Sprout Social 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Sprout Social

4.4

(604)

Pricing

Starting at $199.00 per month

About Sprout Social

Sprout Social is a cloud-based social media management solution that caters to businesses of all sizes and helps them to manage their audience interactions and marketing routines. Key features include automated publishing, conversation tracking, social content management, social media analytics and more.

The solution features a "Smart Inbox," which combines the social media interactions from different social media websites. It helps users manage interactions by turning messages into tasks, assigning them to specific people and allowing team members collaborate on the assigned tasks. Sprout Social's social media publishing functionality automates the process of scheduling social media content and managing content approval for the content before publishing. By using Sprout Social's reporting and social media analytics functionalities, users can monitor social media performance of the brand across various platforms.

Sprout Social offers services on a monthly subscription basis that includes support via phone, email and other online resources.

Sprout Social Screenshots

Sprout Social Pricing and Plans

Starting price: $199.00 per month

Free Trial

Free Version

Standard

$199.00

per user, per month

Plan includes:

All-in-one social inbox
Publish, schedule, draft and queue posts
Social content calendar
Review management
Profiles, keywords and locations monitoring
Group, profile and post-level reporting
Paid promotion tools to boost Facebook posts
iOS and Android mobile apps

Professional

$299.00

per user, per month

Plan includes:

Message tagging
Custom workflows for multiple approvers and steps
Scheduling for optimal send times
Digital asset and content library
Brand-level engagement reporting
Trend analysis for X keywords and hashtags
Suggestions by AI assist
Paid social reporting for Facebook, Instagram, X and LinkedIn

Advanced

$399.00

per user, per month

Plan includes:

Message Spike Alerts for increased message activity
Chatbots with automation tools
Sentiment in the Smart Inbox and Reviews
Rule builder for automated actions
Automated link tracking
CSAT and NPS surveys
Scheduled report delivery
Organize tags

Enterprise

Pricing available upon request

Plan includes:

White glove onboarding
Tailored implementation and onboarding to get teams up and running quickly
Professional consulting services
Priority Customer Support
SSO Security

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Sprout Social Features

Popular features found in Social Media Marketing
Activity Dashboard
Automated Publishing
Campaign Management
Customer Segmentation
Customizable Templates
Engagement Tracking
Keyword Filtering
Multi-Account Management
Social Media Integration
Social Media Monitoring
Social Promotion
More features of Sprout Social
Activity Tracking
Ad hoc Reporting
Alerts/Notifications
API
Assignment Management
Audience Targeting
Automated Scheduling
Benchmarking
Brand Tracking
Calendar Management
Campaign Analytics
Campaign Tracking
Categorization/Grouping
Charting
Collaboration Tools
Communication Management
Competitive Analysis
Competitor Monitoring
Contact Management
Content Library
Content Management
Conversion Tracking
CRM
Customer Engagement
Customer Experience Management
Customer History
Customer Social Profiles
Customer Support
Customizable Branding
Customizable Reports
Dashboard
Data Visualization
Editorial Calendar
Employee Advocacy
Feedback Management
File Sharing
Image Editing
Image Library
Influencer Tracking
Keyword Tracking
Layout & Design
@mentions
Monitoring
Multi-Channel Attribution
Multi-Channel Campaigns
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Negative Feedback Management
Performance Metrics
Post Scheduling
Publish Scheduling
Real-Time Analytics
Real Time Editing
Real-Time Monitoring
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
Response Management
Review Monitoring
Search/Filter
Sentiment Analysis
Social Advertising
Social Listening
Social Performance Management
Tagging
Task Management
Task Progress Tracking
Third-Party Integrations
Trend Analysis
Visual Analytics
Web Tracking
Workflow Management

Sprout Social Integrations

Instagram

Integration rated 4.7 from 13 reviews

Zendesk Suite

Meta for Business

Twitter/X

HubSpot CRM

Feedly

See all 29 integrations

Sprout Social User Reviews

Overall Rating

4.4

Ratings Breakdown

53%

36%

Secondary Ratings

Ease of Use

4.4

Value for money

3.9

Customer support

4.3

Functionality

4.2

Patricia M.

