WooCommerce 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

WooCommerce

4.5

(1036)

Pricing

Pricing available upon request

About WooCommerce

WooCommerce is an e-commerce management plugin for WordPress. It is designed for small and midsize businesses and offers website management, order management, customer management, sales optimization and cost calculation within a suite. The product allows users to sell both physical as well as digital goods online.

WooCommerce features website management, which allows users to create e-commerce websites using customizable themes, product-page layouts and checkout-page designs. The product also features order management, which allows users to manage customer checkouts, refunds and return-orders.

WooCommerce features shipping cost and sales tax management, which allows users to calculate taxes based on sales volumes and local tax regulations. The product also allows users to manage different shipping methods, such as pickup, local delivery and shipping services.

WooCommerce provides an online forum, FAQs, a knowledge base and video tutorial support options to the customers. The vendor partners with PayPal and Stripe for payment integration functionality.

WooCommerce Screenshots

WooCommerce Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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WooCommerce Features

Popular features found in eCommerce
CRM
Data Security
Inventory Management
Mobile Access
Multi-Channel Marketing
Multi-Store
Promotions Management
Returns Management
SEO Management
Shipping Management
More features of WooCommerce
API
Catalog Management
Customizable Branding
eCommerce Management
Email Marketing
Inventory Optimization
Multi-Currency
Order Management
Payment Options
Product Catalog
Product Identification
Reporting/Analytics
Reviews Management
Shopping Cart
Social Media Integration
Tax Management
Templates
Third-Party Integrations
Website Management

WooCommerce Integrations

WordPress

Integration rated 4.9 from 172 reviews

PayPal

Integration rated 4.7 from 126 reviews

Stripe

Integration rated 4.8 from 95 reviews

Google Analytics 360

Integration rated 4.7 from 80 reviews

Mailchimp

Integration rated 4.3 from 28 reviews

MailerLite

Integration rated 4.5 from 22 reviews

See all 18 integrations

WooCommerce User Reviews

Overall Rating

4.5

Ratings Breakdown

61%

32%

Secondary Ratings

Ease of Use

4.3

Value for money

4.6

Customer support

4.0

Functionality

4.5

Gabriel I.

Verified reviewer

E-Learning

2-10 employees

Used monthly for less than 12 months

Review source

Reviewed April 2025

Powerful but not for the faint of heart

Once you get past the learning curve, it's rock solid. I've used it for selling services online and it works like a charm.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The fact that it's free to start out with. The flexibility is great, and SO MANY PLUGINS are wonderful. I love that it's universal and that I can integrate it with so many other services.

Cons:

The UX/UI is SO overwhelming when starting out. It takes quite a while to get the hang of it.

Reasons for choosing WooCommerce

It's free to start and more powerful with more features.

Tim O.

Verified reviewer

Import and Export

2-10 employees

Used daily for more than 2 years

Review source

Reviewed May 2025

Very flexible and easy to use

It has been great. I have been working with WooCommerce for over 10 years. I started using it in school (ICT education), my job and now for my own webshops. I like that fact that for everything there is an additional plugin created by themselves, or 3rd parties.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The flexibility, huge userbase that makes sure there is almost always a plugin for something you want and the fact that almost any important tool can integrate with it.

Cons:

The fact that some features are not standard and you need to buy plugins in order to get these specific features.

Reasons for switching to WooCommerce

Because of integrations. We wanted to connect our prestashop to channeldock which wasn't possible at that time. This was like the 5/6th time we couldn't integrate with external softwares so we had to switch.

Elle D.

Verified reviewer

Design

2-10 employees

Used daily for more than 2 years

Review source

Reviewed November 2023

Enables any business to perform like a store.

It's usually a positive experience. To be fair, it is the pricing of WooCommerce addons that puts me off sometimes.

Ratings Breakdown

Ease of use

Previously 5

Value for money

Previously 5

Customer support

Functionality

Pros:

Woocommerce allows even the smallest of shops to push their products across the internet.

Cons:

It can rarely be used "out of the box". It takes a lot to set up and isn't for unknowledgeable users. But then, I'm happy to set it up for our clients which means all they need to do is edit their inventory or add new products.

Reasons for choosing WooCommerce

Woocommerce is simply better in all capacities!

ANDREY V.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for more than 2 years

Review source

Reviewed November 2025

The Best Alternative to the Big Guy

Ratings Breakdown

Ease of use

Functionality

Pros:

A fantastic alternative to the "big guy" competitor, we all know who. Allows for unlimited customizability and much better payment processing. Your website development process will be much better and well wroth the money.

Cons:

Not as plug and play as other solutions but far more customizable and better for long term scalability.

