Aidium 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Aidium

4.4

(13)

Pricing

Pricing available upon request

About Aidium

Aidium empowers lenders to finalize more mortgages by enabling smart interactions with borrowers. Aidium is a Mortgage CRM that streamlines tasks, sets up contact methodologies, ranks leads, oversees referral partner ties, and handles reporting. Beyond being just a CRM, Aidium acts as an independent Engagement Platform, orchestrating multi-faceted marketing via platforms like email, SMS, and phone calls. It boasts a rich repository of ready-made strategies and content, combined with top industry guidelines, ensuring optimized engagement, conversion, and sales proficiency.

Aidium Screenshots

Aidium Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

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Aidium Features

Popular features found in CRM
Calendar Management
Customer Journey Mapping
Email Management
Quotes/Estimates
Reporting/Analytics
Sales Pipeline Management
Segmentation
Task Management
Territory Management
Workflow Management
More features of Aidium
API
Campaign Management
Client Database
Client Management
Contact Management
CRM
Dashboard
Email Marketing
For Brokers
Interaction Tracking
Lead Capture
Lead Generation
Lead Management
Lead Qualification
Loan Management
Loan Origination
Loan Servicing
Marketing Automation
Multi-Channel Communication
Pipeline Management
Referral Tracking
Reporting & Statistics
Revenue Management
Sales Reports
Third-Party Integration
Third-Party Integrations

Aidium Integrations

nCino’s Mortgage Suite

Aidium User Reviews

Overall Rating

4.4

Ratings Breakdown

85%

15%

Secondary Ratings

Ease of Use

4.4

Value for money

4.4

Customer support

4.3

Functionality

4.2

Russell B.

Verified reviewer

Financial Services

51-200 employees

Used daily for less than 6 months

Review source

Reviewed August 2024

Great Product!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

[sensitive content hidden] was fantastic in the implementation. The product was an excellent product and provided all of the functionality I need in a CRM and more!

Cons:

Nothing to mention at all. There was nothing

Vendor Response

Hi Russell — We're so happy to hear you had a great implementation experience. Changing CRMs is never fun, but our goal is to make the transition as painless as possible. Thanks for the review!

Replied August 2024

Dio V.

Verified reviewer

Financial Services

501-1000 employees

Used daily for less than 2 years

Review source

Reviewed April 2019

Robust CRM without the "robust" initial set-up!

Since using WB (June, 2017) I have increased my personal production to have my best year ever (2018) and am on pace this year to surpass 2018 with a 50% increase! One of the biggest factors in my increased production is the number of peer to peer referrals that have been coming in. I've been in the business for 12 years and I've never utilized any software that added so much value to my business. Both Realtors and Borrowers rave about our communication during the loan process and this can all be attributed to Whiteboard and the automatic milestone updates. My 2nd favorite feature is the "whiteboard" section where I or anyone on my production team can add notes, log calls or emails which helps us to all stay on the same page when working on a family's loan file. After using several other CRM's, I can say without hesitation that Whiteboard is the best out there!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The best part of the CRM is the ability to install and utilize "playbooks" with pre-designed and editable campaigns. I think the biggest hurdle with any CRM is getting it set up so that it works for you. In the past it would take weeks to complete a few basic campaigns only to discover that they weren't effective or didn't accomplish what you wanted. With Whiteboard I am able to install a playbook, review the campaigns, customize my collateral and start implementation in just a couple days.

Cons:

Until they added a mobile app that was a con. Now it's actually a huge positive. Also, when we first started using it we couldn't directly import FNM files into the system so my team would have to do dual data entry but they have since added that functionality as well as the ability to link directly with many of the most popular LOS out there. I guess I'm saying that I don't have any cons right now!

Verified

Reviewer

Real Estate

501-1000 employees

Used daily for less than 12 months

Review source

Reviewed February 2023

Waste of Your Money... Look Elsewhere.

Waste of money, too restrictive with their contracts, not proactive in finding solutions or making it "right" for their customers.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The sales rep was very good at highlighting what potential features were under R&D. Definitely a case of over-promising and under-delivering.

Cons:

The knowledge base is sparse at best. If you run into any issues, you have to submit a ticket. There really isn't self-solve solutions. But when tickets are submitted, you just get an auto response and a mediocre response from customer service. There isn't a dedicated rep that will make sure your problems are solved.The UI is so clunky. Very little is customizable. And when asking the customer service rep if certain features are/would become available, the standard answer was "I'll pass that along to the development team".There isn't a perfect company or product. But any company can have a "make-it-right" mindset when it comes to customer satisfaction. This company DOES NOT have that mindset. They will go through the motions of customer retention, but at the end will not provide a solution to make their customers happy.

Reasons for switching to Aidium

The integrations and mortgage-centric marketing message was appealing.

Dominic D.

