Traction Complete 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Traction Complete

4.8

(9)

Pricing

Starting at $15.00 per month

About Traction Complete

Traction Complete's RevOps Data Management Suite for Salesforce helps teams cleanse, connect, and orchestrate data. Since 2019, we've been on a mission to automate complex data tasks in Salesforce, empowering organizations like Asana, Zoom, and YMCA to save time and scale faster.

Traction Complete provides solutions for mass deduplication, lead-to-account matching, account hierarchy automation, lead assignment, mass modification, and relationship mapping in Salesforce.

Traction Complete is deployed as a 100% Salesforce native cloud-based solution and has an intuitive interface for users to manage data without development skills.

Traction Complete Screenshots

Traction Complete Pricing and Plans

Starting price: $15.00 per month

Free Trial

Free Version

Basic

$15.00

per user, per month

No plan information available

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Traction Complete Features

Popular features found in Lead Management
Campaign Management
Contact Management
CRM
Lead Capture
Lead Segmentation
Prospecting Tools
Reporting/Analytics
Task Management
Workflow Management
More features of Traction Complete
Activity Dashboard
Address Validation
Alerts/Notifications
Campaign Personalization
Collaboration Tools
Contact Database
Customer Database
Customer Segmentation
Customizable Fields
Customizable Reports
Customizable Rules
Customizable Scoring
Data Analysis Tools
Data Cleansing
Data Enrichment
Data Import/Export
Data Management
Data Quality Control
Data Security
Data Visualization
Drag & Drop
Duplicate Detection
For Sales Teams/Organizations
Lead Distribution
Lead Management
Lead Nurturing
Lead Qualification
Match & Merge
Performance Management
Pipeline Management
Prioritization
Process/Workflow Automation
Real-Time Data
Real-Time Notifications
Real-Time Reporting
Real-Time Updates
Reminders
Reporting & Statistics
Sales Trend Analysis
Segmentation
Target Account Identification
Task Scheduling
Third-Party Integrations
Web Forms

Traction Complete Integrations

Salesforce Sales Cloud

Slack

Outreach

Traction Complete User Reviews

Overall Rating

4.8

Ratings Breakdown

89%

11%

Secondary Ratings

Ease of Use

4.6

Value for money

4.6

Customer support

4.7

Functionality

4.7

Have you used Traction Complete and would like to share your experience with others?

Verified

Reviewer

Internet

51-200 employees

Used daily for less than 6 months

Review source

Reviewed October 2018

Traction Complete for Salesforce

Good and easy to use

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Great for seeing the roll-up of leads for an Account-Based view.

Cons:

There are only so many fields you can see at once and they have to be customized across the board.

James M.

Information Technology and Services

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed July 2017

Great Lead Routing Tool

Their tool cleans and enriches our lead records. It helps with complex lead routing. And gives us visibility into Account Hierarchy.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Traction Complete solved our complex lead routing issue. We use an account based selling model so matching leads to existing accounts and assigning leads to owners is a crucial step whenever a lead is created. We found that domain and account name matching wasn't accurate enough by themselves and wrote code to also match on Company DUNS, Domestic DUNS, and Global Ultimate DUNS. Traction Complete updates every lead when it is created and inputs the DUNS numbers, which is often not available from list buys, tradeshows, etc. This process has significantly improved our lead to account matching. Company, Domestic, and Global DUNS matching is now a native feature in Traction Complete. Traction's support has been great. They are quick at responding to any issues we have.

Vendor Response

Thanks James, we have really enjoyed working with you and the team at Veracode for the past two years. We're looking forward to helping meet your evolving lead routing needs with our latest release, which includes fully customizable lead to account and contact matching.

Replied July 2017

Verified

Reviewer

Computer Software

51-200 employees

Used daily for less than 6 months

Review source

Reviewed October 2018

Still work that needs to be done

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ability to have it look to see if the account exists and assign it to the account owner and convert it automatically is really great. Support team helps very quickly.

Cons:

too many exceptions make it not work all of the time. When configuring it, it would seem that is works but there you realize it didn't because a lead came in with gmail.com email address. Continuously testing Traction Complete to see if it works fully and we are always finding we need to add exceptions.

Vendor Response

Thank you for your review! We recently released the ability to data load a list of blacklisted domains via CSV so you don't need to add them manually. We have a list of almost 4000 junk domains from free email providers (and even common typos) which can be loaded into Complete. Please reach out to us for assistance with setting this up!

Replied October 2018

Sharlet W.

Used daily for more than 2 years

Review source

Reviewed July 2017

Responsive Problem Solving!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We purchased both Data.com and Traction Complete to increase our industry segmentation for targeted marketing. We track our address data on our contact records, so standard Data.com clean wasn't able to match and augment additional SIC code details at the account level. Adding Traction Complete to the mix, filled the gap and we were able to assign missing industry groupings to a large percentage of our accounts. The customer success manager we worked with was very responsive and creative with finding work arounds to our non-standard implementation issues we encountered!

Cons:

I am excited to see expansion to run Traction Complete against additional records, on demand, in addition to the lead object in Salesforce.com.

Vendor Response

Thanks for the great review Sharlet! We're happy to hear that Traction Complete is helping with your targeted marketing efforts.

Replied July 2017

Rick B.

Verified reviewer

Computer Software

11-50 employees

Used daily for less than 2 years

Review source

Reviewed July 2017

Awesome capability, reliability, and customer support from the vendor.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We purchased both Traction Hierarchies and Traction Complete to enhance our often sketchy lead quality from visitors who provide incomplete information. We now know exactly who people are, including phone numbers and company info. We use Hierarchies for its Data.Com contact database and corporate structuring capability for large enterprises to identify all the business units and their key contacts, and Complete to batch or single update leads with D&B data.

Vendor Response

Hi Rick! It's been great to work with you and your team. Thanks for taking the time to write a review!

Replied July 2017

Chris P.

Verified reviewer

Computer Software

501-1000 employees

Used other for more than 2 years

Review source

Reviewed March 2021

Well done, solid product for keeping accounts clean

Great experience. Great tool.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Well done integration into Salesforce, install and configuration are also easy to understand and implement.

Cons:

I don't think you can blame the software, but it's very difficult to organize accounts when some companies just do so many different things. Categorizing them and keeping that clean is almost impossible. Then new parent companies come along and dealing with real-time data updates after mergers/acquisitions can be a daunting task. Hierarchies, definitely helps though!

Jennifer V.

Computer Software

11-50 employees

Used daily for less than 12 months

Review source

Reviewed October 2018

Easy and Affordable Tool for Lead Routing

I'm happy with the tool and plan to keep using it.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The tool is affordable and able to do what I need done most - match leads to accounts and route leads.

Cons:

The UI for managing lead routing rules is a bit hard to use, but I know that Traction is working on improving that.

Vendor Response

Thanks so much for your review Jennifer! It has been great working with you. As you said, we are working on improving the UI and will be sure to reach out as soon as we have released it.

Replied October 2018

Kristen G.

Computer Software

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed October 2018

Quality, easy to use hierarchy & enrichment tool at a great cost

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Excellent customer support & innovative company

Cons:

Dependence on D&B/Data.com for hierarchy info

Aaron J.

Computer Software

11-50 employees

Used daily for less than 6 months

Review source

Reviewed October 2018

Lead Routing and Account/Contact Matching

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

High quality onboarding and support. Lead Routing (domain + phone + company exact and fuzzy matching) works as expected, and has allowed us to significantly improve our process.

Cons:

Setup wasn't simple, but we have a fairly complex use case so that was to be expected.

Showing 1 - 9 of 9 Reviews