Nightwatch 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Nightwatch

4.8

(39)

Pricing

Starting at $32.00 per month

About Nightwatch

Nightwatch gives small to large businesses a comprehensive SEO monitoring platform, which helps monitor keyword rankings, audit website, reports on competitor backlinks and social media, and more. It provides accurate tracking of local, national and international rankings, along with monitoring dashboards to ensure clients can track their rank status.

The application enables agencies to monitor SERP changes automatically and deliver customized white-label reports. Nightwatch Web Analytics helps track rankings on Google, Bing, YouTube, DuckDuckGo, and the Google Map Pack. It also logs all of the raw data behind each SERP change so that it's easy to analyse later whether manually or through parsing tools.

Nightwatch offers integration with the third-party platform Google Analytics. It is available on both monthly and annual subscriptions and support is extended via documentation.

Nightwatch Screenshots

Nightwatch Pricing and Plans

Starting price: $32.00 per month

Free Trial

Free Version

Starter

$32.00

flat rate, per month

Plan includes:

5000 Site Audit Pages
500 Daily Keywords Tracked
50 Websites Tracked
5 Competitors Tracked
Google Analytics Integration
Track Google
Youtube and Bing

Optimizer

$79.00

flat rate, per month

Plan includes:

10000 Site Audit Pages
1000 Daily Keywords Tracked
15 White Label Reports
200 Websites Tracked
5 Competitors Tracked
API Access
Google Analytics Integration
Google Search Console Integration
Track Google
Youtube and Bing

Agency

$295.00

flat rate, per month

Plan includes:

1000 Websites Tracked
50000 Site Audit Pages
5000 Daily Keywords Tracked
5 Competitors Tracked
API Access
Google Analytics Integration
Google Search Console Integration
Track Google
Unlimited User Seats
Unlimited White Label Reports

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Nightwatch Features

Popular features found in SEO
Competitive Analysis
Content Management
Dashboard
Google Analytics Integration
Keyword Research Tools
Link Management
Localization Automation
Mobile Keywords
Performance Metrics
Reporting & Statistics
Website Analytics
More features of Nightwatch
Audit Management
Backlink Monitoring
Customizable Reports
Data Visualization
Keyword Rank Tracking
Keyword Tracking
Monitoring
Reporting/Analytics
SEO Audit

Nightwatch Integrations

Google Analytics 360

Nightwatch User Reviews

Overall Rating

4.8

Ratings Breakdown

85%

13%

Secondary Ratings

Ease of Use

4.8

Value for money

4.7

Customer support

4.8

Functionality

4.7

Have you used Nightwatch and would like to share your experience with others?

Trevor N.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed October 2018

Best bang for your buck!

It has been excellent. The customer service is on par and always responsive. Service is high quality. What more can you ask for?

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I have used and tested many different rank trackers over the years, from hosted to self hosted. I always had complaints with what I was using until I discovered Nightwatch. The setup is a breeze and everything "just works". The ability to view certain metrics such as Majestic TF/CF, backlinks, and analytics all from within Nightwatch is a huge time saver for us.

Cons:

Nothing so far. If I had to pick something I would say I would like to monitor more backlinks without upgrading to the next plan up.

Kurt S.

Verified reviewer

Marketing and Advertising

Self-Employed

Used daily for more than 2 years

Review source

Reviewed August 2024

Good Tracking Tool

I have used it for over five years. Good product

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

How detailed can I get with reviews for local search

Cons:

Possibly more of a creative visual report to hand to clients.

John K.

Verified reviewer

Insurance

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed September 2022

NightwatchJS Test Framework

For the most part, it's a solid tool. There are some core issues that our team has had to workaround but generally speaking it gets the job done.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Open source, easy to install and get started. Good documentation. Does most things well.

Cons:

It's open source so there is little to no "customer support" and the development team is not always quick to respond to issues. The tool utilizes Javascript and the asynchronous nature of JS can be VERY frustrating when putting together test flows that you expect to run synchronously.

Wilson T.

Marketing and Advertising

2-10 employees

Used daily for more than 2 years

Review source

Reviewed August 2018

My Most Favorite Everyday Tool - Nightwatch

Nightwatch makes me look like a professional when talking to clients. It has contributed so much to business. Love it and thanks to team behind Nightwatch. They have done a great job and I never and ever had an issue with them. The software never glitched so I don't have to worry about the downtime of the software.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ohhhh! There are so many things I like about Nightwatch. First most important thing is the automated report to be sent out to my clients. This has been the most valuable feature to my business. Report can be customised based on the package my client has signed up. It is so easy to customise and setup an automated report. The white labelling is the huge plus to the report. I can customise the email to be sent out with the report. Each client get a personalised email with their ranking report. Next, let talk about the rankings. Because I am doing local SEO and Nightwatch has been able to track the local keywords precisely. Did I mention about google map listing? Oh Yes! Nightwatch is so capable in tracking Google snack pack. Daily ranking update has been another reason why I liked Nightwatch so much. With daily ranking update I am able to go back to the history to see the rankings on specific date. Of course, they are so many rank tracking tools today but no one has come even closer to Nightwatch. You get what you paid for.

