How much does Thinkific cost per month?

Thinkific's pricing begins at $49 per month with unlimited courses, five digital downloads, sales tools, and abandoned cart prompts. Businesses receive more customization and advanced features at $99 per month, and analytics, group orders, and more white labeling at $149 per month. Users who choose annual billing receive a 25% discount over monthly rates.

Is Thinkific better than Teachable?

Thinkific has a 4.4 out of 5-star rating compared to Teachable's slightly lower overall rating of 4.3 out of 5 stars. Thinkific wins on better ease of use, customer support, and functionality, while users are attracted to Teachable's free plan and overall value for money. Reviews mention switching to Thinkific for more advanced features and the intuitive platform.

What is Thinkific used for?

Thinkific is used to monetize online learning, run digital communities, and sell digital downloads. Users create and build their online curriculum to teach a specific skill, and learners sign up or purchase via secure payment gateways. Learners receive access to the online portal where they can read, watch, and engage with content and other students.

Is Thinkific really free?

No, Thinkific no longer offers its 100% free plan. It is not available for sign-up on their pricing page, and instead, it redirects to a 14-day free trial.

Updated June 20, 2025 at 3:29 PM

Thinkific 2026: Benefits, Features & Pricing

Written by Bruno Peláez

Senior Content Analyst

Edited by Lindsay Page

Editor

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On this page

Our Summary
Pricing and Plans
Features
Integrations
Key Sentiments
User Reviews
Frequently Asked Questions

Our Summary

Thinkific

4.4

(203)

Pros:

Course creation tools
Training resources

Cons:

User experience problems
High subscription costs

Pricing

Pricing available upon request

What is Thinkific:

Thinkific is an online course and learning management platform with robust tools for building and launching online programs. Thinkific offers a drag-and-drop online course builder, landing pages, one-click upsells, multiple payment options, customized student dashboards, certificates, and analytics.

Why we like Thinkific:

Thinkific users rank the platform 4.4 out of 5 stars with robust course management, detailed progress tracking, and a customizable and easy-to-navigate learner portal. Many reviewers say it’s a great platform for getting started with selling courses online.

Who should use Thinkific:

Thinkific is ideal for small businesses with fewer than 10 employees, offering tools to sell online courses, build communities, and distribute digital downloads. It helps entrepreneurs and creators monetize their expertise through a customizable course builder, built-in payment processing, and features that boost learner engagement.

Thinkific Screenshots

Thinkific Overview

Thinkific is an award-winning learning commerce platform where courses and community come together to power business growth. Thinkific gives academies, experts, and businesses everything they need to create and sell online learning experiences, build communities, and grow their revenue — all from one platform. More than 35,000 customers — including companies like GoDaddy, Nasdaq, and ActiveCampaign — have generated billions in revenue using Thinkific, impacting more than 200 million people worldwide.

Thinkific Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

Plan includes:

Free access to Accelerator Program
Unlimited Courses
5 spaces per community
5 Digital Downloads
Email and live chat support
Branded Mobile
Custom domain
Coupons & discounts
Affiliate selling

Start

Pricing available upon request

Plan includes:

10 spaces per community
Unlimited Digital Downloads
Assignments
Bundles and add on packages
Memberships & payment plans
Live lessons
Advanced course-building options
Advanced website code editing

Grow

Pricing available upon request

Plan includes:

3 communities
20 spaces per community
2 administrators
Phone and priority email support
Remove Thinkific branding
Thinkific Analytics
Bulk student emailer
Bulk enrollments
API access

Thinkific Plus

Pricing available upon request

Plan includes:

Advanced Custom Analytics
Single Sign On (SSO)
Learning Paths & Recommendations
Bulk Purchase Checkout
SCORM Compliant
Multiple Separate Thinkific Sites
Branded Mobile
Enterprise API Access
Enhanced Student Engagement Functionality

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Our Analysis of Thinkific's Pricing Plans

We've taken a close look at Thinkific's pricing plans to help you determine which option best aligns with your course creation goals and business needs. Thinkific offers five main pricing tiers: Basic, Start, Grow, and Plus. Each plan is tailored to different stages of growth, from solo creators to enterprise-level teams. Here's a breakdown of what each plan includes, along with the key benefits and limitations.

