Sailthru 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Sailthru

3.9

(11)

Pricing

Pricing available upon request

About Sailthru

Sailthru by Zeta is a marketing automation platform designed to help businesses engage with customers across various channels including email, mobile, and web. It offers a multi-channel personalization solution and enables managers to view customers’ behavioral, purchase and consumer interest data via a unified platform.

Sailthru by Zeta allows users to create 360-degree customer profiles and capture both implicit and explicit data across all channels. It lets marketers gain actionable insights, manage personalized content, provide product recommendations and generate custom reports.

Pricing is available on request and support is extended via phone, email and other online measures.

Sailthru Screenshots

Sailthru Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

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Sailthru Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Sailthru
Access Controls/Permissions
Action Management
Activity Dashboard
Activity Tracking
Ad hoc Reporting
API
App Notifications
Audience Targeting
Automated Scheduling
Behavioral Analytics
Behavioral Targeting
Behavior Analytics
Behavior Tracking
Campaign Management
Campaign Personalization
Campaign Planning
Campaign Segmentation
Campaign Tracking
Channel Management
Churn Management
Click Tracking
Collaboration Tools
Communication Management
Contact Database
Content Analytics
Content Library
Content Management
Contextual Targeting
Conversion Rate Optimization
Conversion Tracking
CRM
Customer Communication
Customer Database
Customer Data Management
Customer Engagement
Customer Experience Management
Customer History
Customer Journey Mapping
Customer Profiles
Customer Touchpoints
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Customization
Dashboard
Dashboard Creation
Data Connectors
Data Import/Export
Data Migration
Data Source Connectors
Data Synchronization
Data Visualization
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Monitoring
Email Templates
Engagement Tracking
Event Marketing
Experience Management
Form Builder
GDPR Compliance
Generative AI
Geolocation
HTML Editor
Image Library
Interaction Tracking
Landing Pages/Web Forms
Lead Capture
Lead Generation
List Management
Mailing List Management
Map Creation
Map Sharing
Marketing Automation
Mass Texting
Message Personalization
Messaging
Mobile Optimization
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Campaigns
Multi-Channel Communication
Multi-Channel Data Collection
Multi-Channel Marketing
Multiple Data Sources
No-Code
Open Rate Tracking
Performance Metrics
Personalization
Predictive Analytics
Preview Functionality
Process/Workflow Automation
Product Recommendations
Publish Scheduling
Push Notifications
Real-Time Analytics
Real-Time Data
Real-Time Reporting
Recommendations
Reporting/Analytics
Reporting & Statistics
Sales Analytics
Scheduling
Segmentation
Shortcodes
SMS Marketing
SMS Messaging
Social Media Integration
Subscription Management
Team Management
Template Management
Third-Party Integrations
Trend Analysis
Unsubscribe Database
Visual Analytics
Web Forms
Website Analytics
Website Personalization
Website Publishing Options
Workflow Management

Sailthru User Reviews

Overall Rating

3.9

Ratings Breakdown

27%

55%

Secondary Ratings

Ease of Use

3.9

Value for money

3.6

Customer support

3.3

Functionality

4.1

LINDA S.

Verified reviewer

Automotive

10000+ employees

Used daily for more than 2 years

Review source

Reviewed December 2021

Our company uses Sailthru to create information on the effectiveness of ads in our e-newsletters

Sailthru gives the most information of any solution I have tried before. It enables us to tailor analyses to the individual customer and the data the customer wants. Sailthru enables us to produce statistics from numerous accounts, so it can be used for all parts of our organization.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We were capable to fulfil the majority of our objectives as a full mailing platform even without requirement for extra IT or product design personnel. It enables us to provide precise and thorough information to our clients, allowing them to make smart judgments about which publications and days of every week work greatest for business. Sailthru is incredibly useful to our team because we conduct a lot of reviewing.

Cons:

Sailthru is ideal for anybody who need thorough and accurate reports to clients or teammates. Nonetheless, it is less suited when seeking for engagements and interactions, because we generally have to utilize OpenX to get such data.

