Countly 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Countly

4.6

(19)

Pricing

Pricing available upon request

About Countly

Countly is a privacy-first, AI-ready analytics and user engagement platform built for product teams and organizations that want full data ownership and long-term trust. Designed for companies of all sizes, Countly helps teams understand user behavior and improve digital experiences—without relying on shared-cloud analytics.

Countly brings everything together in one place. Teams can collect first-party data across web, mobile, desktop, and connected devices; analyze it through real-time insights, journey tracking, retention analysis, and performance monitoring; and support users with in-app messages, surveys, and feedback tools.

With on-premises or private cloud deployment, Countly helps organizations maintain strong privacy, security, and compliance while building a reliable foundation for AI-assisted product understanding, always with respect for the user and their data.

Countly Screenshots

Countly Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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Countly Features

Popular features found in Web Analytics
Campaign Management
Goal Setting/Tracking
Heatmaps
Keyword Tracking
Pageview Tracking
Referral Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
Web Traffic Reporting
More features of Countly
A/B Testing
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Escalation
Alerts/Notifications
API
App Notifications
Asset Tracking
Audit Management
Authentication
Backup and Recovery
Behavior Tracking
Cohort Analysis
Compliance Management
Contact Management
Conversion Tracking
Customer Segmentation
Customizable Branding
Customizable Reports
Dashboard
Dashboard Creation
Data Import/Export
Data Security
Data Visualization
Engagement Tracking
Event Triggered Actions
Funnel Analysis
Geotargeting
In-App Events Tracking
Key Performance Indicators
Monitoring
Multi-Channel Attribution
Multi-Language
Multiple Site Management
Notification Scheduling
Password Management
Performance Metrics
Performance Monitoring
Personalization
Process/Workflow Automation
Product Data Management
Push Notifications
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Notifications
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
Retention Tracking
Revenue Tracking
ROI Tracking
Search/Filter
Security Management
Single Sign On
SMS Notifications
Uninstall Tracking
Usage Tracking/Analytics
Visitor Tracking
Visual Analytics
Visualization
Website Analytics
Widgets

Countly User Reviews

Overall Rating

4.6

Ratings Breakdown

74%

16%

11%

Secondary Ratings

Ease of Use

4.5

Value for money

4.7

Customer support

4.9

Functionality

4.4

Zeynep Meriç U.

Verified reviewer

Computer Software

51-200 employees

Used daily for more than 2 years

Review source

Reviewed November 2020

A very cost-effective and comprehensive analytics platform

Great to boost customer engagement and retention. Can seem complicated at times but their support is excellent and quick to respond.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Push notifications and User profiles - These features have improved our customer engagement activities and boosted retention. They also have a number of custom plugins which we add as per our teams' analytics requirements. Much more cost-effective than going for a standardized solution from others, especially with the features that different teams can use.

Cons:

Documentation is a bit complicated and can be easier.

Paulius G.

Verified reviewer

Financial Services

10000+ employees

Used daily for more than 2 years

Review source

Reviewed November 2020

Best platform available for on-premise mobile and web app analytics

It's been a fantastic solution and platform for our mobile and web applications. Provides important metrics and data we need to understand how apps are being used, helps use prioritise and see health of our features. Has an overwhelming amount of features available for on-premise access with full data ownership and control, something that is rare in current Cloud focused times. A significant noticeable characteristic of the company is their engaging enterprise customer support, which is always ready to help with questions and challenges, as well as inform about upcoming features.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

On-premise deployment option. Significant amount of features, controls and options to customise the platform. Push notifications management. Raw data access and performant APIs. Wide variety of analytics tools to work with data. User profiling with custom attributes. Privacy and compliance controls. World class customer support and relationship management.

Cons:

Dashboards customisations Cross-app data overviews and data aggregation in graphs Upgrade process could be smoother and easier to automate

Reasons for choosing Countly

Countly had far more features, more intuitive UI, full API support and raw data access, as well as more competitive and adjustable pricing model for our needs.

Reasons for switching to Countly

The platform was very unintuitive to on-board the applications and include into light way approach of development workflow.

Renan A.

Verified reviewer

Banking

10000+ employees

Used daily for less than 2 years

Reviewed September 2020

A good tool with pros that outweigh the cons

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- Support is fast, attentive, professional, and available in different channels - Scalable & customizable in several aspects - GDPR compliant - Several plugins and SDK can support a wide range of use cases - Self host possibility (100% data ownership) - Effective in tracking the user journey

Cons:

- The UI is unintuitive - Although it is a web and mobile analytics tool, it lacks omnichannel functionalities - The documentation can be hard to navigate through (specially from a business perspective) - You learn more from competitors` video tutorials than Countly`s - Automated reports are not optimal

James C.