Basic plan

Price: $36...

per month (billed annually); $49 per month (billed monthly) The Basic plan is designed for individual creators or small businesses getting started with digital course sales. It offers unlimited courses and students, one community, email automation, and five digital downloads and webinars. __Pros:__ - __Unlimited courses and students:__ Scale your offerings freely. - __Email automation:__ Engage learners with basic communication tools. - __Landing pages and site builder:__ Build a simple branded presence. __Cons:__ - __Limited live features:__ No support for unlimited live lessons or memberships. - __No product bundles or quizzes:__ Lacks interactive learning tools. - __Basic reporting only:__ Limited insights into student performance. __Start plan__ - Price: $74 per month (billed annually); $99 per month (billed monthly) The Start plan is built for growing businesses ready to drive engagement and boost revenue. It includes unlimited digital downloads, memberships, coaching sessions, live lessons, and product bundles. __Pros:__ - __Unlimited live sessions and memberships:__ Scale your community and courses. - __Product bundles and add-ons:__ Boost sales through flexible packaging. - __Community engagement:__ Includes live events and up to 10 spaces. __Cons:__ - __Only one community:__ No expansion for audience segmentation. - __No advanced analytics:__ Reporting tools remain basic. - __Limited admin controls:__ Fewer roles and permissions available. __Grow plan__ - Price: $149 per month (billed annually); $199 per month (billed monthly) The Grow plan is ideal for scaling businesses that need deeper insights and more customization. It adds advanced analytics, group orders, multiple communities, and removes Thinkific branding. __Pros:__ - __Advanced reporting:__ Gain insights with detailed analytics. - __Group orders and additional communities:__ Expand B2B and audience segmentation. - __Priority support:__ Get help faster with premium service access. __Cons:__ - __Higher monthly cost:__ May stretch smaller business budgets. - __Lacks enterprise-level features:__ Still missing white-label options and SSO. - __Some limitations remain:__ Admin roles and integrations not fully unlocked. __Plus plan__ - Price: Available upon request The Thinkific Plus plan is designed for high-growth businesses, teams, and enterprises that need advanced features, scalability, and dedicated support. It includes unlimited communities and admin roles, SCORM compliance, API access, SSO, CRM integrations, and a dedicated customer success team. __Pros:__ - __Unlimited communities and features:__ No restrictions on content or engagement tools. - __Advanced reporting and automation:__ Includes custom reports and scheduling. - __Priority support:__ Faster response times and onboarding assistance. __Cons:__ - __Premium pricing:__ A significant investment, best suited for established businesses. - __Requires annual commitment:__ No monthly billing option available. __Conclusion__ Thinkific’s pricing structure is designed to support businesses as they grow—from solo creators launching their first course to enterprise teams scaling global education programs. For new creators and small teams: The Basic plan provides a strong foundation with unlimited courses and students, digital downloads, and essential sales tools, all at an accessible price point. - For businesses ready to scale: The Start and Grow plans introduce unlimited live sessions, memberships, deeper analytics, product bundling, and more communities—ideal for creators building recurring revenue and advanced engagement strategies. - For large organizations and enterprise teams: Thinkific Plus offers fully scalable infrastructure with robust integrations, custom roles, SSO, API access, and hands-on onboarding—delivering the flexibility and control needed for complex, high-volume operations. When choosing a plan, consider not just your current content and revenue model, but the level of support, customization, and automation you’ll need as you scale. With transparent pricing and features that unlock progressively, Thinkific empowers educators and businesses to grow at their own pace without hitting a ceiling.

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*Defined as the price above any available free plan

Thinkific Features

Drawn from insights across 203 verified reviews, we've outlined Thinkific's best and worst rated features and how they stack up against the average rating.

