only available via a paid add-on. - **Feature complexity:** The extensive feature set may be overwhelming and potentially underutilized by some organizations. **Pay-As-You-Go plan** For businesses that send emails infrequently or have seasonal marketing needs, Mailchimp offers a Pay-As-You-Go option. This plan allows you to purchase email credits at localized rates without a monthly subscription commitment. Packages start at 5,000 credits and go up to 25 million. **Add-ons** Mailchimp offers multiple add-ons to enhance users' marketing efforts. Its primary add-ons are for text marketing, transactional emails, and branded websites. **SMS/MMS:** For $20 per month, users can add text marketing functionality to any paid plan (this is not available for the Free plan). Essentials plan users have access to only SMS text messages, while Standard and Premium plan users have access to SMS and MMS text messages. **Transaction emails:** Transactional emails are available in blocks of 25,000. Pricing starts at $20 per month per block. The price per block decreases the more blocks you purchase; for example, if you buy 21-40 blocks, the cost is $18 per month per block. This add-on is available only with the Standard and Premium plans. **Branded websites:** Users can connect a custom domain to their free websites (available in all email marketing plans) for $10 per month. **Conclusion** Our analysis of Mailchimp's pricing structure finds that the company offers a range of options to accommodate businesses at various stages of growth and with different marketing needs. **For startups and very small businesses:** The Free plan offers a no-cost entry point to email marketing with basic functionality. It's ideal for businesses just testing the waters or with very limited contact lists. However, the constraints on contacts, email volume, and features mean most growing businesses will quickly outgrow this tier. **For small businesses with established email marketing needs:** The Essentials plan provides a good balance of features and affordability. With improved support, multiple audiences, basic automation, and A/B testing capabilities, it provides the core tools needed for effective email marketing without overwhelming complexity or cost. **For midsize businesses with sophisticated marketing strategies:** The Standard plan delivers the advanced features needed for more complex marketing efforts. With enhanced automation, segmentation, and customization options, this plan enables businesses to create more targeted and effective campaigns that drive meaningful results. Full text marketing (SMS and MMS) and transactional email add-ons are also available with this plan. **For large businesses and marketing teams:** The Premium plan offers enterprise-level capabilities, including unlimited audiences and users and comprehensive support. The dedicated resources and advanced features make it suitable for organizations with complex marketing operations and multiple teams collaborating on campaigns. **For seasonal or occasional marketers:** The Pay-As-You-Go option offers flexibility for businesses that don't need to send emails regularly but still want access to professional email marketing tools when they do. When selecting a Mailchimp plan, businesses should carefully consider their current contact list size, email frequency, required features, and anticipated growth. By aligning these factors with the appropriate plan, organizations can optimize their email marketing efforts while ensuring they're not paying for unnecessary features or capacity. Businesses can try the Essentials and Standard plans for free for 14 days to determine if they are a good fit.

Compare Pricing

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recommendations

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recommendations

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recommendations

*Defined as the price above any available free plan

Mailchimp Features

Drawn from insights across 17525 verified reviews, we've outlined Mailchimp's best and worst rated features and how they stack up against the average rating.

