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Salesforce Data Cloud

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Overview

Salesforce Data Cloud 2026: Benefits, Features & Pricing

Wondering if Salesforce Data Cloud is right for your organization?

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On this page
  • Overview
  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews

Overview

Salesforce Data Cloud
Salesforce Data Cloud
4.1
(9)

Pricing

Pricing available upon request

About Salesforce Data Cloud

Data Cloud is Salesforce's comprehensive platform that unifies all customer data across channels, and offers actionable insights in real time. Get a single view of your customers, automate interactions with intelligent automation, and deliver personalized experiences across all touchpoints.

Data Cloud has ready-made connectors to combine data from any system into one view. Users can organize and protect data in spaces based on brand, department, and region to run specific processes. It builds unified customer profiles to help personalize interactions.

With Data Cloud, users can connect data to Salesforce AI. This allows smarter decisions using insights from existing workflows and apps. Capabilities like AI, segmentation, automation, and analytics are included. Data Cloud securely integrates any system and enriches data.

Salesforce Data Cloud Screenshots

0
0
1
2

Salesforce Data Cloud Pricing and Plans

Free Trial
Free Version
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Salesforce Data Cloud Features

  • Popular features found in Data Management
    Access Controls/Permissions
    Activity Dashboard
    Automatic Backup
    Customer Database
    Data Connectors
    Data Import/Export
    Data Migration
    Data Quality Control
    Data Security
    Data Synchronization
    Data Visualization
    Multiple Data Sources
  • More features of Salesforce Data Cloud
    AI/Machine Learning
    Audience Targeting
    Campaign Management
    Contact Management
    CRM
    Customer Profiles
    Customer Segmentation
    Dashboard
    Data Analysis Tools
    Data Capture and Transfer
    Data Discovery
    Data Integration
    Feedback Management
    Interaction Tracking
    Lead Management
    Multi-Channel Data Collection
    Personalization
    Recommendations
    Reporting/Analytics
    Segmentation
    Self Service Data Preparation
    Third-Party Integrations
    Visual Analytics

Salesforce Data Cloud Integrations

LiveRamp
LiveRamp
Criteo
Criteo

Salesforce Data Cloud User Reviews

Overall Rating

4.1

Ratings Breakdown

5

33%

4

44%

3

22%

2

0%

1

0%

Secondary Ratings

Ease of Use

3.7

Value for money

3.6

Customer support

3.7

Functionality

4.1

Have you used Salesforce Data Cloud and would like to share your experience with others?

SO

Shane O.

Verified reviewer

Sporting Goods

11-50 employees

Used daily for more than 2 years

Review source

Reviewed November 2025

Good for our sales team

5

Overall it has been good. Our team uses it daily and has gotten familiar with it over the years. I am not sure if we would want to change to anything else

Ratings Breakdown

3
Ease of use
4
Value for money
4
Customer support
5
Functionality
icon
Pros:
Saleforce has been a pivitol piece of our sales team. They use the program daily for all of their leads and customer needs.
Cons:
There can be a large learning curve for getting familar with everything. It really is an indepth program so some time needs to be taken to fully function.

Read More

BM

Brian M.

Verified reviewer

Information Technology and Services

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed January 2026

My Data Cloud experience

4

This isn't a plug-and-play solution. You need technical expertise, time for proper setup, and realistic expectations. If you're already heavily invested in Salesforce and have complex data unification needs, it can deliver real value. But if you're hoping for something quick and easy, this might not be it.

Ratings Breakdown

3
Ease of use
2
Value for money
4
Customer support
3
Functionality
icon
Pros:
Performance is generally solid, though we occasionally see lag when running complex segmentations on our larger datasets. Also worth noting - it's not cheap, so make sure you've got the use cases to justify the investment. Overall, if you're already in the Salesforce ecosystem and dealing with fragmented customer data, it's worth the effort. Just budget time for implementation and training.
Cons:
Integration with non-Salesforce tools is clunky. Supposed to be universal tool but it clearly works best if you're 100% in their ecosystem. We've run into some issues syncing.

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CL

Clarice L.

Verified reviewer

Airlines/ Aviation

51-200 employees

Used daily for less than 6 months

Review source

Reviewed December 2025

I would go for a different program.

3

Customer support is just ok, data management is nothing special, reporting, performance and speed are inaccurate. In all, I do not like the value for the money.