Thinkific's score

Category average

Thinkific's Best Rated Features

Blended Learning

4.61

4.32 category average

Course Management

4.56

4.44 category average

Course Publishing

4.54

4.52 category average

Thinkific's Worst Rated Features

eCommerce Management

2.83

3.39 category average

Activity Dashboard

3.0

4.17 category average

Gamification

3.33

3.28 category average

Popular features found in Course Authoring
Assignment Management
Asynchronous Learning
Audio/Video Recording
Content Library
Customizable Branding
Data Import/Export
Gamification
Interactive Learning
Progress Tracking
Template Management
Tests/Assessments
More features of Thinkific
Academic/Education
Access Controls/Permissions
Activity Dashboard
Alerts/Notifications
API
Assessment Management
Billing & Invoicing
Bite-Sized Learning
Blended Learning
Built-in Course Authoring
Business Coaching
Certificates
Certification & Licensing
Classroom Management
Class Scheduling
Client Management
Commenting/Notes
Communication Management
Content Management
Corporate/Business
Course Authoring
Course Management
Course Publishing
Course Tracking
Credit Card Processing
Customizable Forms
Customizable Reports
Customizable Templates
Discussions/Forums
Drag & Drop
eCommerce Management
eLearning Companies
Email Management
Employee Engagement
Employee Portal
Engagement Tracking
Enrollments/Onboarding
Event Calendar
Event Management
Feedback Management
For Higher Education
For Hospitality Industry
Gradebook
Group Management
Instructor-Led Courses
Interactive Content
Learner Portal
Learning Management
Learning Paths/Tracks
Media Import
Membership Management
@mentions
Microlearning
Mobile Access
Mobile App
Mobile Learning
Monitoring
Multi-Language
Performance Management
Personalization
Progress Reports
Quizzes
Real-time Broadcasting
Real-Time Data
Real-Time Monitoring
Real-Time Notifications
Recommendations
Reporting/Analytics
Reporting & Statistics
Scheduling
SCORM Compliance
Self-paced Learning
Self-Service Content Curation
Single Sign On
Social Learning
Storyboarding
Student Information/Records
Student Management
Student Portal
Surveys & Feedback
Synchronous Learning
Third-Party Integrations
Training Administration
Training Companies
Training Management
User Management
Video Conferencing
Video Management
Video Streaming
Video Support
Virtual Classroom
Visual Analytics

Thinkific Integrations

Based on 203 verified reviews, we've identified products most frequently integrated with Thinkific.

Stripe

Integration rated 4.8 from 8 reviews

Zapier

Integration rated 4.8 from 6 reviews

Zoom Workplace

Integration rated 4.5 from 4 reviews

Mailchimp

Integration rated 5.0 from 4 reviews

Kit

Integration rated 4.3 from 3 reviews

ActiveCampaign

Integration rated 5.0 from 3 reviews

See all 34 integrations

Thinkific Key Sentiments

We analyzed 203 verified reviews for Thinkific to find out what actual users really think.

Most Positive Sentiments

Course creation

71% Positive

21% Neutral

8% Negative

Users find Thinkific highly effective for course creation, appreciating its ease of use and comprehensive features. They value the platform's ability to transform ideas into well-structured courses, making content creation straightforward and enjoyable. Reviewers also highlight the intuitive interface and various options for presenting information, which cater to both beginners and experienced course creators.

Video content management

58% Positive

26% Neutral

16% Negative

Users are pleased with Thinkific's video content management, noting its support for various multimedia formats and training videos. They find the platform accommodating of different learning styles, with capabilities for video, audio, and other content types. Reviewers also appreciate the ample training resources available, which help them effectively utilize the platform's features.

Design customization

56% Positive

22% Neutral

22% Negative

Users appreciate Thinkific's design customization options, noting the intuitive design features and branding capabilities. They find the platform easy to set up with various customization options available. However, some reviewers feel limited by the customization features, mentioning the need for coding and more advanced design options to better align with their brand image.

Least Positive Sentiments

Customer support

56% Positive

15% Neutral

29% Negative

Users have mixed feelings about Thinkific's customer support, with some recognizing its responsiveness and helpfulness. They appreciate the quick resolution of issues and the availability of support during busy times. However, other reviewers report negative experiences, citing unresponsiveness and inadequate service, which have led to frustration and dissatisfaction.

Landing pages

50% Positive

25% Neutral

25% Negative

Reviewers find Thinkific's landing page design features easy to navigate and useful for creating professional-looking pages. They appreciate the simplicity of building sales pages and the user-friendly interface. However, some users experience difficulties with functionality and navigation, finding the site builder confusing and lacking in ease of use.

Student course management

46% Positive

41% Neutral

12% Negative

Reviewers appreciate Thinkific's student course management features, including immediate payment options and the ability to issue certificates of completion. They find the quiz functionality and assignment sections beneficial for enhancing the student experience. Users also note the platform's smooth payment processing and various methods for collecting course fees, which contribute to a seamless management process.

Thinkific User Reviews

Overall Rating

4.4

Ratings Breakdown

60%

26%

Secondary Ratings

Ease of Use

4.3

Value for money

4.1

Customer support

4.2

Functionality

4.2

Hamood F.

Verified reviewer

E-Learning

2-10 employees

Used daily for less than 2 years

Review source

Reviewed July 2024

I Think Not

Previously 1

Its a good software with friendly support, but if you're a small business launching its first course there are better value products in the market.

Ratings Breakdown

Ease of use

Previously 2

Value for money

Previously 1

Customer support

Previously 5

Functionality

Previously 1

Pros:

Interface is modern and is easy to navigate. Easy to remove and add content. No lagging with video and other features which provide an excellent end user experience. Is a proven learning system used by millions globally. It is easy to move away from Thinkific.