Mailchimp's score

Category average

Mailchimp's Best Rated Features

Collaboration Tools

4.83

4.08 category average

Click Tracking

4.62

4.21 category average

Inbox Management

4.61

4.48 category average

Mailchimp's Worst Rated Features

Product Recommendations

3.62

3.73 category average

Support Audio/Images/Video

3.63

3.63 category average

Generative AI

3.63

3.37 category average

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Mailchimp
Abandoned Cart Saver
Activity Dashboard
Activity Tracking
AI/Machine Learning
Alerts/Notifications
API
Appointment Scheduling
Archiving & Retention
Audience Targeting
Automated Publishing
Automated Responses
Automated Scheduling
Behavioral Analytics
Behavioral Targeting
Behavior Analytics
Brand Guidelines
Campaign Management
Campaign Planning
Campaign Segmentation
Campaign Tracking
Channel Management
Click Tracking
Collaboration Tools
Contact Database
Content Analytics
Content Library
Content Management
Content Marketing
Conversion Rate Optimization
Conversion Tracking
CRM
Customer Activity Tracking
Customer Database
Customer Journey Mapping
Customer Profiles
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Customization
Dashboard
Data Analysis Tools
Data Import/Export
Data Synchronization
Design Management
Drag & Drop
Drip Campaigns
Dynamic Content
eCommerce Management
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Reminders
Email Sequences
Email Templates
Engagement Tracking
Filtering
For eCommerce
For Insurance Industry
For iPad Devices
Form Builder
For Small Businesses
For Startups
GDPR Compliance
Generative AI
Geolocation
Geotargeting
HTML Editor
Image Library
Inbox Management
Interaction Tracking
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Nurturing
Lead Segmentation
List Management
Live Chat
Location Tracking
Mailing List Management
Marketing Automation
Marketing Calendar
Mass Texting
Mobile Access
Mobile App
Mobile Optimization
Mobile Retargeting
Mobile Survey
Monitoring
Multi-Account Management
Multi-Campaign
Multi-Channel Campaigns
Multi-Channel Communication
Multi-Channel Data Collection
Multi-Channel Distribution
Multi-Channel Management
Multi-Channel Marketing
Multiple User Accounts
Multivariate Testing
Newsletter Management
Offline Response Collection
Online Store Builder
Performance Metrics
Personalization
Post Scheduling
Pre-built Templates
Predictive Analytics
Product Recommendations
Question Branching
Question Library
Question Piping
Randomization
Real-Time Analytics
Real-Time Data
Real Time Editing
Real-Time Monitoring
Real-Time Notifications
Real-Time Reporting
Recommendations
Referral Tracking
Reminders
Reporting/Analytics
Reporting & Statistics
Response Management
Response Quotas
Response Validation
Responsive Web Design
ROI Tracking
Sales Pipeline Management
Scheduled Messaging
Scheduling
Search/Filter
Search Marketing
Segmentation
Shared Inboxes
Shopping Cart
Simple Mail Transfer Protocol (SMTP)
Site Intercept Survey
Skip Logic
SMS Marketing
Social Marketing
Social Media Integration
Social Media Monitoring
Social Media Retargeting
Social Promotion
Spam Blocker
Subscription Management
Support Audio/Images/Video
Survey Builder
Tagging
Team Management
Template Management
Third-Party Integration
Third-Party Integrations
Unsubscribe Database
URL Customization
Visual Analytics
Website Analytics
Website Integration
Website Personalization
Website Publishing Options
Website Visitor Tracking
Widgets
Workflow Management

Mailchimp Integrations

Based on 17525 verified reviews, we've identified products most frequently integrated with Mailchimp.

WordPress

Integration rated 4.7 from 213 reviews

Larry Haywood

Service Manager

Used for more than 2 years

Reviewed September 2022

"This email campaign and list-building software easily integrate with WordPress with a single click of the mouse."

Shopify

Integration rated 4.5 from 74 reviews

Yash Kumar

Marketing Specialist

Used for 1-2 years

Reviewed April 2022

"It helped me in landing page and email marketing with shopify."

Zapier

Integration rated 4.6 from 68 reviews

Gmail

Integration rated 4.8 from 40 reviews

Canva

Integration rated 4.8 from 34 reviews

Meta for Business

Integration rated 4.5 from 32 reviews

Google Analytics 360

Integration rated 4.8 from 30 reviews

Instagram

Integration rated 4.5 from 24 reviews

See all 273 integrations

Mailchimp Key Sentiments

We analyzed 17525 verified reviews for Mailchimp to find out what actual users really think.

Most Positive Sentiments

Email marketing

76% Positive

18% Neutral

6% Negative

Users find Mailchimp to be an excellent platform for email marketing, offering a comprehensive set of tools and features that make the process efficient and straightforward. They appreciate the detailed reports and analytics, which help them track the performance of their campaigns and make informed decisions. Additionally, users highlight the platform's user-friendly interface, making it accessible for beginners and small businesses.

Email templates

62% Positive

25% Neutral

13% Negative

Reviewers enjoy the variety of professional and attractive email templates that Mailchimp offers, which can be customized to fit their specific needs. They find the email builder easy to use and appreciate the wide range of templates available for quick and professional customization. However, some users wish for more dynamic and varied templates, as well as easier mobile optimization.

Customer service

55% Positive

19% Neutral

26% Negative

Mailchimp's helpful and responsive customer support helps resolve issues and optimize the platform's use, according to users. Reviewers find the extensive knowledge base and online support articles helpful in understanding the process. However, some users report experiencing slow response times and unhelpful support, which can lead to frustration when dealing with technical issues.

Least Positive Sentiments

Subscriber management

44% Positive

37% Neutral

19% Negative

Some users experience challenges with managing unsubscribes and duplicates in Mailchimp’s subscriber management feature. They also find it expensive as their subscriber list grows. However, users generally value the ability to manage and grow their subscriber lists, with features like customizable signup forms and lead capture tools. The free version is also appreciated, as it is ideal for small businesses trying to grow their audience.

Contact management

46% Positive

31% Neutral

23% Negative

Mailchimp’s contact management tool presents challenges for some users, including difficulties with duplicate handling, updating contacts, and navigating the contact management system. However, users note that the features help import and organize contact lists, making it easy to reach out to their audience. They also appreciate the ability to integrate contacts from various sources and the ease of uploading contact databases.