Sasha Z.

Verified reviewer

Media Production

11-50 employees

Used daily for less than 2 years

Review source

Reviewed August 2023

ESP for scaled newsletter sends

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Analytics is more or less understandable

Cons:

Customer support, sophisticated coding is not guided / supervised. There are no automated reports

Reasons for choosing Sailthru

It is a scaled solution popular among publishers

Tobias W.

Verified reviewer

51-200 employees

Used unspecified for unspecified

Review source

Reviewed December 2014

Unsatisfied with reliability of product & customer service

The feature set seems (and is) very good - split-testing transactional emails; very intuitive email nudge systems; personalized send time; etc. We have experienced almost constant problems with the reliability and bugginess of the product: uploads and downloads get stuck often, reports don't run correctly often, we had (single) incidents where code in subject lines wasn't resolved correctly and even twice that we weren't able to send campaigns for 2-3 days. That's an absolute deal-breaker in my opinion for an email marketing tool, paired with the fact that they are not seeing that as a problem and are not willing to work with you on considerations for their fall outs. It takes their support/sales staff at times week to get back to you.

Ratings Breakdown

Chhaya S.

Verified reviewer

Food Production

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed September 2021

Excellent platform for email marketing with advance automation and analytics

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Sailthru is an excellent platform for email marketing and automation with advance analytics feature. We can build email templates using drag and drop feature. Sailthru supports dynamic email content. The user intefaceis great

Cons:

*customer support take more time then usual to solve issues *Limited condition available for list segmentation *Email templates builder is poor

Mel w.

Verified reviewer

Telecommunications

201-500 employees

Used daily for less than 2 years

Review source

Reviewed March 2019

Not Bad made job easier!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I loved being able to build have everything together and use it simultaneously. I was able to keep track of my customers so much easier.

Cons:

It seem to slow down my system. It was boggy

Verified

Reviewer

Media Production

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed December 2017

A very important tool for a newsletter-focused company

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This software lets our company run all of its newsletters for our various properties, and is extremely flexible in separating out our lists. It's also been helpful for maximizing our send rates and minimizing deliverability issues with the email services providers. Their customer service knows what they're doing, and they often run webinars to help further optimize and use their many features.

Cons:

The double verification to sign in can be a bit annoying. I'm also not sure if the clicks data from the heatmap is 100% accurate some of the time.

Brenda M.

Verified reviewer

Cosmetics

1001-5000 employees

Used weekly for less than 2 years

Review source

Reviewed November 2018

Great platform but needs improvement in customer service

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of use, constant updates, a lot of training and webinars available

Cons:

Not enough personalization, reps need better customer service Skills

Verified

Reviewer

Insurance

51-200 employees

Used weekly for less than 6 months

Review source

Reviewed November 2019

Good platform, but customer service needs to improve

Overall happy with the product itself but as mentioned, customer service is bad.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

The interface is the best feature as it is very simple and doesn't take long getting to grips with it. The analytics available are very good too.

Cons:

Customer service is quite poor. If they improved this side of the business they would have a great product on their hands. Unfortunately this side of things lets them down in a big way.

Hannah S.

Verified reviewer

Real Estate

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed June 2020

Great Software

Overall, this platform is helping us meet our needs and understand our audience.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Advanced software! We use into send to send personalized emails to many lists based off of interests. The analytics really helps us understand our adueince with good details.

Cons:

There is a bigger learning curve to this platform since theres a lot to learn. Could use some UI updates and would like to be able to sort by lists.

Arush S.

Verified reviewer

Computer Software

501-1000 employees

Used monthly for free trial

Review source

Reviewed October 2018

Important for tracking progess of newsletters

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Simple and easy to use user interface Formatting display looks with charts and graphs included Gets better results in case of analytics and content managing

Cons:

Customer support is ok(delay in getting reports for issues Provision of filters(date created,modified,newest etc) is required in finding old records

Showing 1 - 10 of 11 Reviews

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