Cons:

Have to use a lot of 3rd party vendors due to product limitations. So you can not add a blog page, have to use Thinkifics recommended providers, they are very expensive. Recently Thinkific announced Stripe and other payment terminals can not be used, again you have you their providers. Setting up meta tags for social media marketing was easy, and support couldnt help. So I had pay someone to sort this out. They need more custom options building website, currently too basic.

Reasons for choosing Thinkific

Price and end user experience

Nina B.

Verified reviewer

Professional Training & Coaching

11-50 employees

Used daily for less than 6 months

Reviewed September 2025

Updated our old LMS to Thinkific

Our company was looking for a new LMS to manage our enablement offerings and Thinkific ended up being the best fit for us! We needed a platform that could easily manage both on-demand and live courses, and the course builder in Thinkific gave us the felxibility that we needed to scale. The customer success team was super helpful with helping us get up to speed and launched within a couple of months.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What stood out the most to us with Thinkific is the ease of use for the user and our admin team. We liked how we could easily rebuild our courses, but now have more flexibility when building new courses. We have found the building process to be easy with our current systems and editing old courses is rather smooth. We also liked the ability to move our old Slack Groups into a Community Group so we help encourage more conversations amongst our members.

Cons:

One issue we had with the platform was the fact that our e-Learnings needed to be uploaded as multimedia files to meet a similar structure to how we used to manage our courses in our old system. Luckily we were able to work with the Thinkific team to use some custom code to ensure that students will navigate through the content properly. A small extra step is needed when we add in these materials, so that was a slight downside, but we are able to build that into our workflow.

Reasons for choosing Thinkific

Thinkific allowed us access to more flexibility with courses that have live sessions and integrations with our other membership management platforms.

Reasons for switching to Thinkific

We needed a platform that could better handle on-demand courses and self-paced materials. We needed to also reduce the administration burden of enrolling new students in courses.

Linda H.

Verified reviewer

E-Learning

2-10 employees

Used daily for more than 2 years

Review source

Reviewed August 2019

Thinkific is a fantastic online learning platform

We are growing into an international learning community with the help of Thinkific.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Versatile, well organized, easy to learn. Free until you get going.

Cons:

- Terrible discussion forum (we wish they would link up with website tool box). - Their pricing plans have changed in ways that don't work well for us and they have not been responsive to our feedback.

Matthew G.

Verified reviewer

Health, Wellness and Fitness

Self-Employed

Used weekly for less than 12 months

Review source

Reviewed November 2025

Typical Corporate Money Machine With Zero Customer Service Focus Long Term.

I've had several similar experiences with companies like Thinkific. There's something about these platforms when they grow to a certain size, the personalized support gets lost to a corporate machine model that has no ability to focus on individual requests. They're one primary focus is MONEY. And yes, it's all about commerce at the end of the day. But if they don't deal with the end user as a human they have no place being in business. They deserve to be penalized for being an over priced money machine.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Customer support was great when I first began using Thinkific. Although there is no free account option publicly, I asked if they had a free plan and they set me up with one so I could test the features indefinitely because sites like this can take a while to learn. This was great! I had time to relax and tweak until I couldn't tweak any more!

Cons:

It's virtually impossible to cancel a subscription! I tried closing my account by contacting support multiple times and they just don't get it! I disconnected my domain before closing the account leading me to not be able to access my account. I have contacted them several times and they just don't get it! I'm sorry - thinkific support has this coming - collectively they are dumb as tree stumps! Actually trees have more consciousness than Thinkific support. They deserved that... Maybe you'll listen more in the future! Next will be BBB.

Reasons for choosing Thinkific

I didn't. I chose Payhip over Thinkific. Payhip is BETTER than Thinkific.

Stuart C.

Verified reviewer

Fund-Raising

11-50 employees

Used weekly for less than 6 months

Reviewed September 2025

This is great!

Very positive. The next step for us to get our head around how to use the marketing tools, which were never part of our last platform. The payment and seamless link to our website has also been revolutionary for us.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is incredibly easy to use. As a trainer with limited tech experience I have found it intuitive to use. I was previously with another e-learning platform and lost countless hours trying to work out how to get things to work.

Cons:

The dark mode needed some tweaking to ensure the course was fully in dark mode. However, with the help of ChatGPT I was able to get some html code to fix the issue.

Reasons for switching to Thinkific

It was very difficult to set-up and then when it came to trying to integrate it into our website and payment options it relied on a lot of plugins that visually looked naff.

Mohamed C.

