• Software Categories
    View All
  • Company
    About UsVendors

    • Get 1-on-1 advice in 15 minutes. It's free.

    Start Now
    Advisor's headshot
Software Advice Logo
Home

/

Content Marketing Software

/

Mintent

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.
Overview
Mintent

Mintent 2026: Benefits, Features & Pricing

On this page
  • Overview
  • User Interface
  • Popular Alternatives
  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews

Overview

Mintent
Mintent
3.8
(10)

Pricing

Starting at $500.00 per month

About Mintent

Mintent’s Content Marketing Platform (CMP) enables marketing teams to manage all campaigns, content assets, team members and deadlines all in one place. Built for content marketers, the simple, yet sophisticated platform is also the only solution in the market with proprietary performance analytics allowing marketers to understand content engagement by channel, type, device and campaign both online and offline. Mintent is integrated with WordPress and Hootsuite and is used by private and public sector organizations including: The City of Arlington Texas, Allegion, NYU and Keysight Technologies.

Wondering if Mintent is right for your organization?

Our Content Marketing Software selection experts can help you in 15 minutes or less.

Software Advice Logo

Mintent User Interface

0
0
1
2
3

Mintent Pricing and Plans

Starting price: $500.00 per month
Free Trial
Free Version

Basic

$500.00

per feature, per month

No plan information available

    Advisor Get Price CTA Image

    Confused about pricing? We've got you covered.

    Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

    Mintent Features

    • Popular features found in Content Marketing
      Audience Targeting
      Campaign Management
      Content Library
      Customizable Branding
      Customizable Templates
      Editorial Calendar
      Publish Scheduling
      Reporting & Statistics
      SEO Management
      Social Media Integration
      Workflow Management
    • More features of Mintent
      Assignment Management
      Calendar Management
      Campaign Analytics
      Campaign Planning
      Categorization/Grouping
      Configurable Workflow
      Content Management
      Conversion Tracking
      Deadline Management
      Drag & Drop
      Filtering
      Multi-Channel Campaigns
      Task Management

    Mintent Integrations

    WordPress
    WordPress
    Meta for Business
    Meta for Business
    Twitter/X
    Twitter/X
    Hootsuite
    Hootsuite
    LinkedIn for Business
    LinkedIn for Business
    Google Analytics 360
    Google Analytics 360

    Mintent User Reviews

    Overall Rating

    3.8

    Ratings Breakdown

    5

    10%

    4

    60%

    3

    30%

    2

    0%

    1

    0%

    Secondary Ratings

    Ease of Use

    3.4

    Value for money

    3.8

    Customer support

    4.3

    Functionality

    3.5

    Have you used Mintent and would like to share your experience with others?

    Paige's profile
    Paige C.

    Verified reviewer

    1001-5000 employees

    Used daily for less than 2 years

    Review source

    Reviewed May 2018

    A good marketing collaboration tool with built-in social media deployment options.

    3

    Ratings Breakdown

    3
    Ease of use
    3
    Value for money
    3
    Customer support
    3
    Functionality
    icon
    Pros:
    The software has a lot of capability to be a great project management tool, encompassing many different people and departments of marketing. From designers to salesman, the software is easy to use, easy to comment and easy to upload big files. The software also notifies users via email when tasks are in their corner, with adjustable due dates.
    Cons:
    The interface has changed multiple times, and gets more complicated with each update. The comments, overview and attachments used to be included on one page, and now are all on separate tabs, making using the software longer and more time consuming. It can also be difficult to make edits when switching between tabs.

    Read More

    EW
    Elle W.

    Verified reviewer

    Marketing and Advertising

    1001-5000 employees

    Used daily for less than 2 years

    Review source

    Reviewed December 2018

    Improved project collaboration

    4

    Overall, Mintent has improved collaboration and coordination. It also keeps track of upcoming deadlines which has helped manage projects more effectively.

    Ratings Breakdown

    5
    Ease of use
    5
    Customer support
    4
    Functionality
    icon
    Pros:
    Mintent makes it easy for our teams to collaborate in a single platform. Before we would have to share files back and forth through email or have separate conversations about revisions. Mintent allows everything to take place in the online platform. It's also easy to see the stage of a project, including if it's behind of schedule.
    Cons:
    The functionality could be improved by integrating more effectively with other software.

    Read More

    GP
    Glenn P.

    Verified reviewer

    Marketing and Advertising

    11-50 employees

    Used daily for less than 2 years

    Review source

    Reviewed October 2021

    Competent marketing management platform

    4

    Ratings Breakdown

    4
    Ease of use
    4
    Functionality
    icon
    Pros:
    Easy to use. Helped our team keep track of marketing initiatives.
    Cons:
    Small use issues such as not saving updates after they were written. Often had to revisit projects to rewrite copy etc...

    Read More

    LJ
    Lindsey J.

    Used daily for more than 2 years

    Review source

    Reviewed June 2017

    I love using Mintent for our strategy and content calendar needs.

