Sprout Social 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Sprout Social

4.4

(605)

Pricing

Starting at $199.00 per month

About Sprout Social

Sprout Social is a cloud-based social media management solution that caters to businesses of all sizes and helps them to manage their audience interactions and marketing routines. Key features include automated publishing, conversation tracking, social content management, social media analytics and more.

The solution features a "Smart Inbox," which combines the social media interactions from different social media websites. It helps users manage interactions by turning messages into tasks, assigning them to specific people and allowing team members collaborate on the assigned tasks. Sprout Social's social media publishing functionality automates the process of scheduling social media content and managing content approval for the content before publishing. By using Sprout Social's reporting and social media analytics functionalities, users can monitor social media performance of the brand across various platforms.

Sprout Social offers services on a monthly subscription basis that includes support via phone, email and other online resources.

Sprout Social Screenshots

Sprout Social Pricing and Plans

Starting price: $199.00 per month

Free Trial

Free Version

Standard

$199.00

per user, per month

Plan includes:

All-in-one social inbox
Publish, schedule, draft and queue posts
Social content calendar
Review management
Profiles, keywords and locations monitoring
Group, profile and post-level reporting
Paid promotion tools to boost Facebook posts
iOS and Android mobile apps

Professional

$299.00

per user, per month

Plan includes:

Message tagging
Custom workflows for multiple approvers and steps
Scheduling for optimal send times
Digital asset and content library
Brand-level engagement reporting
Trend analysis for X keywords and hashtags
Suggestions by AI assist
Paid social reporting for Facebook, Instagram, X and LinkedIn

Advanced

$399.00

per user, per month

Plan includes:

Message Spike Alerts for increased message activity
Chatbots with automation tools
Sentiment in the Smart Inbox and Reviews
Rule builder for automated actions
Automated link tracking
CSAT and NPS surveys
Scheduled report delivery
Organize tags

Enterprise

Pricing available upon request

Plan includes:

White glove onboarding
Tailored implementation and onboarding to get teams up and running quickly
Professional consulting services
Priority Customer Support
SSO Security

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Sprout Social Features

Popular features found in Social Media Marketing
Activity Dashboard
Automated Publishing
Campaign Management
Customer Segmentation
Customizable Templates
Engagement Tracking
Keyword Filtering
Multi-Account Management
Social Media Integration
Social Media Monitoring
Social Promotion
More features of Sprout Social
Activity Tracking
Ad hoc Reporting
Alerts/Notifications
API
Assignment Management
Audience Targeting
Automated Scheduling
Benchmarking
Brand Tracking
Calendar Management
Campaign Analytics
Campaign Tracking
Categorization/Grouping
Charting
Collaboration Tools
Communication Management
Competitive Analysis
Competitor Monitoring
Contact Management
Content Library
Content Management
Conversion Tracking
CRM
Customer Engagement
Customer Experience Management
Customer History
Customer Social Profiles
Customer Support
Customizable Branding
Customizable Reports
Dashboard
Data Visualization
Editorial Calendar
Employee Advocacy
Feedback Management
File Sharing
Image Editing
Image Library
Influencer Tracking
Keyword Tracking
Layout & Design
@mentions
Monitoring
Multi-Channel Attribution
Multi-Channel Campaigns
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Negative Feedback Management
Performance Metrics
Post Scheduling
Publish Scheduling
Real-Time Analytics
Real Time Editing
Real-Time Monitoring
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
Response Management
Review Monitoring
Search/Filter
Sentiment Analysis
Social Advertising
Social Listening
Social Performance Management
Tagging
Task Management
Task Progress Tracking
Third-Party Integrations
Trend Analysis
Visual Analytics
Web Tracking
Workflow Management

Sprout Social Integrations

Instagram

Integration rated 4.7 from 13 reviews

Zendesk Suite

Meta for Business

Twitter/X

HubSpot CRM

Feedly

See all 29 integrations

Sprout Social User Reviews

Overall Rating

4.4

Ratings Breakdown

53%

36%

Secondary Ratings

Ease of Use

4.4

Value for money

3.9

Customer support

4.3

Functionality

4.2

Tara C.

Verified reviewer

Non-Profit Organization Management

11-50 employees

Used daily for more than 2 years

Review source

Reviewed December 2023

My favorite social media management app for 8 years

Great experience with Sprout. Their customer service is quick to respond and resolve issues.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's stood the test of time. Overall I like the smart inbox, reporting, and scheduling options.

Cons:

The interactivity/messaging collaboration between teammates. I feel like it could improve.

Reasons for choosing Sprout Social

At the time of decision, loved the UX and smart inbox of Sprout over Hootsuite.

Richard W.

Verified reviewer

Information Technology and Services

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed October 2025

Sprout Social

Overall positive. It was a strong tool that did what we needed for a medium size business. Fairly cost effective too.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use, simple interface and reliable social publishing. Also has a social advocacy bolt on which is useful for getting employees to share content.

Cons:

Reporting felt quite limited, customer success managers and account management was also not great. Sometimes we felt like an inconvenience.

