Ventrata 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Ventrata

4.8

(18)

Pricing

Starting at €525.00 per month

About Ventrata

Ventrata is an all-in-one booking system and sales tool for high volume tour operators. You can choose to use your existing website or implement Ventrata's free website builder to create a sales optimized new site. All of these options connect seamlessly with your back office and give you full control over your sales.

Effortlessly increase sales & distribution with Ventrata's booking software. API connectivity takes the hassle out of managing multiple channels with automated updates and live inventory. Empower third party resellers with a simple to use sales portal which can be accessed via a web browser.
Ventrata provide a range of devices to suit any sales location all of which are seamlessly connected to the booking system, you can choose from handheld mobile devices, fixed desktop or self-service Kiosk - all of which are powered by Ventrata's proven software to sell safely and securely. Ventrata provide detailed consultation at the outset to ensure your devices are fit for purpose, ensure staff are fully trained to use them effectively, and back users up with support 24/7 365 days of the year!

Ventrata Screenshots

Ventrata Pricing and Plans

Starting price: €525.00 per month

Free Trial

Free Version

Standard

€525.00

usage based, per month

No plan information available

Premium

€2,150.00

usage based, per month

No plan information available

Elite

€5,400.00

usage based, per month

No plan information available

Ventrata Features

Popular features found in Ticketing
Attendance Management
Barcode/Ticket Scanning
Confirmations/Reminders
Customer Data Management
Email Marketing
Online Ticketing
Onsite Ticketing
Promotions Management
Registration Management
Reserved Seating
Third-Party Integrations
Website Management
More features of Ventrata
Activities Booking
Activity Dashboard
API
Billing & Invoicing
Booking Management
Calendar Management
Central Reservation System
Channel Management
Client Management
Communication Management
CRM
Cross Selling Functionality
Customer Database
Customizable Branding
Customizable Forms
Customizable Reports
Data Import/Export
Discount Management
Document Management
Dynamic Pricing
Employee Management
Event Calendar
GDPR Compliance
GDS/OTA Integration
Help Desk Management
Inventory Management
Invoice Management
Itinerary Creation
Kiosk Ticketing
Mobile Access
Mobile Ticketing
Multi-Currency
Multi-Day Booking
Multi-Event
Multi-Language
Package Creation
Payment Processing
Point of Sale (POS)
Price/Margin Management
Pricing Management
Print-at-Home
Quotes/Estimates
Real-Time Notifications
Real-Time Updates
Reminders
Reporting/Analytics
Reporting & Statistics
Reservations Management
Resource Management
Sales Reports
Search/Filter
Season Tickets
Seating Map
Supplier Management
Surveys & Feedback
Ticket Brokering
Ticket Reservations
User Management
Vendor Management
Venue Management
Wait List Management
Waiver Management

Ventrata Integrations

Gateway Ticketing

TourOpp GO

RocketRez

Peek Pro

Xola

Klaviyo

See all 15 integrations

Ventrata User Reviews

Overall Rating

4.8

Ratings Breakdown

83%

17%

Secondary Ratings

Ease of Use

4.9

Value for money

4.8

Customer support

4.9

Functionality

4.7

Kentall S.

Verified reviewer

Marketing and Advertising

201-500 employees

Used weekly for less than 6 months

Review source

Reviewed April 2023

Great All-In-One ticketing and booking platform for tours and attractions

Ratings Breakdown

Ease of use

Functionality

Pros:

This software is great in providing a comprehensive range of tools including modules for ticketing, reservations, payments, and customer management, among others. It is scalable, making it easy for businesses to add new products or locations to their system. Also, the platform is user-friendly, with a simple booking process that makes it easy for customers to book and manage their reservations.

Cons:

I have seen that it may not integrate with all the software that we are using, despite offering integrations with popular tools, but still, this is a great and helpful app to use for me.

Vendor Response

Hi Kentall, Thank you for taking the time to leave such a thoughtful review. We're glad to hear that Ventrata's all-in-one platform has been a helpful solution for your team — especially when it comes to simplifying bookings and scaling operations across products and locations. We appreciate you highlighting both the strengths and the integration limitations. Expanding our compatibility with more tools is something we're actively working on, and feedback like yours helps shape that roadmap. If there are specific systems you're looking to integrate with, feel free to reach out — we’re always happy to explore new connections. Thanks again for choosing Ventrata! — The Ventrata Team

Replied July 2025

Amanda W.