Verified reviewer

Hospital & Health Care

11-50 employees

Used daily for more than 2 years

Review source

Reviewed November 2019

Countly Analytics from a System Administrator's view.

Countly is our go to analytics software for our in-house custom mobile app solution. Overall the support staff and the co-founder Dr. Cetin have been very responsive to questions we've had regarding the functionality of the software.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Overall from my perspective the product is easy to use and provides meaningful feedback with the emailed reports and customizable dashboards. Another benefit is the ability to have clients log in and view their statistics. Clients can view their analytics at any time day or night which is a real benefit to us. Countly offers excellent support for the Enterprise version. Their support staff often respond quickly and are patient addressing questions and concerns we have regarding the product and Countly's interaction with our custom mobile app software.

Cons:

Although I have never personally had an issue with this upgrade process, the upgrade process does involve command line steps and execution of bash scripts that can sometimes take upwards of 15 minutes to complete. The one issue I have with Countly is that if your Countly version is a few iterations older than the latest version, there is a time consuming and somewhat tedious process of upgrading to each prior version, rather than upgrading from your version directly to the latest version.

David v.

Verified reviewer

Computer Software

2-10 employees

Used daily for less than 2 years

Review source

Reviewed April 2017

Counlty is the best App Analytics Product out there and the ONLY to provide User Profile tracking

Counlty is the best App analytics product out there and the ONLY to provide User Profile tracking. When our company went about trying to find the best App Analytics Product we tried every product available, free, cheap and expensive. We knew that we wanted to be able to track what every user does and when we found Countly there was no going back. The User Profiles function is a game changer, we can see exactly what every user is doing in our app. The Crash Analytics and Push Notifications are also great features Countly staff are amazing and their is always someone available on their Slack Team to assist. We and everyone we tell about it love Countly.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Free Open Source Version User Profile Tracking Crash Analytics Push Notifications Easy to impliment

Francesco B.

Verified reviewer

Information Technology and Services

51-200 employees

Used daily for less than 2 years

Review source

Reviewed November 2019

It helps us to follow and onboard our customers

Our experience is positive and it really helps us to better undestand our user behaviours, calculate the ROI of our new features and improve the usability of our solution.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We adopted Countly after a long software selection and we particularly appreciated it the following points: -Multiplaform: It allows to track iOS, Android and also Windows (most of competitors do not consider Windows as a "mobile" platform). -Multi App support: It allows us to track dedicated app with segregated data. -Easy segmentation of users: the adoption of high level analisys tools is simple and fast. -Easy instrumentation: We spent a reasonable amount of our development time to set it up. -Scalable: We are growing and no bottlenecks yet... -Good support: Countly staff is reactive and professional.

Cons:

It fits perfectly B2C use cases but not B2B ones and sometime browsing data or creating reports is not that easy.

Murat D.

Verified reviewer

Computer Software

11-50 employees

Used daily for more than 2 years

Reviewed November 2020

Excellent detail in data and data-privacy focused

Perfect solution to get detailed customer and product data without worrying about data privacy issues thanks to their self-hosted option.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The detail in Countly's data is great. The drill and segmentation features make it easy to get the right data without the complications. The feedback and user profiles features have been great to understand our customers in a lot of detail and shape the product to meet their expectations.

Cons:

Occasionally ran into event tracking issues, but nothing that a quick response from their customer support team didn't resolve.

Mertkan E.

Verified reviewer

Banking

1001-5000 employees

Used daily for less than 2 years

Reviewed August 2022

Mertkan Elpeze

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Thanks to Countly, we can perform reporting and analytics processes quickly.

Cons:

Administration panel should be simplified a little more.

Verified

Reviewer

Information Technology and Services

51-200 employees

Used weekly for less than 2 years

Reviewed September 2020

Comprehensive Analytics for our Mobile Apps

Thanks to Countly we finally have insights on how users are using our applications allowing us to improve the user experience and improve the retention.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Possibility to track multiple Mobile and Web Apps, scale wit huge number of users, a lot of features useful to understand the behaviour of your users (Messaging, A-B Testing, remote config, ...). Support ist first class, they answer in no time!

Cons:

Documentation could be better (e.g. use cases, tutorials), is not always easy to navigate it, but they are happy to answer to all your questions!

mç

merve ç.

Verified reviewer

Banking

1001-5000 employees

Used daily for more than 2 years

Reviewed August 2022

Happy with Countly