Mintent 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Mintent

3.8

(10)

Pricing

Starting at $500.00 per month

About Mintent

Mintent’s Content Marketing Platform (CMP) enables marketing teams to manage all campaigns, content assets, team members and deadlines all in one place. Built for content marketers, the simple, yet sophisticated platform is also the only solution in the market with proprietary performance analytics allowing marketers to understand content engagement by channel, type, device and campaign both online and offline. Mintent is integrated with WordPress and Hootsuite and is used by private and public sector organizations including: The City of Arlington Texas, Allegion, NYU and Keysight Technologies.

Mintent Screenshots

Mintent Pricing and Plans

Starting price: $500.00 per month

Free Trial

Free Version

Basic

$500.00

per feature, per month

No plan information available

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Mintent Features

Popular features found in Content Marketing
Audience Targeting
Campaign Management
Content Library
Customizable Branding
Customizable Templates
Editorial Calendar
Publish Scheduling
Reporting & Statistics
SEO Management
Social Media Integration
Workflow Management
More features of Mintent
Assignment Management
Calendar Management
Campaign Analytics
Campaign Planning
Categorization/Grouping
Configurable Workflow
Content Management
Conversion Tracking
Deadline Management
Drag & Drop
Filtering
Multi-Channel Campaigns
Task Management

Mintent Integrations

WordPress

Meta for Business

Twitter/X

Hootsuite

LinkedIn for Business

Google Analytics 360

Mintent User Reviews

Overall Rating

3.8

Ratings Breakdown

10%

60%

30%

Secondary Ratings

Ease of Use

3.4

Value for money

3.8

Customer support

4.3

Functionality

3.5

Have you used Mintent and would like to share your experience with others?

Paige C.

Verified reviewer

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed May 2018

A good marketing collaboration tool with built-in social media deployment options.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The software has a lot of capability to be a great project management tool, encompassing many different people and departments of marketing. From designers to salesman, the software is easy to use, easy to comment and easy to upload big files. The software also notifies users via email when tasks are in their corner, with adjustable due dates.

Cons:

The interface has changed multiple times, and gets more complicated with each update. The comments, overview and attachments used to be included on one page, and now are all on separate tabs, making using the software longer and more time consuming. It can also be difficult to make edits when switching between tabs.

Elle W.

Verified reviewer

Marketing and Advertising

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed December 2018

Improved project collaboration

Overall, Mintent has improved collaboration and coordination. It also keeps track of upcoming deadlines which has helped manage projects more effectively.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Mintent makes it easy for our teams to collaborate in a single platform. Before we would have to share files back and forth through email or have separate conversations about revisions. Mintent allows everything to take place in the online platform. It's also easy to see the stage of a project, including if it's behind of schedule.

Cons:

The functionality could be improved by integrating more effectively with other software.

Glenn P.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 2 years

Review source

Reviewed October 2021

Competent marketing management platform

Ratings Breakdown

Ease of use

Functionality

Pros:

Easy to use. Helped our team keep track of marketing initiatives.

Cons:

Small use issues such as not saving updates after they were written. Often had to revisit projects to rewrite copy etc...

Lindsey J.

Used daily for more than 2 years

Review source

Reviewed June 2017

I love using Mintent for our strategy and content calendar needs.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is easy to use and offers great customization for our individual needs. I also love the features of the product that make it great for strategic planning.

Cons:

Although Mintent has great integration with other products, it is hard for us to use it out of the box because of some of the design complexity of some of our page templates.

Elle W.

Verified reviewer

Marketing and Advertising

1001-5000 employees

Used daily for less than 6 months

Review source

Reviewed June 2017

Overall, I think the system meets our business' needs.

It helps with project management. It also helps our organization to be able to track our projects by audience, business objective, etc.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

I like that it holds team members accountable for their portions of projects. It is also helpful to see what our entire team is working on.

Cons:

I think the social posting features can be improved. I have struggled with having to put in separate requests for different social sites, even though they are on the same topic. It would be nice if you could alter messaging and select which file you want for each platform within one project request. It make social and content planning more intensive that I would like.

alyssa r.

Verified reviewer

5001-10000 employees

Used daily for less than 12 months

Review source

Reviewed June 2017

Mintent is a great tool for content management, however is missing a few basic element.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Mintent is very easy to use and intuitive which helps organize the amount of content my organization manages.

Cons:

Mintent is missing some basic functions that seem to be obvious in improving user experience. it also has some weird ticks.

Savannah M.

Verified reviewer

Marketing and Advertising

11-50 employees

Used other for less than 2 years

Review source

Reviewed June 2021

Great for project management

It was great for what we needed at the time, but as the organization grew, we out grew mintent also.

Ratings Breakdown

Ease of use

Functionality

Pros:

For us, it was a great software for managing one-off campaigns and design projects.

Cons:

My organization needed something that could be used for the workflow of the entire organization, and mintent didn't have the capabilities we needed.

Christy s.

Used daily for less than 6 months

Review source

Reviewed June 2017

Mintent has been eager to help us solve the challenges our organization faces.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Mintent has helped us customize their product to meet the needs of our complex organization. Using their basic solution as a foundation they helped us expand upon it to fit our needs - even doing a custom integration ahead of schedule to help us with our email campaigns. With one of the more recent updates we can now self-manage and are more in control of the tool.

Cons:

We are using the software outside of it's intended purpose so a few of the items aren't in the most intuitive spots - but able to be overcome with the proper training.

Jay B.

Verified reviewer

Marketing and Advertising

11-50 employees

Used monthly for less than 2 years

Review source

Reviewed October 2021

Perfect for certain teams in my business; unusable for others

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Mintent worked very well for our designers and all of the projects they worked on, but the lack of customization led us to move on.

Cons:

Mintent gives you a hammer and expects you to figure out how to make that tool work for you. It doesn't really have a lot of options to customize what you see to suit your needs like its competitors do.

Shaun K.

Used unspecified for unspecified

Review source

Reviewed January 2017

Marketing.AI review

Overall, Mintent has helped streamline our content creation and editing process. The Draft section is an especially useful tool, as it enables us to make edits and easily discuss changes in an efficient manner. It would be helpful if some stages had a ranking system, though. For example, an editing stage should have an editor and a copy editor. The "current stage" would be moved to the copy editor only after the editor has signed off on it.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Showing 1 - 10 of 10 Reviews