    5

    Ratings Breakdown

    4
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    It is easy to use and offers great customization for our individual needs. I also love the features of the product that make it great for strategic planning.
    Cons:
    Although Mintent has great integration with other products, it is hard for us to use it out of the box because of some of the design complexity of some of our page templates.

    Read More

    EW
    Elle W.

    Verified reviewer

    Marketing and Advertising

    1001-5000 employees

    Used daily for less than 6 months

    Review source

    Reviewed June 2017

    Overall, I think the system meets our business' needs.

    4

    It helps with project management. It also helps our organization to be able to track our projects by audience, business objective, etc.

    Ratings Breakdown

    3
    Ease of use
    4
    Customer support
    3
    Functionality
    icon
    Pros:
    I like that it holds team members accountable for their portions of projects. It is also helpful to see what our entire team is working on.
    Cons:
    I think the social posting features can be improved. I have struggled with having to put in separate requests for different social sites, even though they are on the same topic. It would be nice if you could alter messaging and select which file you want for each platform within one project request. It make social and content planning more intensive that I would like.

    Read More

    ar
    alyssa r.

    Verified reviewer

    5001-10000 employees

    Used daily for less than 12 months

    Review source

    Reviewed June 2017

    Mintent is a great tool for content management, however is missing a few basic element.

    4

    Ratings Breakdown

    4
    Ease of use
    4
    Value for money
    4
    Customer support
    4
    Functionality
    icon
    Pros:
    Mintent is very easy to use and intuitive which helps organize the amount of content my organization manages.
    Cons:
    Mintent is missing some basic functions that seem to be obvious in improving user experience. it also has some weird ticks.

    Read More

    SM
    Savannah M.

    Verified reviewer

    Marketing and Advertising

    11-50 employees

    Used other for less than 2 years

    Review source

    Reviewed June 2021

    Great for project management

    3

    It was great for what we needed at the time, but as the organization grew, we out grew mintent also.

    Ratings Breakdown

    3
    Ease of use
    2
    Functionality
    icon
    Pros:
    For us, it was a great software for managing one-off campaigns and design projects.
    Cons:
    My organization needed something that could be used for the workflow of the entire organization, and mintent didn't have the capabilities we needed.

    Read More

    Cs
    Christy s.

    Used daily for less than 6 months

    Review source

    Reviewed June 2017

    Mintent has been eager to help us solve the challenges our organization faces.

    4

    Ratings Breakdown

    3
    Ease of use
    4
    Value for money
    5
    Customer support
    4
    Functionality
    icon
    Pros:
    Mintent has helped us customize their product to meet the needs of our complex organization. Using their basic solution as a foundation they helped us expand upon it to fit our needs - even doing a custom integration ahead of schedule to help us with our email campaigns. With one of the more recent updates we can now self-manage and are more in control of the tool.
    Cons:
    We are using the software outside of it's intended purpose so a few of the items aren't in the most intuitive spots - but able to be overcome with the proper training.

    Read More

    JB
    Jay B.

    Verified reviewer

    Marketing and Advertising

    11-50 employees

    Used monthly for less than 2 years

    Review source

    Reviewed October 2021

    Perfect for certain teams in my business; unusable for others

    3

    Ratings Breakdown

    2
    Ease of use
    3
    Value for money
    2
    Functionality
    icon
    Pros:
    Mintent worked very well for our designers and all of the projects they worked on, but the lack of customization led us to move on.
    Cons:
    Mintent gives you a hammer and expects you to figure out how to make that tool work for you. It doesn't really have a lot of options to customize what you see to suit your needs like its competitors do.

    Read More

    SK
    Shaun K.

    Used unspecified for unspecified

    Review source

    Reviewed January 2017

    Marketing.AI review

    4

    Overall, Mintent has helped streamline our content creation and editing process. The Draft section is an especially useful tool, as it enables us to make edits and easily discuss changes in an efficient manner. It would be helpful if some stages had a ranking system, though. For example, an editing stage should have an editor and a copy editor. The "current stage" would be moved to the copy editor only after the editor has signed off on it.

    Ratings Breakdown

    3
    Ease of use
    4
    Value for money
    4
    Customer support
    4
    Functionality

    Read More

    Showing 1 - 10 of 10 Reviews

    Other Top Recommended Content Marketing Software

    monday.com
    monday.com

    4.6 (5718)

    Recently recommended 19 times

    Wrike
    Wrike

    4.4 (2883)

    Recently recommended 12 times

    Salesforce Marketing Cloud
    Salesforce Marketing Cloud

    4.2 (526)

    Recently recommended 12 times

    Zoho Social
    Zoho Social

    4.7 (3382)

    Recently recommended 0 times

    Advisor Get Price CTA Image

    Stuck Between Options?

    Our experts can help you compare Mintent with other top options, so you can find the best fit for your needs.

    See what companies are saying about Software Advice