Verified reviewer

Leisure, Travel & Tourism

51-200 employees

Used daily for less than 12 months

Reviewed July 2025

A Game-Changer for Our Tour Operations

We have not regretted switching to Ventrata for a moment. It’s been a reliable, future-forward platform backed by a team that genuinely listens and innovates. Each month, we discover new features within the system that continue to elevate our operations. We see Ventrata not just as a provider, but as a long-term partner.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ventrata has exceeded our expectations with its all-in-one solution tailored for tour operators. The onboarding process was seamless, supported by an in-depth discovery phase that addressed many of our concerns early on. Their customer success team is highly responsive and knowledgeable, offering proactive guidance through regular calls and chat support. We especially appreciate their continuous development approach, openness to feedback, and community-building efforts such as hosting Ventrata Open. Their industry leadership, particularly in connectivity, enables smooth integration with our key partners, enhancing efficiency and reducing manual work.

Cons:

Due to the solution's extensive functionality, it is challenging to utilize its full potential right from the start. Learning to adapt workflows takes time, and we've had to rethink some internal processes. While feature requests are possible, they can take time to be addressed, which is understandable given Ventrata’s wide customer base, but occasionally frustrating when custom needs arise.

Reasons for switching to Ventrata

With an increasing number of guests and ever more complex structures, we had to switch to a more flexible and at the same time more stable booking system.

Vendor Response

Amanda, thank you for such a thoughtful and detailed review. It’s incredibly rewarding to hear that Ventrata has become a reliable, future-forward platform for your team. We’re especially happy that the onboarding process, ongoing support, and connectivity have made a real difference in your operations. We completely understand that adapting to a system with this much depth takes time, and we truly appreciate your patience and openness as we continue to improve. Feedback like yours helps us stay focused on what matters most to operators. It means a lot to be seen not just as a provider, but as a partner. We're excited to keep building alongside you. The Ventrata Team

Replied November 2025

Harriet S.

Verified reviewer

Museums and Institutions

1001-5000 employees

Used daily for less than 6 months

Reviewed July 2025

New customer review

We are fairly new in our ticketing journey with Ventrata as we have been onboarded in April 2025, there is also two thirds of our audiences that still need to be onboarded, which will happen in November 2025, but our experience so far has been really positive. Ventrata have met our numerous and various nuances and challenges with lots of really useful discussions and understanding, which has resulted in most cases in a really good step forward. On some of our niche requirements it has been invaluable to hear what our competitors are doing to resolve problems that they face in their ticketing.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

How agile and intuitive the system is. It is really easy to use and to get some really great insight. Our technical support is also really responsive and helpful in getting issues resolved. The instant chat is also super helpful and they are great at directing you to where you need to be. We are fairly new to Ventrata but our ticketing has developed considerably driving visitors and revenue for our business.

Cons:

Not really a con for the system, our business is very nuanced and Ventrata has worked so hard to meet our requirements, but something that is symptomatic of a project of our size, that we haven't got our BAU meetings in the diary and we have been in BAU phase for three months. We are also very heavily nuanced in our business type so I know once all of our audiences are on Ventrata that we will have some cons.

Reasons for choosing Ventrata

Expian, Gateway/galaxy ticketing solutions. We chose Ventrata because it provided the best functionality that we needed to service our audiences.

Reasons for switching to Ventrata

We knew them as See Tickets. To improve the customer journey, to gain more functionality and to bring together all three ticketing strands (consumer, education and travel trade)

Vendor Response

Harriet, thank you for such a generous and insightful review. We’re really glad to hear the system is already helping drive both visitors and revenue, and that it feels intuitive and agile for your team. It’s been a rewarding challenge to support such a complex and nuanced operation, and we truly appreciate the open collaboration throughout. Your input has been key in shaping some of the solutions we’ve built together, and we’re excited to see the final onboarding phase this November bring everything under one roof. Thanks again for your trust and partnership. — The Ventrata Team

Replied November 2025

Marianna P.

Verified reviewer

Leisure, Travel & Tourism

11-50 employees

Used daily for less than 2 years

Reviewed July 2025

A Game-changer for tour and attraction management

Overall, our experience with Ventrata has been very positive. The platform is robust, well-suited for managing high volumes of bookings, and has significantly streamlined our sales processes. While there was a bit of a learning curve initially, the support team was responsive and helpful throughout. Once we got comfortable, we were able to unlock a lot of value, especially with channel management and real-time availability.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I liked most about Ventrata is how it centralizes all our sales - online, on-site, and through resellers - into one platform. It saves time and gives us clear visibility of our performance.