Verified reviewer

Online Media

Self-Employed

Used weekly for less than 6 months

Review source

Reviewed December 2025

Simple & Easy

sprout was recommended by other content creators who are in the same industry as I am and I love all of the features and how simple it is for me to use and post without challenges

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of Editing & posting and it is very good for content creators across the spectrum. For me a mini youtuber it is great

Cons:

a little costly for mini content creators, as I have not started earning from my channels, it's a bit costly for me to maintain

Vendor Response

Thank you for your review! It's great to hear that Sprout's been a great fit for you as a content creator. We understand that cost is a factor and we will certainly note your feedback.

Replied December 2025

Jeff M.

Verified reviewer

Financial Services

11-50 employees

Used daily for less than 2 years

Review source

Reviewed September 2025

We love it! Great product!

It's been very positive and I think we'll be with Sprout Social for a while provided the value continues and the features improve over time as the industry adapts.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

They make it easy to see our entire inbox and messages we have. We're also able to respond directly to messages and comments from Sprout Social. IT's easy to use and set up, as well as schedule posts in advance for easy publishing. We feel confident in it's security and have never had an issue or bug that has needed to be worked out. The vaue we're getting is great and they're willing to customize your plan based on what you need.

Cons:

There are a lot of features to learn and sometimes it can feel a bit overwhelming to try and use all of them. It's a very robust product.

Reasons for choosing Sprout Social

Sprout Social gave a better value for money and more robust tools.

Román E.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for more than 2 years

Review source

Reviewed September 2019

Sprout Social: All your social media accounts and tasks in a single smart inbox

Sprout Social has helped us solve the problem of working with several accounts at the same time, especially with clients that use social networks as customer service channels for their services and companies. Sprout Social's server capacity and the overall stability of the platform are also remarkable. When a certain scale is reached in the number of users and managed profiles, the cost-benefit ratio increases positively.

Ratings Breakdown

Ease of use

Value for money

Previously 5

Customer support

Previously 5

Functionality

Previously 5

Pros:

The most useful tool of Sprout Social is the smart inbox, which brings together all the interactions, messages and comments of all social media profiles that are handled in a single working queue. This allows you to easily manage large amounts of work and is particularly useful for CRM jobs with social networks.

Cons:

The limited capacity to conduct complex social listening research.

Richard W.

Verified reviewer

Information Technology and Services

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed October 2025

Sprout Social

Overall positive. It was a strong tool that did what we needed for a medium size business. Fairly cost effective too.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use, simple interface and reliable social publishing. Also has a social advocacy bolt on which is useful for getting employees to share content.

Cons:

Reporting felt quite limited, customer success managers and account management was also not great. Sometimes we felt like an inconvenience.

Mariana V.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 2 years

Review source

Reviewed April 2025

Recommended for social media management

Great experience and great customer service!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

User-friendly interface with all the latest updates and a preview grid for Instagram. The reports are really complete and you can even have a competitors' report.

Cons:

A little expensive. Custom reports will be deprecated. Social Listening seems very basic, and not as advanced as other tools.

Reasons for choosing Sprout Social

overall their analytics, ai integration and management features seemed better.

Vendor Response

We're so glad to hear that you're utilizing the Reporting, analytics and AI features of our platform. I understand your feedback on Social Listening, and I'll be sure to pass that along to our product team. Thank you for choosing Sprout Social!

Replied April 2025

Diana B.

Verified reviewer

Computer Software

2-10 employees

Used daily for less than 6 months

Review source

Reviewed February 2025

Not very good. See comments.

They need to focus on being great at one thing instead of trying to do everything. It was quite hard to get anything done in Sprout Social, and when it was setup - the results were disappointing.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

There really wasn't much to like. I was told to test this on behalf of a client, and I will be recommending future clients to pass on them. It's much harder to use than HootSuite and Buffer for managing social media. Then when it comes to social listening, it's very complex and not very helpful once it's setup properly either.

