Real Estate Platform (REP) 2026: Benefits, Features & Pricing

Real Estate Platform (REP) is a real estate CRM solution that helps organizations streamline processes related to lead generation, conversion tracking, transaction management, and marketing, among other operations. With the team management functionality, supervisors can assign roles, create team profile pages, and monitor employee performance from within a unified platform.

REP's built-in content management system (CMS) lets staff members utilize the SEO tools and HTML editor to create multilingual content for business websites and blogs, optimizing overall visitor engagement and brand promotion. The CRM module enables team members to import contacts, send follow-up emails, manage leads, schedule tasks, and track referrals. Additionally, it allows employees to create, manage, and optimize on-demand and drip marketing campaigns by utilizing pre-designed templates, assigning contacts, automatically sending event emails, and monitoring engagement statistics.

REP comes with an application programming interface (API), which allows businesses to integrate the platform with several third-party solutions. It also provides mobile applications that help real estate agents manage operations...