Verified reviewer

Education Management

1001-5000 employees

Used weekly for free trial

Review source

Reviewed December 2024

Sell your experience with Thinkific

A super easy platform to launch your online teaching business and sell your expertise though unfamiliar with online learning experiences. Thinkific makes both affordable for entrepreneurs and enjoyable for learners as their varied tools and baffling features range from website builder and email automation to e-book creator and webinar planner; it is a world where you can easily start selling your experience, mainly due to the marketing and affiliate tools too.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

A renowned platform built to deliver online courses, sell digital product and market personal expertise through webinars and conferencing facilities. Its robust features as website builder, landing pages creator and the bunch of add-ons to integrate for third party uses as blog posts, make Thinkific stand away from the crowd. Though a beginner, and in few clicks, you can customize your course, enrol students, create and sell e-books, start conferencing and many other unlimited features at low costs. Uploading data can go up to 2G, which is not found with other rivals.

Cons:

Actually, so many users speak about bulk enrolment problems and some outdated features, particularly video players. honestly, I also did not like their support help and updates, everything is just general.

Reasons for switching to Thinkific

exploring the differences and looking for low costs.

Csaba T.

Verified reviewer

Professional Training & Coaching

2-10 employees

Used weekly for less than 6 months

Reviewed November 2025

Thinkific: a clear choice for. someone wishing to focus on content

An easy to use experience yet complex options and professional support these are what I get from think of definitely a good value for money

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Before starting my online academy I looked at a number of options. I was looking for usability for someone who's never done programming for a webpage and the possibility to integrated it with live lessons. Thinkific did that and more: it made administration so much easier with the number of payment options available I also have very good experience with customer support they usually reply within hours

Cons:

It's just my thing I guess but I really don't like that part of courses are called chapters and lessons are part of chapters could be confusing

Reasons for choosing Thinkific

Life session integration a professional looking user experience and support for my currency

Shannon G.

Verified reviewer

Professional Training & Coaching

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed January 2025

A Great Place to Start (especially if you're bootstrapping)

Thinkific holds a very special place in my heart. At the time I was bootstrapping my business and the free version allowed me a launch pad.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This was the first site I used when I first started my coaching business. I was able to create landing pages for my first lead magnets with ease despite not having a clue what I was doing!

Cons:

At the time, there were minimal options for designs I liked and I eventually grew out of it.

Reasons for choosing Thinkific

As I was just starting my business at the time I found Thinkific, I was able to do so much on the free version. That, to me, speaks to the culture of a company that knows if you give first - you have a loyal, lifelong customer.

Avril S.

Verified reviewer

E-Learning

Self-Employed

Used weekly for less than 6 months

Reviewed December 2025

Truth For all

There is a bit of reading and experimentation necessary. However it’s pretty intuitive to use once you have minimal editing skills.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

One of the things I like is that I don’t have to know anything about coding for me to be able to make a website.

Cons:

If I had to choose one it would be that the free option isn’t available. It gave me more options when creating courses.

Reasons for switching to Thinkific

At the time, Thinkific offered more design flexibility.

Philip M.

Verified reviewer

Non-Profit Organization Management

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed December 2025

Great Platform with Many Options

I like the system overall and am pleased to use it. I like how it gives you different options of how to organize the programs depending on your needs. It's nice to have documents for download imbedded in the system.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's great to be able to create your own course on the platform. There is a lot of flexibility to have quizzes, summaries, or even upload documents that can be downlaoded.

Cons:

Tracking the progress can be a little tricky as if you don't click the continue button, it won't register that you did the video. Also, there are a few times the video would lag.

Showing 1 - 10 of 203 Reviews

See All Reviews

Thinkific FAQs

How much does Thinkific cost per month?
Thinkific's pricing begins at $49 per month with unlimited courses, five digital downloads, sales tools, and abandoned cart prompts. Businesses receive more customization and advanced features at $99 per month, and analytics, group orders, and more white labeling at $149 per month. Users who choose annual billing receive a 25% discount over monthly rates.
Is Thinkific better than Teachable?
Thinkific has a 4.4 out of 5-star rating compared to Teachable's slightly lower overall rating of 4.3 out of 5 stars. Thinkific wins on better ease of use, customer support, and functionality, while users are attracted to Teachable's free plan and overall value for money. Reviews mention switching to Thinkific for more advanced features and the intuitive platform.
What is Thinkific used for?
Thinkific is used to monetize online learning, run digital communities, and sell digital downloads. Users create and build their online curriculum to teach a specific skill, and learners sign up or purchase via secure payment gateways. Learners receive access to the online portal where they can read, watch, and engage with content and other students.
Is Thinkific really free?
No, Thinkific no longer offers its 100% free plan. It is not available for sign-up on their pricing page, and instead, it redirects to a 14-day free trial.