Cons:

The initial onboarding was a bit overwhelming due to the number of features. It took time to understand how everything worked together.

Reasons for switching to Ventrata

As our business grew, our previous system couldn’t keep up. Ventrata’s scalability, real-time inventory control, and integrations with key OTAs allowed us to expand without worrying about backend limitations.

Vendor Response

Marianna, thank you for the great feedback, it’s fantastic to hear that centralizing all your sales through Ventrata has made such a strong impact. Helping operators save time and get full visibility is exactly what we’re here for. We completely understand that the onboarding phase can feel like a lot, and we’re glad our team was able to support you through it. It’s great to know that once things clicked, the platform started delivering real value, especially around real-time availability and channel management. We’re excited to keep supporting your growth! — The Ventrata Team

Replied November 2025

Jess T.

Verified reviewer

Hospitality

201-500 employees

Used daily for more than 2 years

Reviewed July 2025

Fantastic Booking System

Great experience. The product and team are both top-notch - I can't say enough. I've been working in tourism (city bike tours) for two decades, and Ventrata has been the best booking system I have seen and worked with.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Functionality - specifically around resource management Customer Support - very, very strong. Extremely responsive and helpful Value for Money Communication - Nothing but professional. They always send timely notifications, and reply to email quickly. Their team has been great to partner with.

Cons:

Very little. We had issues with adding multiple products to our cart with our checkout widget. Other than that, the learning curve was a little steep, but we had it down after a week.

Reasons for choosing Ventrata

Ventrata felt like the best fit. The interaction with the team while discussing the switch, and then working with them made it pretty easy. As mention earlier, the customer support has been fantastic as well, which is what we expected. We could tell that it was a solid team of people that were interested in growing and improving their product.

Reasons for switching to Ventrata

Ventrata had a lot of energy and good ideas when we switched. If I'm not mistake we were one of the earlier tour operators and they were very open to learning about the needs of operators. Ventrata was offering functionality that Zaui always promised, but never provided.

Vendor Response

Jess, thank you so much for this thoughtful review, it really means a lot coming from someone with such deep experience in the industry! We’re proud to hear that Ventrata has been the best system you’ve worked with. We’re also glad the support team has been so helpful, that kind of partnership is exactly what we aim for. Thanks for flagging the early checkout widget issue and learning curve as well, we’ve made some improvements since, and your feedback helps us keep pushing forward. It’s been a pleasure working with you since the early days. Thanks again for the trust and collaboration. — The Ventrata Team

Replied August 2025

Emily V.

Verified reviewer

Hospitality

51-200 employees

Used daily for less than 2 years

Reviewed July 2025

All the Features - for All the Clients!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

All the Features, for All the Clients. Ideas we weren't envisioning, available by surprise. We're often notified with by the company about new options we can turn on, and it's delightful. Gift Cards? Booking Insurance? Extras? All options for incremental revenue, with very little effort.

Cons:

Many available attributes and settings does necessitate time and practice to understand fully. We have learned our lesson a few times with mistakes made during set up, but on the other hand, Venny the AI chat support is pretty much always on point.

Reasons for choosing Ventrata

Ventrata was the All In One solution for our current needs. We were and are confident that they have a bright future ahead.

Vendor Response

Thank you, Emily — we’re thrilled to hear this! It’s great to know that features like gift cards, booking insurance, and upsell extras are helping unlock new revenue streams for City Sightseeing New Orleans and Valentino Hospitality. We’re especially glad the surprise-and-delight factor is landing — that’s exactly what we aim for with each rollout. You're absolutely right — with all the flexibility comes a bit of a learning curve, and we really appreciate your team’s hands-on approach. And yes — Venny, our AI support agent, is always ready to assist alongside our support team. Glad to hear it’s making a difference! Thanks again for the trust — we’re excited to keep growing with you. — The Ventrata Team

Replied July 2025

Gemma H.

Verified reviewer

Hospitality

2-10 employees

Used daily for less than 2 years

Reviewed July 2025

Highly Recommend! Great Tech, Even Greater Team & Visionary Leaders Shaping the Future of Ticketing

Very happy so far! we’ve already seen a boost in ticket sales. There’s still lots more to implement, so we’re excited to see even greater results in the coming months. It’s opened up so many new and exciting possibilities for our business.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Powerful system with seamless API connectivity, responsive and tailored support from our dedicated Success Manager, and a forward-thinking team that genuinely listens, innovates, and evolves.