Cons:

Nothing I can about dislike this software as it is an amazing rank tracker software. I love it because I use it everyday.

Craig R.

Marketing and Advertising

2-10 employees

Used daily for more than 2 years

Review source

Reviewed August 2018

Nightwatch

I was searching for a good rank tracker and failed to find something that was really worth the price. That's until I found Nightwatch, and it has changed my life and my workflow. I cannot work a day professionally without Nightwatch and it's amazing cache of features. Nightwatch is an amazing piece of software and the flexibility to see different type of stats at the same time gives me an excellent picture of what my seo campaigns are doing. Seeing backlinks grow is great for my team and perfect for my client. Watching how my client is doing against the same niche is helpful for planning.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The graphical design of Nightwatch is amazing. It's easy to read and understand because of the excellent UX/UI design. I don't see anything else on the net that comes even close, and the ones that do come close they look like Candyland. Nightwatch looks like the future went back in time and gave the designers a sneak peak at what design will become. The amount of information sent to me from the Nightwatch team in my emails and their blog posts has changed the way I do some of my SEO. The reports that Nightwatch churn out is amazing, easy to read, and you can slap your logo on them and send them straight to the clients. No need to mess around. It's all there. It's amazing how professional these reports look like. I'm not a super big SEO superhero, but Nightwatch makes me look like one.

Cons:

There isn't really a lot to complain about. I want more reports and custom reports, but those features are coming.

Taylor W.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 2 years

Review source

Reviewed April 2020

Powerful, Yet Affordable

Nightwatch has been a great benefit to my business and I can’t imagine finding the same tool with just as many features for the price I pay.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Night watch is the perfect keyword tracking tool for small businesses like mine. it is very affordable while also providing all the insights and features I need. The dashboard is clean, easy to use, and looks great. Although I am a small business now, I know Nightwatch will also be able to accommodate my needs as I grow.

Cons:

Some sort of mobile app to check rankings on the go.

Reasons for choosing Nightwatch

Cost

Shaikat R.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 12 months

Review source

Reviewed January 2023

Accurate Rank Tracker for SEOs

Overall a great tool for content marketers.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Nightwatch provides accurate rank tracking data for your keywords in various search engines. The Bing tracker is an excellent feature of this tool. The lowest plan offers good amount of tracking credits. And, it comes with other features If you want to get your hands on Nightwatch, you can try their 14-days free trial. Overall a modern tool for SEOS, and content marketers.

Cons:

For beginners, the price is not convenient. For less price, you can get other tools on the market.

Verified

Reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed August 2018

Great Product

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

The ability to track and monitor our search engine optimization efforts through the Nightwatch platform has been a game changer for our company. Managing the amounts of clients we have and the plethora of data necessary to do the best work possible for them has never been simpler with the URL dashboard. This service has enabled us to not only better serve our customers but has allowed us to deepen their trust and understanding of the work that we do through report automation. I would highly recommend this SEO performance tracker to anyone digitally growth-oriented.

Cons:

The only con would be that I find it hard to believe that the search volume for some keywords is zero

Steffan H.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 6 months

Review source

Reviewed December 2018

Beautiful Design, Powerful set of tools

Our agency loves the tool and hasn't looked back since we made the switch from our previous tool. The reports and dashboards are awesome. Exactly what we were looking for in a rank tracking tool + so much more.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love the side-by-side comparison of rankings in the Local Pack and regular Organic Results. Our previous rank tracking software did not have this feature and It made it difficult to get the overall picture. I also LOVE the design.. It is beautiful and so much fun to look at. Nightmode is where it's at.

Cons:

They have a great feature where you can pull in traffic data from Google Analytics and graph the comparison to other SEO metrics. However, I wish you could filter to only organic traffic, not all traffic sources.

Matej B.

Verified reviewer

Health, Wellness and Fitness

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed September 2018

Best rank tracking tool I've used

Nightwatch allows us to track all the necessary SEO KPIs: Traffic, rankings, backlinks, competition, search visibility, ... etc

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Before discovering Nightwatch we had to use multiple tools to track all the website SEO metrics. With Nightwatch we track everything we need. It's the all-in-one solution we've been looking for.

Cons:

There is no mobile app to check your stats on the go.

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