Ratings Breakdown

5
Ease of use
3
Value for money
3
Customer support
2
Functionality
icon
Pros:
There was only one thing I liked most about Salesforce Data Cloud, it was easy to use when it functioned correctly.
Cons:
What I you like the least about Salesforce Data Cloud are the issues. Dashboard and data visualization were subpar at best in my opinion.

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KA

Khyan A.

Verified reviewer

Computer Software

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed November 2025

Solid platform, but you’ll need patience

4

Overall, it did the job - once the plumbing was sorted. Day-to-day, it gave me better data to work with, fewer dead leads, and more confidence in the pipeline. But it also came with the usual Salesforce tax: complexity, admin overhead, and the sense that you're always one configuration away from needing outside help. Good tool for mature teams, but not something you just “plug in and go”.

Ratings Breakdown

3
Ease of use
3
Value for money
3
Customer support
4
Functionality
icon
Pros:
Once it’s set up properly, the visibility you get is unreal. Being able to pull customer data, touchpoints, and history into one spot made my day-to-day a lot easier. As someone in inside sales, it was handy seeing cleaner segments and having more accurate lists without having to chase the ops team. It genuinely helps with prioritising who to call and when.
Cons:
The setup and ongoing tweaks are the painful part. Nothing is ever “quick”, and unless you’ve got someone technical on hand, you’re waiting around to get changes made. It feels heavier than it needs to be, and you definitely pay for every ounce of capability. For smaller teams or those without a proper admin, it can feel like overkill.

Reasons for switching to Salesforce Data Cloud

salesforce was becoming confusing for all departments

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CH

Carl H.

Verified reviewer

Automotive

51-200 employees

Used weekly for less than 6 months

Review source

Reviewed November 2025

Easy to use system but does have cost implications

5

Not a bad system keeps everything organisedbut does have some serious cost involved and Set up isn't straight forward

Ratings Breakdown

4
Ease of use
4
Value for money
5
Customer support
5
Functionality
icon
Pros:
Having all customer data handy and easily accessible and have an easily readable dashboard available
Cons:
The amount of data and the cost can be prohibitatitve for smaller businesses. This is where you seriously need to look at the cost roi

Read More

DW

Deborah W.

Verified reviewer

Information Services

2-10 employees

Used daily for more than 2 years

Review source

Reviewed May 2025

Salesforce positivity

3

Overall it is a great online base and secure. I feel like information is easy to access and keep organized. It is something I would recommend to someone, or organization, needing to upload data online.

Ratings Breakdown

4
Ease of use
4
Value for money
3
Customer support
5
Functionality
icon
Pros:
I liked that you were able to keep an organized list of individual files that could be seperated by years, majors, sports, etc. I also liked how easy it is to add events and update files whenever needed.
Cons:
The thing I liked the least was navigation. When you first open salesforce it can be tricky to find the correct spot to go, it tends to open in integration instead of the salesforce home page so navigating back to that for contacts is my least favorite thing.

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DP

Digna P.

Verified reviewer

Mental Health Care

Self-Employed

Used weekly for less than 12 months

Review source

Reviewed June 2025

Salesforce Data Cloud is a efficient way of sharing data

4

Ratings Breakdown

4
Ease of use
3
Customer support
5
Functionality
icon
Pros:
Great way to consolidate data and allow for sharing and collaboration within and across different organisations.
Cons:
Can sometimes enounter delays in data being updated or integration across platforms and takes some time to get used to the platform

Read More

AV

ASHLEY V.

Verified reviewer

Information Technology and Services

11-50 employees

Used monthly for less than 12 months

Review source

Reviewed February 2025

Love This!

5

This was a great tool to store and save information.

Ratings Breakdown

4
Ease of use
5
Value for money
4
Customer support
5
Functionality
icon
Pros:
Was able to store a lot of different crucial data.
Cons:
i actually enjoyed this platform overall.

Read More

MP

Megan P.

Verified reviewer

Education Management

51-200 employees

Used daily for less than 2 years

Review source

Reviewed February 2026

Great tool

4

Ratings Breakdown

3
Ease of use
4
Value for money
4
Customer support
3
Functionality
icon
Pros:
I like how it utilizes real time updates to keep up with our departments ever changing needs. It is also easy to use.
Cons:
The back end bug fixes can be difficult to navigate when it’s hard to reach a customer service representative.

Read More

Showing 1 - 9 of 9 Reviews

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