Mailchimp User Reviews

Overall Rating

4.5

Ratings Breakdown

59%

33%

Secondary Ratings

Ease of Use

4.4

Value for money

4.4

Customer support

4.2

Functionality

4.4

Dayley S.

Verified reviewer

Pharmaceuticals

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed February 2026

Improved slightly from what was

It is a great tool and can highly benefit a business, but it does take some learning. It takes some trial and error, or some research.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Now that the design has changed and the user interface, mail chimp is a little easier to navigate. It is very user-friendly.

Cons:

How to get the most out of MailChimp still isn’t really explained very well. I think they need to bring out a better guide.

Reasons for choosing Mailchimp

MailChimp was my first choice. However I later switched to Klaviyo due to it having more features. But After using Klaviyo for nearly a year, their team had no intentions to update their Wordpress plugin which was causing peoples websites to run slowly, and their plugin was very buggy. So I returned to using MailChimp was is the safer solution.

Luis d.

Verified reviewer

Fund-Raising

2-10 employees

Used monthly for less than 12 months

Review source

Reviewed December 2025

Easy to get started on a free plan, but beware the limitations

Happy with my choice for getting started in email automation. However, it really needs the paid plan. At that point, I would carefully consider which features are actually needed and maybe make a more rational choice of cost, plan, and features

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Features are fairly good and easy to get started. It's intuitive to create messages - nice builder for designing mails. Plenty of analytics available and advice too

Cons:

takes quite a bit of getting used to create a first audience and distribution list and the first templates. Free Plan is okay but quickly hit limitations in terms of numbers of emails and unlocking the templates

Reasons for choosing Mailchimp

better integration to CRM - essential for syncing contacts

Nathan B.

Verified reviewer

Internet

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed February 2026

Highly versatile email marketing

Previously 4

Ratings Breakdown

Ease of use

Value for money

Customer support

Previously 3

Functionality

Pros:

Wide range of email and advertising products in one which are suitable for all business types whether experienced or not

Cons:

Costs can be high when extra products / users are added which can quickly add up and eat into budgets.

Verified

Reviewer

Import and Export

201-500 employees

Used weekly for less than 2 years

Review source

Reviewed December 2025

Solid Email Marketing Platform

My overall experience is that Mailchimp works well for most SMB needs as long as you accept that it still requires some IT oversight. Once it is set up, day to day usage is smooth and marketing teams rarely need help for basic tasks. The issues usually come from scaling, integrations, and access control needs that go beyond simple campaign work. I do not have to put out fires often, but I do find myself checking in on sync jobs, cleaning up lists, and helping troubleshoot confusing warnings. It is a dependable tool for regular email work, but it has gaps that keep it from feeling fully hands off.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Mailchimp by Intuit is simple for end users to understand, which makes my job easier as an IT Specialist supporting a few hundred staff. The interface is clean and most marketing tasks can be handled without IT stepping in. Setting up campaigns, basic automation, and list management is straightforward, and the reporting tools give marketing enough insight without constant requests. The system is stable, and the integrations that do work well tend to stay consistent once configured. For an SMB that needs a dependable email tool without heavy technical lift, it provides a solid foundation.

Cons:

Mailchimp starts to feel limited once you want more control or structure around how teams use it. User management lacks depth and SSO can feel clunky to configure and maintain. Some integrations fail quietly which turns troubleshooting into guesswork. Pricing can climb quickly if list hygiene is not maintained, and IT often ends up cleaning up lists after the fact. Automation works but starts to feel dated when compared to tools that offer deeper branching or logic. Deliverability issues crop up at times with very little detail to work with, which makes it harder to support in a business environment.

Reasons for choosing Mailchimp

We chose Mailchimp over Brevo because Mailchimp is easier for non technical staff to use, has a cleaner interface, and fits our existing workflows with less admin overhead.

Gillian Z.

Verified reviewer

Arts and Crafts

Self-Employed

Used monthly for less than 12 months

Review source

Reviewed January 2026

Best Email Software for Small Businesses!

Mailchimp has helped me keep in touch with my sewing club members (over 2k people) and has given me the resources to continue to book classes, private sessions, and stay in constant communication with my community without absolutely breaking the bank.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like how simple it is to create a campaign and navigate the platform. Mailchimp gives me all the analytics I need to continue creating successful campaigns.

Cons:

There's not much to dislike. I don't have anything negative to say at the moment. I've used Mailchimp for about 6 months now and I feel like i'm getting the most out of it.

Reasons for choosing Mailchimp

I've used both before and preferred Mailchimp's UI

Reasons for switching to Mailchimp

Doesn't have easy templates like mailchimp, less UI

Renata Z.