Trlock C.

Verified reviewer

Computer Hardware

2-10 employees

Used daily for more than 2 years

Review source

Reviewed March 2025

Amazing value with endless customisation and a wonderful community

WooCommerce is a great platform overall with tons of plugins, integrations and an amazing API. Often, it is thought of as an option for smaller webshops, however, we have managed to scale up to 100,000+ products. This does mean a lot of customisation, architectural service separation and a lot. of API usage but it shows that WooCommerce is more than capable of scaling.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

WooCommerce is a great platform with tons of plugins, integrations and an amazing API. As well as this, it is completely free to use and customise which, considering the vast features, is unbelievably good value compared to other eCommerce platforms. Lastly, the community and support are second to none.

Cons:

When scaling a more complex build, WooCommerce can require a lot of customisation and at times can be buggy. Also, the use of the WP database structure serverly limited performance, though much of this is being addressed with the HPOS update WooCommerce are doing.

Reasons for choosing WooCommerce

Cost, developer community/knowledge and features.

Reasons for switching to WooCommerce

Magento is extremely complex to maintain and has constant issues.

Vikas V.

Verified reviewer

Computer & Network Security

Self-Employed

Used daily for more than 2 years

Review source

Reviewed February 2025

Thousands of products (or) just a couple, Woocommerce got your covered

Woocommerce and I go a long way! I have seen it grown for many years. In comparison to Magento and others, Woocommerce is the best. Some of the other open source products break things after updates and one would have to rush to fix everything but Woocommerce is stable for the most part. Updates rarely break things if you have considered stable plugins and eco system. For a business, at the end of the day, they want their store up and running with lots of orders incoming. Woocommerce delivers that!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the fact that it is open source and how it let's developers customise the product to any extent. With WordPress as a core, actions and filters, it can be customised to any business needs. I've worked with tens of businesses that have massive product catalogue and it never lets me down.

Cons:

Woocommerce has the biggest market share in the world. Despite that, it lacks a basic native feature of inventory logging. While there are plugins available but this should have been shipped by Woocommerce team themselves. After all, native feature get support like no others.

Reasons for choosing WooCommerce

Ability to control and customise. While others provide a great service for some use cases, with the limitations, it won't work for all the use cases.

Keith T.

Verified reviewer

Wholesale

2-10 employees

Used daily for less than 2 years

Review source

Reviewed June 2025

Woo Can Do...

Care needs to be taken when entering shipping data. Some couriers charge extra for large products and for residential delivery.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

All in one spot capabilities. From product entry to shipping with able to accommodate variations of similar products (size and color for example). Super flexible layouts, strong SEO capabilities and lower cost than comparable products.

Cons:

You will eed an add-on to permit customer specific pricing or to allow for bulk price changes. Time consuming to change price for products without these.

Reasons for switching to WooCommerce

Price of the basic program and the ongoing commissions.

Feraud O.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed July 2025

Great tool to build an e-commerce site with Wordpress

We use it for 75% of our e-commerce clients. This allows them to get into the online shopping space without the recurring monthly fees by using shopify or other online merchant platforms. We use it with all our wordpress e-commerce builds.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

You can cut down on all the most costs by using woocommerce compared to shopify. Great for business now starting off or even if only they have a few products to sell.

Cons:

The setup process and integrations / apps are not as easy as Shopify to setup which leads to more development costs upfront.

Reasons for choosing WooCommerce

The lower costs associated with Woocomerce. With shopify you have to pay monthly fees compare to woocommerce being essentially free.

Christopher D.

Verified reviewer

Information Technology and Services

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed August 2025

A great eCommerce solution

Ratings Breakdown

Ease of use

Functionality

Pros:

Easy to set up, configure and release a low-cost eCommerce store accepting various payment types. Combined with the wide array of plugins that Wordpress offers allows for a truly custom website.

Cons:

Wordpress does has its vulnerabilities as a result of its' popularity. Sometimes there have been performance issues scaling the product.

Reasons for switching to WooCommerce

More flexibility in WooCommerce and more confidence of the direction of the product.

Sola M.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed August 2024

Great Ecommerce Tool

I love WooCommerce. I use it to build my Ecommerce website and those of my clients. Processing sales, marketing using coupons and it’s integration to many email marketing software makes it even amazing.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love how seemless it is to use WooCommerce with WordPress. It’s easier to use it to collect payment and easy to use.

Cons:

The only cons I have is that you need to buy some more tools if you need to use some advance features but most of those features are just addons.

Reasons for choosing WooCommerce

I choose Woocommerce because of flexibility and price

Showing 1 - 10 of 1036 Reviews