Cons:

They're trying to be an everything platform, and they're not especially great at anything. They're not the best at managing multiple channels or social listening. It's also expensive for being average at both of those core things.

Reasons for switching to Sprout Social

My client wanted to see if Sprout Social was better than a combination of BuzzSumo or SEM Rush + Hootsuite or Buffer. My conclusion was that it is not. My testing did not go beyond the free trial as the other tools are much more superior than SproutSocial.

Vendor Response

We're very sorry to hear you had a poor experience with Sprout Social. We strive to be a user-friendly, valuable platform for our users, and we'd be happy to chat through specific issues you've faced if you're interested. Please reach out to us if you'd like to chat through specifics and see how we can improve your experience. Thank you for your review.

Replied February 2025

Verified

Reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 6 months

Review source

Reviewed October 2024

There’s no way any of these 5 star reviews are genuine

If you’re an agency that is looking to destroy your bottom line, pass on expensive unnecessary costs to your clients and be locked in to a service that cares about nothing except squeezing every dime out of your business, Sprout Social is definitely the social media management platform for you!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The pros? I suppose the posting workflow is good, as good as other platforms that are 10% of the cost. A lot of the “features” that I was promised when they locked me into a year contract with high pressure sales ended up being features that either don’t work very well or are actually kept behind massive pay walls. You’ll have to remortgage your house to get the full functionality out of Sprout.

Cons:

Where do I even start. 1. To send approval requests to clients, you have to add them as an additional user… EVERY SINGLE additional user is a $499 PER MONTH. I was promised that external approved were free, so sending approval requests to clients would not cost extra, they never mentioned that you’re only allowed 3 external approved for THE ENTIRE ACCOUNT. They pressured me into signing a contract and sold me a bunch of lies. I don’t even find the platform very intuitive. Not only that I find the features are lackluster, I have used other platforms that are a fraction of the cost with a more intuitive UI and pretty much the same features.

Reasons for choosing Sprout Social

Because I fell for their marketing, false reviews and high pressure sales tactics

Reasons for switching to Sprout Social

Because a sales rep convinced me that Sprout was far superior and worth the massive extra cost in the long run. Worst decision I’ve made in a long time

Jeb B.

Verified reviewer

Publishing

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed January 2025

Great option for medium -large organizations

Overall we really like what Sprout Social has to offer. It's been one of the best social SAAS services I've used.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The reports and UI are what I like the most.

Cons:

We were priced out of the service. We like it but can't afford it.

Reasons for choosing Sprout Social

It wasn't a final choice, we've been testing several services. Sprout Social seems to be one of the best and we'll probably stick to it for a while.

Reasons for switching to Sprout Social

Price and ease of use. We always listen to what our employees want and prefer using... For the most part.

Vendor Response

It's great to hear the Reporting and UI are beneficial to you. We strive to make our platform user-friendly, so it's great to hear you appreciate the ease of use. Thank you for choosing Sprout Social!

Replied January 2025

James W.

Verified reviewer

Media Production

Self-Employed

Used daily for more than 2 years

Review source

Reviewed February 2025

Best SMM Tool Out There

10/10 amazing support, so many features, and truly the best UI experience.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Literally the only social media tool you need.

Cons:

cost can be a little expensive, but once you use it, the value is there.

Reasons for switching to Sprout Social

The feature comparison and UI/UX is a game changer and ultimately saves me time.

Shelby D.

Verified reviewer

Banking

501-1000 employees

Used weekly for less than 2 years

Review source

Reviewed September 2025

All-in-One Scheduling Made Easy

Overall, Sprout Social has been a valuable tool for simplifying social media management. I love having all platforms connected in one place, making scheduling and posting much easier. I’d like to learn more about all the features Sprout offers so I can take full advantage of its capabilities.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Sprout Social has been an excellent all-in-one tool for managing social media. Having all my accounts from every platform connected in one place makes it easy to schedule and manage content seamlessly.

Cons:

The only drawback is that the analytics can be a bit confusing at times and don’t always align with Meta’s analytics.

Showing 1 - 10 of 604 Reviews

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