Verified reviewer

Alternative Medicine

Self-Employed

Used monthly for more than 2 years

Review source

Reviewed January 2026

Dependable and easy to use

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love how easy it is to create campaigns, email templates, and that it has landing pages available. It's pretty intuitive and not super hard and Ilove that AI is integrated into it now, making it even easier to write content

Cons:

I'm not a fan of the cost and that you have to pay for the more subscribers you have-- it feels a bit expensive for what I would want to pay

Reasons for switching to Mailchimp

It was way to expensive to maintain just for email marketing

Becky O.

Verified reviewer

Writing and Editing

Self-Employed

Used weekly for less than 2 years

Review source

Reviewed January 2026

Mailchimp- The well automated intuitive platform.

Overally, I consider Mailchimp to be very valuable, taking into consideration the design it provides, the automation and the all-in-one convenience it offers.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that I can create professional, on-brand campaigns quickly without needing a developer or designer, especially since the learning curve is minimal and straightforward.

Cons:

I found it to be quite frustrating when I needed immediate help, since customer support is primarily via email for Standard plans, with phone support reserved for higher-paying tiers.

Harrison K.

Verified reviewer

Consumer Services

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed January 2026

Small Business Owners Experience

As a small business owner using mailchimp to send out marketing campaigns about product lineups and changes it was infallible to the success of our business upon startup.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I really liked the automation of sending out newsletters with Mailchimp, it didnt get hung up in DNS like a regular email blast would.

Cons:

The automation was great for my small business but I could see the cost being too high when and if I expanded.

Amber M.

Verified reviewer

Design

Self-Employed

Used monthly for less than 2 years

Review source

Reviewed February 2026

It's Great!

It's been a great tool to help me market my client's events and updates. I appreciate that it is well-designed and functional. It creates high-quality emails with marketing tools that boost my client's media.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

MailChimp is easy to use, has resources available to make e-mails well-designed and effective (like ideal time scheduling, templates, etc.), and is affordable for my team. I've never had a problem with it.

Cons:

The one thing I find frustrating is being asked to verify through a Google authenticator code so often.

Lena W.

Verified reviewer

Leisure, Travel & Tourism

Self-Employed

Used monthly for less than 2 years

Review source

Reviewed December 2025

Well Worth It

I love using it. It's perfect for my email business subscription. It offers a lot of templates too to try out.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love all of the features it gives its customers. It very easy to use and had great features depending on your business or email campaign that you can use.

Cons:

I do not dislike anything about mailchimp, it offers a lot in upgrade status as well. I am well pleased with it.

Showing 1 - 10 of 17525 Reviews

See All Reviews

Mailchimp FAQs

What is Mailchimp used for?
Mailchimp is used to gather leads, segment audiences, and send emails and SMS messages. It helps businesses quickly create email campaigns with a visual builder and stylized templates, and its reporting and analytics help track the success of those campaigns. It also integrates with other marketing tools and offers landing pages to capture form signups.
What are the disadvantages of Mailchimp?
Although verified user reviews generally give Mailchimp high scores, it scores the lowest in the customer support subcategory (4.2 out of 5 stars), indicating some room for improvement. These reviews mention a lack of helpful responses and long wait times. Other critical reviews mention limitations of the free plan and claim pricing is too high for small businesses.
Is Mailchimp actually free?
Yes, Mailchimp offers a free trial and a forever-free plan. This free plan, which allows up to 1,000 monthly email sends, makes it a popular email marketing platform for just getting started. It includes one seat, up to 500 contacts, email support for the first 30 days, standard audience management tools, and more.
Why do I need Mailchimp?
Reviewers appreciate the flexibility and ease of use of Mailchimp, noting that it’s easy to send emails, build campaigns, and analyze results. Users say it’s simple for first-timers and offers robust integrations with numerous platforms. Overall, Mailchimp users are satisfied with the platform for creating email marketing campaigns, communicating with customers, and growing their email database.
What is the best alternative to Mailchimp?
Popular alternatives to Mailchimp include Salesforce Sales Cloud (4.4/5 stars), HubSpot Marketing Hub (4.5/5 stars), Brevo (4.6/5 stars), ActiveCampaign (4.6/5 stars), and MailerLite (4.7/5 stars). MailerLite offers a comparable free plan, while Salesforce, HubSpot, and ActiveCampaign have more robust features for larger businesses.

Stuck Between Options?

Our experts can help you compare Mailchimp with other top options, so you can find the best fit for your needs.

Mailchimp 2026: Benefits, Features & Pricing

Our Summary

What is Mailchimp:

Why we like Mailchimp:

Who should use Mailchimp:

Mailchimp Screenshots

Mailchimp Overview

Mailchimp Pricing and Plans

Our Analysis of Mailchimp's Pricing Plans

Compare Pricing

Mailchimp Features

Mailchimp Integrations

Mailchimp Key Sentiments

Mailchimp User Reviews

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