Cons:

It takes time to fully learn and configure the system to your needs. Help articles are helpful, but not always easy to navigate without knowing the right search terms.

Reasons for choosing Ventrata

Was recommended by one of our operators and seemed a better overall fit for us.

Reasons for switching to Ventrata

Needed API connection which at the time Checkfront did not offer

Vendor Response

Hi Gemma, Thank you for the fantastic review — we’re so glad to hear Ventrata is already helping boost your ticket sales and open new possibilities! It’s great to know that your Success Manager’s support and our API capabilities are making a real difference. We appreciate the feedback on the help articles too — we’re actively working on making them easier to navigate. Excited to see what we’ll build together next!— The Ventrata Team

Replied July 2025

Yohann V.

Verified reviewer

Entertainment

501-1000 employees

Used daily for more than 2 years

Reviewed July 2025

Amazing experience

Multiple destinations business operating on Ventrata, we are very satisfied with this ticketing system.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to set up, Easy to use. Constant improvement. Ventrata team always available to assist. API, webchekout, onsite sales, ... all are great

Cons:

There is still room for improvment regarding the communication between Ventrata and Users regarding the releases of new version or features.

Reasons for switching to Ventrata

Old system, slow, hard to get features, it was time for a change

Vendor Response

Thank you, Yohann — we really appreciate your detailed feedback. Your team at Magnicity operates across some truly iconic attractions: Montparnasse Tower in Paris, the Berlin TV Tower, 360 Chicago, Euromast and Celest in Rotterdam, and soon Highline in Warsaw. These are complex attractions, and exactly the kind of operational challenges we enjoy tackling. We completely agree on the release and product update communication — it’s an area we’re actively improving, with better visibility and more updates planned for later this year. Thanks again for the collaboration — we're looking forward to what we’ll build together next. — The Ventrata Team

Replied July 2025

Mark H.

Verified reviewer

Retail

2-10 employees

Used daily for less than 2 years

Reviewed July 2025

Happy Customer !

It’s been a steep learning curve but I’ve had support from Ventrata ([sensitive content hidden]) all the way and it is on going support.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Allows easy API connection with my partners and has greatly increased my sales due to last minute availability plus selling products that without API is impossible.

Cons:

With any new booking system, there are always issues - However, Anything that is an issue is swiftly dealt with by my Ventrata contact, [sensitive content hidden].

Reasons for switching to Ventrata

Increase in Checkfront charges and lack of API

Vendor Response

Mark, thanks so much for the great feedback! We’re really glad to hear the API connection has helped unlock new sales opportunities — that’s exactly what we aim for. It’s great to know our team has had your back through the learning curve. We know no system switch is ever 100% smooth, so we truly appreciate your trust and partnership. Looking forward to continuing the journey and helping your business grow even further! — The Ventrata Team

Replied July 2025

Jonathan W.

Verified reviewer

Recreational Facilities and Services

51-200 employees

Used daily for less than 2 years

Review source

Reviewed January 2021

Cutting edge reservation software for activity companies

We switched systems during Covid which was a blessing and a curse. After being with our previous system for over 15 years it was a big project to switch systems. The Ventrata team were open and approachable during the switch. We are happy with our new system and look forward to the return of business levels to truly appreciate all its features.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Responsiveness of the team for development features. Analytics the system provided. Ease of use. Adaptability of the system.

Cons:

User manuals and training could be improved. Communication with customers on system changes needs to be more frequent.

Reasons for choosing Ventrata

flexibility of the system and reputation of their team.

Reasons for switching to Ventrata

Needed to find a cutting edge software solution that would provide us with analytics as well as all the usual features of a reservation system

Vendor Response

Hi Jonathan, Thank you for the generous review and for trusting Ventrata during such a pivotal time. Making a switch after 15 years — especially during Covid — is no small move, and we’re proud to have earned that confidence. It’s great to hear the flexibility, analytics, and ease of use are delivering value, and we’re especially glad the transition felt supported by our team. Your feedback on user manuals and communication is well taken — both are areas we’re actively improving as we scale. We’re excited for what’s ahead and look forward to supporting you as business continues to rebound. — The Ventrata Team

Replied July 2025

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