Román E.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for more than 2 years

Review source

Reviewed September 2019

Sprout Social: All your social media accounts and tasks in a single smart inbox

Sprout Social has helped us solve the problem of working with several accounts at the same time, especially with clients that use social networks as customer service channels for their services and companies. Sprout Social's server capacity and the overall stability of the platform are also remarkable. When a certain scale is reached in the number of users and managed profiles, the cost-benefit ratio increases positively.

Ratings Breakdown

Ease of use

Value for money

Previously 5

Customer support

Previously 5

Functionality

Previously 5

Pros:

The most useful tool of Sprout Social is the smart inbox, which brings together all the interactions, messages and comments of all social media profiles that are handled in a single working queue. This allows you to easily manage large amounts of work and is particularly useful for CRM jobs with social networks.

Cons:

The limited capacity to conduct complex social listening research.

Laura D.

Verified reviewer

Marketing and Advertising

11-50 employees

Used monthly for more than 2 years

Review source

Reviewed April 2025

SproutSocial for Your Social Media Engagement Reports

Overall, SproutSocial provides a basic overview of your social media post engagements and is useful for determining which posts performed better than others.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

SproutSocial is a great social media scheduling and engagement report tool and can be used by all types of businesses, companies, and agencies looking to streamline their digital posting and social analytics.

Cons:

There are times when certain metrics display incomplete data and you need the assistance of Sprout Support to backfill missing data points.

Vendor Response

Thank you for your review! I'm glad Sprout has been helpful for your scheduling, engagement tracking and post performance. I appreciate the feedback on metrics and incomplete data, and I'll be sure to pass this along to our team.

Replied April 2025

Moran G.

Verified reviewer

Consumer Services

51-200 employees

Used daily for more than 2 years

Review source

Reviewed December 2024

It provides perfect management of posts and interactions, creates detailed analytics

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love that Sprout Social allows us to keep track of our social media pages’ performance. It’s great that Sprout Social simplifies managing all our accounts from the same page, as we can easily allocate space to collect all interactions from a specific page under its own section. Scheduling posts is very easy, as is rescheduling or canceling posts.

Cons:

In the case of individual subscriptions, logging into the same account from multiple devices becomes difficult, and may require a new verification or password change.

Vendor Response

Thank you for your review! We're so glad to hear that Sprout helps you manage all your posts and interactions, and it's great that you've been able to simplify your workflows as well. I understand that logging into the same account can be frustrating, and I will pass your concerns along to our team!

Replied January 2025

Thomas C.

Verified reviewer

Media Production

51-200 employees

Used daily for less than 12 months

Review source

Reviewed March 2025

A great social media tool for brands

Echobox is an amazing social media tool, especially for brands aiming to maximise the reach of their campaigns.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Their listening functionality allows users to track the conversations around campaigns.

Cons:

Compared to other social media tools such as Echobox, it does not have a dynamic AI-powered scheduling deck.

Reasons for choosing Sprout Social

As it has a more robust analytics offering.

Laura H.

Verified reviewer

Entertainment

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed June 2025

Seamless and User-Friendly Social Media Management

My overall experience with Sprout Social has been excellent, it's a reliable tool that simplifies social media tasks and boosts productivity. I highly recommend it to anyone looking for an effective and straightforward social media management solution.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I liked most about Sprout Social was its intuitive interface and ease of use, making social media management smooth and efficient. With over 25 profiles to manage, it makes it so easy to interact and schedule posts across all of them or individually.

Cons:

I honestly didn’t encounter any downsides with Sprout Social; everything worked exactly as I needed it to.

Vendor Response

Thank you so much for your review! It's great to hear Sprout has been reliable and is helping you manage over 25 profiles.

Replied June 2025

Ellie S.

Verified reviewer

Marketing and Advertising

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed April 2025

Sprout - robust but pricey tool

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I liked the social analytics - they felt super robust and useful

Cons:

The price was a barrier. I used it while at a big company, but not afterwards. Also, there were always issues with tagging users on LinkedIn

Vendor Response

Thank you so much for your review! It's great to hear you find the analytics robust and useful. We understand the concerns about price, and we're always striving for ways to provide the best value to our customers.

Replied April 2025

Lindsay B.

Verified reviewer

Restaurants

10000+ employees

Used weekly for less than 12 months

Review source

Reviewed June 2025

Good Tool to Stay Organised

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

How makes it way easier to plan everything going on across all the accounts. The calendar view is super clean, and the reports save a lot of time when I need to show how things are going.

Cons:

The price is kind of high compared to some other tools that do similar stuff, so you kinda have to be sure you're gonna use all the features to make it worth it.

Vendor Response

Thank you for your review! It's great to hear Sprout is helping you plan all your content across all accounts. We appreciate your feedback on pricing, and we're always evaluating our pricing structure.

Replied December 2025

Nuria R.

Verified reviewer

Telecommunications

51-200 employees

Used daily for less than 2 years

Review source

Reviewed May 2025

All-in-one post manager

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Really helpful to plan posts and see everything in one spot. I like the calendar view and the way I can check comments and messages from all accounts easy

Cons:

Sometimes it loads slow when I switch between brands, and I need more users but the price goes up fast

Vendor Response

Hi Nuria, Thank you so much for your review. We appreciate you taking the time. We'll be sure to share your feedback about loading with our product team to investigate.

Replied May 2025

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