Verified reviewer

Banking

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed April 2019

Game Changer

GOAT!!! I love the continuous development. WB is always looking for ways to improve and their not just talking about it. They plan and execute consistently. It gets better each day and I can't say enough about how easy it is to use.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love that this CRM does it all for me. I literally click a button or enter a few data points and the CRM takes it from there. Earlier this year, I had someone from back in 2015 reach out and thanked me for staying in touch and that they were ready to buy. I hadn't done a thing. Whiteboard did it all. And, i was able to get that client back to the realtor partner who originally sent them. From more of a daily use standpoint, I can't tell you how much positive feedback I get from clients and partners who are so impressed with our level of communication. And it's literally just a click of a button and sometimes that's no even required. I have secured so many new partnerships just by calling the listing agent at the end of a transaction and asking them how we did. Every. Single. Time. they comment on how communicative we were and that they dont experience that from anyone else. WhiteBoard is a night and day difference from anything I've used in the past.

Cons:

Drawing a blank. Having the ability to text has been another game changer. Tons of conversion through text. Best part of it is that they're texting my business line and not my cell.

Jeremy D.

Verified reviewer

Financial Services

2-10 employees

Used daily for more than 2 years

Review source

Reviewed May 2019

Great Mortgage CRM

Having a CRM is like having another employee. Worth every penny. I have used different mortgage CRM programs over the years. Whiteboard is the best I have come across. For sure worth the money. I have my whole team using it and never had any problems with new users learning the platform. I haven't been able to print from the system for over year year so they are losing a star for that. I think is insane that they wont let you print anything. Also they have been telling me for years they are working on the reports but nothing has changed. If they fix those two things I would be 5 stars all the way.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Built for the mortgage industry Easy to use

Cons:

Cant print Reports are horrible customer support has gotten slower to respond and is slow to fix things usually have to wait till the next upgrade.

Verified

Reviewer

Financial Services

1001-5000 employees

Used daily for less than 6 months

Review source

Reviewed October 2023

Avoid

I had an extremely poor experience with this company and their customer service has basically become unresponsive. I have moved my database elsewhere.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Poor customer service. Buggy system. Unusable on a daily basis.

Cons:

Most of the reviews listed on this site were for Whiteboard which was bought out and is no longer available. I was a Whiteboard User for Years and it was bought out and no longer available

Reasons for choosing Aidium

Aidium was the system replacing Whiteboard.

Reasons for switching to Aidium

Whiteboard was bought out

Marcie H.

Verified reviewer

Financial Services

51-200 employees

Used daily for more than 2 years

Review source

Reviewed May 2019

A Fantastic Organization & Communication Tool!

We have had a great experience over the past few years using this program. On the rare occasion we can't figure something out (very user friendly platform) we reach out to Whiteboard support and get an answer back very quickly!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Our team really loves the ability to send out campaigns at the click of a button to our partners and/or our database via texting from our landline number. This is a really neat feature that we use multiple times a month!

Cons:

I don't feel that we have any notable cons at this time.

April K.

Verified reviewer

Real Estate

2-10 employees

Used daily for less than 2 years

Review source

Reviewed May 2019

Highly recommend!

Whiteboard is perfect for our smaller platform and is able to grow as we do. It keeps us in front of our clients (past, present and potential) and is a great way for us to stay organized and on top of our pipeline. Amazing support and training from the get-go. Now with the mobile app its even better!! Spent a ton of time researching other companies but couldn't be happier with Whiteboard CRM!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The support and training are exceptional. I know I'll always get a response and a designated time to teach me more if I can't figure something out.

Cons:

I didn't like that there wasn't a mobile application for me to use on the go- BUT that has been solved!

Zach F.

Verified reviewer

Real Estate

11-50 employees

Used daily for less than 6 months

Review source

Reviewed May 2019

Game Changer

Like my title said, GAME CHANGER!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Whiteboard has been an absolute Game Changer for our company. The ease of use is by far the best part of the software. We have tried multiple CRMs in the past and our LO's were never willing to buy in to the system because it was "too much work." I think this is due to an amazing team training us headed up. From a managers point of view, I love the pipeline for referrers. Being able to track the amount of money each lead source/referrer brings into the company helps us decide who is worth investing back into.

Cons:

I can't think of something that we don't like about the software, but a couple of things that I wish it could do (and it might and I haven't realized it yet) If we could text our LO's reminders instead of emailing them that would be awesome. Creating content for new custom campaigns could be a little easier/intuitive, but once rep showed me how, it is very easy to understand.

Jimmy W.

Verified reviewer

Real Estate

Self-Employed

Used daily for less than 12 months

Review source

Reviewed January 2024

Amazing Product!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Aidium's system is outstanding, but their customer service, especially [sensitive content hidden] - puts them over the top. Don't look any further for your CRM solutions than Aidium.

Cons:

I love everything about it from the customer service to the platform itself

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